Cox built and leads 80-person in-house creative team on brand expression
Endeavor, a membership-based coworking community for creatives and corporate marketing teams, announces that Tim Cox, creative director for Publix Super Markets internal marketing organization, will speak at its next Collaborators & Cocktails speaker series on May 16, 2018. AAF Greenville, the local chapter of the American Advertising Federation, is partnering with Endeavor to co-host the event, making it available to a broad segment of Greenville’s marketing community.
Cox leads print, digital and broadcast communications, package design, retail environments and content strategy for the popular super market chain. In an industry where the consumer is fickle and competition stiff, Cox and his team changed the way the Publix private-label branded product lines were perceived through packaging design and placement to a position of high quality and value. Known for saying that “Uncertainty is fertile ground for creative thinking and innovation,” Cox will share his career journey through the ranks at Publix, how he started a small in-house creative team over 25 years ago and how he grew it to the team of 80 today, lessons in leadership, as well as his perspective on what makes Publix special and personal insights on being a leader.
“Publix is one of the most trusted and respected brands in its category – and that is not by accident,” said Joe Erwin, founder and president of Endeavor. “Tim Cox and his team have done a remarkable job connecting with the heart of their consumers through branding and communications in a way that matches what they experience in their stores. His insights on the core tenets of what has made Publix successful can be applied to any industry or client.”
Collaborators & Cocktails starts with networking at 5 p.m., with the presentation and Q&A session at 5:45 p.m. The event is free to all Endeavor members and corporate members, with a limited number of advance purchased guest tickets available for $30. Registration is required. No walk-ins are accepted. Contact [email protected] for ticket information.
Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates (www.erwincreates.com) was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals—and serves as a destination for companies and individuals looking to connect with and help cultivate the Upstate’s vibrant creative class.