South Carolina ETV utilizes TVU Grid service to streamline emergency communications for S.C. broadcasters
March 25, 2020
New Service will help expedite the dissemination of vital information to South Carolinians South Carolina ETV (SCETV) today announced that, in addition to its existing live stream, the network will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, non-profit, on-the-move, telecommunications
You know what the good news is?
March 23, 2020
By Taylor Kearns NP Strategy When I was a kid, my mom would ask us that question immediately following what – at the time – seemed like a soul-crushing…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
South Carolina ETV reimagines mission-driven partnership with S.C. Department of Education in response to COVID-19
March 17, 2020
Network to modify programming three days each week beginning March 24 South Carolina ETV (SCETV) today announced a plan in partnership with the S.C. Department of Education (SCDE) to broadcast…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, government, health-care, marketing-and-communications, on-the-move, technology, the-arts
Infinity Marketing welcomes Telular as new client
March 17, 2020
Infinity Marketing, a fully integrated marketing firm, recently added Telular to its growing client roster. The agency is providing a variety of services to the technology company, including direct and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Effectively Communicating in Uncertain Times
March 17, 2020
By Heather Matthews NP Strategy Silence fuels fear in a crisis, especially when the crisis is changing by the day and is something few people have experienced before. Over…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, headlines, health-care, marketing-and-communications, on-the-move
American Advertising Federation recognizes UniComm Media Group for excellence in Print Advertising during awards gala
March 12, 2020
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities, was recognized with a Silver Addy by the American Advertising Federation of Greenville (AAF Greenville) for outstanding…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius relocates to new E. Washington Street location
March 10, 2020
Upstate web design and digital marketing company Engenius has relocated from its former Vardry Street location to a standalone office building at 1012 E. Washington Street. “This move symbolizes a…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Greenville landmark recognized with award
March 10, 2020Cancer Survivors Park Logo Featuring the Celebration Hope Pavilion Wins American Advertising Federation Award The new logo for Cancer Survivors Park was recognized with a silver award in the 2020…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Roxy Bartz promoted to Senior Graphic Designer at FUEL
March 3, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the promotion of Roxy Bartz to Senior Graphic Designer. Bartz has excelled in her…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing adds Clemson University to growing client roster
March 3, 2020
Infinity Marketing, a fully integrated marketing firm, is delighted to welcome Clemson University as a new client. The agency is providing a variety of analytics services for digital performance tracking…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Avoid Being the Cobbler with Bad Shoes
March 3, 2020
By Amanda Loveday NP Strategy For many of us, our day-to-day activities are dictated by the services we provide to our customers – so much so, that we too…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Infinity Marketing named SIA Award winner
February 27, 2020
Infinity Marketing, a full-service integrated marketing agency in the Upstate, won 17 awards in the 2020 SIA Awards competition for projects in web development, social media and influencer categories. “The…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FUEL adds Leslie Pace as Traffic Manager
February 26, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the addition of Leslie Pace as Traffic Manager. Pace will be responsible for handling…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes four media team members
February 25, 2020Infinity Marketing, a fully integrated marketing firm, is delighted to promote four team members within the Media Department: Carly Saul, Media Supervisor; Amber Paul, Senior Media Strategist; Jeanne Morrison, Senior…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Virginia Department of Game and Inland Fisheries selects UniComm Media Group to reach the Hispanic community
February 24, 2020
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities, was contracted to create a state-wide digital awareness campaign for the Virginia Department of Game and Inland…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
BRIGHT+CO CEO Jennifer Sutton honored as 2020 Woman of Influence
February 20, 2020
BRIGHT+CO Marketing Founder and Chief Executive Officer Jennifer Sutton has been recognized as one of the Upstate South Carolina region’s Women of Influence by GSA Business Report. Nominated by readers…
Read MorePosted in: upstatebizsc Category: business-services, conversations, life, marketing-and-communications, on-the-move, philanthropy
Infinity Marketing promotes four Senior Leadership Team members
February 19, 2020
Infinity Marketing, a fully integrated marketing firm, announced promotions within its Senior Leadership Team: Bo Rogers, Senior Vice President of Client Services; John Fuhler, Vice President of Business Services; Kari…
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Jeff Dezen Public Relations (JDPR) hires industry veteran Matt Lochel as new Head of Strategy and Client Services
February 13, 2020
Jeff Dezen Public Relations has announced that PR veteran Matt Lochel is returning to the agency in the newly created role of Head of Strategy and Client Services. He will…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Shawn Skillman joins communications team at Flock and Rally
February 12, 2020
Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, South Carolina, celebrates the addition of accomplished public relations professional Shawn Skillman to its team as a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, media, on-the-move
Infinity Marketing welcomes talented class of spring interns
February 12, 2020
Infinity Marketing, a fully integrated marketing firm, announced the hire of Alex Marcum, Hope Emerson, Sam Verdeschi and Jackson Norrell as interns for the spring semester. Their addition speaks to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Cutting-Edge Direct Primary Care and On-Site Clinics Can Save You Money
February 11, 2020
By Brian Morris President, Fulcrum Risk Solutions Whether you are an employer trying to manage healthcare costs, or an employee trying to stay healthy, it’s important to stay…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Going the extra mile for clients: A guide
January 28, 2020
By Jean Cecil Frick NP Strategy For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Two former journalists join NP Strategy
January 24, 2020
Kara Gormley Meador and Casey Watson Expand NPS+ Client Services NP Strategy adds more than two decades of journalism experience to the strategic communication firm’s bench with the addition…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Integrated marketing agency, BRIGHT+CO, earns Women’s Business Enterprise Certification
January 21, 2020
WBENC certification recognizes agency as woman-owned minority business BRIGHT+CO Marketing, a leading national integrated marketing firm, has earned national certification as a Women’s Business Enterprise by the Greater Women’s Business Council,…
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Fellow Countrymen selected as Q1 recipient of FUEL for Good Grant
January 17, 2020
Greenville, SC – FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has awarded Fellow Countrymen the first quarter FUEL for Good grant. The $10,000…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing welcomes Erin Pappas as Media Buyer
January 16, 2020
Infinity Marketing, a full-service marketing agency in the Upstate, welcomed its newest Media Buyer, Erin Pappas. Her addition to the team furthers the department’s growth and capabilities through skilled talent.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
The Importance of Brand Reputation in a Crisis
January 13, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Chick-fil-A’s Kevin Purcer to speak at Endeavor’s Collaborators & Cocktails on January 16, 2020
January 7, 2020
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Chick-fil-A’s director of customer digital experience, Kevin Purcer, will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Lauren Roach named Chief Marketing Officer of Elliott Davis
January 7, 2020
Marketing veteran will lead brand strategy and communications initiatives as growing business solutions firm enters its 100th year of service Elliott Davis, a leading business solutions firm with nine offices…
Read MorePosted in: upstatebizsc Category: accounting, marketing-and-communications, on-the-move
3 Steps to Improve your Public Engagement In 2020
January 6, 2020
By Jesica Johnson Mackey NP Strategy 2020 is here, and if you haven’t already, now is the time to identify some New Year’s resolutions for your company or organization.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing receives three new media professionals
December 17, 2019Infinity Marketing, a full-service marketing agency in the Upstate, welcomed Haley Bennett as Integrated Marketing Coordinator along with Elizabeth Collins and Sedera Zbranak as Media Coordinators to further the firm’s…
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SCPRSA announces 2020 Board of Directors
December 16, 2019
Professionals from across SC to lead state’s largest organization for PR practitioners The members of the South Carolina chapter of the Public Relations Society of America recently appointed the organization’s…
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5 Tips to Plan your 2020 Social Media Strategy
December 16, 2019
By Sarah Robinson NP Strategy This year has flown by, and as the New Year approaches, so do the deadlines for 2020 planning. If you’re getting started with…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Endeavor to offer January 2020 unlimited day pass promotion
December 11, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, is running a promotion for a January 2020 unlimited day pass package to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing honored with 21 MarCom Awards
December 3, 2019Infinity Marketing, a full-service marketing agency in the Upstate, won 21 awards in the 2019 MarCom Awards competition for projects in web development, content creation, video production and public relations…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Business Communications in an Era of Fake News
December 2, 2019
By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 25, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Sarah Robinson joins NP Strategy and expands the growing strategic communications firm
November 19, 2019
Sarah Robinson Joins NPS+ as a Communications Specialist NP Strategy (NPS+) welcomes, Sarah Robinson, to their growing strategic communications team across the Carolinas. Robinson joins as a Communications Specialist and will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing welcomes K&W Cafeterias as new client
November 19, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is proud to announce its new partnership with K&W Cafeterias. This addition to Infinity’s growing client roster builds on the firm’s…
Read MorePosted in: upstatebizsc Category: food, marketing-and-communications, on-the-move, retail
Making Your Event Stand Out Through Sponsorships
November 18, 2019
By Emily Eckert NP Strategy Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing welcomes three new media coordinators
November 13, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Tori Sanders, Anna Nail and Carly Jermon as Media Coordinators to its team to further the firm’s media capabilities. “Infinity’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing adds Crossroads and ARS Treatment Centers to client roster
November 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Crossroads and ARS Treatment Centers as new clients in the healthcare vertical. Infinity will provide integrated marketing services to support…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish honored with eight MarCom awards for exceptional client work
November 4, 2019
Flourish’s 2019 client work earned it high honors in the annual MarCom Awards, with eight total awards bestowed to them by the Association of Marketing and Communications Professionals (AMCP): two…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Bipartisanship: in Business and in Politics
November 4, 2019
By Sam Johnson NP Strategy Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
Infinity Marketing wins eight W3 awards
October 29, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, won eight awards in the 2019 W3 Awards competition for projects ranging in video production, social media and web development. This…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Festool USA selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record
October 24, 2019
Power tool innovator partners with JDPR to provide strategic communications for major growth in FY 2020. Festool USA, building on nearly 100 years of precision-engineered power tool solutions, has selected…
Read MorePosted in: upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
Complete PR earns one platinum and four gold honors at Marcom Awards
October 24, 2019
Complete PR pulled in seven awards – including four Gold Awards and one Platinum — from MarCom International this week. MarCom recognizes outstanding creative achievement by marketing and communication professionals.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, media, on-the-move
Infinity Marketing expands services with Vanderbilt Mortgage and Finance
October 24, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, expanded its services with Vanderbilt Mortgage and Finance, Inc. through a new radio recruitment campaign. This addition streamlines the organization’s media…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Murder, etc. podcast’s creator to speak at Endeavor’s Collaborators & Cocktails on Nov. 14
October 23, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Murder, etc. podcast’s creator and host Brad Willis will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Premier foundation partners with Jackson Marketing, Motorsports & Events and local organizations to collect and transport supplies for Hurricane Dorian survivors
October 22, 2019
The Premier Foundation is launching a donation drive throughout the Upstate to provide critical assistance to those left homeless by Hurricane Dorian. The drive, which runs from Saturday, October 19,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
