Successful Public Relations,Telling & Selling Your Story: DNA Creative Communications Hosts Non-Profit Workshop August 7th

GREENVILLE, SC – July 17, 2013 – DNA Creative Communications (DNA) continues its 2013 “Shine the Light on Your Non-profit” educational series with its second session “Successful Public Relations: Telling & Selling Your Story” on August 7^that the Kroc Community Center located at 424 Westfield St. in Greenville. Registration for this workshop is now open online at http://www.dnacc.com/non-profit-resources/shine-the-light/.

Open to non-profit executives, board members, and development officers, attendees will learnhow to structure and refine storytelling techniques that will strengthen their overall public relations campaigns and donor relations strategies. Representatives of the radio, television, and print media will facilitate table discussions to help non-profits understand how to work best with different media outlets and what story elements they need in order for the media to tell their story the best way possible. Topics to be discussed include:

·         Why Tell A Story?

·         The Structure of a Good Story

·         Build A Storytelling Culture

·         Kinds of Story Uses

·         Selling Your Story

The 2013 series sponsors include Hollingsworth Funds, Inc.,the Community Foundation of Greenville, United Way of Greenville County, Dixon Hughes Goodman, Greenville Journal, Martin Printing Company, TOWN Magazine, Spartanburg Regional Foundation, and Find Great People, Inc. For additional information, please visit www.dnacc.com or call 864-235-0959 extension 9.

DNA Creative Communications

DNA is the leading communications expert in South Carolina for non-profit and government organizations that enhance quality of life in their communities. We build relationships with key audiences through branding, public relations, event management and online strategies. Our partners are organizations within the education, human services and sustainability sectors.

Founded in 1997, DNA has worked with more than 230 organizations and is the proud recipient of numerous awards from the Association of Marketing & Communication Professionals, the South Carolina Public Relations Society of America and the American Advertising Federation. Annually, DNA offers our Live Here Give Here program and Shine the Light on Your Nonprofit educational series, featuring training and workshops for non-profit organizations. For more information, call 864.235.0959 or visit www.dnacc.com.