Cutting-Edge Direct Primary Care and On-Site Clinics Can Save You Money
February 11, 2020
By Brian Morris President, Fulcrum Risk Solutions Whether you are an employer trying to manage healthcare costs, or an employee trying to stay healthy, it’s important to stay…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Going the extra mile for clients: A guide
January 28, 2020
By Jean Cecil Frick NP Strategy For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Two former journalists join NP Strategy
January 24, 2020
Kara Gormley Meador and Casey Watson Expand NPS+ Client Services NP Strategy adds more than two decades of journalism experience to the strategic communication firm’s bench with the addition…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Integrated marketing agency, BRIGHT+CO, earns Women’s Business Enterprise Certification
January 21, 2020
WBENC certification recognizes agency as woman-owned minority business BRIGHT+CO Marketing, a leading national integrated marketing firm, has earned national certification as a Women’s Business Enterprise by the Greater Women’s Business Council,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Fellow Countrymen selected as Q1 recipient of FUEL for Good Grant
January 17, 2020
Greenville, SC – FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has awarded Fellow Countrymen the first quarter FUEL for Good grant. The $10,000…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing welcomes Erin Pappas as Media Buyer
January 16, 2020
Infinity Marketing, a full-service marketing agency in the Upstate, welcomed its newest Media Buyer, Erin Pappas. Her addition to the team furthers the department’s growth and capabilities through skilled talent.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
The Importance of Brand Reputation in a Crisis
January 13, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Chick-fil-A’s Kevin Purcer to speak at Endeavor’s Collaborators & Cocktails on January 16, 2020
January 7, 2020
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Chick-fil-A’s director of customer digital experience, Kevin Purcer, will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Lauren Roach named Chief Marketing Officer of Elliott Davis
January 7, 2020
Marketing veteran will lead brand strategy and communications initiatives as growing business solutions firm enters its 100th year of service Elliott Davis, a leading business solutions firm with nine offices…
Read MorePosted in: upstatebizsc Category: accounting, marketing-and-communications, on-the-move
3 Steps to Improve your Public Engagement In 2020
January 6, 2020
By Jesica Johnson Mackey NP Strategy 2020 is here, and if you haven’t already, now is the time to identify some New Year’s resolutions for your company or organization.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing receives three new media professionals
December 17, 2019Infinity Marketing, a full-service marketing agency in the Upstate, welcomed Haley Bennett as Integrated Marketing Coordinator along with Elizabeth Collins and Sedera Zbranak as Media Coordinators to further the firm’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
SCPRSA announces 2020 Board of Directors
December 16, 2019
Professionals from across SC to lead state’s largest organization for PR practitioners The members of the South Carolina chapter of the Public Relations Society of America recently appointed the organization’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
5 Tips to Plan your 2020 Social Media Strategy
December 16, 2019
By Sarah Robinson NP Strategy This year has flown by, and as the New Year approaches, so do the deadlines for 2020 planning. If you’re getting started with…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Endeavor to offer January 2020 unlimited day pass promotion
December 11, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, is running a promotion for a January 2020 unlimited day pass package to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing honored with 21 MarCom Awards
December 3, 2019Infinity Marketing, a full-service marketing agency in the Upstate, won 21 awards in the 2019 MarCom Awards competition for projects in web development, content creation, video production and public relations…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Business Communications in an Era of Fake News
December 2, 2019
By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 25, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Sarah Robinson joins NP Strategy and expands the growing strategic communications firm
November 19, 2019
Sarah Robinson Joins NPS+ as a Communications Specialist NP Strategy (NPS+) welcomes, Sarah Robinson, to their growing strategic communications team across the Carolinas. Robinson joins as a Communications Specialist and will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing welcomes K&W Cafeterias as new client
November 19, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is proud to announce its new partnership with K&W Cafeterias. This addition to Infinity’s growing client roster builds on the firm’s…
Read MorePosted in: upstatebizsc Category: food, marketing-and-communications, on-the-move, retail
Making Your Event Stand Out Through Sponsorships
November 18, 2019
By Emily Eckert NP Strategy Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing welcomes three new media coordinators
November 13, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Tori Sanders, Anna Nail and Carly Jermon as Media Coordinators to its team to further the firm’s media capabilities. “Infinity’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing adds Crossroads and ARS Treatment Centers to client roster
November 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Crossroads and ARS Treatment Centers as new clients in the healthcare vertical. Infinity will provide integrated marketing services to support…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish honored with eight MarCom awards for exceptional client work
November 4, 2019
Flourish’s 2019 client work earned it high honors in the annual MarCom Awards, with eight total awards bestowed to them by the Association of Marketing and Communications Professionals (AMCP): two…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Bipartisanship: in Business and in Politics
November 4, 2019
By Sam Johnson NP Strategy Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
Infinity Marketing wins eight W3 awards
October 29, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, won eight awards in the 2019 W3 Awards competition for projects ranging in video production, social media and web development. This…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Festool USA selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record
October 24, 2019
Power tool innovator partners with JDPR to provide strategic communications for major growth in FY 2020. Festool USA, building on nearly 100 years of precision-engineered power tool solutions, has selected…
Read MorePosted in: upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
Complete PR earns one platinum and four gold honors at Marcom Awards
October 24, 2019
Complete PR pulled in seven awards – including four Gold Awards and one Platinum — from MarCom International this week. MarCom recognizes outstanding creative achievement by marketing and communication professionals.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, media, on-the-move
Infinity Marketing expands services with Vanderbilt Mortgage and Finance
October 24, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, expanded its services with Vanderbilt Mortgage and Finance, Inc. through a new radio recruitment campaign. This addition streamlines the organization’s media…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Murder, etc. podcast’s creator to speak at Endeavor’s Collaborators & Cocktails on Nov. 14
October 23, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Murder, etc. podcast’s creator and host Brad Willis will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Premier foundation partners with Jackson Marketing, Motorsports & Events and local organizations to collect and transport supplies for Hurricane Dorian survivors
October 22, 2019
The Premier Foundation is launching a donation drive throughout the Upstate to provide critical assistance to those left homeless by Hurricane Dorian. The drive, which runs from Saturday, October 19,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
South Carolina ETV announces changes to staff structure
October 21, 2019
Assistant general manager and director of Digital Strategies positions created South Carolina ETV (SCETV) announced a slight restructuring and the creation of two new positions – assistant general manager and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, media, non-profit, on-the-move
Infinity Marketing hires three fall interns
October 8, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is pleased to welcome Bridgett Hicks, Elizabeth Weimer and Kay Varnado as interns for the fall, strengthening the team’s abilities and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to Pitch a Reporter and Be Heard
October 7, 2019
By Angela Rogers NP Strategy Today’s reporters – both print and broadcast – are always on the move. Pivoting from one story to another, preparing a “package” for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Anna Rice of CompletePR joins 2019 Opportunity Greenville class
October 2, 2019
After a year of living in Greenville, CompletePR’s Anna Rice will be setting aside five Monday afternoons to learn more about the growing city she calls home. Opportunity Greenville is…
Read MorePosted in: upstatebizsc Category: life, marketing-and-communications, on-the-move
Unconventional Excellence
September 20, 2019
By Heather Matthews NP Strategy A standing ovation, mixed with enthusiastic cheers and a chorus of “good mornings” welcomed me as I walked in to get my car oil…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Crawford Strategy welcomes Ivey Johnson as Account Coordinator
September 18, 2019
Crawford Strategy, a full-service marketing and branding agency, recently added Ivey Johnson as an Account Coordinator. In this role, Johnson supports the agency’s account managers through research, planning and client…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Converse College names Holly Duncan chief communications officer
September 17, 2019
Converse College announces it has hired Holly Duncan as its new chief communications officer. Duncan is a member of the college’s leadership team, serves on the President’s Cabinet, and helps…
Read MorePosted in: upstatebizsc Category: education, marketing-and-communications, on-the-move
Pizza Hut U.S.’s Chief Brand Officer to speak at Endeavor’s Collaborators & Cocktails on Sept. 30
September 16, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Pizza Hut U.S.’s chief brand officer Marianne Radley will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish expands its services to faith and ministry organizations
September 16, 2019
Flourish – an award-winning public relations, marketing, and events firm – is now broadening its service footprint to include a focus on faith communities and ministries. This expansion in the…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
SC Commission on Higher Education launches media campaign to encourage minority males to enter the teaching profession
September 15, 2019
South Carolina is one of only four states to participate in Project Pipeline Repair (PPR), an exclusive initiative of the State Higher Education Executive Officers Association (SHEEO) utilizing collaborative partnerships…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, on-the-move
Crawford Strategy’s Allison Mertens selected as Riley Institute Fellow
September 12, 2019
Allison Mertens, Senior Vice President of Corporate Growth at Crawford Strategy, a full-service marketing and branding agency, will join leaders selected from across the Upstate as Furman University’s 28th class…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Michelle Stikeleather named Director of Media Services at Infinity Marketing
September 10, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Michelle Stikeleather to Director of Media Services to oversee the media department and advance the agency’s overall strategy. “Michelle’s natural…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Foreign Manufacturer + Union Campaign = Netflix Documentary (and Lessons for Employers)
September 9, 2019
This week’s article provides insight from Nexsen Pruet attorney William Floyd. NP Strategy is part of the Nexsen Pruet family, working collaboratively alongside lawyers for the benefit of clients. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Corley Plumbing Air Electric selects UniComm Media Group as agency-of-record
September 9, 2019
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities based in Greenville, S.C., was selected as Corley Pluming Air Electric’s agency-of-record. UMG will lead advertising, digital,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move, utilities
Shannon Nissen and Gina Smith promoted to supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Shannon Nissen and Gina Smith promoted to Supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish moves to new, expansive space in Greenville’s downtown district
August 30, 2019
Client and team growth have prompted flourish – an award-winning public relations, marketing, and events firm – to relocate to a new, expansive space within Greenville, S.C.’s downtown district. Located…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes three team members to Coordinator positions
August 27, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, announces the promotion of three team members to coordinator positions within the media department. These professionals include Nicole McAlister, Social Media…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Do you need a videographer?
August 26, 2019
By Taylor Kearns Finding the best videography services for your business Ask a barber, and he’ll tell you yes, you need a haircut. Ask a videographer if you need…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Shannon Leigh (Turbeville) Keenan joins South Carolina Wildlife Federation as Director of Development and Events
August 21, 2019
The South Carolina Wildlife Federation (SCWF) recently hired Shannon Leigh (Turbeville) Keenan as the organization’s new Director of Development and Events. In her new role, Keenan will maintain donor relationships,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, environmental, marketing-and-communications, non-profit, on-the-move
