RB and Diversey create strategic alliance in North American industrial and institutional cleaning market
January 23, 2019
RB (formerly known as Reckitt Benckiser), global producer of popular consumer health, hygiene and home products, and Diversey Inc (“Diversey”), provider of efficient cleaning and hygiene technologies, today announced a strategic alliance in the North American industrial and institutional cleaning market. The expanded partnership builds on RB’s strength in convenient, ready-to-use solutions—via brands including Lysol, Airwick, Easy-Off and Resolve—and Diversey’s advanced institutional cleaning expertise in hospitals, schools, and office complexes across the country.
“Growing our relationship with RB will significantly enhance Diversey’s Prosumer Solutions category, and will provide Diversey’s distributor partners with greater access to the world’s most trusted brands and cleaning products,” said Paul Budsworth, President of Diversey. “This is a critical step for Diversey as we continue to deliver complete facility cleaning solutions for commercial end-users.”
“A key element of RB’s strategic focus in North America is growth in the institutional cleaning market,” said Rahul Kadyan, Executive Vice President RB North America for the Hygiene Home Business Unit. “This alliance with Diversey will help unleash the full power of RB’s brands and contribute towards our purpose of ‘Creating a Cleaner World’ by expanding the reach of our innovative products to healthcare facilities, educational institutions, and hospitality centers.”
The announced elevated partnership will provide complete facility disinfection, cleaning and air care solutions for application across verticals, delivering upon specific end-user needs.
This partnership introduces a comprehensive approach to facility hygiene, ensuring that businesses in various sectors can maintain the highest standards of cleanliness and safety. By tailoring solutions to specific needs, the collaboration aims to provide end-users with targeted options that address unique challenges in disinfection and air care.
This is especially valuable in environments like hospitals, schools, and industrial settings, where regular and thorough sanitation is critical. The partnership’s focus on advanced cleaning technologies will help facilities meet stringent health guidelines and maintain a safer atmosphere for all occupants.
A key component of this initiative is the application of high-grade industrial disinfectant products, which are specially formulated to eliminate a broad spectrum of pathogens effectively. These disinfectants are designed to withstand the demands of high-traffic and high-touch environments, delivering reliable protection that minimizes the risk of contamination.
With the support of expert guidance and specialized tools, facility managers can implement robust cleaning protocols that keep spaces healthier and contribute to a more sanitary work environment.
About Diversey
Diversey has been, and always will be, a pioneer and facilitator for life. Diversey constantly delivers revolutionary hygiene technologies and services that provide total confidence to customers across all of its global sectors. Headquartered in Fort Mill, South Carolina, USA, Diversey employs approximately 8,700 people globally, generating annual net sales of approximately $2.7 billion.
For more information, visit http://www.diversey.com or follow on social media.
About RB
RB* is the global leading consumer health and hygiene company. Driven by a purpose of providing innovative solutions for healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives.
RB has world leading Powerbrands which include household names such as Lysol, Air Wick, Resolve, Easy On, Finish, Woolite, Dettol, Veet, Harpic, Cillit Bang, Mortein, Vanish, Calgon, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, and Clearasil.
RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 employees worldwide.
For more information visit http://www.rb.com/us/
