Silver Crescent Foundation Names Clare Morris Agency Its Agency of Record

April 9, 2008

COLUMBIA, SC – April 8, 2008 – The Silver Crescent Foundation has selected the Clare Morris Agency as its agency of record to handle its public relations and marketing initiatives. 

The choice was made after a successful campaign to promote the upcoming Salute to Manufacturing Awards Luncheon, which is co-presented by the Foundation and the SC Manufacturing Extension Partnership. This year marks the first time in its 13-year history the event will be held outside of Greenville, moving to the Columbia Metropolitan Convention Center on May 5th.

“I have been impressed by the level of energy and enthusiasm the Clare Morris Agency has provided in encouraging collaboration with other organizations that are support manufacturing and building South Carolina’s future workforce pipeline,” said Tony M. Smith, president of the Silver Crescent Foundation. “Their contacts and experience in economic development have been wonderful assets to the Foundation and we look forward to capitalizing on their expertise to broaden awareness and support of our other programs.”

“The Silver Crescent Foundation has been a great fit for CMA’s team because of its strong focus on manufacturing and workforce development,” explained Karen Owens, the agency’ vice president of Business Development and account manager for the Foundation. “As a group, we are all firmly committed to enhancing South Carolina’s competitiveness and quality of life. It’s something we’ve done for much of our professional careers and we value the success of public-private partnerships in bettering our state’s future success.” 

The Silver Crescent Foundation has developed initiatives that form a conduit between the successful businesses of today and the leaders of tomorrow. These initiatives not only support workforce development, but also recognize companies that demonstrate the ability to positively impact employees, local communities and the state while achieving excellence within their industry.

The Clare Morris Agency is a woman-owned marketing and public relations firm that specializes in helping companies and organizations that work to make South Carolina more competitive in the knowledge economy. The CMA team unites the talents of professionals with diverse backgrounds and a combined 65 years of experience spanning the private, non-profit and government arenas.

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