What's all the Buzz About Green Marketing Really About?

AAF of The Midlands to Host Green Marketing Seminar

COLUMBIA, SC – January 13, 2009  – The American Advertising Federation (AAF) of The Midlands has announced that Catherine Cat Moriarty, editor of Deliver magazine, will be speaking about green marketing at their January Luncheon Program. It will be held Wednesday, January 21, 11:45 a.m. at The Inn at USC in downtown Columbia and everyone is welcome to attend.

As consumer demand for sustainable products grows, companies must take a look at how they approach green practices. One way that businesses large and small can go green efficiently and effectively is by greening their marketing materials. At the lunch program, Moriarty will teach marketers practical techniques for greening their multi-channel campaigns while focusing on how doing so can help improve ROI and bottom-line profits.

For more information, or to reserve your spot at the AAF of the Midlands January Lunch Program, visit www.aafmidlands.com. RSVPs are required by Monday, January 19 by noon. Lunch is free for AAF member and $25 for guests and non-members.

About AAF of The Midlands

The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF), which is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. By vote of the local organization’s Board of Directors, the affiliate’s name was changed in 2007 to AAF of The Midlands in order to enhance branding on a local, regional and national level. AAF of The Midlands is a member of the Third District of the AAF, which represents South Carolina, North Carolina and Virginia. Membership is open to any individual or company involved in any way in advertising, communications or marketing.

For more information on AAF of The Midlands, visit www.aafmidlands.com.