Spectrum and Teamsnap announce expanded sponsorship to triple investment in youth sports Columbia area teams to receive support as part of national expansion
March 12, 2025
Spectrum, one of the nation’s largest broadband connectivity providers, announced a landmark, multi-year agreement to triple its investment in community sports organizations nationwide by partnering with TeamSnap, the #1 youth sports management platform with 25 million users. Building on the success of a pilot program with TeamSnap, Spectrum will sponsor more than 720 youth sports leagues across the country through 2027, making this collaboration one of the most significant youth sports partnerships in the United States.
As part of this expansion, Sandhills United Soccer Club and the Dentsville Baseball League have been selected to receive sponsorship, helping to reduce player costs, provide new equipment, and enhance the overall experience for young athletes and their families.
“Teaming up with TeamSnap is truly a home run for Spectrum because so many of the families we serve, and our employees who are their neighbors, have children who play in local sports leagues,” said Sharon Peters, Executive Vice President, Chief Marketing Officer for Spectrum. “Our support of TeamSnap will provide essential resources, funding, and memorable experiences to inspire young athletes across the nation, foster a lifelong love for their sport, and create opportunities that extend beyond the field.”
The partnership between TeamSnap and Spectrum began in the fall of 2023 and now supports 240 leagues annually across more than 30 markets within Spectrum’s 41-state footprint. Leveraging TeamSnap’s unique ability to impact youth sport communities, Spectrum has reached more than 150,000 youth sports households through branded jerseys, field signage, and custom communications. Soccer, baseball, and softball emerged as key focus areas, underscoring Spectrum’s alignment with some of the most widely played youth sports on the TeamSnap platform, as well as across the United States.
Spectrum’s Support Provides Scholarships and Equipment, Reduces Player Costs
Spectrum’s expanded three-year partnership with TeamSnap will provide sponsorships to more than 720 local youth leagues by 2027, with a significant portion of Spectrum’s support going directly back to the leagues and teams. Utilizing TeamSnap’s corporate sponsorships in this way helps reduce the cost of participation, provides scholarships for players in need, and delivers new equipment to improve the experience for young athletes.
Among the Spectrum markets where sponsorships are planned for this spring are Albany, Austin, Birmingham, Charlotte, Cheyenne, Cleveland, Dallas-Fort Worth, Green Bay-Appleton, Lexington, New York, Orlando, Portland, Saint Louis, and Syracuse. Additionally, Spectrum and TeamSnap are partnering to sponsor soccer and Little League teams impacting nearly 2,000 youths in the Asheville, N.C., and Greenville, S.C., areas hit hard by last fall’s hurricanes, as well as in Los Angeles, where the community is rebuilding from recent wildfires.
