S.C. Office of the State Treasurer recognized for communications excellence
November 13, 2019
The S.C. Office of the State Treasurer was recently recognized for communications excellence at the International Association of Business Communicators S.C. Chapter 2019 Palmetto Awards ceremony. “I am proud of…
Read MorePosted in: midlandsbiz Category: government, marketing-and-communications, on-the-move
The 20% rule of costs and returns
November 13, 2019
By Jerry Bellune A friend called the other day to pick our brains. He wants to start a small weekly newspaper in his community and wanted to know what…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing welcomes three new media coordinators
November 13, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Tori Sanders, Anna Nail and Carly Jermon as Media Coordinators to its team to further the firm’s media capabilities. “Infinity’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your 3 best connecting strategies
November 6, 2019
By Jerry Bellune MaryEllen Tribby believes “connecting” is a better word than “networking.” Her 3 best connecting strategies are: 1. Cultivate relationships. Project an image of warmth, approachability, understanding,…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing adds Crossroads and ARS Treatment Centers to client roster
November 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Crossroads and ARS Treatment Centers as new clients in the healthcare vertical. Infinity will provide integrated marketing services to support…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish honored with eight MarCom awards for exceptional client work
November 4, 2019
Flourish’s 2019 client work earned it high honors in the annual MarCom Awards, with eight total awards bestowed to them by the Association of Marketing and Communications Professionals (AMCP): two…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Bipartisanship: in Business and in Politics
November 4, 2019
By Sam Johnson NP Strategy Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
Never forget the Scouts’ motto
October 30, 2019
By Jerry Bellune Were you a Scout as a kid? If so, you will remember that famous motto – “Be prepared.” It’s not just for when you were young.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing wins eight W3 awards
October 29, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, won eight awards in the 2019 W3 Awards competition for projects ranging in video production, social media and web development. This…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Five things your graphic designer wants to tell you
October 28, 2019
By Stephanie Heikkila Holman NP Strategy Working with a designer to bring your business or organization’s vision to life should be an exciting and creatively fulfilling experience. Based…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
Festool USA selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record
October 24, 2019
Power tool innovator partners with JDPR to provide strategic communications for major growth in FY 2020. Festool USA, building on nearly 100 years of precision-engineered power tool solutions, has selected…
Read MorePosted in: upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
Complete PR earns one platinum and four gold honors at Marcom Awards
October 24, 2019
Complete PR pulled in seven awards – including four Gold Awards and one Platinum — from MarCom International this week. MarCom recognizes outstanding creative achievement by marketing and communication professionals.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, media, on-the-move
Infinity Marketing expands services with Vanderbilt Mortgage and Finance
October 24, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, expanded its services with Vanderbilt Mortgage and Finance, Inc. through a new radio recruitment campaign. This addition streamlines the organization’s media…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Murder, etc. podcast’s creator to speak at Endeavor’s Collaborators & Cocktails on Nov. 14
October 23, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Murder, etc. podcast’s creator and host Brad Willis will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Can your business pass this financial test?
October 23, 2019
By Jerry Bellune Our friend Ruth King says financial statements are our scorecard. We need them on time to properly price our offers, make good decisions to earn a…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Premier foundation partners with Jackson Marketing, Motorsports & Events and local organizations to collect and transport supplies for Hurricane Dorian survivors
October 22, 2019
The Premier Foundation is launching a donation drive throughout the Upstate to provide critical assistance to those left homeless by Hurricane Dorian. The drive, which runs from Saturday, October 19,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
South Carolina ETV announces changes to staff structure
October 21, 2019
Assistant general manager and director of Digital Strategies positions created South Carolina ETV (SCETV) announced a slight restructuring and the creation of two new positions – assistant general manager and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, media, non-profit, on-the-move
MPA Strategies’ Leah Johnson awarded national education certification
October 16, 2019
The American Speech Language Hearing Association (ASHA) has appointed Leah Johnson as a Certified Education Administrator (CEA). The ASHA CEA is charged with overseeing the ASHA Approved CE Provider’s continuing education program…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Avoid your biggest business nightmare
October 16, 2019
By Jerry Bellune Running out of cash can give you hyper-stress and sleepless nights. This happens when you don’t have enough revenue in slow times, haven’t saved enough to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Padgett Communications
October 14, 2019
Padgett Mozingo, APR of Columbia, SC has nearly 30 years of public relations and communications experience. Before launching Padgett Communications, she was most recently director of communications for Family Connection…
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Improve decisions & your bottom line
October 9, 2019
By Jerry Bellune Philadelphia Eagles owner Jeffrey Lurie’s top advisers are women – an exception in a male-dominated sport. Lurie says he didn’t set out to hire women but…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing hires three fall interns
October 8, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is pleased to welcome Bridgett Hicks, Elizabeth Weimer and Kay Varnado as interns for the fall, strengthening the team’s abilities and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to Pitch a Reporter and Be Heard
October 7, 2019
By Angela Rogers NP Strategy Today’s reporters – both print and broadcast – are always on the move. Pivoting from one story to another, preparing a “package” for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally ~ Featured Listing
October 4, 2019
Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media…
Read MorePosted in: midlandsbiz Category: marketing-and-communications
3 steps to own your digital marketing power
October 4, 2019
By Jerry Bellune We see many large and small businesses make these 3 digital marketing mistakes: 1. They have a family member set up a clunky web site that…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Tiny ads can pack a powerful punch
October 2, 2019By Jerry Bellune Imagine you are desperate for steady work to get your spouse off your back about feeding your family. Your kids are under-fed and always hungry. Then…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Anna Rice of CompletePR joins 2019 Opportunity Greenville class
October 2, 2019
After a year of living in Greenville, CompletePR’s Anna Rice will be setting aside five Monday afternoons to learn more about the growing city she calls home. Opportunity Greenville is…
Read MorePosted in: upstatebizsc Category: life, marketing-and-communications, on-the-move
Jesica Johnson Mackey joins NP Strategy as Senior Project Advisor
October 1, 2019
Jesica Johnson Mackey, a strategic communicator with more than 10 years of experience in the public, private and non-profit sectors, joined NP Strategy to strengthen the teams’ ability to serve its…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Carolina Event Consultants, LLC
September 27, 2019
Plan: The first step in the plan for your next event should be to work with a professional team to ensure success. Manage: Your association and its members deserve a…
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Unconventional Excellence
September 20, 2019
By Heather Matthews NP Strategy A standing ovation, mixed with enthusiastic cheers and a chorus of “good mornings” welcomed me as I walked in to get my car oil…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Crawford Strategy welcomes Ivey Johnson as Account Coordinator
September 18, 2019
Crawford Strategy, a full-service marketing and branding agency, recently added Ivey Johnson as an Account Coordinator. In this role, Johnson supports the agency’s account managers through research, planning and client…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
5 questions all business owners must ask
September 18, 2019
By Jerry Bellune How do you build a business that rocks? Our friend Ruth King told us that Jim Howard who published her book, The Courage to be Profitable,…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Converse College names Holly Duncan chief communications officer
September 17, 2019
Converse College announces it has hired Holly Duncan as its new chief communications officer. Duncan is a member of the college’s leadership team, serves on the President’s Cabinet, and helps…
Read MorePosted in: upstatebizsc Category: education, marketing-and-communications, on-the-move
Pizza Hut U.S.’s Chief Brand Officer to speak at Endeavor’s Collaborators & Cocktails on Sept. 30
September 16, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Pizza Hut U.S.’s chief brand officer Marianne Radley will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish expands its services to faith and ministry organizations
September 16, 2019
Flourish – an award-winning public relations, marketing, and events firm – is now broadening its service footprint to include a focus on faith communities and ministries. This expansion in the…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Rawle Murdy Associates welcomes four new team members
September 16, 2019
Rawle Murdy (RM), a Buffalo Groupe company, announced the addition of four key team members. Marquel Coaxum, Estelle Lampella, Raegan Loftis and Daniel Monroe have joined the agency’s Public Relations…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Riggs Partners announces 2019 CreateAthon clients
September 16, 2019
Eight South Carolina nonprofit organizations will be the beneficiaries of pro bono marketing and communication services provided by Riggs Partners during its 22nd annual CreateAthon®. The 24-hour marketing marathon will…
Read MorePosted in: midlandsbiz Category: business-services, marketing-and-communications, non-profit, on-the-move, philanthropy
SC Commission on Higher Education launches media campaign to encourage minority males to enter the teaching profession
September 15, 2019
South Carolina is one of only four states to participate in Project Pipeline Repair (PPR), an exclusive initiative of the State Higher Education Executive Officers Association (SHEEO) utilizing collaborative partnerships…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, on-the-move
Crawford Strategy’s Allison Mertens selected as Riley Institute Fellow
September 12, 2019
Allison Mertens, Senior Vice President of Corporate Growth at Crawford Strategy, a full-service marketing and branding agency, will join leaders selected from across the Upstate as Furman University’s 28th class…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Are starvation diets a dumb idea?
September 11, 2019
By Jerry Bellune Fellow Maverick Entrepreneur Suzanne Riley Whyte asks if you have ever been really hungry. Maybe you’ve gone on one of those diets where you eat almost…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Michelle Stikeleather named Director of Media Services at Infinity Marketing
September 10, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Michelle Stikeleather to Director of Media Services to oversee the media department and advance the agency’s overall strategy. “Michelle’s natural…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Foreign Manufacturer + Union Campaign = Netflix Documentary (and Lessons for Employers)
September 9, 2019
This week’s article provides insight from Nexsen Pruet attorney William Floyd. NP Strategy is part of the Nexsen Pruet family, working collaboratively alongside lawyers for the benefit of clients. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Corley Plumbing Air Electric selects UniComm Media Group as agency-of-record
September 9, 2019
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities based in Greenville, S.C., was selected as Corley Pluming Air Electric’s agency-of-record. UMG will lead advertising, digital,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move, utilities
Please, make a profit!
September 9, 2019
By Ken Gasque Have you heard the news media reporting that Warren Buffett wants to pay more taxes? “Please, raise my taxes.” Legendary investor Warren Buffett said on Monday…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Shannon Nissen and Gina Smith promoted to supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Shannon Nissen and Gina Smith promoted to Supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
You should live large – like your dog
September 4, 2019
By Jerry Bellune Ace ad copywriter John Carlton reminds us of an essential truth. To be successful, rich and happy, “we gotta be healthy.” That means taking time every…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Flourish moves to new, expansive space in Greenville’s downtown district
August 30, 2019
Client and team growth have prompted flourish – an award-winning public relations, marketing, and events firm – to relocate to a new, expansive space within Greenville, S.C.’s downtown district. Located…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
You’d better make a profit – or else
August 28, 2019
By Jerry Bellune Our old boss Don Carter liked to ask job applicants what they thought was the 1st duty of a business. A few got the right answer…
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Leah Johnson Named Director of Association Management
August 27, 2019
MPA Strategies has hired Leah Johnson as their Director of Association Management. Johnson, a Certified Association Executive, serves as the Executive Director of the South Carolina Speech Hearing Language Association, a client…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
