Crawford, a full-service strategic marketing agency based in Greenville, recently added industry veteran Ted Rooke as client strategy director. In this newly created role, Rooke will support Crawford’s team in delivering strategic thinking and deepening client engagement across the agency’s client roster.
“Crawford has evolved tremendously over the past 12 years and we are excited to continue that growth. Ted’s decades of experience and knowledge across multiple industries will help take our team to the next level,” said Andy Windham, president and chief strategy officer of Crawford. “He will be a huge asset to our team as we continue to develop and execute innovative, out-of-the-box ideas that support our clients’ goals.”
Rooke brings more than 20 years of agency experience to the Crawford team. A digital and traditional media veteran, his experience spans a diverse range of clients within the tourism, finance, healthcare, pharmaceutical and retail industries.
“This agency has a terrific reputation, and I am proud to join such a dynamic group of professionals,” said Rooke. “I truly enjoy what I do for a living, so being able to join a well-respected agency with the opportunity to do great work with smart clients surrounded by good people – it’s a special thing.”
His background includes various leadership positions where he designed industry-leading digital media measurement schematics, built and managed high-functioning media and analytics departments as well as developed effective client relations. He most recently served as the senior director of media strategy at Infinity Marketing in Greenville. Rooke graduated from the University of Georgia with a bachelor’s degree in speech communications.
Crawford is a full-service marketing and branding agency in Greenville, S.C. The agency provides a full range of services including branding, advertising, SEO and SEM, video production, web design and digital marketing. Crawford is known for providing strategic and creative communications, highly responsive customer service and significant, award-winning results for its clients. Crawford has expertise in a variety of industries, including healthcare, travel and tourism, education, manufacturing, and financial services. In 2022, the company was recognized for the fifth consecutive year as one of South Carolina’s Best Places to Work. For more information, visit crawford.agency.