Greenville, S.C. based company now serves customers in more than 400 branches across 11 states
Based on its strong recent growth, Southern Management Corporation (SMC), one of the country’s largest providers of installment loans and related products, has announced that it will change its name to Heights Finance effective immediately. The rebrand comes as a result of a significant increase in the company’s geographic footprint, which now includes much of the Southeastern and Midwestern United States.
The rebrand will also afford the company an opportunity to relaunch its services and target a broader range of consumers, offering a more comprehensive suite of financial products and solutions. Heights Finance will continue to invest heavily in upgrading its online presence, while enhancing the exceptional personalized service for which each of its legacy brands is known. These legacy brands include Covington Credit, Southern Finance, Quick Credit and Heights Finance.
SMC acquired the original Heights Finance, previously based in Peoria, Ill. in December of 2019. Since that time, SMC and Heights have been working together to operate as a single, best-in-class consumer lender. Under the unified Heights Finance brand, the company and its more than 1300 team members will serve customers across 11 states through more than 400 local neighborhood branches, creating greater opportunities for both customers and employees.
“While we continue to invest heavily in the technology needed to ensure quick loan processing and online convenience, we are first and foremost connected to each of the neighborhoods we serve through our brick-and-mortar locations,” said Heights Finance CEO Doug Clark. “We believe in meeting our customers where they are, treating them fairly and making it easy to do business with us. Most importantly, however, we’ve grown because we build relationships, becoming trusted advisors who help our hardworking customers along their financial journey.”
The company has earned a remarkable 4.9 Trustpilot customer rating, indicating a level of customer satisfaction higher than most financial services organizations.
New product and loan offerings will be piloted and rolled out to all locations over the next several months. The company will also continue to aggressively recruit and hire new associates to fill positions in IT, data management and customer service in areas across the country, with the greatest concentration of growth in Upstate S.C.
About Heights Finance
Based in Greenville, S.C., with offices and branch locations in the states of Ala., Ga., Texas, Okla., S.C., Wis., Ill., Mo., Ind., Ky. and Tenn., Heights Finance offers short- and long-term personal loans designed to help hardworking Americans get the money they need quickly. The company is a proud member of the American Financial Services Association (AFSA) and currently has a 4.9 Trustpilot customer rating. For more information on the company and its product offerings, please visit HeightsFinance.com.