5 Tips to Plan your 2020 Social Media Strategy
December 16, 2019
By Sarah Robinson NP Strategy This year has flown by, and as the New Year approaches, so do the deadlines for 2020 planning. If you’re getting started with…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Business Communications in an Era of Fake News
December 2, 2019
By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 25, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Sarah Robinson joins NP Strategy and expands the growing strategic communications firm
November 19, 2019
Sarah Robinson Joins NPS+ as a Communications Specialist NP Strategy (NPS+) welcomes, Sarah Robinson, to their growing strategic communications team across the Carolinas. Robinson joins as a Communications Specialist and will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Making Your Event Stand Out Through Sponsorships
November 18, 2019
By Emily Eckert NP Strategy Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Bipartisanship: in Business and in Politics
November 4, 2019
By Sam Johnson NP Strategy Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
South Carolina ETV announces changes to staff structure
October 21, 2019
Assistant general manager and director of Digital Strategies positions created South Carolina ETV (SCETV) announced a slight restructuring and the creation of two new positions – assistant general manager and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, media, non-profit, on-the-move
How to Pitch a Reporter and Be Heard
October 7, 2019
By Angela Rogers NP Strategy Today’s reporters – both print and broadcast – are always on the move. Pivoting from one story to another, preparing a “package” for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Unconventional Excellence
September 20, 2019
By Heather Matthews NP Strategy A standing ovation, mixed with enthusiastic cheers and a chorus of “good mornings” welcomed me as I walked in to get my car oil…
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Rawle Murdy Associates welcomes four new team members
September 16, 2019
Rawle Murdy (RM), a Buffalo Groupe company, announced the addition of four key team members. Marquel Coaxum, Estelle Lampella, Raegan Loftis and Daniel Monroe have joined the agency’s Public Relations…
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SC Commission on Higher Education launches media campaign to encourage minority males to enter the teaching profession
September 15, 2019
South Carolina is one of only four states to participate in Project Pipeline Repair (PPR), an exclusive initiative of the State Higher Education Executive Officers Association (SHEEO) utilizing collaborative partnerships…
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Foreign Manufacturer + Union Campaign = Netflix Documentary (and Lessons for Employers)
September 9, 2019
This week’s article provides insight from Nexsen Pruet attorney William Floyd. NP Strategy is part of the Nexsen Pruet family, working collaboratively alongside lawyers for the benefit of clients. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Do you need a videographer?
August 26, 2019
By Taylor Kearns Finding the best videography services for your business Ask a barber, and he’ll tell you yes, you need a haircut. Ask a videographer if you need…
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Shannon Leigh (Turbeville) Keenan joins South Carolina Wildlife Federation as Director of Development and Events
August 21, 2019
The South Carolina Wildlife Federation (SCWF) recently hired Shannon Leigh (Turbeville) Keenan as the organization’s new Director of Development and Events. In her new role, Keenan will maintain donor relationships,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, environmental, marketing-and-communications, non-profit, on-the-move
How Engaging with Stakeholders Supports a Company’s Bottom Line
August 19, 2019
By Peter LaMotte Senior Vice President, Chernoff Newman Far too often companies forget that a strong reputation is more than just keeping your nose clean in the media. The truth…
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Flock and Rally’s VP of Marketing, Merritt McNeely, receives “Women of Influence” honor
August 19, 2019
McNeely honored with elite leaders selected by Columbia Regional Business Report Merritt McNeely, vice president of marketing at Flock and Rally, a women-owned integrated communications and marketing firm based in…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
South Carolina native, Justin Evans, named PC Matic Senior Vice President of Sales and Marketing
August 14, 2019
PC Matic, the world’s only 100% American-made anti-virus software, announced that it has appointed Justin Evans, who formerly served as the company’s Vice President of Government Sales, as the company’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, it-services, marketing-and-communications, on-the-move, technology
Upcoming presentation helps organizations create clear marketing messages
August 14, 2019
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. The StoryBrand Marketing Framework helps companies…
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Six Benefits of Stakeholder Engagement
August 12, 2019
By Jean Cecil Frick Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who…
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Call for Entries – 2019 Palmetto Awards
July 31, 2019
The South Carolina chapter of the International Association of Business Communicators is ready to celebrate South Carolina’s best and brightest communicators! If you are a communicator who has created, directed…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Breaking the Bad News: How to best deliver tough information
July 29, 2019
By Sara McCarthy We receive bad news almost every day. It comes to us indirectly through the news and social media, or directly in emails, letters, phone calls, and…
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LHWH Advertising & PR wins 36 new national awards
July 25, 2019
Myrtle Beach Ad Agency Honored Nationally, Internationally For Web Design, Photography and Video Excellence LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle Beach, earned…
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NP Strategy expands Charleston office
July 24, 2019
Stephanie Holman joins NP Strategy as Creative Services Manager Experienced graphic artist and communications professional, Stephanie Heikkila Holman, joined NP Strategy and will lead the strategic communications team’s creative services department.…
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Digital Marketing Manager – Charleston Regional Development Alliance
July 23, 2019
www.crda.org If you are a digital marketing whiz, geek out on SEO & analytics, and have a knack for graphic design, then we want to hear from you. The Digital…
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It’s a Match: Pairing Your Passions and Career Goals
July 8, 2019
By Amanda Loveday The perfect job can be described as the combination of your passion with your potential. Throughout my career, I’ve been fortunate enough to work with interesting and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Local marketing agency hosts 13th annual CreateAthon offering free services to Lowcountry nonprofits
July 2, 2019
Trio Solutions Inc. (TRIO), a Mount Pleasant-based marketing communications agency, will work nonstop for 24 hours to provide free advertising and marketing services to Lowcountry nonprofits during its 13th annual…
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Jean Cecil Frick joins the ranks of Riley Fellows
June 28, 2019
Jean Cecil Frick, a senior strategic advisor with NP Strategy, successfully completed the Spring 2019 Midlands Class of the Riley Institute at Furman’s Diversity Leaders Initiative (DLI), becoming a Riley Fellow.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Four Common Mistakes When Engaging The Media
June 17, 2019
By Heather Matthews NP Strategy In all my years as a journalist, it never failed: 5:50 p.m. and my work phone would ring. Did the caller not know we…
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SC Restaurant and Lodging Association welcomes new communications manager
June 11, 2019
The South Carolina Restaurant and Lodging Association (SCRLA) recently welcomed Lenza Jolley as their new Communications Manager. Jolley will be responsible for developing and implementing strategic communications campaigns to increase…
Read MorePosted in: lowcountrybizsc Category: hospitality, marketing-and-communications, non-profit, on-the-move
Are you neglecting your best branding tool?
June 3, 2019
By Marcia Purday, APR NP Strategy Companies throughout the nation invest millions (or billions!) in their brands – from research and communication strategies, to analytics and more. But ultimately,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Social Media and the Need for Brand Standards
May 23, 2019
By J. Bradley Studemeyer NP Strategy Small businesses often find themselves in a difficult position with social media marketing: on one hand, many feel like their current revenue streams…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Lou Hammond Group announces two internal promotions
May 16, 2019
Lou Hammond Group announced that Lauren Van Liew and Kelsey Donnelly have been promoted to Account Supervisors. Lauren Van Liew and Kelsey Donnelly Lauren Van Liew specializes in public…
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SAFE Federal Credit Union names Bruce Copeland VP of Marketing
May 15, 2019
SAFE Federal Credit Union has named Bruce Copeland their new Vice President of Marketing. Copeland joins SAFE Federal Credit Union from the Charleston, SC area where he most recently operated his…
Read MorePosted in: lowcountrybizsc Category: banking-and-finance, marketing-and-communications, on-the-move
The Toughest Crisis May Be the One You Don’t Know You’re In
May 8, 2019
By Erin Sanders Senior Communications Advisor with NP Strategy The shooting at the UNC Charlotte (UNCC) college campus on April 30th resulted in the death of two students and…
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Max Metcalf elected Chairman of the South Carolina Manufacturers Alliance
April 24, 2019
The South Carolina Manufacturers Alliance (SCMA) has elected Max Metcalf, Manager of Government and Community Relations at BMW Manufacturing Company, LLC, as the next Chairman of the organization’s Board of Directors. The…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engaging Your Employees with Your Social Media
April 24, 2019
By Angela Rogers In the last 20 years, a horde of social media platforms have emerged. Odds are you’re an active user of at least one platform; between Facebook,…
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Rawle Murdy Associates
April 22, 2019
Rawle Murdy is where strategic thinking, digital, brand communications and social connections converge to help businesses thrive. And thriving is what it’s all about. When an idea strikes, we have…
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Holly Fisher named AMA Charleston’s Marketer of the Year
April 17, 2019
Holly Fisher, CEO and founder of Fisher Creative, was named 2019 Marketer of the Year at the AMA Charleston Spark! Awards on April 11. The Charleston chapter of the American…
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Flock and Rally earns SCPRSA Best in Show Silver Wing Award, for total of eight honors
April 16, 2019
Flock and Rally Earns SCPRSA Best in Show Silver Wing Award, for Total of Eight Honors Flock and Rally, the full-service, women-owned integrated communications agency based in Columbia, South Carolina,…
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MidlandsBiz
April 7, 2019
MidlandsBiz.com is part of a family of statewide, local online business magazines in South Carolina. The websites were founded to provide local business people real-time information about their community and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media
Networking 101: How to build strong connections
April 4, 2019
By Jean Cecil Frick When I was a child, my parents would constantly remind me of the importance of making a good first impression. Little did I know that…
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RSVP Today: Making sure the right people are in the room for your event
March 22, 2019
By Emily Eckert NP Strategy My first article in October covered tips and tricks to help execute your event without a hitch. Nailing down those logistics can be a…
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What lawyers and public relations pros can learn from each other
March 8, 2019
Leighton Lord Founder and Managing Director, NP Strategy, LLC In July, I wrote about the natural conflict between legal and public relations. Legal wants to win a case or…
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Padgett Communications established
February 28, 2019
Padgett S. Mozingo, APR announces the establishment of Padgett Communications, a consulting firm specializing in communications strategy, public relations, event planning and social media for nonprofits, small businesses and professional…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
LHWH enhances social media marketing expertise with addition of Justine Schwindel as Content Strategist
February 25, 2019
With more than a decade of high-level marketing experience, Justine Schwindel has joined LHWH Advertising & Public Relations, located in Myrtle Beach, S.C., as a content strategist. Schwindel’s marketing career began…
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Film like it used to be – for modern day
February 25, 2019
By Taylor Kearns As the old folks would say, “’Memba film? That’s when the moving pictures MEANT something!” The days when artists would craft thoughtful, moving stories; capturing them…
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Roll The Dice at the 2019 AMA Charleston Spark! Awards
February 17, 2019
The American Marketing Association’s Charleston Chapter (AMA Charleston) is now accepting submissions for this year’s Spark! Awards. The awards gala is an opportunity to recognize the outstanding creative achievements of…
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Former local NBC News Anchor Michael Maely joins LHWH as Business Development Director
February 11, 2019
Michael Maely, the original Main News Anchor at WMBF News, has joined LHWH Advertising and Public Relations, located in Myrtle Beach, S.C., as Business Development Director. Maely’s broadcast news career began after graduating…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
S.C. Department of Commerce announces new Marketing and Communications director
February 11, 2019
The S.C. Department of Commerce announced that Alex Clark has been promoted and will serve as the agency’s marketing and communications director. Clark will lead the department’s strategic marketing and communications…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: government, marketing-and-communications, on-the-move
Lessons from a Professional Athlete turned Public Relations Professional
February 10, 2019
By Maggie Speaks My first job after completing my Public Relations degree didn’t take me to a corporate headquarters or nonprofit office – instead, it took me around the globe…
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