Recession-Proof Online Shopping: Integrating Price Comparison with Coupon Codes

December 10, 2008

CHARLESTON, SC – December 10, 2008 – The majority of online shoppers take advantage of price comparison websites in order to find the lowest price for a given product. Additionally, consumers are scouring the web looking for the latest coupon or discount code for their online order. These two methods of saving money online are effective; however the combination of price comparison and coupon codes will almost always yield more savings for the consumer.

In the last few months, a new website has emerged that integrates price comparison with online coupon codes. For a given product, will compare prices from multiple name-brand stores and simultaneously search for valid online coupons for that product. Any online coupons found will be automatically calculated into the final price.

Prior to, savvy online consumers would compare prices at one site, look for coupon codes on another site and then calculate the lowest overall price from a trustworthy online store. Instead of a three-step process, takes care of all the research and calculations in one step. Additionally, each coupon shown will have redemption instructions, expiration dates, and other pertinent information.

Real World Example: Price Comparison of Magellan 4050 GPS Unit on Dec. 4th, 2008: displayed prices and coupons from 7 online stores with having the lowest price at $149.99 which included a coupon code for 40% off (the regular price was $249.99). We visited other leading price comparison sites and the lowest price we found was $239.99 plus Shipping. By using the power of price comparison and coupon codes, a savings of $90 was achieved over traditional price comparison sites.

Another attractive feature of is the unbiased approach to price comparison. The prices listed on the website are sorted by the lowest price, unlike other comparison sites which allow an advertiser to purchase space at the top of the page as a ‘Featured’ seller.

Consumers can recession-proof their wallets by taking a few extra moments to find the best deal. We’ve created a website that is aligned with the goals of the consumer. No advertisements, no paid listings, just pricing and coupon codes from reputable online stores, stated David Chase, Director of Marketing for Prices and Coupons, Inc.

About Prices and Coupons, Inc.:

Prices and Coupons, Inc. was created to provide an efficient means of comparing prices and coupons on millions of products. By taking an unbiased approach and incorporating coupons into every product search, is pioneering the future of online comparison shopping. Prices and Coupons, Inc. is a privately held company in Mount Pleasant, South Carolina.