Marketing Minute Video: The Importance of Consistency
December 11, 2023
Marketing Minute by Lee Bonner, NP Strategy Consistency is the backbone of public relations. This week’s video underscores the significance of consistency in brand development and provides a few…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Infinity Marketing celebrates 30 years in business
December 10, 2023
Infinity Marketing, an award-winning integrated marketing agency established in 1993, is turning 30 this fall, and no one is prouder than Tony Williams, who has taken the occasion as an…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engenius designs and launches new website for DoubleDay Aviation
December 8, 2023
Engenius, a Greenville-based web design agency, launched a new website for DoubleDay Aviation, a Greenville-based charter flight service company specializing in pilot training, aircraft management, airplane brokerage, and acquisition services.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Brittany Hall joins Colliers in Greenville as a Marketing Coordinator
December 6, 2023
Colliers | South Carolina announced that Brittany Hall has joined its Greenville office as a Marketing Coordinator. In her role, Hall will spearhead marketing efforts for the Greenville office of…
Read MorePosted in: upstatebizsc Category: commercial-real-estate, marketing-and-communications, on-the-move
Marketing Minute Video: Navigate the Media Landscape with Confidence
December 5, 2023
Marketing Minute by Heather Hoopes-Matthews, NP Strategy This week’s video underscores the importance of planning ahead in today’s digital era. With nearly half of our team comprising former journalists, NP…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Crawford Bolsters leadership team
December 5, 2023
Crawford, a full-service strategic marketing agency, grew several of its largest and most long-standing client relationships, while also expanding its roster of national and regional accounts, leading to several important…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
JDPR announces latest additions to growing team
November 28, 2023
Leading mar-comm agency promotes former intern and welcomes two outstanding students for Fall 2023. Strategic communications agency JDPR’s Executive Management Assistance Program (EMAP) continues to prove successful as it welcomes two returning and one…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius Designs new website for Harper General Contractors
November 21, 2023
Engenius, a Greenville-based web design agency, launched a new website for Harper General Contractors, a full-service general contracting and construction management firm. Greenville-based Harper General Contractors selected Engenius to design…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: How to Respond to a Cyber Security Breach
November 13, 2023
Marketing Minute by Briana Bryant, NP Strategy When dealing with a cyber-security breach, a proper response is imperative. This week’s video shares tips to protect your reputation. Watch More.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Crawford wins four platinum and four gold MarCom Awards
November 2, 2023
Crawford, a full-service strategic marketing agency, is honored to announce its remarkable achievement at the 2023 MarCom Awards, where the agency won nine awards. The MarCom Awards, which celebrate excellence…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Upcountry History Museum showcases holiday classic with behind-the-scenes close-ups
October 31, 2023
It’s a holiday classic that almost didn’t make it from book to screen but for a friendship forged during World War II. In its Southeastern debut, “A Very Grinchy Christmas,”…
Read MorePosted in: upstatebizsc Category: chamber, churches, day-care, education, entertainment, food, hospitality, life, marketing-and-communications, media, music, non-profit, on-the-move, social-scene, the-arts, veterans
Fireforge Crafted Beer co-founders Brian and Nicole Cendrowski to speak at Endeavor’s Collaborators & Cocktails November 16th
October 31, 2023
Endeavor, the coworking and office space community in downtown Greenville’s ONE tower, announces that Brian and Nicole Cendrowski, co-owners of Fireforge Crafted Beer will speak at its final Collaborators &…
Read MorePosted in: upstatebizsc Category: entrepreneurship, food, hospitality, marketing-and-communications, on-the-move, restaurant
Marketing Minute Video: The Power of Storytelling
October 30, 2023
Marketing Minute by Abigail Darlington, NP Strategy Abigail Darlington, NP Strategy: Storytelling is a powerful tool that can be leveraged in a myriad of ways. This week’s video shares…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
The YoPro Know starts online Masterclass on attracting and retaining young talent
October 30, 2023
How prepared is your company for 2025, when GenZ and Millennials will make up more than half of the American workforce? If the answer ranges from not at all to…
Read MorePosted in: upstatebizsc Category: employment, marketing-and-communications, on-the-move
The Rock It! Co. adds Events Manager to its team
October 17, 2023
The Rock It! Co. has hired Jennifer Cheung Cline as its Events Manager. Originally from Honolulu, Hawaii, Cline earned a bachelor’s degree in hospitality from the University of Hawaii. After…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Preparing for the Media
October 16, 2023
Marketing Minute by Caroline Balchunas, NP Strategy If the media is attending your next event, preparation is paramount. This week’s video shares three tips to ensure their visit is a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Tealhaus’ quarterly event raises funds for Meals on Wheels
October 5, 2023
Local storytelling agency TealHaus recently held its quarterly “Haus Party” at Double Stamp Brewery benefiting Greenville’s chapter of Meals on Wheels. In attendance were over 50 former and current clients, family, and friends…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
10x Digital to present recruitment marketing technology at Greenville SHRM meeting
October 5, 2023
10X Digital CEO Holly Rollins will be the featured presenter of an upcoming webinar focusing on the latest technologies in digital employment recruitment. Hosted by the Greenville chapter of the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
10x Digital to present Recruitment Marketing Technology at Greenville SHRM Meeting
October 5, 2023
10X Digital CEO Holly Rollins will be the featured presenter of an upcoming webinar focusing on the latest technologies in digital employment recruitment. Hosted by the Greenville chapter of the…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Marketing Minute Video: Creating Engaging Social Media Content
September 25, 2023
Marketing Minute by Hannah Lackey, NP Strategy Social media is an incredibly powerful tool for businesses to connect with their audience and build brand awareness. This week’s video shares tips…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Upcountry History Museum dives in with ‘Splash and Bubbles’
September 19, 2023
Explorers of all ages will be able to dive into the incredible world of ocean exploration when “Splash and Bubbles: Dive In, Lend a Fin” makes its only South Carolina…
Read MorePosted in: upstatebizsc Category: churches, day-care, education, entertainment, environmental, hospitality, life, marketing-and-communications, media, non-profit, on-the-move, social-scene, the-arts
Hughes Agency welcomes two new team members
September 18, 2023Hughes Agency, a full-service public relations, marketing, advertising and event management firm, introduced its latest team members, Hays Bacon and Hallie Rae Jones. Bacon joins Hughes Agency as a senior…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius designs and launches new website for Sargent Metal
September 14, 2023
Engenius, a Greenville-based web design agency, recently launched a new website for Anderson-based Sargent Metal. Sargent Metal has been the leader in the southeast in the metal fabrication industry since…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Saying Sorry in Times of Crisis
September 11, 2023
Marketing Minute by Meghan Durant, NP Strategy Crises happen, and the decision of whether or not to issue a public apology takes careful deliberation. This week’s video shares expert insights…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Infinity Marketing promotes Steve Laiewski to Senior Graphic Design Lead
September 11, 2023
Infinity Marketing, a fully integrated marketing agency in the Upstate, announced that Steve Laiewski has been promoted to Senior Graphic Design Lead. “I have high confidence in Steve’s ability to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes Haley Rauch to Senior Web Lead
September 11, 2023
Infinity Marketing, a fully integrated marketing agency in the Upstate, proudly promotes Haley Rauch to Senior Web Lead. “Haley’s proficiency in keeping web projects on schedule while delivering a great…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes Erica Gregory to SEO Manager
September 11, 2023
Infinity Marketing, a fully integrated marketing agency in the Upstate, announced that Erica Gregory has been promoted to SEO Manager. “During her time with Infinity, Erica has been a game…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
NAI Earle Furman welcomes new Marketing Specialist
September 7, 2023
NAI Earle Furman, a leading full-service commercial real estate firm in the Carolinas, recently welcomed a new Marketing Specialist to their Greenville office. Rebecca Cowles: Marketing Specialist Native to Roswell,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford earns a top spot on list of 2023 Best Places to Work in South Carolina
August 25, 2023
Crawford, a full-service marketing agency in Greenville, is honored to be named one of the Best Places to Work in South Carolina for the sixth consecutive year, ranking sixth overall…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Upcountry History Museum presents stories stitched in the seams
August 23, 2023
There’s an art to storytelling and in “We Didn’t Wait for Freedom – The Civil War Narrative Quilts of Vera P. Hall,” the stories are literally stitched in the seams…
Read MorePosted in: upstatebizsc Category: chamber, churches, education, entertainment, life, manufacturing, marketing-and-communications, media, non-profit, on-the-move, social-scene, the-arts, veterans
James Beard award-winning duo to speak, offer tasting, at Endeavor’s Collaborators & Cocktails September 13th
August 21, 2023
Perini Ranch, known for its world-famous beef tenderloin and James Beard Award-winning steakhouse, headlines Collaborators & Cocktails on Wednesday, September 13th from 5:00 – 7:15 p.m. at Endeavor, the coworking…
Read MorePosted in: upstatebizsc Category: entrepreneurship, food, marketing-and-communications, on-the-move, restaurant
Marketing Minute Video: What to Expect When Working with a PR Firm
August 21, 2023
Marketing Minute by Beverly Bowers, NP Strategy This week’s video shares what to expect when working with a public relations firm and how to set yourself up for success.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Crawford expands public relations and client services team
August 9, 2023
Crawford, a full-service strategic marketing agency based in Greenville, recently welcomed two individuals to its team. Meghan Murphy joins as account executive and Jake Anthony joins as public relations account…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Creating a Captivating Brand Image
August 7, 2023
Marketing Minute Darain Ginyard, NP Strategy This Marketing Minute shares expertise on creating a consistent and engaging brand image that will set your brand apart from competitors and leave…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Karlyn Jones of Abacus Planning Group passes Certified Financial Planner (TM) Examination
August 4, 2023
Abacus Planning Group, Inc. proudly announces that Karlyn M. Jones has passed the CFP® examination. The CFP® Certification Examination assesses the candidate’s ability to integrate and apply a broad base…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: banking-and-finance, financial-advisors, insurance, marketing-and-communications, on-the-move
Engenius earns International Recognition for website design for Liberty Fellowship
August 4, 2023
Engenius, an Upstate digital marketing agency, was presented with an Award of Distinction from the Academy of Interactive Visual Arts Communicator Awards for creative excellence and website design work for…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Crawford awarded Bronze Medal for sustainability
July 26, 2023
Crawford, a full-service marketing agency in Greenville, S.C. is proud to announce it has been awarded the 2023 Bronze certification by EcoVadis, the world’s most trusted provider of business sustainability…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford adds three team members, promotes two more and recognizes milestone anniversary
July 24, 2023
Crawford, a full-service strategic marketing agency based in Greenville, recently welcomed three new team members, promoted two invaluable performers and honored a milestone anniversary. Andrea Stegall, chief operating officer celebrates…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Six Ways PR is Innovating in a Changing Landscape
July 24, 2023
Marketing Minute Amanda Loveday, NP Strategy This insightful Marketing Minute explores the transformative impact of the pandemic on the public relations industry, highlighting six innovative ways PR professionals are…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Endeavor welcomes Lena Barakat as communications coordinator
July 11, 2023
Endeavor, the membership-based coworking and shared office space community for professionals in downtown Greenville’s ONE tower, announces it has hired Lena Barakat as communications coordinator. In her role as Communications…
Read MorePosted in: upstatebizsc Category: employment, marketing-and-communications, on-the-move
Crawford welcomes four summer interns
July 10, 2023
Crawford, a full-service strategic marketing agency in Greenville, welcomes Eleanor Kneeland, Hayden Kimbrough, Gracie Page and Eliza Easterby as interns for the 2023 summer semester. Crawford offers year-round internship opportunities…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Drum Creative promotes Plourde to COO
June 29, 2023
Drum Creative, a leading, full-service digital marketing agency, announced the promotion of Bruce Plourde to Chief Operating Officer (COO). Having been involved with marketing and communications for over 20 years,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius designs and launches University Center of Greenville (UCG) website
June 28, 2023
Engenius, a Greenville-based web design agency, recently relaunched University Center of Greenville’s (UCG) website to showcase a visual refresh of UCG’s unique consortium of academic programs from top-ranked SC universities,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
10X Digital Awards digital marketing scholarship
June 26, 2023
10X Digital is proud to announce Daniel Barnes as the winner of the 10X digital marketing scholarship for the Fall 2023 semester. For the past several years, 10X has awarded…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
JDPR selects Jakhi Brown for its summer 2023 Executive Management Assistance Program
June 26, 2023
Building on over 30 years of program success, Jeff Dezen Public Relations (JDPR) welcomes Jakhi Brown to the agency’s internship program, known as the Executive Management Assistance Program (EMAP). Throughout…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Feel the Heat in newest exhibit at Upcountry History Museum
June 20, 2023
We watch the news with a sense of disbelief yet can’t seem to pull ourselves away even as the screen fills with image after image of raging wildfires. In its…
Read MorePosted in: upstatebizsc Category: agriculture, chamber, churches, education, entertainment, environmental, government, marketing-and-communications, media, non-profit, on-the-move, the-arts, veterans
Children’s Programs highlight summer months at Upcountry History Museum
June 19, 2023
The Upcountry History Museum – Greenville County, a Smithsonian Affiliate, has quite a lineup of programs and events scheduled for this summer. From the ever-popular Toddler Time and Family Fun…
Read MorePosted in: upstatebizsc Category: churches, day-care, education, entertainment, marketing-and-communications, media, non-profit, on-the-move
10X Digital campaign recognized as a finalist in the national WealthManagement.com 2023 Industry Awards
June 19, 2023
10X Digital, a full-service digital marketing agency announced that its digital marketing campaign for Concorde Investment Services has been named a Finalist in the WealthManagement.com 2023 Industry Award (the “Wealthies”).…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
NP Strategy expands into Alabama
June 15, 2023
NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes Briana Bryant to its office in Birmingham, Alabama. Bryant, an award-winning public relations professional with…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engenius promotes Molly Willette-Green as Director of Web Services
June 9, 2023
Engenius, an Upstate digital marketing agency celebrating 15 years of serving small businesses with cutting-edge web design and digital marketing solutions, announced the promotion of Molly Willette-Green as the Director…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
