Southern Tide Adds News Marketing Manager and Director of Merchandising

May 13, 2014

Southern TideGREENVILLE, SC – Southern Tide has hired Kathryn Hilton as marketing manager and Tyler North as director of merchandising. With years of experience in brand strategy, marketing efforts and management of product categories, Hilton and North will be assets to Southern Tide as the apparel company moves forward.

As marketing manager, Hilton will be responsible for all marketing and public relations for the company, including overseeing e-commerce efforts and Southern Tide’s brand ambassador program.

North will be responsible for managing design, assorting the collections and overseeing development of Southern Tide’s extensive array of products.

Hilton started her career at LACOSTE, serving in public relations and marketing roles. She also worked on brand strategy and marketing communications with Michelin and the Atlanta Bread Company. Her agency experience includes business-to-business marketing efforts for Verizon Wireless, and she also worked on a variety of marketing initiatives for companies in the education, finance, hospitality and consumer goods industries.

Prior to joining Southern Tide, North spent over 12 years at Abercrombie & Fitch, Co., where he last served as senior merchandise manager for male and female graphic tees and male underwear.  Throughout his time with Abercrombie & Fitch, Co., North’s responsibilities included assortment planning, product development, sourcing strategies and team development for both merchandising and design.

“As Southern Tide continues to expand, we knew it was vital to grow our team with seasoned marketing, and apparel professionals who have worked with well-known national brands and know exactly how to steer and manage our growth,” said Southern Tide CEO Chris Heyn. “Kathryn and Tyler’s addition does just that and we’re pleased to have them call Southern Tide home.”

Hilton received her undergraduate degree in communications from Clemson University and her master of business administration with a focus on marketing from the University of Georgia.

North received his bachelor of science in merchandising from Ohio University.

About Southern Tide 
Founded in 2006 by Allen Stephenson, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design, and is one of the fastest growing apparel companies in the United States. Southern Tide is best known for its Skipjack Polo, deemed by many to be the finest, most comfortable polo shirt. In addition to the Skipjack Polo, Southern Tide offers a variety of apparel and accessory products for men, ladies and youth. In 2013, the company was named to the Inc. 5,000 list for the third consecutive year and represented the fastest growing apparel company to make the list. Southern Tide is available for purchase at more than 750 fine retailers in more than 45 states across the United States, Washington, D.C., Puerto Rica, the Virgin Islands, the Bahamas and Bermuda, as well as online

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