Columbia Design League host fundraiser honoring the Kentucky Derby
April 23, 2021Derby by Design takes over Boyd Plaza on May 1 Columbia Museum of Art affinity group the Columbia Design League (CDL) hosts its first in-person event since the beginning of…
Read MorePosted in: midlandsbiz Category: conversations, marketing-and-communications, media, non-profit, on-the-move, philanthropy, social-scene, the-arts
Infinity Marketing welcomes Multi-Pack Solutions as new client
April 22, 2021
Infinity Marketing, a fully integrated marketing firm, is proud to add Multi-Pack Solutions to its growing client roster. The agency is providing the manufacturer with a variety of creative services…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Become a creative contrarian
April 21, 2021
By Jerry Bellune What do Judy Wald, JD Powers and Fred Segal have in common? These 3 highly successful entrepreneurs were contrarians. Contrarians are creative thinkers who turn accepted…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Engenius promotes Samantha Thoe as client success coordinator
April 21, 2021
An Upstate digital marketing agency, Engenius, has promoted Samantha Thoe to a full-time client success coordinator. Thoe started at Engenius last year working as a part-time employee helping the team…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
MPA Strategies adds Accomplished communications professional to growing team
April 17, 2021
MPA Strategies, a statewide public relations and marketing agency, welcomes proven public relations professional Shawn Skillman to its team as Chief Marketing Officer. Skillman will serve as the creative and…
Read MorePosted in: midlandsbiz Category: business-services, marketing-and-communications, media, on-the-move
Create loving messages for your customers
April 14, 2021
By Jerry Bellune Our friend Bill Edmonds checked into a hotel and found a message in his room. “Sure, life can be messy. That’s why I’m here. Don’t worry…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
FUEL wins ADDY® District Award
April 14, 2021FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–received recognition for advertising excellence by the American Advertising Federation (AAF) with a District Silver…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flock and Rally Marketing & Communications celebrates multiple staff promotions
April 13, 2021
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, has announced the promotion of multiple team members — Ashley Cady Elsey, Hailey Covell, Mary…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing welcomes Madison Creech as Media Coordinator
April 13, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, is delighted to welcome Madison Creech to the team as Media Coordinator. The Media Department continues to grow in members…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Crisis Communication
April 12, 2021
Marketing Minute with Jean Cecil Frick, NP Strategy Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Clemson University announces fifth annual Men of Color National Summit speaker line up, programmatic enhancements and live broadcast on Rickey Smiley Morning Show
April 9, 2021
Clemson University will host its 5th annual Men of Color National Summit on November 4-5, 2021 with a lineup of national thought leaders for both keynote and breakout speaker sessions…
Read MorePosted in: upstatebizsc Category: education, employment, marketing-and-communications, media, on-the-move
Ads that ring your cash register
April 8, 2021
By Jerry Bellune Bob Bly and I are direct response apostles. It’s the best way to advertise. Bob says if we embrace direct response ads in print and online, the…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Crawford announces key team promotions
April 7, 2021
Crawford, a full-service strategic marketing agency based in Greenville, has promoted two veteran team members. Anna Maloney has been named senior account executive, and Jalesa Cooley is now a public…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FerebeeLane expands account team with four full-time hires
April 6, 2021
FerebeeLane (FL), a full-service marketing and branding agency located in downtown Greenville, recently expanded its account team with four full-time additions. The new hires’ experiences range from founding Clemson’s student-led…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing presents Let’s Talk Recruitment
April 6, 2021
Infinity Marketing will launch its next webinar series event titled Let’s Talk Recruitment on Tuesday, April 13, 2021, at 11 AM ET. The event will focus on finding the right…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
‘The Cheese Biscuit Queen’ launches cookbook and donates proceeds to MIRCI in honor of Mental Health Awareness Month.
April 5, 2021South Carolina native and longtime Midlands resident Mary Martha Greene will launch her much-anticipated cookbook, “The Cheese Biscuit Queen Tells All,” on May 3rd and will donate a portion of…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, non-profit, on-the-move, social-scene
FUEL selects GirlUp GVL as second quarter grant recipient
April 2, 2021FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–announced today that it has selected GirlUp GVL as its second quarter recipient for the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Web Development Coordinator
April 2, 2021
Purpose: The Web Developer Coordinator will help create marketing assets across multiple channels that encompass our overall brand and style according to the Richloom Fabrics brand guidelines. The Web Developer…
Read MorePosted in: laurenscountybuzz Category: marketing-and-communications
Why ads should appeal to our emotions
March 31, 2021
By Jerry Bellune Consumers rarely buy on the facts. Even the most analytically minded. They buy with emotion and justify it with logic. Think about your last purchase, why…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Webmaster/IT Intern
March 31, 2021This position will coordinate the web presence and graphic design needs of a creative arts school and agency. An interdisciplinary hub of training, management, marketing, scouting and recruitment and various…
Read MorePosted in: midlandsbiz Category: marketing-and-communications
Monique Holland and Tia Ternberg join Chernoff Newman’s growing media team
March 31, 2021
Chernoff Newman, a Columbia-based marketing and advertising agency, continues to expand its media and analytics team with the most recent hires Monique Holland and Tia Ternberg. “We are thrilled to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, on-the-move
Infinity Marketing partners with CU-ICAR on video project
March 30, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, recently partnered with Clemson University International Center for Automotive Research (CU-ICAR) to develop a video highlighting its vehicle prototype program:…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Responding to Controversy in the Media
March 30, 2021
When damaging information about your organization is publicized, your credibility matters. NP Strategy’s Vice President Jean Cecil Frick shares tips on responding to controversy in the media.
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
SEO Charleston
March 29, 2021Providing internet marketing services and search engine optimization for law firms, dental offices, and medical practices. Dominate your space, call today.
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
How to deal with difficult decisions
March 24, 2021
By Jerry Bellune All of us must make many decisions each day in business and in life. Most of them are relatively easy and we make them. Even if they…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Endeavor welcomes three new entrepreneurs to its coworking community
March 24, 2021
A restaurateur, accountant, and HR expert choose workspaces at Endeavor Endeavor, a coworking and shared office space community in downtown Greenville’s LEED-certified ONE tower, announces three new members: Olivia Esquivel,…
Read MorePosted in: upstatebizsc Category: accounting, business-services, commercial-real-estate, food, local-industry, marketing-and-communications, on-the-move
BRIGHT+CO Marketing now agency of record for Greenville Swamp Rabbits
March 24, 2021
Greenville-based full-service marketing communications firm BRIGHT+CO Marketing announced it has added another sports team, the Greenville Swamp Rabbits, to its client roster. BRIGHT+CO is already the agency of record for…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move, sports
Crawford grows digital team with new social media coordinator
March 24, 2021
Crawford, a full-service marketing and branding agency, recently added Emily Simpson to its growing team as a social media coordinator. Simpson previously participated in Crawford’s robust internship program during the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes Anna Nail and Elizabeth Collins
March 23, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, is proud to promote Anna Nail and Elizabeth Collins to the position of Media Buyer. These promotions will further the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Pawleys Island in running for Garden & Gun Magazine’s Best Southern Beach Town
March 18, 2021
Many have prepared their college basketball elimination brackets, but the real fun this March lies with a Garden & Gun magazine contest to name the “Favorite Southern Beach Town.” And…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Who can you help today?
March 17, 2021
By Jerry Bellune A local banker and his wife were among the most successful couples in our town. Each morning, they prayed for guidance about who they might help…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing welcomes three new media coordinators
March 16, 2021Infinity Marketing, a fully integrated marketing agency in the Upstate, expanded its internal team with the addition of three new media coordinators: Ryan Boger, Rachel Stowe and Bryant Buffington.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Studio Displays, Inc. establishing operations in Lancaster County
March 16, 2021
More than $7.1 million investment will create 43 new jobs Studio Displays, Inc., a custom exhibit manufacturer, today announced plans to establish operations in Lancaster County. The more than $7.1…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: economic-development, marketing-and-communications, on-the-move
Be Distinct or Become Extinct
March 15, 2021
By Ken Gasque Tom Peters said “distinct…or extinct” in his book The Brand You. He was talking about personal branding, but the same tactics apply to businesses. If your product/service…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
BRIGHT+CO scores big with Addy Awards for creative excellence, diversity marketing from American Advertising Federation
March 12, 2021
BRIGHT+CO Marketing was honored with nine American Advertising Awards for creative excellence within the Greenville advertising market. Called “Addys” and presented by the American Advertising Federation, these prestigious annual awards…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Become your customers’ best friend
March 11, 2021
By Jerry Bellune Tiffany Wright operates a small business bookkeeping service in our county. She believes in building a close, personal relationship with each client to better understand and…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
FUEL offering portfolio reviews for local college students
March 10, 2021
FUEL, a Greenville-based agency specializing in digital and traditional marketing, advertising, and PR services, offers qualifying juniors and seniors attending an accredited college in the Upstate a portfolio review session.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Nexton named Best Master-Planned Community in the U.S. by NAHB
March 9, 2021
Nexton, South Carolina’s most innovative and walkable community, was recognized as the top master-planned community in the U.S. by the National Association of Home Builders (NAHB). During NAHB’s 2021 Nationals…
Read MorePosted in: lowcountrybizsc Category: commercial-real-estate, local-industry, marketing-and-communications, on-the-move, residential-real-estate
Flock and Rally wins Gold ADDY for The COMET’s Sarah Mae Flemming campaign
March 9, 2021
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, earned two ADDY Awards from the American Advertising Federation (AAF) of the Midlands, including one…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, transportation
Infinity Marketing welcomes Beth McClintock and Victoria Corriston
March 9, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, recently added two new professionals to its growing team. Beth McClintock joins the team as Senior Media Buyer along with…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Rickie Good named Director for the new Revolutionary War Visitor Center at Camden
March 8, 2021
Camden Archives and Museum Curator of Collections Rickie Good has been hired to serve as Director for one of the newest tourism attractions in the state – The Revolutionary War…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, on-the-move
Jeff Herrera announced as Vice President of Marketing and Partnerships at Visiture
March 4, 2021
CHARLESTON, SC – Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Retain your loyal customers for life
March 4, 2021
By Jerry Bellune When loyal customers’ friends ask who they use for what you offer, they not only mention your name but tell them about something special you did for…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing wins Four Silver AAF Awards
March 3, 2021
Infinity Marketing, an integrated marketing agency in the Upstate, won four silver awards in the 2021 American Advertising Federation (AAF) Awards competition for projects in social media, video production and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Effectively Increasing Your Engagement on Social Media
March 2, 2021
By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
What is your most important branding tool?
March 1, 2021
By Ken Gasque Your logo, if you do it right. However, your logo is not a brand, but there is no brand without a logo. The Starbucks logo is…
Read MorePosted in: midlandsbiz Category: advice, business-services, marketing-and-communications, on-the-move
FishBait Solutions LLC and Touchpoint Communications join forces
March 1, 2021
Public Relations, MarComm Skills Amp Sponsorship Firm’s Fire Power FishBait Solutions LLC, a multi-tiered sponsorship creation and activation company focused on lifestyle activities including athletics, entertainment and experiential events, has…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Just Say Something 2021 Board of Directors announced
February 26, 2021
In 2021, Just Say Something (JSS) announces two new members to its Board of Directors. With its new and returning board members, JSS looks forward to continuing its mission of…
Read MorePosted in: upstatebizsc Category: education, marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing expands partnership with 21st Mortgage
February 25, 2021
Infinity Marketing, a fully integrated marketing firm, announced its expanded relationship with 21st Mortgage, the nation’s number one manufactured and mobile home lender. Infinity will be building upon the company’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Avoid becoming a public disgrace
February 24, 2021
By Jerry Bellune Every business owner, manager, entrepreneur or politician should learn a critical lesson from NY Gov. Andrew Cuomo’s cover-up of his fatal nursing home blunder. By sending…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
