Award winning and nationally acclaimed Creative Director joins UMG and 3Fold
April 2, 2019
Award winning creative director Ken Ratcliffe was recently named Executive Creative Director for UniComm Media Group (UMG) and 3Fold, two sister advertising agencies offering marketing, digital, creative and consulting services…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
15 for 15: Infinity Marketing brings excellence to service marketing with SIA Award wins
March 22, 2019
Infinity Marketing has won 15 Service Industry Advertising (SIA) Awards for projects ranging in video production, web development and social media. Every Infinity submission received recognition, bringing the firm’s total…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
RSVP Today: Making sure the right people are in the room for your event
March 22, 2019
By Emily Eckert NP Strategy My first article in October covered tips and tricks to help execute your event without a hitch. Nailing down those logistics can be a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Crawford Strategy welcomes Joanna Scott as PR senior account executive
March 19, 2019
Crawford Strategy, a full-service marketing and branding agency, recently welcomed Joanna Scott as a senior public relations account executive. In this role, Scott develops positive and strategic editorial coverage for clients…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes Darian Villalobos to Assistant Media Buyer
March 13, 2019
Infinity Marketing announced Darian Villalobos’ recent promotion from Media Coordinator to Assistant Media Buyer, further bolstering the department’s offerings and capabilities. Infinity is a full-service marketing agency in the Upstate.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
What lawyers and public relations pros can learn from each other
March 8, 2019
Leighton Lord Founder and Managing Director, NP Strategy, LLC In July, I wrote about the natural conflict between legal and public relations. Legal wants to win a case or…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Jackson named agency of record for NAPA Filters
March 5, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second- largest integrated marketing communication and events agency, has been named agency of record for the NAPA Filters brand. As agency of record,…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
FerebeeLane’s continued growth fuels promotion and hire to creative department
March 5, 2019FerebeeLane, a full-service marketing agency located in Greenville, has promoted David Paxton to senior graphic designer and hired Shelby Argo as graphic designer. Paxton, an experienced graphic designer with more…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Jackson named agency of record for NAPA Filters
March 5, 2019
Jackson Marketing, Motorsports & Events, South Carolina’s second- largest integrated marketing communication and events agency, has been named agency of record for the NAPA Filters brand. As agency of record,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FerebeeLane’s continued growth fuels promotion and hire to creative department
March 5, 2019
FerebeeLane, a full-service marketing agency located in Greenville, has promoted David Paxton to senior graphic designer and hired Shelby Argo as graphic designer. Paxton, an experienced graphic designer with more…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Film like it used to be – for modern day
February 25, 2019
By Taylor Kearns As the old folks would say, “’Memba film? That’s when the moving pictures MEANT something!” The days when artists would craft thoughtful, moving stories; capturing them…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Jack Porter hires Mary Dunlap as Marketing Manager
February 20, 2019
Jack Porter, an environmental design group, specializing in branded sports environments, interactive experiential design, and graphic and exhibit implementation, adds Mary Dunlap as the firm’s Marketing Manager. Dunlap is responsible…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
FUEL hires designer Roxy Bartz as Graphic Designer
February 19, 2019
FUEL, a marketing agency headquartered in downtown Greenville, SC and specializing in both digital and traditional services, has hired Roxy Bartz as Graphic Designer. Roxy will support many of FUEL’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Complete PR wins four AVA Digital Awards
February 19, 2019Telling the story of a race with 10,000 rubber ducks, an Instagram account for a growing real estate firm, our weekly blog and our newsletter earned Complete PR four AVA…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Complete PR wins four AVA Digital Awards
February 19, 2019
Telling the story of a race with 10,000 rubber ducks, an Instagram account for a growing real estate firm, our weekly blog and our newsletter earned Complete PR four AVA…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing expands media partnership with Clayton
February 18, 2019Infinity Marketing, an award-winning marketing firm, supports Clayton with the media strategy and execution of its Prefabulous® Campaign. “Through Infinity’s fully integrated strategy and execution, we are confident in our…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing expands media partnership with Clayton
February 18, 2019Infinity Marketing, an award-winning marketing firm, supports Clayton with the media strategy and execution of its Prefabulous® Campaign. “Through Infinity’s fully integrated strategy and execution, we are confident in our…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing team grows by seven
February 15, 2019Infinity Marketing, the Upstate’s award-winning marketing firm, is kicking off the new year with the addition of several talented professionals across its departments, increasing its team by 10 percent. Anna…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing team grows by seven
February 15, 2019
Infinity Marketing, the Upstate’s award-winning marketing firm, is kicking off the new year with the addition of several talented professionals across its departments, increasing its team by 10 percent. Anna…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jackson hires Connor Cox, Joanna Daniels
February 14, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Connor Cox as an account coordinator and Joanna Daniels as graphic designer. Cox comes…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Jackson hires Connor Cox, Joanna Daniels
February 14, 2019
Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Connor Cox as an account coordinator and Joanna Daniels as graphic designer. Cox comes…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
S.C. Department of Commerce announces new Marketing and Communications director
February 11, 2019
The S.C. Department of Commerce announced that Alex Clark has been promoted and will serve as the agency’s marketing and communications director. Clark will lead the department’s strategic marketing and communications…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: government, marketing-and-communications, on-the-move
Lessons from a Professional Athlete turned Public Relations Professional
February 10, 2019
By Maggie Speaks My first job after completing my Public Relations degree didn’t take me to a corporate headquarters or nonprofit office – instead, it took me around the globe…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Infinity Marketing hires three spring interns
February 7, 2019Infinity Marketing, Greenville’s award-winning marketing agency, is delighted to welcome Doreen McKenzie, Austin McQuaid, and Ashley Melino to the team as interns for the upcoming spring semester, furthering its dedication…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing hires three spring interns
February 7, 2019Infinity Marketing, Greenville’s award-winning marketing agency, is delighted to welcome Doreen McKenzie, Austin McQuaid, and Ashley Melino to the team as interns for the upcoming spring semester, furthering its dedication…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Top college athletic programs selecting Greenville-based Jack Porter to design and brand major sporting venues
February 5, 2019
Design Group Specializes in Creating Transformative Branding Experiences For High Profile Clientele Jack Porter, an environmental design group, specializing in branded sports environments, interactive experiential design, and graphic and exhibit…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Infinity Marketing gains Madera Residential as new client
February 5, 2019Infinity Marketing, the Upstate’s award-winning marketing firm has added Madera Residential to its lifestyle vertical client list. The agency is providing Madera with a number of services, including print and…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing gains Madera Residential as new client
February 5, 2019Infinity Marketing, the Upstate’s award-winning marketing firm has added Madera Residential to its lifestyle vertical client list. The agency is providing Madera with a number of services, including print and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
OTO Development earns six Adrian Awards for excellence in travel marketing
February 1, 2019OTO Development, part of The Johnson Group, earned six 2018 Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI). The awards program, now in its 62nd year, is…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
OTO Development earns six Adrian Awards for excellence in travel marketing
February 1, 2019OTO Development, part of The Johnson Group, earned six 2018 Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI). The awards program, now in its 62nd year, is…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing honored as Top 100 Private Company four years running
January 29, 2019Infinity Marketing is proud to announce that it has been named a Grant Thornton Top 100 Private Company in South Carolina for the fourth consecutive year. Within the list, Infinity…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
FerebeeLane announces promotion of Jivan Davé to associate creative director
January 29, 2019FerebeeLane, a full-service marketing agency located in Greenville, has promoted Jivan Davé to associate creative director. In this role, Davé will be responsible for leading creative on brand campaigns, guiding…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing honored as Top 100 Private Company four years running
January 29, 2019
Infinity Marketing is proud to announce that it has been named a Grant Thornton Top 100 Private Company in South Carolina for the fourth consecutive year. Within the list, Infinity…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FerebeeLane announces promotion of Jivan Davé to associate creative director
January 29, 2019
FerebeeLane, a full-service marketing agency located in Greenville, has promoted Jivan Davé to associate creative director. In this role, Davé will be responsible for leading creative on brand campaigns, guiding…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Building your team: How to Highlight and Combine Skills and Personalities
January 28, 2019
By Amanda Loveday Consider this: Who would the Beatles be without Ringo, John, Paul AND George? How successful would Clemson have been this year without Dabo Swinney AND Trevor Lawrence? …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Jackson acquires EMC Strategic Communications
January 23, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has acquired EMC Strategic Communications of Troy, MI. Founded as Event Management Corporation in 1983 by…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engenius hires new project manager
January 23, 2019Upstate web design and digital marketing company Engenius has hired Molly Willette-Green as a project manager. Willette-Green will lead clients through the web design production process, ensuring that deadlines are…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engenius hires new project manager
January 23, 2019
Upstate web design and digital marketing company Engenius has hired Molly Willette-Green as a project manager. Willette-Green will lead clients through the web design production process, ensuring that deadlines are…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jackson acquires EMC Strategic Communications
January 23, 2019
Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has acquired EMC Strategic Communications of Troy, MI. Founded as Event Management Corporation in 1983 by…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jackson hires Josh Harm as account representative
January 22, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Josh Harm as an account representative. Harm comes to Jackson from VantagePoint Marketing where…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing unveils new website for Greenwood Capital
January 22, 2019Infinity Marketing has launched a refreshed website for its client, Greenwood Capital. Greenwood Capital’s website was revamped with an optimized user experience that reflects the local and global aspects of…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing unveils new website for Greenwood Capital
January 22, 2019
Infinity Marketing has launched a refreshed website for its client, Greenwood Capital. Greenwood Capital’s website was revamped with an optimized user experience that reflects the local and global aspects of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jackson hires Josh Harm as account representative
January 22, 2019
Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Josh Harm as an account representative. Harm comes to Jackson from VantagePoint Marketing where…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Highlands Food & Wine Festival selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record
January 21, 2019The Highlands Food & Wine Festival, an annual food, wine and music gala in the Town of Highlands, N.C., has selected Jeff Dezen Public Relations (JDPR) to provide strategic planning,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Creative agency Brains on Fire announces successful transfer of ownership
January 21, 2019
Creative agency and certified B Corporation, Brains On Fire Inc., has announced the successful transfer of ownership from Founder and President Robbin Phillips, to Chief Financial Officer, Brandy Amidon, and Los Angeles…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jackson hires Jerica Norris as staff accountant
January 14, 2019Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Jerica Norris as staff accountant. Norris comes to Jackson with experience in accounting, finance…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
The Art of the Ask: How to Receive by Giving
January 14, 2019
By J. Bradley Studemeyer NP Strategy Stakeholder management is a crucial component of any long-term project, essential to understanding and engaging your stakeholders. But even with a solid foundation…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Jackson hires Jerica Norris as staff accountant
January 14, 2019
Jackson Marketing, Motorsports & Events, South Carolina’s second-largest integrated marketing communication and events agency, has hired Jerica Norris as staff accountant. Norris comes to Jackson with experience in accounting, finance…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
The Creative Circus’ David Haan to speak at Endeavor’s Collaborators & Cocktails on January 23
January 8, 2019Big ad agency veteran now leads one of the top portfolio schools in the country Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
The Creative Circus’ David Haan to speak at Endeavor’s Collaborators & Cocktails on January 23
January 8, 2019
Big ad agency veteran now leads one of the top portfolio schools in the country Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
