Infinity Marketing welcomes talented class of spring interns
February 12, 2020
Infinity Marketing, a fully integrated marketing firm, announced the hire of Alex Marcum, Hope Emerson, Sam Verdeschi and Jackson Norrell as interns for the spring semester. Their addition speaks to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Cutting-Edge Direct Primary Care and On-Site Clinics Can Save You Money
February 11, 2020
By Brian Morris President, Fulcrum Risk Solutions Whether you are an employer trying to manage healthcare costs, or an employee trying to stay healthy, it’s important to stay…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
E. Boineau & Company adds Metcalfe as senior account manager
February 10, 2020
E. Boineau & Company, a marketing communications and public relations firm, based in Charleston, S.C., has added Haley Marie Metcalfe as senior account manager. Metcalfe was with the firm from…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Don’t ruin your reputation online
February 5, 2020
By Katie Ritchie and Jerry Bellune Business owners know the importance of a strong online presence, says our ace Tech Talk columnist Katie Ritchie. Even if you don’t sell…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, technology
Columbia Metropolitan Airport launches new creative & brand refresh
February 4, 2020
Columbia Metropolitan Airport (CAE) announced the launch of a new refreshed campaign to include a new logo and a new website. The new look will continue to focus on and…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, transportation
Swanson featured in Facility Management Magazine cover story
February 3, 2020
Cheryl Swanson, vice president and general manager of the Columbia Metropolitan Convention Center (CMCC), is featured in the cover story of the January/February issue of the International Association of Venue…
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Give customers memorable experiences
January 29, 2020
by Jerry Bellune Here’s a competitive strategy: Create memorable experiences your customers can share with friends and have everyone talking about you and your products. The Wall Street Journal…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Beware new package delivery scam
January 29, 2020
By Katie Ritchie Are you expecting a package? If you get a text on your phone asking to set delivery preferences, you’ve been targeted by a new scam. Here’s…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, technology
Going the extra mile for clients: A guide
January 28, 2020
By Jean Cecil Frick NP Strategy For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Linnerud promoted to director of client services
January 28, 2020
Trio Solutions Inc. (TRIO), a marketing communications agency, located in Mount Pleasant, SC, has promoted Abbie Linnerud to the agency’s director of client services. Linnerud worked as an account manager…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Helen Hill, CEO of the Charleston Area CVB, speaking at Small Business Lunch at Halls – February 6th
January 24, 2020
The King Street Marketing Group and the Hall Family presents Helen Hill, CEO of the Charleston Area Convention and Visitors Bureau, as our guest speaker for Small Business Lunch at Halls Thursday, February…
Read MorePosted in: lowcountrybizsc Category: hospitality, marketing-and-communications, on-the-move
Two former journalists join NP Strategy
January 24, 2020
Kara Gormley Meador and Casey Watson Expand NPS+ Client Services NP Strategy adds more than two decades of journalism experience to the strategic communication firm’s bench with the addition…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Historic Columbia announces Renee Chow as new director of marketing and communications
January 22, 2020
Renee Chow has joined Historic Columbia as director of marketing and communications. Chow will lead Historic Columbia’s communications and marketing initiatives and serve as a spokesperson for the organization. “We are excited to have a…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
The results of being an extra miler
January 22, 2020
By Jerry Bellune You don’t have to be a sports fan to appreciate this story and the important business lesson you will discover in it. Joe Burrow transferred from…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Integrated marketing agency, BRIGHT+CO, earns Women’s Business Enterprise Certification
January 21, 2020
WBENC certification recognizes agency as woman-owned minority business BRIGHT+CO Marketing, a leading national integrated marketing firm, has earned national certification as a Women’s Business Enterprise by the Greater Women’s Business Council,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Fellow Countrymen selected as Q1 recipient of FUEL for Good Grant
January 17, 2020
Greenville, SC – FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has awarded Fellow Countrymen the first quarter FUEL for Good grant. The $10,000…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing welcomes Erin Pappas as Media Buyer
January 16, 2020
Infinity Marketing, a full-service marketing agency in the Upstate, welcomed its newest Media Buyer, Erin Pappas. Her addition to the team furthers the department’s growth and capabilities through skilled talent.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your 2020 whats, hows and whys
January 15, 2020
By Jerry Bellune We met with our Congressman earlier this month to talk about his 2020 agenda. He is a busy man whose district covers a lot of territory…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Carmichael promoted to Director of Marketing at Experience Columbia SC
January 13, 2020
Experience Columbia SC announces the promotion of Kelsey Carmichael to Director of Marketing. Carmichael had been the Marketing Specialist at ECSC for four-and-a-half years. Carmichael was born and raised in…
Read MorePosted in: midlandsbiz Category: employment, marketing-and-communications, on-the-move
The Importance of Brand Reputation in a Crisis
January 13, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Do you have a future on YouTube?
January 8, 2020
By Jerry Bellune What can you learn from an 8-year-old entrepreneur? How to sell lemonade? It’s far simpler than that. What has made Ryan Kaji highly successful is that…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Chick-fil-A’s Kevin Purcer to speak at Endeavor’s Collaborators & Cocktails on January 16, 2020
January 7, 2020
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Chick-fil-A’s director of customer digital experience, Kevin Purcer, will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Lauren Roach named Chief Marketing Officer of Elliott Davis
January 7, 2020
Marketing veteran will lead brand strategy and communications initiatives as growing business solutions firm enters its 100th year of service Elliott Davis, a leading business solutions firm with nine offices…
Read MorePosted in: upstatebizsc Category: accounting, marketing-and-communications, on-the-move
3 Steps to Improve your Public Engagement In 2020
January 6, 2020
By Jesica Johnson Mackey NP Strategy 2020 is here, and if you haven’t already, now is the time to identify some New Year’s resolutions for your company or organization.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Develop your own millionaire habits
January 2, 2020
By Jerry Bellune Thomas C. Corley spent 5 years studying wealthy people. He found that they practice many of the same daily habits, such as reading, exercising, sleeping at…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Giving becomes enlightened self-interest
December 26, 2019
By Jerry Bellune Last week, 15 local authors and 5 of us from our publishing company gathered at the library to autograph books. These books make unique gifts because…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
How to beat the Grinch in 2020
December 26, 2019
By Jerry Bellune How do you get the Grinch to go away? Think about where you want to go, what you want to do and write it down, advises…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Governor McMaster appoints Richard Cohn, Sr. as Chair of SCETV
December 19, 2019Governor Henry McMaster has announced that Richard Cohn, Chairman of Cohn Corporation, will serve as the Chair of South Carolina Educational Television Commission (SCETV). As Chair of SCETV Commission, Rick…
Read MorePosted in: midlandsbiz Category: government, headlines, marketing-and-communications, media, non-profit, on-the-move
Infinity Marketing receives three new media professionals
December 17, 2019Infinity Marketing, a full-service marketing agency in the Upstate, welcomed Haley Bennett as Integrated Marketing Coordinator along with Elizabeth Collins and Sedera Zbranak as Media Coordinators to further the firm’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
SCPRSA announces 2020 Board of Directors
December 16, 2019
Professionals from across SC to lead state’s largest organization for PR practitioners The members of the South Carolina chapter of the Public Relations Society of America recently appointed the organization’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
5 Tips to Plan your 2020 Social Media Strategy
December 16, 2019
By Sarah Robinson NP Strategy This year has flown by, and as the New Year approaches, so do the deadlines for 2020 planning. If you’re getting started with…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Endeavor to offer January 2020 unlimited day pass promotion
December 11, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, is running a promotion for a January 2020 unlimited day pass package to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Want to be the low price leader?
December 11, 2019
By Jerry Bellune No, you don’t. Leave that to Walmart. Our friend Ruth King tells the story about Chuck the auto mechanic and Charles the Master Jaguar Craftsman. Chuck’s…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
How to earn your prospects’ trust
December 4, 2019
By Katie Ritchie Occasionally you may have to cold call. It’s no fun, but there are ways to get in the door. Here are 2 suggested by so-called experts…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing honored with 21 MarCom Awards
December 3, 2019Infinity Marketing, a full-service marketing agency in the Upstate, won 21 awards in the 2019 MarCom Awards competition for projects in web development, content creation, video production and public relations…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to create effective marketing? It’s simple use your magic!
December 2, 2019
By Ken Gasque Magic is the most powerful tool you have. Use it! And the most powerful tool for creating magic is a pencil. It is a magic wand…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Business Communications in an Era of Fake News
December 2, 2019
By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Have you planned your exit strategy?
December 2, 2019
By Jerry Bellune This time of year many of us have much to be thankful for. And those of us who have been at it many years are starting…
Read MorePosted in: midlandsbiz Category: advice, business-services, marketing-and-communications
4 magic words to deal with fear
November 25, 2019
By Jerry Bellune Physicist Albert Einstein said that to solve problems we’ve never dealt with before we must develop a new way of thinking about the problems and our…
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Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 25, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 22, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Sarah Robinson joins NP Strategy and expands the growing strategic communications firm
November 19, 2019
Sarah Robinson Joins NPS+ as a Communications Specialist NP Strategy (NPS+) welcomes, Sarah Robinson, to their growing strategic communications team across the Carolinas. Robinson joins as a Communications Specialist and will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing welcomes K&W Cafeterias as new client
November 19, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is proud to announce its new partnership with K&W Cafeterias. This addition to Infinity’s growing client roster builds on the firm’s…
Read MorePosted in: upstatebizsc Category: food, marketing-and-communications, on-the-move, retail
Making Your Event Stand Out Through Sponsorships
November 18, 2019
By Emily Eckert NP Strategy Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
S.C. Office of the State Treasurer recognized for communications excellence
November 13, 2019
The S.C. Office of the State Treasurer was recently recognized for communications excellence at the International Association of Business Communicators S.C. Chapter 2019 Palmetto Awards ceremony. “I am proud of…
Read MorePosted in: midlandsbiz Category: government, marketing-and-communications, on-the-move
The 20% rule of costs and returns
November 13, 2019
By Jerry Bellune A friend called the other day to pick our brains. He wants to start a small weekly newspaper in his community and wanted to know what…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing welcomes three new media coordinators
November 13, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Tori Sanders, Anna Nail and Carly Jermon as Media Coordinators to its team to further the firm’s media capabilities. “Infinity’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your 3 best connecting strategies
November 6, 2019
By Jerry Bellune MaryEllen Tribby believes “connecting” is a better word than “networking.” Her 3 best connecting strategies are: 1. Cultivate relationships. Project an image of warmth, approachability, understanding,…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing adds Crossroads and ARS Treatment Centers to client roster
November 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Crossroads and ARS Treatment Centers as new clients in the healthcare vertical. Infinity will provide integrated marketing services to support…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish honored with eight MarCom awards for exceptional client work
November 4, 2019
Flourish’s 2019 client work earned it high honors in the annual MarCom Awards, with eight total awards bestowed to them by the Association of Marketing and Communications Professionals (AMCP): two…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
