Rawle Murdy (RM), a Buffalo Groupe company, announced the addition of four key team members. Marquel Coaxum, Estelle Lampella, Raegan Loftis and Daniel Monroe have joined the agency’s Public Relations and Social Media team.
“We’re excited to welcome this talented group of professionals to our growing team,” said Bruce Murdy, Managing Director of Rawle Murdy. “Each individual brings a unique professional background, which will enhance the PR and social media services we provide to current and future agency clients.”
Marquel Coaxum joins Rawle Murdy as an Account Supervisor. In addition to his new role, Coaxum also serves as a Public Affairs Officer with the United States Air Force Reserves, where he is an official spokesman for the 315th Airlift Wing. Prior to Rawle Murdy, Coaxum, a native of Mount Pleasant, served as the Assistant Communications Manager for the Town of Mount Pleasant, coordinating the multimedia program to advance the Town’s integrated communications objectives. Coaxum’s impressive background includes earning the distinction of Public Affairs Officer of the Year. His diverse background in multimedia communications will be leveraged with the agency’s government relations and public involvement clientele.
Estelle Lampella brings more than eight years of social media experience to her role as Senior Social Media Manager. Before coming to Rawle Murdy, Lampella served as social media manager with an innovative film equipment startup, Freefly Systems, where she elevated global brand awareness for film equipment such as the Movi and cultivated an impressive online community of more than 200,000 followers on Instagram alone. In this new role, Lampella will lead comprehensive social media strategy for agency clients, including content development, paid social campaigns, influencer outreach and more. In addition to her client work, Lampella will help with overall agency promotion via social channels.
With a diverse background across key vertical industries, Daniel Monroe will serve as a Senior Account Executive. Monroe joins the agency after several years with LHWH Advertising and PR where he was instrumental in overall agency strategy, new business development and client service on public relations and marketing initiatives. In his role with Rawle Murdy, Monroe will be responsible for media outreach, message development, and content strategy for several public and private sector clients.
Raegan Loftis brings strengths in political communications and social media strategy to her roles as Account Coordinator. Before Rawle Murdy, Loftis served as the digital media and political assistant for GoPAC in Washington, D.C., leading digital efforts to capture and engage new audiences, including the development and execution of all content development and distribution. Loftis will be instrumental in content development, paid social campaigns and coordination of public involvement activities. In addition to her national political experience, Loftis is a graduate of the College of Charleston and has worked with community organizations such as DIG SOUTH and the Lonon Foundation.
About Rawle Murdy
Rawle Murdy is an integrated branding agency where strategic thinking, digital branding, and social connections converge to help businesses thrive. With more than 40 years of industry experience, Rawle Murdy consists of 27 professionals and is located in downtown Charleston, S.C. To learn more, visit www.rawlemurdy.com.
About Buffalo Groupe, LLC
Buffalo Groupe, LLC was formed in February 2019 with the vision to create the world’s first marketing platform designed through the lens of golf. Buffalo Groupe achieves this vision with its industry-leading companies, Buffalo Agency, Rawle Murdy and 54 Brands, in addition to the Buffalo Media Network which encompasses Morning Read, Where to Golf Next and The Equipment Insider. Together they build on Buffalo Groupe’s foundational philosophy to connect brands and lifestyle audiences with content that drives action. Buffalo Groupe is headquartered near Washington, D.C. with Company offices throughout the U.S. To learn more, visit www.buffalogroupe.com.