University of North Carolina at Chapel Hill Selects Blackbaud Enterprise CRM
September 14, 2010
Will use to centralize development and alumni operations and better serve constituents
CHARLESTON, SC – September 14, 2010 – Blackbaud, Inc. (Nasdaq: BLKB) today announced that the University of North Carolina at Chapel Hill (UNC) will use Blackbaud Enterprise CRM™ to gain a more comprehensive view of its constituents’ relationships to UNC across several units and schools while increasing fundraising revenue, and reducing costs and data silos.
The University of North Carolina at Chapel Hill was the nation’s first state university to open its doors and is one of the original eight “Public Ivy” schools. With total enrollment of 28,916, UNC offers bachelor’s, master’s, doctoral and professional degrees in academic areas critical to North Carolina’s future. The University is the flagship of the consolidated University of North Carolina system.
“We are pleased to partner with the University of North Carolina at Chapel Hill and to help the institution gain a better view of its constituents and the multiple ways they interact with them,” said Marc Chardon, Blackbaud’s chief executive officer. “With Blackbaud Enterprise CRM, the University will be able to build a constituent journey for its alumni and donors that will result in lasting support.”
A very successful fundraising organization, UNC completed the Carolina First Campaign in December, 2007, which at the time was the second largest for a public university. To gear up for upcoming campaigns, the University needed to implement technology that could support its current and future needs. UNC was previously using a custom solution for alumni and development that was built on a mainframe architecture. It was becoming difficult to continue to support and update the current solution to meet user needs, so the technology staff decided to research alternatives.
With Blackbaud Enterprise CRM, UNC will be able to roll up all information sources into one central system and improve workflow management while increasing fundraising revenue and reducing costs and data silos. The team will also be able to provide enhanced reporting and business intelligence and will quickly be able to analyze and track participation rates, marketing response, and overall programmatic ROI. The solution will also improve data integrity and sharing, empower end-users with campaign planning and reporting tools, and provide a holistic view of constituents, so the University can better serve their needs. Built on a .NET technology platform with standards-based technology, Blackbaud Enterprise CRM is easily customizable, so users can continue to build out additional functionality to serve their specific needs.
With more than 25 years of experience serving higher education institutions, Blackbaud has partnered with over 1,900 universities, colleges, and foundations worldwide by providing solutions that help secure funding, demonstrate accountability, and build strong relationships with alumnae/alumni, students, parents, and supporters. For more information about Blackbaud’s solutions for higher education organizations, visit www.blackbaud.com/highered.
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.
