S.C. BlueCross BlueShield Honored for Best Use of Technology

July 10, 2007

July 10, 2007, Columbia, S.C. – BlueCross BlueShield of South Carolina took top honors in the Best Use of Technology category during the 3rd Annual Call Center Excellence Awards held recently in Las Vegas.

Specifically, the company was honored for STATchatSM, a feature on its Web sites that allows physician office staff to call BlueCross over the Internet and gives them priority for customer service.

STATchat is located within the secure, self-help My Insurance ManagerSM section of www.SouthCarolinaBlues.com and www.BlueChoiceSC.com. Physician
office staff members simply click on the STATchat icon to call for assistance without dialing any numbers by using an inexpensive headset with microphone.
STATchat links the staff member with a BlueCross provider services agent, ahead of calls from physician offices using traditional phone lines.

BlueCross’ STATchat entry was the overall winner in the Best Use of Technology category. The Call Center Excellence Awards, presented during the annual
Call Center Week conference, were created to honor, recognize and promote the most innovative call center solutions and individuals.

Both the awards and the conference are organized by the International Quality & Productivity Center (IQPC). Experts and practitioners in the call center
field judged this year’s award entries.

Providers who utilize our STATchat feature receive the help they need with little or no wait time,  said David Boucher, BlueCross BlueShield of South
Carolina’s assistant vice president of health care services. This allows our providers to better focus on their vital role of caring for their patients.

Headquartered in Columbia, S.C., BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association.
BlueCross BlueShield of South Carolina and its family of companies include more than 20 subsidiaries involved in health insurance services, U.S. DOD health plan and Medicare contracts, and other insurance and employee benefits services.

STATchat and My Insurance Manager are service marks of BlueCross BlueShield of South Carolina.