William Frick & Co. Announces Partnership With Technologies ROI for New Harsh Environment RFID Tags

February 7, 2009

LIBERTYVILLE, IL – February 5, 2009 – William Frick & Company, a labeling products and RFID tag manufacturer and distributor whose products include SmartMark(TM) durable radio frequency identification (RFID) labels and tags has announced an agreement with Technologies ROI, LLC of South Carolina (TROI) to become the exclusive North American distributor for TROI’s line of harsh environment RFID labels and tags.

The deal brings together two auto-ID industry leaders in a partnership that leverages Frick’s established sales and marketing organization with TROI’s innovative and patented harsh environment RFID labels and tags. TROI’s products are the perfect complement to our own — they really expand the number of custom RFID solutions we bring to market, commented Jeff Brandt, Frick’s President. Brandt continued, Our high temperature RFID tags continue to function after exposure to extreme temperatures. Our pipeline marking RFID tags can withstand even repeated blows by a sledgehammer. We also have chemical resistant tags and RFID tags that can be cured in concrete.

Dr. Patrick King, PhD, holder of several US patents in RFID technology and founder of TROI said, William Frick and Company has for several years been developing the market for custom RFID tags and labels; their sales and distribution channels are a great means to deliver TROI’s intellectual property, tag selection and custom RFID tags to customers in any industry. Dr. King will continue developing tags and technologies that improve the effectiveness and increase the number of uses for his tag designs.

Frick will brand the products under its SmartMark(TM) line and has currently available both sample tags and specifications for testing and evaluation. Frick will also present the products this April in Orlando at the industry show RFID Journal Live. The timing of this partnership comes when companies are more than ever scrutinizing expenses and looking for improved efficiencies in manufacturing, logistics and asset control, said Brandt; We think TROI’s products will bring opportunities to many companies that previously had no practical way to capitalize on the benefits of RFID.

About William Frick & Co.

William Frick & Company is a leading custom label, marking, graphics, and RFID tag supplier. Producing durable labeling products and custom RFID solutions for a wide range of industrial, commercial and logistical applications, the company is ISO 9001:2000 certified and has been in business since 1975.

For information regarding all of William Frick & Company’s quality products and services, visit http://www.fricknet.com/ or call 847-918- 3700 and speak to a sales representative.

About Technologies ROI, LLC

Founded in 2002, TROI’s guiding philosophy is that technology requires justified placement, as opposed to deployment for technology’s sake alone. TROI’s strategic focus is to provide RFID tags for challenging applications such as: heavy industry, construction, oil, laundry, security or others that can’t be satisfied by simply repackaging inlay type tags. TROI RFID tags are renowned for being heat resistant (high temperature RFID tags can withstand temperatures of over 600 degrees F), chemical resistant, weather resistant, and directly embeddable in carbon fiber, resins, wood, metal, and plastics.