SCETV+ launches Oct. 10, bringing local and national programming together in one South Carolina streaming experience

South Carolina ETV and Public Radio (SCETV) will launch SCETV+ on Oct. 10, giving audiences a new way to discover and stream SCETV programs, including national content from some of public media’s leading distributors, such as PBS, the National Educational Telecommunications Association (NETA) and American Public Television (APT), alongside local South Carolina-focused stories in one personalized, curated experience.

Developed in partnership with Local Public, SCETV+ is designed to make it easier for audiences to find the programming and services they value most, whether watching at home or on the go. The platform features SCETV original productions, public affairs programming, educational and cultural content, curated collections and national programming from public media distributors.

Livestreamed channels give audiences access to SCETV’s network of broadcast channels including ETV, ETV World and SCETV PBS Kids at any time, along with national public media channels including Create and NHK World. Audiences can watch programming live or explore additional on-demand content within the same streaming experience.

SCETV+ is available on a variety of devices, including iOS and Android, Roku, Apple TV, Amazon Fire TV, Android TV, Chromecast and VIZIO. To find SCETV+, audiences can search for SCETV+ in their device’s app store or platform marketplace.

SCETV+ is free to use with a no-cost PBS account, which does not require a donation or paid subscription. Users will be prompted to create an account when they open SCETV+. Signing in with a free PBS account provides viewing features, including My List, watch history and the ability to resume videos in progress, as well as access to viewing information across supported devices. For ETV Endowment members, the platform also offers an expanded catalog of programming through SCETV Passport. In addition to SCETV Passport, ETV Endowment members will have access to the full catalog of SCETV+ offerings as part of their membership.

SCETV+ is designed to be a connected viewing experience, allowing audiences to move between supported devices as they watch. For example, viewers can begin watching a program on a phone while logged in and continue watching on a connected television without having to start over.

The launch expands SCETV’s streaming presence while complementing existing ways audiences can access SCETV and PBS programming. While the PBS App will continue to be available and updated with local SCETV content, SCETV+ provides a new destination specifically curated for SCETV audiences, making local programs, series and collections easier to discover while bringing national public media programming together in one experience.

SCETV+ also provides audiences with a new way to follow State House Today, SCETV’s coverage of the South Carolina State House during legislative session. Viewers can watch episodes on demand through SCETV+ and stream the program live as it airs, providing convenient access to state government and public affairs coverage.

SCETV+ will continue to evolve as SCETV expands its streaming offerings and develops new ways for audiences to engage with local content.

SCETV+ is powered by Local Public, a public media-led streaming initiative developed by Cascade PBS to help stations create locally-branded streaming experiences. SCETV joins a growing group of public media organizations using the platform to expand local streaming and connect audiences with programming across devices.

For more information about SCETV+, supported devices, installation instructions and additional help, visit SCETV.org/scetvplus.

How to access SCETV+

• The SCETV+ app is available beginning Oct. 10 on iOS, Android, Roku, Apple TV, Amazon Fire TV, Android TV, Chromecast and VIZIO. Audiences can search for SCETV+ in their device’s app store or marketplace.

• SCETV+ is free to use with a no-cost PBS account. Creating a PBS account does not require a donation or paid subscription. ETV Endowment of South Carolina members who have access to SCETV Passport can unlock the full catalog of SCETV+ offerings as a benefit of membership.

“SCETV+ brings the best of SCETV’s local programming together with national public media content in a way that is easier to discover, easier to watch and available wherever audiences choose to stream. This launch represents an important step in expanding how SCETV connects with South Carolinians, giving audiences greater access to the programs, stories and services they value while creating a more seamless experience across devices.” –SCETV President and CEO Adrienne Fairwell

“For ETV Endowment members, the launch of SCETV+ offers a new way to enjoy the programs they value, with the full catalog available as a benefit of their support. It also reflects our commitment to strengthening public media in South Carolina and connecting our members with the programs their support helps make possible.” –ETV Endowment of South Carolina President and CEO Coby Latham

“SCETV+ is designed around the way audiences are watching today. It brings local programming to the forefront while making national public media content easier to discover, all within one experience that follows audiences from their phones to their televisions and across the devices they use every day.” –SCETV Assistant General Manager/Deputy Director Dr. Stephanie Cook

• SCETV’s new locally-curated streaming destination SCETV+ launches Oct. 10, featuring local SCETV programming and national content from public media distributors including PBS, NETA and APT.
• All SCETV broadcast channels are available to livestream through SCETV+, along with national Create, WORLD and PBS KIDS channels.
• SCETV+ is available on iOS, Android, Roku, Apple TV, Amazon Fire TV, Android TV, Chromecast and VIZIO.
• SCETV+ is free to use with a no-cost PBS account. Creating a PBS account does not require a donation or paid subscription.
• ETV Endowment of South Carolina members receive access to the full SCETV+ catalog through their SCETV Passport member benefit.
• Existing services, including the PBS App and SCETV Passport, will continue to offer audiences access to their respective programming and member benefits.
• SCETV+ is powered by Local Public, a public media-led streaming initiative developed by Cascade PBS.

About South Carolina ETV and Public Radio

South Carolina ETV and Public Radio (SCETV) is the state’s public educational broadcasting network. SCETV amplifies South Carolina voices, provides educational experiences and strengthens communities, while working toward creating a stronger, more connected and informed South Carolina. In addition to airing local programs, such as The Know Show, Making It Grow, and This Week in South Carolina, SCETV also presents multiple programs to regional and national audiences, including Books By The River, After Action, Kitchen Curious with Vivian Howard, Reel South and Southern Songwriters with Patrick Davis. 

About Local Public

Local Public is a service which empowers local PBS and dual-licensee stations to launch member-supported streaming services. Our apps generate station revenue primarily via Passport member conversion and retention and sponsorship opportunities. They are designed to replace declining broadcast-driven revenue and become a core revenue engine for local stations. Local Public is built around a collaborative Content Management System paired with human-powered metadata, AI-powered recommendations, and advanced curation and messaging tools.