Six Benefits of Stakeholder Engagement
August 12, 2019
By Jean Cecil Frick Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Call for Entries – 2019 Palmetto Awards
July 31, 2019
The South Carolina chapter of the International Association of Business Communicators is ready to celebrate South Carolina’s best and brightest communicators! If you are a communicator who has created, directed…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Breaking the Bad News: How to best deliver tough information
July 29, 2019
By Sara McCarthy We receive bad news almost every day. It comes to us indirectly through the news and social media, or directly in emails, letters, phone calls, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
LHWH Advertising & PR wins 36 new national awards
July 25, 2019
Myrtle Beach Ad Agency Honored Nationally, Internationally For Web Design, Photography and Video Excellence LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle Beach, earned…
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NP Strategy expands Charleston office
July 24, 2019
Stephanie Holman joins NP Strategy as Creative Services Manager Experienced graphic artist and communications professional, Stephanie Heikkila Holman, joined NP Strategy and will lead the strategic communications team’s creative services department.…
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Digital Marketing Manager – Charleston Regional Development Alliance
July 23, 2019
www.crda.org If you are a digital marketing whiz, geek out on SEO & analytics, and have a knack for graphic design, then we want to hear from you. The Digital…
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It’s a Match: Pairing Your Passions and Career Goals
July 8, 2019
By Amanda Loveday The perfect job can be described as the combination of your passion with your potential. Throughout my career, I’ve been fortunate enough to work with interesting and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Local marketing agency hosts 13th annual CreateAthon offering free services to Lowcountry nonprofits
July 2, 2019
Trio Solutions Inc. (TRIO), a Mount Pleasant-based marketing communications agency, will work nonstop for 24 hours to provide free advertising and marketing services to Lowcountry nonprofits during its 13th annual…
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Jean Cecil Frick joins the ranks of Riley Fellows
June 28, 2019
Jean Cecil Frick, a senior strategic advisor with NP Strategy, successfully completed the Spring 2019 Midlands Class of the Riley Institute at Furman’s Diversity Leaders Initiative (DLI), becoming a Riley Fellow.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Four Common Mistakes When Engaging The Media
June 17, 2019
By Heather Matthews NP Strategy In all my years as a journalist, it never failed: 5:50 p.m. and my work phone would ring. Did the caller not know we…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
SC Restaurant and Lodging Association welcomes new communications manager
June 11, 2019
The South Carolina Restaurant and Lodging Association (SCRLA) recently welcomed Lenza Jolley as their new Communications Manager. Jolley will be responsible for developing and implementing strategic communications campaigns to increase…
Read MorePosted in: lowcountrybizsc Category: hospitality, marketing-and-communications, non-profit, on-the-move
Are you neglecting your best branding tool?
June 3, 2019
By Marcia Purday, APR NP Strategy Companies throughout the nation invest millions (or billions!) in their brands – from research and communication strategies, to analytics and more. But ultimately,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Social Media and the Need for Brand Standards
May 23, 2019
By J. Bradley Studemeyer NP Strategy Small businesses often find themselves in a difficult position with social media marketing: on one hand, many feel like their current revenue streams…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Lou Hammond Group announces two internal promotions
May 16, 2019
Lou Hammond Group announced that Lauren Van Liew and Kelsey Donnelly have been promoted to Account Supervisors. Lauren Van Liew and Kelsey Donnelly Lauren Van Liew specializes in public…
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SAFE Federal Credit Union names Bruce Copeland VP of Marketing
May 15, 2019
SAFE Federal Credit Union has named Bruce Copeland their new Vice President of Marketing. Copeland joins SAFE Federal Credit Union from the Charleston, SC area where he most recently operated his…
Read MorePosted in: lowcountrybizsc Category: banking-and-finance, marketing-and-communications, on-the-move
The Toughest Crisis May Be the One You Don’t Know You’re In
May 8, 2019
By Erin Sanders Senior Communications Advisor with NP Strategy The shooting at the UNC Charlotte (UNCC) college campus on April 30th resulted in the death of two students and…
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Max Metcalf elected Chairman of the South Carolina Manufacturers Alliance
April 24, 2019
The South Carolina Manufacturers Alliance (SCMA) has elected Max Metcalf, Manager of Government and Community Relations at BMW Manufacturing Company, LLC, as the next Chairman of the organization’s Board of Directors. The…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engaging Your Employees with Your Social Media
April 24, 2019
By Angela Rogers In the last 20 years, a horde of social media platforms have emerged. Odds are you’re an active user of at least one platform; between Facebook,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Rawle Murdy Associates
April 22, 2019
Rawle Murdy is where strategic thinking, digital, brand communications and social connections converge to help businesses thrive. And thriving is what it’s all about. When an idea strikes, we have…
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Holly Fisher named AMA Charleston’s Marketer of the Year
April 17, 2019
Holly Fisher, CEO and founder of Fisher Creative, was named 2019 Marketer of the Year at the AMA Charleston Spark! Awards on April 11. The Charleston chapter of the American…
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Flock and Rally earns SCPRSA Best in Show Silver Wing Award, for total of eight honors
April 16, 2019
Flock and Rally Earns SCPRSA Best in Show Silver Wing Award, for Total of Eight Honors Flock and Rally, the full-service, women-owned integrated communications agency based in Columbia, South Carolina,…
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MidlandsBiz
April 7, 2019
MidlandsBiz.com is part of a family of statewide, local online business magazines in South Carolina. The websites were founded to provide local business people real-time information about their community and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media
Networking 101: How to build strong connections
April 4, 2019
By Jean Cecil Frick When I was a child, my parents would constantly remind me of the importance of making a good first impression. Little did I know that…
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RSVP Today: Making sure the right people are in the room for your event
March 22, 2019
By Emily Eckert NP Strategy My first article in October covered tips and tricks to help execute your event without a hitch. Nailing down those logistics can be a…
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What lawyers and public relations pros can learn from each other
March 8, 2019
Leighton Lord Founder and Managing Director, NP Strategy, LLC In July, I wrote about the natural conflict between legal and public relations. Legal wants to win a case or…
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Padgett Communications established
February 28, 2019
Padgett S. Mozingo, APR announces the establishment of Padgett Communications, a consulting firm specializing in communications strategy, public relations, event planning and social media for nonprofits, small businesses and professional…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
LHWH enhances social media marketing expertise with addition of Justine Schwindel as Content Strategist
February 25, 2019
With more than a decade of high-level marketing experience, Justine Schwindel has joined LHWH Advertising & Public Relations, located in Myrtle Beach, S.C., as a content strategist. Schwindel’s marketing career began…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Film like it used to be – for modern day
February 25, 2019
By Taylor Kearns As the old folks would say, “’Memba film? That’s when the moving pictures MEANT something!” The days when artists would craft thoughtful, moving stories; capturing them…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Roll The Dice at the 2019 AMA Charleston Spark! Awards
February 17, 2019
The American Marketing Association’s Charleston Chapter (AMA Charleston) is now accepting submissions for this year’s Spark! Awards. The awards gala is an opportunity to recognize the outstanding creative achievements of…
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Former local NBC News Anchor Michael Maely joins LHWH as Business Development Director
February 11, 2019
Michael Maely, the original Main News Anchor at WMBF News, has joined LHWH Advertising and Public Relations, located in Myrtle Beach, S.C., as Business Development Director. Maely’s broadcast news career began after graduating…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
S.C. Department of Commerce announces new Marketing and Communications director
February 11, 2019
The S.C. Department of Commerce announced that Alex Clark has been promoted and will serve as the agency’s marketing and communications director. Clark will lead the department’s strategic marketing and communications…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: government, marketing-and-communications, on-the-move
Lessons from a Professional Athlete turned Public Relations Professional
February 10, 2019
By Maggie Speaks My first job after completing my Public Relations degree didn’t take me to a corporate headquarters or nonprofit office – instead, it took me around the globe…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Building your team: How to Highlight and Combine Skills and Personalities
January 28, 2019
By Amanda Loveday Consider this: Who would the Beatles be without Ringo, John, Paul AND George? How successful would Clemson have been this year without Dabo Swinney AND Trevor Lawrence? …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Exquisite Enterprises celebrates 6 years of business and opening new office in North Charleston
January 16, 2019Exquisite Enterprises Inc. hosts the grand opening of their new office space in North Charleston, on Saturday, February 9th, 2019 at 2pm. Their new office is located at 5524 Dutton…
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Myrtle Beach ad agency wins top honors in international competition
January 16, 2019
LHWH Advertising and Public Relations was recognized for its creative excellence at the highest level for its work on three projects and took home a total of 10 awards at the…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
The Art of the Ask: How to Receive by Giving
January 14, 2019
By J. Bradley Studemeyer NP Strategy Stakeholder management is a crucial component of any long-term project, essential to understanding and engaging your stakeholders. But even with a solid foundation…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
New Year’s Challenge: Fewer Selfies in 2019
January 2, 2019
By Heather Matthews NP Strategy Your dinner, your stitched up surgery site, your haircut. Or… A gracious waitress, a skilled physician, a dependable barber. The only difference here is…
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Flock and Rally earns two IABC/SC Palmetto Awards
November 28, 2018Integrated communications agency earns multiple awards in marketing communication category Flock and Rally, the women-owned integrated communications firm based in Columbia, S.C., was honored with two 2018 Palmetto Awards by…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Flock and Rally earns two IABC/SC Palmetto Awards
November 28, 2018
Integrated communications agency earns multiple awards in marketing communication category Flock and Rally, the women-owned integrated communications firm based in Columbia, S.C., was honored with two 2018 Palmetto Awards by…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
It’s Really Not That Hard to Prevent a Crisis (Sometimes)
November 26, 2018
By Erin Sanders Senior Communications Advisor with NP Strategy Corporate crises happen every day, and some are simply unavoidable. You can run a tight ship and develop a top-notch…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Two Principles to Guide your Research
November 9, 2018
By J. Bradley Studemeyer NP Strategy A good research project is simple to describe, but difficult to implement. Most of that difficulty can be chalked up to the unprecedented…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Myrtle Beach woman recognized as one of the country’s top public relations professionals
November 5, 2018
Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. was honored during the Public Relations Society of American’s Annual Conference in Austin, TX. Denise, along with ten other public relations professionals…
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Denise Blackburn-Gay recognized as one of the country’s top public relations professionals
November 3, 2018
Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. was honored during the Public Relations Society of American’s Annual Conference in Austin, TX. Denise, along with ten other public relations professionals…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Taking a page from the political playbook: Digital Targeting for your company
October 29, 2018
By Amanda Loveday As we approach the November elections, your inbox, social media feeds and internet browser are likely filled with messages from candidates looking for your vote. And they…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Seasoned Research Analyst joins NP Strategy; Firm continues expansion of communications services
October 26, 2018
NP Strategy, a strategic communications firm with offices in North and South Carolina, announced the addition of J. Bradley Studemeyer to its growing team. Studemeyer joins NP Strategy as a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Six Ways to Ease Event Anxiety
October 15, 2018
By Emily Eckert NP Strategy From cocktail receptions to conferences, events are rarely a walk in the park. There’s a mountain of detail that goes into executing an event…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, business-services, marketing-and-communications, media
Play me the song of your people: Why your video might be better without you
September 17, 2018
By Taylor Kearns Are you a real person’? Hang on – don’t answer quite yet. Let me explain: Every morning in newsrooms across the country, young reporters pitch stories…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Rawle Murdy and Terminix Service, Inc. win a 2018 Bronze Telly Award
September 6, 2018Rawle Murdy and Terminix Service, Inc. have won a 2018 Bronze Telly Award in the Business to Consumer category for an online commercial campaign. Leveraging an animated approach with real…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Rawle Murdy and Terminix Service, Inc. win a 2018 Bronze Telly Award
September 6, 2018
Rawle Murdy and Terminix Service, Inc. have won a 2018 Bronze Telly Award in the Business to Consumer category for an online commercial campaign. Leveraging an animated approach with real…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
You saw what?? How to manage your reputation on social media.
September 3, 2018
By Sara McCarthy 40 minutes a day. In today’s fast paced world, 40 minutes is a long time. More time than it takes to eat breakfast, watch the news…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, media
