Vicious Biscuit brings fierce flavors to Columbia food scene with new location coming soon

March 7, 2024

Vicious Biscuit, the award-winning fast-casual breakfast concept and Southern-made originator of bold biscuit creations, is coming soon to Columbia, South Carolina. The new location is set to open this spring at 3246 Forest Drive in Forest Acres.

Rising from Charleston, SC, Vicious Biscuit has amassed a devoted following of brunch fanatics with its vast menu of irresistible biscuit inventions and unrivaled Southern hospitality. Fierce flavors and imaginative combinations have garnered numerous accolades, with playfully dubbed favorites like The Vicious, The Fat Boy, Hen Solo and The Animal Farm. Shareable plates like Sweet Puppies coupled with Vicious Biscuit’s warm, attentive service highlight the brand’s multi-generational appeal in making brunch fun for guests of all ages.

“We are thrilled to bring Vicious Biscuit to Columbia,” says CEO and co-founder George McLaughlin. “This vibrant city is a perfect match for our brand’s lively energy and unique spin on Southern classics. Above all, our team is committed to delivering unparalleled service to our guests. We can’t wait to welcome Columbia locals and visitors, and caution them that our over-the-top menu may cause extreme mouth-watering.”

Vicious Biscuit will serve weekday guests from 7 a.m. to 3 p.m. Monday through Friday, and on weekends from 8 a.m. to 3 p.m. Inside the new 3,250 square-foot Columbia location, Vicious Biscuit’s foodie-driven design and warm, attentive service invite guests to linger. The all-day-delicious menu spotlights its towering namesake: buttery, freshly baked biscuits sandwiching a bevy of indulgent twists on brunch traditions – from crispy fried chicken, candied bacon and maple sausage gravy to huevos rancheros and fried shrimp with Thai chili slaw. Guests can also pair brunch cocktails with Southern staples like shrimp and grits and jalapeno cheddar hush puppies, or lightly Vicious options like the keto bowl and oatmeal power bowl – all complemented by Vicious Biscuit’s beloved “Jam Bar” of custom fruit jams and house-made butters.

For employment opportunities with Vicious Biscuit, please visit

A Founder’s Homecoming Story

Vicious Biscuit’s soon-to-open Columbia location holds a special place in the brand’s growing portfolio: it was here that co-founder George McLaughlin opened his first franchise location of McAlister’s Deli, launching a prolific career as a restaurateur and developer. In 2004, McLaughlin opened The Original Italian Pie, housed in the exact location that Vicious Biscuit is now set to occupy more than two decades later.

“It’s an immense privilege to serve the community whose support was so instrumental in my formative years,” McLaughlin says. “Coming back to Columbia is truly a full-circle moment for me on the path from franchisee to franchisor. I’m excited to return to these familiar roots, and for our local guests to feel equally at home at Vicious Biscuit.”

Baked up as a Charleston-born business in 2018, Vicious Biscuit’s immediate success propelled a rapid rise as the brand expanded from its Mount Pleasant flagship to additional locations in South Carolina and across state lines.

Fresh off its five-year milestone, Vicious Biscuit currently operates six locations in three states, with its seventh coming soon to Columbia – growing its presence from the South’s culinary epicenter into North Carolina and Florida. Coinciding with its corporate development, the brand also recently awarded 38 franchise units in Utah, Florida, Ohio, Mississippi, Indiana, Louisiana, Alabama and Tennessee.



About Vicious Biscuit

Vicious Biscuit is a trailblazing fast-casual breakfast brand born in 2018 from the visionary minds of veteran restaurateur George McLaughlin and biscuit innovator Michael Greeley. Rooted in the heart of the South where biscuits are king, the brand serves up irresistibly delicious, creatively handcrafted comfort meals with the fiercest commitment to fresh, quality ingredients and unparalleled Southern hospitality. Vicious Biscuit’s over-the-top, fork-and-knife favorites have garnered numerous accolades and an appearance on The Cooking Channel’s “Food Paradise.” From its flagship in Mount Pleasant, SC, Vicious Biscuit now owns and operates seven locations across South Carolina, North Carolina and Florida. The rapidly expanding brand will also count 38 franchise locations in Utah, Florida, Ohio, Mississippi, Indiana, Louisiana, Alabama and Tennessee. Visit or follow Vicious Biscuit on Instagram @viciousbiscuits.