Tell Me A Story
April 21, 2015By Ken Gasque If you want advertising to work, tell a story. What does a story do? It creates a movie for your mind’s eye. A good story will…
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How to Deal with Confrontational Behavior
April 20, 2015By Deborah O’Connor Should you always take the high road when someone is treating you rudely or acting inappropriately? As in many etiquette situations, this is a case-by-case decision…
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Marketing Magic – How you can prod them into action
April 20, 2015By Jerry Bellune Recall the last time you had to get something done? It might have been a proposal for an important client. Maybe file your annual income tax…
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Another Flip For The Weekend – Walking A Mile In Their Shoes
April 17, 2015By Brian Maynor Sexual violence has been in the news a lot this year, specifically in the arena of professional sports, and since April was Sexual Assault Awareness…
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“I can’t find the buyer anymore!” Here’s why…
April 15, 2015By Jeffrey Gitomer Jeffrey, I have some sales situations I can’t get past, and maybe you can help. I’m an insurance agent. I read your stuff – OK, I’m…
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The Flip Side To Wearing Luxury Brands
April 15, 2015By Brian Maynor Designer clothing is expensive. No one can dispute that, but does the brand really matter? Imagine you’re conducting an interview and have two equally qualified, competent…
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The Paradox of choice
April 15, 2015By Leslie Pitner, DDS Americans love freedom of choice — having options and keeping our options open. We believe more choices add to our happiness. But what if it…
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Dressing Properly for Every Occasion
April 12, 2015By Deborah O’Connor We all know how important first impressions can be and a large part of that impression is based on clothing. Clothing can either enhance your professional…
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Marketing Magic: Art + Science = Magic
April 12, 2015By Jerry Bellune We want to combine creativity with experience. Combine what works with how to make it appealing. Here are more of Bob Stone’s marketing principles. If you…
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Weekend Networking – What Is Outdoor Appropriate Attire?
April 10, 2015By Brian Maynor There are many places to network including lunch with a connected friend, drinks with a potential client, or a sporting event with the boss and now…
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Differentiation is your key to happiness
April 8, 2015By Ken Gasque “Think Different” was an Apple advertising campaign. It was celebrating many people who thought different and changed the world. “To the crazy ones. Here’s to the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Feel Good Clothing – Expanding What “Flattering” Means To You
April 8, 2015By Brian Maynor We all want our clothes to be flattering and most often we think of that as making us look taller or thinner. But what about the…
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A Twitter sales perspective that’s hard to ignore.
April 8, 2015By Jeffrey Gitomer Josh Coffy is a world class Twitter expert. His social media consulting service has gained hundreds of his clients thousands of (legitimate) followers. And their following…
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Marketing Magic – Timeless Direct Marketing Principles
April 5, 2015By Jerry Bellune Timeless Direct Marketing Principles Have you ever heard of marketer Bob Stone? Bob wrote “Successful Direct Marketing Methods.” The book’s 8th edition is available at Amazon.com…
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Proper Funeral Etiquette
April 5, 2015By Deborah O’Connor I’ve had a request by a business entrepreneur to write an article regarding the do’s and don’ts of funerals. What is the right thing to do…
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Can Stress Be Good for You?
April 2, 2015By Mike DuBose with Blake DuBose and Dr. Surb Guram, MD Especially in today’s world, when people seem to be working harder, longer hours than ever—and experiencing correlating amounts…
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Pushing Boundaries – How To Pull Off Non-Traditional Pieces At Work
March 31, 2015By Brian Maynor Workwear can get a bad wrap sometimes for being stiff, boring and uninspiring, but that doesn’t have to be case. You can pull off some amazing…
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Choosing your retirement savings type: Roth or traditional?
March 30, 2015By Corinne S. Hanna Are you currently earning money? If the answer is yes, are you saving for retirement? An important part of saving for retirement is deciding…
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A simple idea and some humor may be all that you need.
March 30, 2015By Ken Gasque Sometimes a simple idea is more effective and engaging than a collection of ideas that try to communicate all of the features and benefits of your…
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Sell like you did as a kid. 100% closing ratio.
March 30, 2015By Jeffrey Gitomer Think back to your selling ability when you were a kid. That statement no doubt brought a big smile to your face. The toy you wanted.…
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Etiquette and Traditions in the South
March 30, 2015By Deborah O’Connor As a recent newcomer to the South, I am intrigued and impressed by the Southern etiquette traditions practiced here. I love having doors opened, being offered…
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Marketing Magic – Your most critical first sale
March 29, 2015By Jerry Bellune . Your most critical first sale Here’s the final step in your Attraction Strategy. It’s simple. After you’ve caught their attention you must make a sale. You…
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What Are You Wearing To The Cup?
March 27, 2015By Brian Maynor That is one of the most asked questions I’ve heard this week, as it should be. This weekend is the 83rd Annual Carolina Cup and it…
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What Are You Wearing To The Cup?
March 26, 2015By Brian Maynor That is one of the most asked questions I’ve heard this week, as it should be. This weekend is the 83rd Annual Carolina Cup and it…
Read MorePosted in: midlandsbiz Category: advice, life
37 Ways to Reduce Stress for a Longer, Happier Life
March 25, 2015By Mike DuBose with Blake DuBose and Dr. Surb Guram, MD As many studies have shown, stress can lead to a wide array of physical and mental problems that…
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When NOT to Write a News Release
March 25, 2015By Holly Rollins With clients always pushing to get the next big news about their company or product out there on the web, it is so important to effectively…
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Spring Essentials – Suede Is A Key Player
March 24, 2015By Brian Maynor Now that we are firmly in spring, it’s time to get your seasonal groove on. When it comes to spring the fundamental rule may be…
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The Art of the Effective Interview
March 23, 2015By Deborah O’Connor We all know how critically important an interview is. It determines whether or not you get the job, and fortunately you have a great…
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Marketing Magic – Selecting Your Marketing Media
March 22, 2015By Jerry Bellune Selecting Your Marketing Media Consider the best ways to reach your Ideal Clients. These are the ones who buy big ticket items from you. They are…
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It’s Time To Go Red
March 20, 2015By Brian Maynor This evening the City of Columbia is hosting its first GO RED Fashion Show to honor and support women affected by heart disease, but that doesn’t…
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The Friend Zone – The Dangers of Treating Employees Like Pals
March 19, 2015By Brian Fielkow “Keep your work life and business life separate.” “Don’t get involved in your employees’ personal matters.” “There is no place for friendships in the office.” This is…
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Are You Glossophobic? Here Are A Few Tips To Conquer Your Fear Of Public Speaking
March 19, 2015By Brian Maynor Public speaking is probably one of the most dreaded activities ever but it’s a part of life, especially a professional one. Whether you’re speaking to a…
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Are You Glossophobic? Here Are A Few Tips To Conquer Your Fear Of Public Speaking
March 18, 2015By Brian Maynor Public speaking is probably one of the most dreaded activities ever but it’s a part of life, especially a professional one. Whether you’re speaking to a…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: advice
The Friend Zone – The Dangers of Treating Employees Like Pals
March 18, 2015By Brian Fielkow “Keep your work life and business life separate.” “Don’t get involved in your employees’ personal matters.” “There is no place for friendships in the office.” This is…
Read MorePosted in: midlandsbiz Category: advice, headlines
Fastest form of communications is visual in the brand development process
March 18, 2015By Ken Gasque In a recent blog I was praising the power of the visual’s ability to communicate, —“We buy with our eyes”—and a reader, a friend and a…
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When Praise Goes Wrong
March 18, 2015By Leslie Pitner, DDS Praising others seems like a practice it would be difficult to get wrong. You tell another person something nice, they (usually) feel good, and that’s…
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Are You a Professional at Your Profession?
March 15, 2015By Deborah O’Connor What exactly is professionalism? We all know we have to have it to be a success, but how is it defined? The dictionary defines it as…
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Marketing Magic – Creating Your Marketing Message
March 15, 2015By Jerry Bellune Creating Your Marketing Message Crafting advertising copy is harder than it looks. Planning a marketing campaign is equally complex. You need to start by identifying your…
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Marketing Magic – Creating Your Marketing Message
March 15, 2015By Jerry Bellune Creating Your Marketing Message Crafting advertising copy is harder than it looks. Planning a marketing campaign is equally complex. You need to start by identifying your…
Read MorePosted in: lowcountrybizsc Category: advice
With Spring Comes New Beginnings – Are You Ready?
March 13, 2015By Brian Maynor Everyone loves spring. With the warmer weather, sunnier days, blooming plants and general new beginnings what’s not to love. It literally is a breath of fresh…
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Curiosity—The Power of Asking Questions
March 11, 2015Dr. Leslie Pitner If you ever get the chance to stand in front of a room of seven-year-olds, you should take it! I spoke to a class of second…
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The Art Of Networking – And Skills You Need To Get It Right
March 11, 2015By Brian Maynor Working from home, I’m a huge fan of meeting people for coffee and use the opportunity to get out and about during the day. Some are…
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Don’t just drink the water, eat it!
March 11, 2015By Jeffrey Gitomer Sales Advice [row] [col col=8] Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!” Ask…
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Marketing Magic – Marketing’s First Magic Leg
March 10, 2015By Jerry Bellune . Marketing’s First Magic Leg How do milliondollar marketers do it? They practice unorthodox strategies and tactics. They invest a lot of time in planning their…
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Etiquette Questions I am Frequently Asked
March 10, 2015By Deborah O’Connor I am asked many questions during the course of my work. Here are a few of the most frequently asked. I am at a…
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Marketing Magic – Marketing’s First Magic Leg
March 9, 2015By Jerry Bellune . Marketing’s First Magic Leg How do milliondollar marketers do it? They practice unorthodox strategies and tactics. They invest a lot of time in planning their…
Read MorePosted in: midlandsbiz, upstatebizsc Category: advice
Etiquette Questions I am Frequently Asked
March 9, 2015By Deborah O’Connor I am asked many questions during the course of my work. Here are a few of the most frequently asked. I am at a…
Read MorePosted in: midlandsbiz Category: advice
Marketing Magic – Marketing’s First Magic Leg
March 9, 2015By Jerry Bellune . Marketing’s First Magic Leg How do milliondollar marketers do it? They practice unorthodox strategies and tactics. They invest a lot of time in planning their…
Read MorePosted in: midlandsbiz Category: advice
Tight Vs. Fitted – Pictures Are Worth A 1,000 Words
March 5, 2015By Brian Maynor You can’t walk into a store without being bombarded with the idea that fitted is better, but is the envelope being pushed too far? A…
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Face-to-face networking is still the key to connections.
March 4, 2015By Jeffrey Gitomer Sales Advice How important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a…
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