Riggs Partners names new partner

Riggs Partners, a creative marketing consultancy headquartered in Columbia, SC, announces the addition of Michael Powelson as a partner in the firm. He becomes the sixth partner in the firm’s 33-year history.

Powelson will continue to serve as Creative Director, a position he has held since 2013. He began his career at Riggs over 15 years ago as a copywriter and broadcast producer, where his creative work earned top honors from the advertising, marketing and communications profession’s most prominent trade organizations and publications.

“We couldn’t be more pleased to see Michael become a partner,” said Teresa Coles, president of Riggs Partners. “His highly nuanced approach to creative development, along with an unwavering commitment to the highest creative standards, has long been a key factor in our firm’s ability to solve complex communications challenges for our clients. Michael is well positioned to guide the next generation of creative talent at Riggs Partners, and we all look forward to being part of that journey.”

Michael leads a team of writers, content strategists, art directors and other specialists in the creation of integrated marketing programs. He also works closely with the account team in developing brand strategy and deploying it across a variety of mediums.

About Riggs Partners

Riggs Partners is a creative marketing consultancy that specializes in building Responsible Brands: those that are purpose-driven and seek to deliver human value throughout their enterprise. Since the firm was founded more than three decades ago, it has directed significant branding initiatives in partnership with client teams from leading corporations, public agencies and nonprofit organizations. Riggs Partners is recognized internationally for its leadership in founding CreateAthon®, a pro bono marketing marathon that has delivered more than $25 million in skills-based volunteerism to the nonprofit sector.