Samsung appoints new head of South Carolina facility

March 8, 2023

Samsung welcomes Mr. Jeremy Lee as President and CEO of Samsung Electronics Home Appliances America (SEHA) in Newberry, South Carolina. Lee has been with Samsung for almost three decades. Before joining SEHA, Lee served as President and CEO of Samsung Electronics (SEH) in Hungary for two years.

“We are thrilled to welcome Jeremy Lee as SEHA’s new President and CEO,” said Thomas Komaromi, General Counsel at SEHA. “Lee’s extensive knowledge of the Samsung brand and decades of experience will help SEHA usher in a new era. We look forward to the next chapter of innovation under Lee’s leadership.”

“What the SEHA team has accomplished in South Carolina is remarkable, I’m honored to step into this role,” said Jeremy Lee. “I look forward to building on the legacy of excellence established by SEHA leadership and harnessing the potential of this great team.”

The Newberry facility became the company’s first U.S.-based home appliance manufacturing facility. It’s an essential part of the local economy generating nearly $500 million in capital investment for the region, produced over 5 million washing machines and now directly supports over 1,400 jobs for local residents as part of its ongoing operations.


About Samsung Electronics Home Appliances America

Samsung Electronics Home Appliances America (SEHA) is one of America’s fastest growing home appliance brands. Headquartered in Newberry, SC, SEHA is a wholly owned subsidiary of Samsung Electronics America, Inc. SEHA is a recognized industry leader offering a wide range of innovative, award-winning laundry appliances. SEHA products are a fusion between design and function, outfitted with the latest technology for improved efficiency, smart device compatibility, and outstanding performance. To discover more about Samsung, please visit For the latest Samsung news, please visit and follow us @SamsungNewsUS.