Is there a perfect logo?
June 19, 2021
By Ken Gasque Yes, there is a perfect logo. It’s my favorite logo, and it’s most commonly found in the South.* It’s abstract. It’s simple. It’s bold. It’s symmetrical.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
Crawford earns repeat spot on list of 2021 Best Places to Work in South Carolina
June 19, 2021
Crawford, a full-service strategic marketing agency in Greenville, was named one of the Best Places to Work in South Carolina for the fourth consecutive year. The distinction honors the best…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Lowcountry nonprofits can apply for free services provided by local marketing agency
June 17, 2021
Trio Solutions Inc. (TRIO), a Mount Pleasant-based marketing communications agency, will work nonstop for 24 hours to provide free advertising and marketing services to Lowcountry nonprofits during its 15th annual…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, non-profit, on-the-move
The #1 secret of sale success
June 17, 2021
By Jerry Bellune Our friend John Carlton has noticed something disturbing about people lately. What is it? Nobody asks good questions when they meet new people. Most folks don’t…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Riggs Partners names new partner
June 16, 2021
Riggs Partners, a creative marketing consultancy headquartered in Columbia, SC, announces the addition of Michael Powelson as a partner in the firm. He becomes the sixth partner in the firm’s…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
FUEL Hires Stephen Copeland as marketing manager, digital analytics
June 16, 2021
FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–has hired Stephen Copeland as marketing manager, digital analytics. In this newly created position, Copeland…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Hughes Agency welcomes Katelyn LeBlanc and Anna Wofford as graphic design coordinators
June 16, 2021Hughes Agency, a full-service public relations, marketing, advertising and event management firm, is pleased to announce the expansion of their graphics division with the addition of Katelyn LeBlanc and Anna…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing welcomes seven summer interns
June 15, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, is pleased to have seven interns for the summer semester across several departments throughout the agency. Caroline Price comes to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jeff Dezen Public Relations (JDPR) named Agency-of-Record for local, national brands as company expands account portfolio across multiple categories
June 15, 2021
Jeff Dezen Public Relations (JDPR), a corporate communications agency specializing in strategic public relations, media relations, social media and digital strategy, announced an expansion of accounts across multiple categories with…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
NP Strategy wins Palmetto Communications Awards
June 14, 2021
The Buzz Podcast & Diversity Efforts with the Charleston Forum are Honored NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance across the Carolinas, won…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Infinity Marketing welcomes Window World of Mason City and Mankato as new clients
June 10, 2021
Infinity Marketing, a fully integrated marketing firm, adds Window World of Mason City and Window World of Mankato to its growing client roster. The agency is providing the exterior home…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Savvy sellers build strong networks
June 10, 2021
By Jerry Bellune Many of us learned the hard lessons about selling door to door. Beauty aids, Girl Scout cookies, garden seeds, household products, magazines, you name it. It…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Chernoff Newman’s Catherine Ramirez graduates from Leadership Columbia
June 9, 2021
Chernoff Newman, an integrated marketing communications agency, announced Catherine Ramirez’s recent graduation from the Columbia Chamber of Commerce’s Leadership Columbia program. Catherine Ramirez is a social media and public relations…
Read MorePosted in: midlandsbiz Category: chamber, marketing-and-communications, on-the-move
Infinity Marketing wins two Telly Awards
June 8, 2021
Infinity Marketing, an integrated marketing agency in the Upstate, won two bronze awards in the 2021 Telly Awards competition for projects in video production. “We are grateful to bring home…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
What Makes Good Storytelling in a Video?
June 7, 2021
By Michelle Legaspi NP Strategy Since the invention of cameras, communicating through video remains a go-to method to tell stories, entertain or share a message. Now, with short attention…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Chumps – not champs – cold call
June 6, 2021
By Jerry Bellune Merrill Lynch has finally come to its senses. Since 1945, the giant wealth management company made its new hires cold call. It’s like Navy SEAL training…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
The secret is in your smile
June 6, 2021
By Jerry Bellune Greg Wych named his successful dental practice “The Art of Dentistry.” You may not think of dentistry as an art. Isn’t it about straightening, drilling and…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Flock and Rally selected by NSF’s new Engineering Research Visioning Alliance for communications services
June 5, 2021
The women-owned creative agency Flock and Rally was selected to serve as the communications partner for the National Science Foundation (NSF) Directorate for Engineering’s new organization, the Engineering Research Visioning…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing welcomes Madison Warner as Social Media Coordinator
June 1, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, is delighted to have Madison Warner join the team as Social Media Coordinator. The agency continues to grow in members…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Quackenbush Architects + Planners announces new intern architect
June 1, 2021
Quackenbush Architects + Planners announced and welcomes Juan Contreras to the Q+ team as a new intern architect. Contreras, who grew up in St. Matthews and recently graduated with a…
Read MorePosted in: midlandsbiz Category: architecture, business-services, construction, education, employment, marketing-and-communications, on-the-move, social-scene
BASF seeking apprentices for “earn and learn” program in Converse
June 1, 2021
BASF is seeking applicants for a new apprenticeship program at its Converse, South Carolina facility. The program is part of the company’s North American Apprenticeship Development Program (NAADP), which aims…
Read MorePosted in: upstatebizsc Category: business-services, employment, marketing-and-communications, on-the-move
Chernoff Newman adds to media and finance teams
June 1, 2021
Chernoff Newman, a Columbia-based integrated communications company, has recently expanded its core team to include new hires Becky Elam and Santana McIntosh. “We are delighted to welcome Becky and Santana…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
AFP Central Carolina Chapter program topics support nonprofits through the pandemic
May 26, 2021
The Association of Fundraising Professionals of Central Carolina is halfway through their program year offering nonprofits professional support and resources amid the pandemic. These programs add tremendous value to the…
Read MorePosted in: midlandsbiz Category: business-services, chamber, conversations, marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing promotes Haley Bennett to Integrated Marketing Supervisor
May 26, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, promoted Haley Bennett to the position of Integrated Marketing Supervisor. This promotion is reflective of her continued contributions to the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford selected as marketing and strategic communications partner by the University of West Georgia
May 25, 2021Crawford, a full-service marketing and branding agency, has been selected by the University of West Georgia (UWG) to be its agency of record. The agency will work closely with the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Thought Leadership
May 24, 2021
Marketing Minute with Tina Emerson, NP Strategy If speaking engagements are important to your business development strategy, you may be more successful if you share the spotlight with other…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
They won’t tell you about your brand.
May 24, 2021
By Ken Gasque Your brand is their experience. It exists in the mind of your customer. When the experience is good, they may tell a friend, but they won’t tell…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
Ashley Hunter launches second SC business venture; Grand opening of State & Frink – June 3rd
May 20, 2021
The owner of South Carolina public relations and digital consulting firm, MPA Strategies, is launching her second business venture in the Midlands. Ashley Hunter, a former lobbyist and political strategist,…
Read MorePosted in: midlandsbiz Category: business-services, hospitality, local-industry, marketing-and-communications, media, non-profit, on-the-move, the-arts
Infinity Marketing adds BakerRisk + FORTRESS Protective Buildings, LLC to client roster
May 19, 2021
Infinity Marketing, a fully integrated marketing firm, recently welcomed two new brands to its client roster, BakerRisk + FORTRESS Protective Buildings. The agency is providing both brands with integrated web,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flock and Rally earns five Mercury Awards of Excellence
May 16, 2021
Creative agency earns awards for integrated communications, community relations, etc. Flock and Rally, the women-owned integrated communications and marketing firm, was honored with five 2020 Mercury Awards of Excellence for…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Flourish adds Amanda Dempsey to expand digital marketing services
May 16, 2021
Flourish, Greenville’s award-winning marketing, public relations, and events firm, announced today its hire of Amanda Dempsey as Digital Marketing Specialist. Dempsey, who comes to the agency after serving as the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flock and Rally earns five Mercury Awards of Excellence
May 13, 2021
Creative agency earns awards for integrated communications, community relations, etc. Flock and Rally, the women-owned integrated communications and marketing firm, was honored with five 2020 Mercury Awards of Excellence for…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
STORY adds Taylor McLamb as Marketing Associate
May 13, 2021
Taylor McLamb has been hired by STORY, a marketing company serving the Southeast, as a Marketing Associate. “She has extensive experience in digital creation and working with people,” said Ben…
Read MorePosted in: upstatebizsc Category: employment, marketing-and-communications, on-the-move
FUEL accepting applications for Quarterly Non-Profit Grant program
May 13, 2021
FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–is accepting applications for the FUEL for Good Quarterly Grant program through June 7. With…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Hey, Boomer podcast and brand launched
May 11, 2021
Aging with purpose. Hey, Boomer podcast and brand launched. Greenville, SC woman leads the way. Baby Boomers, born between 1946 and 1964, have some newfound time and energy. Aging is taking…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing named SCPRSA and Healthcare Advertising Award winner
May 11, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, won five South Carolina Public Relations Society of America (SCPRSA) Awards and two Healthcare Advertising Awards for projects ranging from…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Asking for Feedback
May 10, 2021
Marketing Minute with Matthew Gallagher, NP Strategy Asking clients for feedback can be scary if you’re not sure how they will respond. As business professionals, we may assume if a client…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Find their needs and fill them
May 5, 2021
By Jerry Bellune One of our favorite cities, Charleston, SC, has an inaffordable housing problem. The average cost of a 1-bedroom apartment is $1,223 a month. That may compare…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Sara Anders joins Flock and Rally as director of advertising
May 5, 2021
Sara Anders has been hired as the director of advertising at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Anders will create strategic…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Sara Anders joins Flock and Rally as director of advertising
May 5, 2021
Sara Anders has been hired as the director of advertising at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Anders will create strategic…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Sara Anders joins Flock and Rally as director of advertising
May 5, 2021
Sara Anders has been hired as the director of advertising at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Anders will create strategic…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Infinity Marketing named a Top Workplace in South Carolina
May 5, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, announced it has been named a Top Workplace in South Carolina for 2021 by Integrated Media Publishing. This is the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FUEL promotes Amy Cronin to business support specialist
May 4, 2021
FUEL–a Greenville-based marketing agency offering a full suite of strategy, creative, branding, advertising, and PR services–recently announced the promotion of Amy Cronin to business support specialist. In this role, she…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Chernoff Newman honored for public relations work during COVID-19
May 3, 2021
The South Carolina Chapter of Public Relations Society of America (SCPRSA) awarded Chernoff Newman with four Mercury Award of Merits during the 2020 Mercury Awards on Thursday, April 29, 2021.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: covid-19, marketing-and-communications, on-the-move
BRIGHT+CO wins Best in Show for state’s top P.R. campaign of 2020 by South Carolina Public Relations Society of America
May 3, 2021
Greenville-based full-service marketing communications firm BRIGHT+CO Marketing has received multiple honors for its 2020 public relations work by the South Carolina Public Relations Society of America (PRSA). The agency earned…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Celebrate National Travel and Tourism Week with Experience Columbia SC
April 30, 2021
In recognition of U.S. Travel Association’s National Travel and Tourism Week, the annual event championing the important role travel and tourism play in local communities and economies, Experience Columbia SC…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, on-the-move
How to win prospects’ trust
April 29, 2021
By Jerry Bellune Successful negotiation will get you what you want if you give prospects what they need, says Walker McKay of No BS Sales. You have equal stature with…
Read MorePosted in: midlandsbiz Category: advice, business-services, marketing-and-communications
Infinity Marketing welcomes Window World of the Tri-Cities as new client
April 29, 2021
Infinity Marketing, a fully integrated marketing firm, is proud to add Window World of the Tri-Cities to its growing client roster. The agency is providing the exterior home renovation franchise…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Experience Columbia SC launches first history tourism trail
April 27, 2021
Reconstructed: A Journey Through the Reconstruction Era Trail Offers New Perspective Experience Columbia SC launched the destination’s first history-centered tourism trail. Reconstructed: A Journey Through the Reconstruction Era in Columbia,…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, on-the-move
Marketing Minute Video: Communicating Your Expertise
April 26, 2021
Marketing Minute with Catherine Dingler, NP Strategy Whether you’re an entrepreneur working hard to build your brand or a business owner with tough competition, mastering your work won’t help…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, non-profit, on-the-move
