South Carolina State Fair Earns International Accolades for Outstanding Marketing Efforts
January 28, 2015
State’s Premier Annual Event Also Recognized by the International Association of Fairs and Expositions (IAFE) in Winning Seeding Change Grant
COLUMBIA, SC – The 2014 South Carolina State Fair was more than just a success for fair attendees, who enjoyed a great time at the annual event. The Fair also earned national recognition from the International Association of Fairs and Expositions (IAFE), for its creative communication and marketing campaign which not only promoted the fair’s offerings but also focused on building awareness for breast cancer.
The Fair was recognized for Best Marketing Campaign as well as four other communication awards.
“The Pink Fair really resonated with our community and state. This was evidenced by the crowds at the fair and the response of appreciation from our patrons. Breast cancer has, in some way, touched everyone”, said South Carolina State Fair General Manager Gary L. Goodman. The Pink Fair was a commitment to educate the community about breast cancer and early detection as well as a chance to honor and celebrate those impacted by the disease.
The Fair was also presented with one of six Seeding Change grants. The Seeding Change campaign was an industry-wide effort to highlighting how member organizations are positively impacting the communities in which they live and work. The IAFE International Convention Program Committee judged more than 50 entries, ranging from community gardens to charitable fundraising efforts, with winners selected among each fair size category and associates.
The Fair is a 12-day event held annually at the fairgrounds in Columbia during the month of October. The dates for the 2015 Fair are October 14-25.
For more information, please contact Nancy Smith at [email protected] or call 803-799-3387.
IAFE is a not-for-profit corporation representing more than 1,100 fairs around the world. For more information, email [email protected] or call IAFE at 800-516-0313.
The South Carolina State Fair is a self-supporting charitable organization dedicated to supporting and promoting agriculture in the state, and to educating South Carolina’s young adults. For more information about the South Carolina State Fair, its programs or licensing opportunities, contact Nancy Smith at 803-799-3387 ext. 16 or [email protected].
