Business Communications in an Era of Fake News
December 2, 2019
By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
November 25, 2019
Creative agency honored for brand communication and advertising Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, S.C., was honored with three 2019 Palmetto Awards of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Sarah Robinson joins NP Strategy and expands the growing strategic communications firm
November 19, 2019
Sarah Robinson Joins NPS+ as a Communications Specialist NP Strategy (NPS+) welcomes, Sarah Robinson, to their growing strategic communications team across the Carolinas. Robinson joins as a Communications Specialist and will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing welcomes K&W Cafeterias as new client
November 19, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is proud to announce its new partnership with K&W Cafeterias. This addition to Infinity’s growing client roster builds on the firm’s…
Read MorePosted in: upstatebizsc Category: food, marketing-and-communications, on-the-move, retail
Making Your Event Stand Out Through Sponsorships
November 18, 2019
By Emily Eckert NP Strategy Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing welcomes three new media coordinators
November 13, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Tori Sanders, Anna Nail and Carly Jermon as Media Coordinators to its team to further the firm’s media capabilities. “Infinity’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing adds Crossroads and ARS Treatment Centers to client roster
November 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes Crossroads and ARS Treatment Centers as new clients in the healthcare vertical. Infinity will provide integrated marketing services to support…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish honored with eight MarCom awards for exceptional client work
November 4, 2019
Flourish’s 2019 client work earned it high honors in the annual MarCom Awards, with eight total awards bestowed to them by the Association of Marketing and Communications Professionals (AMCP): two…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Bipartisanship: in Business and in Politics
November 4, 2019
By Sam Johnson NP Strategy Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
Infinity Marketing wins eight W3 awards
October 29, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, won eight awards in the 2019 W3 Awards competition for projects ranging in video production, social media and web development. This…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Festool USA selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record
October 24, 2019
Power tool innovator partners with JDPR to provide strategic communications for major growth in FY 2020. Festool USA, building on nearly 100 years of precision-engineered power tool solutions, has selected…
Read MorePosted in: upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
Complete PR earns one platinum and four gold honors at Marcom Awards
October 24, 2019
Complete PR pulled in seven awards – including four Gold Awards and one Platinum — from MarCom International this week. MarCom recognizes outstanding creative achievement by marketing and communication professionals.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, media, on-the-move
Infinity Marketing expands services with Vanderbilt Mortgage and Finance
October 24, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, expanded its services with Vanderbilt Mortgage and Finance, Inc. through a new radio recruitment campaign. This addition streamlines the organization’s media…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Murder, etc. podcast’s creator to speak at Endeavor’s Collaborators & Cocktails on Nov. 14
October 23, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Murder, etc. podcast’s creator and host Brad Willis will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Premier foundation partners with Jackson Marketing, Motorsports & Events and local organizations to collect and transport supplies for Hurricane Dorian survivors
October 22, 2019
The Premier Foundation is launching a donation drive throughout the Upstate to provide critical assistance to those left homeless by Hurricane Dorian. The drive, which runs from Saturday, October 19,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
South Carolina ETV announces changes to staff structure
October 21, 2019
Assistant general manager and director of Digital Strategies positions created South Carolina ETV (SCETV) announced a slight restructuring and the creation of two new positions – assistant general manager and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, media, non-profit, on-the-move
Infinity Marketing hires three fall interns
October 8, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is pleased to welcome Bridgett Hicks, Elizabeth Weimer and Kay Varnado as interns for the fall, strengthening the team’s abilities and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to Pitch a Reporter and Be Heard
October 7, 2019
By Angela Rogers NP Strategy Today’s reporters – both print and broadcast – are always on the move. Pivoting from one story to another, preparing a “package” for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Anna Rice of CompletePR joins 2019 Opportunity Greenville class
October 2, 2019
After a year of living in Greenville, CompletePR’s Anna Rice will be setting aside five Monday afternoons to learn more about the growing city she calls home. Opportunity Greenville is…
Read MorePosted in: upstatebizsc Category: life, marketing-and-communications, on-the-move
Unconventional Excellence
September 20, 2019
By Heather Matthews NP Strategy A standing ovation, mixed with enthusiastic cheers and a chorus of “good mornings” welcomed me as I walked in to get my car oil…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Crawford Strategy welcomes Ivey Johnson as Account Coordinator
September 18, 2019
Crawford Strategy, a full-service marketing and branding agency, recently added Ivey Johnson as an Account Coordinator. In this role, Johnson supports the agency’s account managers through research, planning and client…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Converse College names Holly Duncan chief communications officer
September 17, 2019
Converse College announces it has hired Holly Duncan as its new chief communications officer. Duncan is a member of the college’s leadership team, serves on the President’s Cabinet, and helps…
Read MorePosted in: upstatebizsc Category: education, marketing-and-communications, on-the-move
Pizza Hut U.S.’s Chief Brand Officer to speak at Endeavor’s Collaborators & Cocktails on Sept. 30
September 16, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Pizza Hut U.S.’s chief brand officer Marianne Radley will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish expands its services to faith and ministry organizations
September 16, 2019
Flourish – an award-winning public relations, marketing, and events firm – is now broadening its service footprint to include a focus on faith communities and ministries. This expansion in the…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
SC Commission on Higher Education launches media campaign to encourage minority males to enter the teaching profession
September 15, 2019
South Carolina is one of only four states to participate in Project Pipeline Repair (PPR), an exclusive initiative of the State Higher Education Executive Officers Association (SHEEO) utilizing collaborative partnerships…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, on-the-move
Crawford Strategy’s Allison Mertens selected as Riley Institute Fellow
September 12, 2019
Allison Mertens, Senior Vice President of Corporate Growth at Crawford Strategy, a full-service marketing and branding agency, will join leaders selected from across the Upstate as Furman University’s 28th class…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Michelle Stikeleather named Director of Media Services at Infinity Marketing
September 10, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Michelle Stikeleather to Director of Media Services to oversee the media department and advance the agency’s overall strategy. “Michelle’s natural…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Foreign Manufacturer + Union Campaign = Netflix Documentary (and Lessons for Employers)
September 9, 2019
This week’s article provides insight from Nexsen Pruet attorney William Floyd. NP Strategy is part of the Nexsen Pruet family, working collaboratively alongside lawyers for the benefit of clients. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Corley Plumbing Air Electric selects UniComm Media Group as agency-of-record
September 9, 2019
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities based in Greenville, S.C., was selected as Corley Pluming Air Electric’s agency-of-record. UMG will lead advertising, digital,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move, utilities
Shannon Nissen and Gina Smith promoted to supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Shannon Nissen and Gina Smith promoted to Supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish moves to new, expansive space in Greenville’s downtown district
August 30, 2019
Client and team growth have prompted flourish – an award-winning public relations, marketing, and events firm – to relocate to a new, expansive space within Greenville, S.C.’s downtown district. Located…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes three team members to Coordinator positions
August 27, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, announces the promotion of three team members to coordinator positions within the media department. These professionals include Nicole McAlister, Social Media…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Do you need a videographer?
August 26, 2019
By Taylor Kearns Finding the best videography services for your business Ask a barber, and he’ll tell you yes, you need a haircut. Ask a videographer if you need…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Shannon Leigh (Turbeville) Keenan joins South Carolina Wildlife Federation as Director of Development and Events
August 21, 2019
The South Carolina Wildlife Federation (SCWF) recently hired Shannon Leigh (Turbeville) Keenan as the organization’s new Director of Development and Events. In her new role, Keenan will maintain donor relationships,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, environmental, marketing-and-communications, non-profit, on-the-move
Endeavor wins Members’ Choice Coworking award for second straight year
August 21, 2019
Endeavor, a coworking space for creatives, corporate marketers and other professionals announces that it has been recognized as the winner of the 2019 Coworker Members’ Choice Award for Greenville, SC…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
George Perez and Micah Inafuku join Infinity Marketing
August 20, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes George Perez as Web Designer and Developer and Micah Inafuku as Analytics Coordinator to its team, further supporting the firm’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flock and Rally’s VP of Marketing, Merritt McNeely, receives “Women of Influence” honor
August 19, 2019
McNeely honored with elite leaders selected by Columbia Regional Business Report Merritt McNeely, vice president of marketing at Flock and Rally, a women-owned integrated communications and marketing firm based in…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes three team members to media buyers
August 15, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Abbey West, Darian Villalobos and Julie Nelson to Media Buyers, advancing the firm’s media department expertise. “We are proud of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
South Carolina native, Justin Evans, named PC Matic Senior Vice President of Sales and Marketing
August 14, 2019
PC Matic, the world’s only 100% American-made anti-virus software, announced that it has appointed Justin Evans, who formerly served as the company’s Vice President of Government Sales, as the company’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, it-services, marketing-and-communications, on-the-move, technology
Six Benefits of Stakeholder Engagement
August 12, 2019
By Jean Cecil Frick Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
FUEL expands creative team with the addition of Copywriter
August 6, 2019
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has hired Amanda Campau as copywriter. Campau brings diverse and versatile copywriting experience to the agency,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Call for Entries – 2019 Palmetto Awards
July 31, 2019
The South Carolina chapter of the International Association of Business Communicators is ready to celebrate South Carolina’s best and brightest communicators! If you are a communicator who has created, directed…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Breaking the Bad News: How to best deliver tough information
July 29, 2019
By Sara McCarthy We receive bad news almost every day. It comes to us indirectly through the news and social media, or directly in emails, letters, phone calls, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Smoak Public Relations hires new Digital Media Coordinator and Office Manager
July 18, 2019
Smoak Public Relations has hired Hannah Robinson as its Digital Media Coordinator and Leslie Lapointe as Office Manager. Robinson will strategize, create and publish social media content. Lapointe will support…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Endeavor promotes Lindsay Odom to Communications Manager
July 10, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Lindsay Odom has been promoted to communications manager. Odom joined the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford Strategy named among 2019 SC best places to work
July 9, 2019
Crawford Strategy, a full-service marketing and branding agency, is honored to once again be named one of the Best Places to Work in South Carolina. The company is the only marketing…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
It’s a Match: Pairing Your Passions and Career Goals
July 8, 2019
By Amanda Loveday The perfect job can be described as the combination of your passion with your potential. Throughout my career, I’ve been fortunate enough to work with interesting and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Jean Cecil Frick joins the ranks of Riley Fellows
June 28, 2019
Jean Cecil Frick, a senior strategic advisor with NP Strategy, successfully completed the Spring 2019 Midlands Class of the Riley Institute at Furman’s Diversity Leaders Initiative (DLI), becoming a Riley Fellow.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Infinity Marketing welcomes three summer interns, furthering team capabilities
June 27, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is pleased to have Sam Jacobus, Rachel Seay and Zach Fahnle as interns for the summer, reinforcing the team’s productivity and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
