T.G.I. Friday's(R) USA and DFPR Win LACP's Magellan Award for Most Engaging Communications Campaign of 2008

January 6, 2009

CARROLLTON, TX and CHARLOTTE, NC – January 6, 2009 – T.G.I. Friday’s USA (www.fridays.com) and its public relations agency of record DFPR (www.dfpr.com) were recently named the Special Achievement Category Winner for the Most Engaging Communications Campaign of 2008, a national award for special achievement given to one campaign across all categories of competition in the 2008 Magellan Awards sponsored by the League of American Communications Professionals (LACP) for its Give Me More Stripes(TM) publicity campaign.

The publicity campaign was also named one of the Top 50 Publicity Campaigns of 2008, finishing 18th overall out of 457 entries. The company and agency’s 2007 Communications Campaign for T.G.I. Friday’s Right Portion, Right Price was the overall winner for Most News Coverage, another special achievement category.

We are honored by the recognition and even more thrilled for T.G.I. Friday’s. It’s really their award, said DFPR agency president Derek Farley. Friday’s ‘Give Me More Stripes’ guest recognition is so incredibly innovative and differentiates them so much in a competitive space that it is both gratifying and motivating to be involved in this ongoing initiative every day.

This year’s entry, ‘Give Me More Stripes’, proves to be remarkable in light of tremendous competition, said Christine Kennedy, LACP Managing Director. Overall, we find this work to be superb. The first impression presented by this project is outstanding while the message clarity and audience focus are excellent, respectively. We congratulate the entire team involved in this year’s work. We classify this entry as being the most engaging of all communications materials judged by LACP this year.

The League of American Communications Professionals LLC (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. The Magellan Awards Communications Campaign Competition annually recognizes the best publicity campaigns from some of the most recognized organizations throughout the world.

About Give Me More Stripes

The only nationwide in-restaurant program of its kind is just shy of 600,000 members in the U.S. Give Me More Stripes perks available at participating restaurants.

  Membership benefits include:
  —  Personalized & customized membership card
  —  Free appetizer or dessert upon sign-up (up to $8 value)
  —  One-time use jump-the-line-pass
  —  $8 certificate for every $100 spent (excluding alcohol-only purchases)
  —  Exclusive communication about specials and food/drink previews

Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday’s Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of January 2009, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 62 countries. For more information, visit http://www.fridays.com/.

DFPR, headquartered in Charlotte and with offices in Phoenix and Fort Mill, South Carolina, is a public relations firm specializing in news management, media relations, publicity and strategic communication. For more information, visit www.dfpr.com.