By Hannah Lackey Specialist at NP Strategy   Working in PR and communications often involves juggling a wide range of deliverables from social media calendars, press releases, newsletters, event materials, and…

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By Annie Howie Specialist at NP Strategy You may have heard the phrase “if you aren’t telling your story, someone else will.” Silence is no longer an option for the…

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By Lynnsey Gardner Baker Director at NP Strategy You know the phrase, “You catch more flies with honey than vinegar?” It’s a cliché for a reason—and one that applies perfectly…

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  Maryanne Grinnell, NP Strategy For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares…

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  Denada Jackson, NP Strategy When a crisis hits, where do you turn for guidance? NP Strategy experts are here to help. Vice President Denada Jackson shares crucial steps leaders…

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  Annie Howie, NP Strategy Stay ahead in the digital age with Social Media Listening. Monitoring online conversations in real-time can help you understand what’s being said about your brand,…

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  Erin Smith, NP Strategy Are you ready to navigate the rocky waters of today’s economy? NP Strategy is here to help! NP Strategy Vice President Erin Smith shares 4…

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  Abigail Darlington, NP Strategy How you engage your stakeholders can make or break any strategy. NP Strategy Director Abigail Darlington shares key insights into what makes a great stakeholder…

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  Robert Andrews, NP Strategy Incorporating political intelligence into your PR strategy equips your company to skillfully navigate ever-changing governmental landscapes and leverage legislative connections. NP Strategy Senior Specialist Robert…

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  Heather Hoopes-Matthews, NP Strategy Learn how to master presentation skills and overcome common stumbling blocks. NP Strategy CEO Heather Hoopes-Matthews shares expert tips on how to speak confidently to…

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  Marketing Minute by Jeff Reeves, NP Strategy In today’s digitally-driven world, staying consistent on social media is not just an option—it’s a necessity for fostering trust, building your brand,…

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  Marketing Minute by Mary Cullen, NP Strategy In today’s dynamic world, leveraging the power of employee advocacy can amplify your brand’s impact. NP Strategy Manager Mary Cullen shares how…

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  Marketing Minute by Belle Fortson, NP Strategy When crises strike, it’s easy to feel overwhelmed, regardless of your experience. This week’s video shares practical steps to guide you through…

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  Marketing Minute by Morgan Grimes, NP Strategy Virtual technology allows us to cast a wide net, but nothing beats establishing a real connection in person. This week’s video provides tips…

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  Marketing Minute by Lee Bonner, NP Strategy Consistency is the backbone of public relations. This week’s video underscores the significance of consistency in brand development and provides a few…

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Marketing Minute by Heather Hoopes-Matthews, NP Strategy This week’s video underscores the importance of planning ahead in today’s digital era. With nearly half of our team comprising former journalists, NP…

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  Marketing Minute by Briana Bryant, NP Strategy When dealing with a cyber-security breach, a proper response is imperative. This week’s video shares tips to protect your reputation. Watch More.…

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  Marketing Minute by Abigail Darlington, NP Strategy Abigail Darlington, NP Strategy: Storytelling is a powerful tool that can be leveraged in a myriad of ways. This week’s video shares…

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  Marketing Minute by Caroline Balchunas, NP Strategy If the media is attending your next event, preparation is paramount. This week’s video shares three tips to ensure their visit is a…

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Marketing Minute by Hannah Lackey, NP Strategy Social media is an incredibly powerful tool for businesses to connect with their audience and build brand awareness. This week’s video shares tips…

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  Marketing Minute by Meghan Durant, NP Strategy Crises happen, and the decision of whether or not to issue a public apology takes careful deliberation. This week’s video shares expert insights…

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  Marketing Minute by Beverly Bowers, NP Strategy This week’s video shares what to expect when working with a public relations firm and how to set yourself up for success.…

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  Marketing Minute Darain Ginyard, NP Strategy This Marketing Minute shares expertise on creating a consistent and engaging brand image that will set your brand apart from competitors and leave…

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  Marketing Minute Amanda Loveday, NP Strategy This insightful Marketing Minute explores the transformative impact of the pandemic on the public relations industry, highlighting six innovative ways PR professionals are…

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Marketing Minute Hannah Lackey, NP Strategy Investing in your professional growth is essential for success, and professional development organizations play a pivotal role in providing valuable opportunities for personal and…

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  Marketing Minute with Meghan Durant, NP Strategy It’s not always easy to stay up to date on social media trends. This week’s video shares insight into the fastest growing…

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  Marketing Minute with Robert Andrews, NP Strategy When was the last time you took a deep dive into your contacts? This week’s video discusses the value of utilizing your…

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Marketing Minute with Beverly Bowers, NP Strategy Gone are the days where you picked one job straight out of college, clocked in, clocked out, and continue the routine until you…

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