The Beach Company announced its recent recognition in the 2020 American Advertising Awards (AAAwards) for advertising excellency for its new waterfront community development, Kiawah River, located near Charleston. Conducted annually by the American Advertising Federation (AAF), the AAAwards is the advertising industry’s largest and most representative competition.
During the Greenville Ad Federation’s American Advertising Awards Gala on Feb. 29, The Beach Company’s in-house marketing team and its contributors received seven Gold Awards and two Silver Awards across a wide variety of digital and print marketing initiatives.
The Beach Company was presented Gold Awards in the following categories:
• Art Direction – Single Kiawah River Video
• Brochure Single Unit – Kiawah River Vision Book
• Blogs/E-Newsletters – Kiawah River Field Notes
• Product or Service Sales Promotion Campaign – Kiawah River Home Brochure
• Digital Publications (Single) – Kiawah River Tour Presentation
• Consumer Campaign-Regional/National Advertising – Kiawah River Campaign
• Magazine Advertising Campaign – Kiawah River Magazine Ad Campaign
The Beach Company also received Silver Awards in the following categories:
• Cinematography – Kiawah River Videos
• Out of Home Media (Interior, Single) – Kiawah River Charleston International Airport Billboard
The Beach Company was recognized in a local Ad Club phase of AAF, the first of a three-tier, national competition. The Beach Company will go on to compete against local and district AAAward winners for a chance to win a national AAAward during the national gala held June 7.
The following individuals from The Beach Company contributed to the award-winning campaigns: Karen Bacot, Colleen Crowley, Kelsey Jordan, Candice Broyles, Jacey Fritzinger, Tim Bowman and Tyler Cooper. The following vendors and partners also contributed to the advertising campaigns: Bonnie Carter (Adworks), Matt Coda (Vive Media), Shay Cook (Knight Printing & Graphics), Kelsey Donnelly (Lou Hammond Group), Will-Allen Dupaw (Island Conservation), Peter Frank Edwards (PFE Photographs), Simon Fraser (RealSimon Media), Dorian Iribarren (Motion Filmworks), Marni Rothschild (Marni Rothschild Pictures), Susan Spearman (Nelson Printing) and Jason Stemple (Jason Stemple Photography).
About The Beach Company
Founded in 1945, The Beach Company has been a leader in residential and commercial real estate brokerage, development and property management for 75 years. Led by CEO John Darby, The Beach Company upholds a tradition of establishing landmark properties and communities by evaluating each development opportunity for its potential to improve the quality of life for our neighbors and contribute to the long-term economic vitality of the Southeast region.
About the American Advertising Awards
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win an AAAward and subsequently recognition as the very best in their markets. At the second tier, local AAAward winners compete against winners from other local clubs in one of 15 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards.