The AD Company Receives Statewide Recognition for Excellence in Healthcare Marketing and Public Relations

January 9, 2008

COLUMBIA, SC – January 9, 2008 – The AD Company, a full service marketing communications firm in Columbia, was recently honored by the Carolina Healthcare Public Relations and Marketing Society at the 2007 Wallie and Silver Tusk Awards, held in Asheville, NC.

With over 400 entries, only 90 awards were given, including 19 Silver Tusk Awards. The AD Company received a Silver Tusk Award for their recruitment campaign for Palmetto Health. The Silver Tusk is highly sought, as only one award is given per category. The campaign included print, outdoor, radio and online elements.

“We’re proud to share this honor with Palmetto Health Human Resources,” Lora Prill, Vice President of Marketing at The AD Company said. “Our teams worked together to create a campaign that spoke to its audience and yielded great results.”

About The AD Company
The AD Company is a full service marketing, branding and communications firm located in Columbia, SC, serving clients in industries that include healthcare, manufacturing, international packaging design, architectural and engineering firms, commercial law firms, insurance and technology companies as well as non-profit organizations. Since 1990 some of the highest-profile companies in the Carolinas have relied on The AD Company to create solutions that empower them to achieve success.

Founded in 1973, Carolina Healthcare Public Relations and Marketing Society (CHPRMS) is a professional organization providing resources for nearly 250 members working in the healthcare industry. Most of these members are located in North and South Carolina. The Wallie Awards began in 1978 as an annual competition, and the Silver Tusk Awards were added several years ago. The awards are given each year at an annual fall conference. Visit to learn more.