Lessons from a Professional Athlete turned Public Relations Professional
February 10, 2019
By Maggie Speaks My first job after completing my Public Relations degree didn’t take me to a corporate headquarters or nonprofit office – instead, it took me around the globe…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Building your team: How to Highlight and Combine Skills and Personalities
January 28, 2019
By Amanda Loveday Consider this: Who would the Beatles be without Ringo, John, Paul AND George? How successful would Clemson have been this year without Dabo Swinney AND Trevor Lawrence? …
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Exquisite Enterprises celebrates 6 years of business and opening new office in North Charleston
January 16, 2019Exquisite Enterprises Inc. hosts the grand opening of their new office space in North Charleston, on Saturday, February 9th, 2019 at 2pm. Their new office is located at 5524 Dutton…
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Myrtle Beach ad agency wins top honors in international competition
January 16, 2019
LHWH Advertising and Public Relations was recognized for its creative excellence at the highest level for its work on three projects and took home a total of 10 awards at the…
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The Art of the Ask: How to Receive by Giving
January 14, 2019
By J. Bradley Studemeyer NP Strategy Stakeholder management is a crucial component of any long-term project, essential to understanding and engaging your stakeholders. But even with a solid foundation…
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New Year’s Challenge: Fewer Selfies in 2019
January 2, 2019
By Heather Matthews NP Strategy Your dinner, your stitched up surgery site, your haircut. Or… A gracious waitress, a skilled physician, a dependable barber. The only difference here is…
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Flock and Rally earns two IABC/SC Palmetto Awards
November 28, 2018Integrated communications agency earns multiple awards in marketing communication category Flock and Rally, the women-owned integrated communications firm based in Columbia, S.C., was honored with two 2018 Palmetto Awards by…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Flock and Rally earns two IABC/SC Palmetto Awards
November 28, 2018
Integrated communications agency earns multiple awards in marketing communication category Flock and Rally, the women-owned integrated communications firm based in Columbia, S.C., was honored with two 2018 Palmetto Awards by…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
It’s Really Not That Hard to Prevent a Crisis (Sometimes)
November 26, 2018
By Erin Sanders Senior Communications Advisor with NP Strategy Corporate crises happen every day, and some are simply unavoidable. You can run a tight ship and develop a top-notch…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Two Principles to Guide your Research
November 9, 2018
By J. Bradley Studemeyer NP Strategy A good research project is simple to describe, but difficult to implement. Most of that difficulty can be chalked up to the unprecedented…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Myrtle Beach woman recognized as one of the country’s top public relations professionals
November 5, 2018
Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. was honored during the Public Relations Society of American’s Annual Conference in Austin, TX. Denise, along with ten other public relations professionals…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Denise Blackburn-Gay recognized as one of the country’s top public relations professionals
November 3, 2018
Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. was honored during the Public Relations Society of American’s Annual Conference in Austin, TX. Denise, along with ten other public relations professionals…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Taking a page from the political playbook: Digital Targeting for your company
October 29, 2018
By Amanda Loveday As we approach the November elections, your inbox, social media feeds and internet browser are likely filled with messages from candidates looking for your vote. And they…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Seasoned Research Analyst joins NP Strategy; Firm continues expansion of communications services
October 26, 2018
NP Strategy, a strategic communications firm with offices in North and South Carolina, announced the addition of J. Bradley Studemeyer to its growing team. Studemeyer joins NP Strategy as a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Six Ways to Ease Event Anxiety
October 15, 2018
By Emily Eckert NP Strategy From cocktail receptions to conferences, events are rarely a walk in the park. There’s a mountain of detail that goes into executing an event…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, business-services, marketing-and-communications, media
Play me the song of your people: Why your video might be better without you
September 17, 2018
By Taylor Kearns Are you a real person’? Hang on – don’t answer quite yet. Let me explain: Every morning in newsrooms across the country, young reporters pitch stories…
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Rawle Murdy and Terminix Service, Inc. win a 2018 Bronze Telly Award
September 6, 2018Rawle Murdy and Terminix Service, Inc. have won a 2018 Bronze Telly Award in the Business to Consumer category for an online commercial campaign. Leveraging an animated approach with real…
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Rawle Murdy and Terminix Service, Inc. win a 2018 Bronze Telly Award
September 6, 2018
Rawle Murdy and Terminix Service, Inc. have won a 2018 Bronze Telly Award in the Business to Consumer category for an online commercial campaign. Leveraging an animated approach with real…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
You saw what?? How to manage your reputation on social media.
September 3, 2018
By Sara McCarthy 40 minutes a day. In today’s fast paced world, 40 minutes is a long time. More time than it takes to eat breakfast, watch the news…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, media
Lou Hammond Group announces three internal promotions
August 15, 2018Lou Hammond Group, an integrated marketing communications firm with offices in five cities across the country, is pleased to announce three promotions in the Charleston, S.C. office. Charlotte Park was…
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Lou Hammond Group announces three internal promotions
August 15, 2018
Lou Hammond Group, an integrated marketing communications firm with offices in five cities across the country, is pleased to announce three promotions in the Charleston, S.C. office. Charlotte Park was…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
What are you losing by not paying attention to your website?
August 6, 2018
When you have a need for information, where do you first go? If you are like a growing number of Americans, you whip out your cell phone and search online.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Marketing executive Lisa Lindquist joins Womble Bond Dickinson LLP (US) in Charleston
August 2, 2018
Lisa Lindquist has joined Womble Bond Dickinson as Marketing and Client Resources Manager for the Charleston and Columbia offices. Lindquist brings experience in corporate brand marketing, professional practice marketing consulting,…
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The Brandon Agency tapped to provide strategic marketing for Hobcaw Barony
July 23, 2018
The Brandon Agency announces its marketing partnership with Hobcaw Barony — a 16,000-acre Grand Strand property dedicated to research and education. The agency will work as a strategic partner, providing public relations,…
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PRSA welcomes 11 new members into its prestigious College of Fellows in 2018
July 17, 2018
The Public Relations Society of America (PRSA) has announced the election of 11 new members into the organization’s prestigious College of Fellows, an honorary organization within PRSA comprised of more…
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The Brandon Agency welcomes new Project Manager and Media Coordinator
July 16, 2018
The Brandon Agency, South Carolina’s largest privately owned integrated advertising agency, is pleased to welcome a pair of new team members — Project Manager Elizabeth Galloway and Media Coordinator Elizabeth “Lizzy”…
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LHWH Advertising wins 42 new national awards, bringing 2018 total to 63
July 11, 2018LHWH Advertising and Public Relations (LHWH) in Myrtle Beach, S.C., has won an additional 42 awards for its creative work in five separate national and international competitions. The agency was…
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The natural conflict between Legal and PR
July 6, 2018
Leighton Lord Founder and Managing Director, NP Strategy, LLC Any organization confronting a controversial issue, and especially a crisis, will need legal advice and public relations advice. That, however,…
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The Top 4 Mistakes Made While Managing a Crisis
June 25, 2018
By Erin Sanders Senior Communications Advisor with NP Strategy No one wants a crisis. Understandably, most people don’t even want to think about a crisis… unless it’s happening to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, headlines, marketing-and-communications, uncategorized
Join coastal area mayors and the South Carolina chapter of the Public Relations Society of America for a forum on June 20
June 14, 2018More and more businesses are turning to public relations to tell their stories. Today, municipalities across the US are practicing many of PR’s same promotional and image-building strategies to position…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
Introducing our new advice column: Communications, PR and more from NP Strategy
June 13, 2018
By Heather Matthews NP Strategy “Free PR advice from a top, local strategic communications agency!” Sound too good to be true? Well, for the next twelve months that is…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, headlines, marketing-and-communications
SC/NSPRA awards CCSD for excellence in communication
June 1, 2018he South Carolina Chapter of the National School Public Relations Association (SC/NSPRA) celebrated the effectiveness of 139 programs and projects from across the state at its annual Rewards for Excellence…
Read MorePosted in: lowcountrybizsc Category: education, marketing-and-communications, on-the-move
South Carolina businesses generate $2.37 billion in economic impact due to google search and ads tools
May 31, 2018
In One Year, Google Helped 18,000 in South Carolina Grow On Thursday, Google announced that 18,000 in South Carolina businesses, publishers and nonprofits used Google search and advertising tools to…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: hi-tech-information-tech, marketing-and-communications, on-the-move
The Brandon Agency welcomes new employees to growing team in Myrtle Beach and Charlotte offices
May 22, 2018
The Brandon Agency, the most creatively awarded agency in the Carolinas over the last decade, welcomes Lindsey McRae as a Senior Social Media Executive, Cortney Legg as a Senior Account Manager, Craddock…
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Rodriguez promoted to Director of Public Relations for LHWH Advertising
May 22, 2018
LHWH Advertising & Public Relations (LHWH) located in Myrtle Beach, S.C., has promoted Jason “Jay” Rodriguez to public relations director. Rodriguez will step into Tracy Vreeland’s role. Tracy has accepted…
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Rodriguez promoted to Director of Public Relations for LHWH Advertising
May 21, 2018LHWH Advertising & Public Relations (LHWH) located in Myrtle Beach, S.C., has promoted Jason “Jay” Rodriguez to public relations director. Rodriguez will step into Tracy Vreeland’s role. Tracy has accepted…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Flock and Rally wins “Best in Show” Mercury Award for Eclipse Campaign, earns nine SCPRSA awards total
May 18, 2018Flock and Rally, the women-led integrated communications firm based in Columbia, S.C., was honored with a “Best in Show” Mercury Award 2017 for the Total Eclipse Weekend Columbia, S.C. campaign.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Flock and Rally wins “Best in Show” Mercury Award for Eclipse Campaign, earns nine SCPRSA awards total
May 18, 2018
Flock and Rally, the women-led integrated communications firm based in Columbia, S.C., was honored with a “Best in Show” Mercury Award 2017 for the Total Eclipse Weekend Columbia, S.C. campaign.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Public relations excellence recognized at annual SCPRSA Mercury Awards event
May 15, 2018
The South Carolina Chapter of the Public Relations Society of America (SCPRSA) hosted its annual Mercury Awards celebration on Thursday, May 3 in Columbia. Communication professionals from across the state…
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Charleston International Airport honored for social media efforts
May 15, 2018
Airport’s social media efforts honored for excellence Charleston International Airport’s social media efforts have been honored for excellence by public relations professionals throughout the state of South Carolina. @iflyCHS on Facebook, Twitter…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move, transportation
Rawle Murdy wins National ADDY with innovative 3-D mailer
May 14, 2018Rawle Murdy, an integrated marketing firm, has won a National ADDY Award in the Sales & Marketing Direct Mail, 3-D category. Sponsored by the American Advertising Federation, the American Advertising…
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Entrepreneur Minute – Cheryl Smithem, Charleston Public Relations & Design
April 30, 2018
The LowcountryBizSC Entrepreneur Minute is a short interview in support of entrepreneurship. We would like to thank our sponsors of this video series – Wells Fargo and Bauknight, Pietras and Stormer. …
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, podcast
LHWH Advertising wins nine new international awards
April 11, 2018LHWH Advertising & Public Relations in Myrtle Beach, S.C., won five Gold and four Rose Gold awards in the 2018 Muse Creative Awards competition. There were more than 1,350 submissions…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
LHWH Advertising wins nine new international awards
April 11, 2018
LHWH Advertising & Public Relations in Myrtle Beach, S.C., won five Gold and four Rose Gold awards in the 2018 Muse Creative Awards competition. There were more than 1,350 submissions…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Local marketer Holly Fisher earns StoryBrand Guide certification
April 10, 2018
Holly A. Fisher, CEO of Fisher Creative LLC, has been certified as a StoryBrand Guide, helping businesses and nonprofits clarify their message and create a marketing strategy that works. Fisher…
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Touchpoint Communications’ founder Colleen Troy named Marketer of the Year
April 4, 2018Colleen Troy, founder of Touchpoint Communications, has been named Marketer of the Year by the Charleston chapter of American Marketing Association. The Spark! Awards celebrate creative and marketing excellence in…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Touchpoint Communications’ founder Colleen Troy named Marketer of the Year
April 4, 2018
Colleen Troy, founder of Touchpoint Communications, has been named Marketer of the Year by the Charleston chapter of American Marketing Association. The Spark! Awards celebrate creative and marketing excellence in…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Local agency owner is inducted into Organization of American Women in Public Relations
March 8, 2018
Denise Blackburn-Gay, APR, President of Marketing Strategies, Inc. of Myrtle Beach, is South Carolina’s first woman to be inducted into membership in the Organization of American Women in Public Relations. This…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
TRIO welcomes new account manager
March 8, 2018TRIO has expanded its team with the addition of Abbie Linnerud as an account manager. In her role, Linnerud will work directly with TRIO’s clients to implement their marketing strategies.…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
TRIO welcomes new account manager
March 8, 2018
TRIO has expanded its team with the addition of Abbie Linnerud as an account manager. In her role, Linnerud will work directly with TRIO’s clients to implement their marketing strategies.…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
