Hughes Agency adds two to team
June 11, 2020Hughes Agency announced the addition of Kate Little as senior account director and Anna Catherine Miller as senior account executive. Previously residing in New York City, Little served as vice…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing honored with seven Telly Awards
June 11, 2020
Infinity Marketing, a full-service integrated marketing agency in the Upstate, won seven awards in the 2020 Telly Awards competition for various client video projects. This is the largest number of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Post COVID-19, What’s Your Social Media Plan?
June 9, 2020
By Sarah Robinson NP Strategy After three full months of navigating the coronavirus in the United States, let’s check in on how it has impacted the marketing landscape, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
FUEL’s Matthew Garvin appointed to the City of Greenville Arts in Public Places Commission
May 28, 2020
Matthew Garvin, Senior Developer at FUEL, a marketing agency in downtown Greenville, SC, has been appointed as a board member for the City of Greenville Arts in Public Places Commission.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move, the-arts
Infinity Marketing welcomes Heather Sexton as Media Coordinator
May 28, 2020
Infinity Marketing, a fully integrated marketing agency in the Upstate, is pleased to have Heather Sexton join the team as Media Coordinator. The Media Department continues to grow in members…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Four Tips for Webinar Success: How to master your next online meeting or interview
May 26, 2020
By Casey Watson NP Strategy Undoubtedly, COVID-19 has taught us a major lesson in adaptability. Part of my adjustment was dusting off my computer’s webcam and becoming Zoom-savvy…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
FUEL Q3 grant applications for Greenville non-profits now open
May 20, 2020FUEL, a marketing agency in downtown Greenville, SC specializing in branding and marketing solutions, has opened the application process for the third quarter grant program. The FUEL for Good Quarterly…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Flock and Rally earns SCPRSA “Best in Show” Silver Wing Award
May 12, 2020
Flock and Rally, a full-service, women-owned strategy, marketing and communications agency based in Columbia, South Carolina, was honored with 11 awards — including the 2019 Best in Show Silver Wing…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Video as an ongoing investment
May 12, 2020
By Taylor Kearns NP Strategy The Hollywood film industry runs on a system of expectations, standards and edicts that are probably pretty dissimilar from the work you or your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Infinity Marketing named SCPRSA Mercury Award winner
May 7, 2020
Infinity Marketing, a full-service integrated marketing agency in the Upstate, recently won three South Carolina Public Relations Society of America (SCPRSA) Mercury Awards for projects ranging from media relations to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
SCRA announces new Marketing & Communications Director
May 5, 2020
The South Carolina Research Authority (SCRA) has announced that Adrian Grimes was named Director of Marketing & Communications on April 6. “We’re extremely pleased to have Adrian join our team.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, on-the-move
Infinity Marketing’s Katie Beliles named SCPRSA Rookie of the Year
May 5, 2020
Katie Beliles, an Integrated Marketing Coordinator at Infinity Marketing, recently received the South Carolina Public Relations Society of America (SCPRSA) Rookie of the Year award. The SCPRSA Rookie of the…
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S.C. public relations pros recognized for excellence
May 1, 2020
Communication professionals from across the state were recognized Thursday for outstanding work in public relations programs, campaigns, tactics and career accomplishments. The South Carolina chapter of the Public Relations Society…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Put Empathy Into Action
April 28, 2020
Leighton Lord Board Chair, Nexsen Pruet Founder and Managing Director, NP Strategy, LLC Empathy is a key element of emotional intelligence – the connection between self and others. We’re…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing Expands Services for Horry-Georgetown Technical College
April 21, 2020
Infinity Marketing, a fully integrated marketing firm, is delighted to expand its offerings with Horry-Georgetown Technical College. The agency is now providing creative services to the school, including photography and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius
April 20, 2020
Engenius is a web design and digital marketing company dedicated to helping small and local businesses grow.
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Complete PR ~ Featured Listing
April 14, 2020
Complete PR has developed and generated results for situations that call for every public relations tactic from planning a successful event to creating and implementing detailed communications plans to strategic…
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What’s ‘the Buzz’ with SC Business?
April 14, 2020
By Burnie Maybank Nexsen Pruet Today’s dominating business buzzwords are a little different than what we might have thought they’d be a few months ago. “Uncertain times;” “a new…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, media
Infinity Marketing promotes Ashley Kendall to Senior Marketing Coordinator
April 14, 2020
Infinity Marketing, a fully integrated marketing agency in the Upstate, promoted Ashley Kendall to Senior Marketing Coordinator. “During her time at Infinity, Ashley has consistently demonstrated her ability to handle…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Naturaland Trust selected as Q2 recipient of FUEL for Good Grant
April 7, 2020FUEL, a marketing agency in downtown Greenville, SC, specializing in branding and marketing solutions, has selected Naturaland Trust as the second quarter FUEL for Good grant recipient. The $10,000 quarterly…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move, philanthropy
Infinity Marketing welcomes Rachel Andrews and Chad Boltz as Media Coordinators
April 7, 2020Infinity Marketing, a fully integrated marketing agency in the Upstate, is excited to welcome its newest Media Coordinators, Rachel Andrews and Chad Boltz. The Media Department continues to grow in…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Watching Working Parents – and Learning A Lot
March 30, 2020
By Sarah Robinson NP Strategy This ‘new normal’ is unlike anything any of us have ever experienced – forcing us to adjust and evolve our day-to-day routines. As our…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
South Carolina ETV utilizes TVU Grid service to streamline emergency communications for S.C. broadcasters
March 25, 2020
New Service will help expedite the dissemination of vital information to South Carolinians South Carolina ETV (SCETV) today announced that, in addition to its existing live stream, the network will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, non-profit, on-the-move, telecommunications
You know what the good news is?
March 23, 2020
By Taylor Kearns NP Strategy When I was a kid, my mom would ask us that question immediately following what – at the time – seemed like a soul-crushing…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
South Carolina ETV reimagines mission-driven partnership with S.C. Department of Education in response to COVID-19
March 17, 2020
Network to modify programming three days each week beginning March 24 South Carolina ETV (SCETV) today announced a plan in partnership with the S.C. Department of Education (SCDE) to broadcast…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, government, health-care, marketing-and-communications, on-the-move, technology, the-arts
Infinity Marketing welcomes Telular as new client
March 17, 2020
Infinity Marketing, a fully integrated marketing firm, recently added Telular to its growing client roster. The agency is providing a variety of services to the technology company, including direct and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Effectively Communicating in Uncertain Times
March 17, 2020
By Heather Matthews NP Strategy Silence fuels fear in a crisis, especially when the crisis is changing by the day and is something few people have experienced before. Over…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, headlines, health-care, marketing-and-communications, on-the-move
American Advertising Federation recognizes UniComm Media Group for excellence in Print Advertising during awards gala
March 12, 2020
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities, was recognized with a Silver Addy by the American Advertising Federation of Greenville (AAF Greenville) for outstanding…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius relocates to new E. Washington Street location
March 10, 2020
Upstate web design and digital marketing company Engenius has relocated from its former Vardry Street location to a standalone office building at 1012 E. Washington Street. “This move symbolizes a…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Greenville landmark recognized with award
March 10, 2020Cancer Survivors Park Logo Featuring the Celebration Hope Pavilion Wins American Advertising Federation Award The new logo for Cancer Survivors Park was recognized with a silver award in the 2020…
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Roxy Bartz promoted to Senior Graphic Designer at FUEL
March 3, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the promotion of Roxy Bartz to Senior Graphic Designer. Bartz has excelled in her…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing adds Clemson University to growing client roster
March 3, 2020
Infinity Marketing, a fully integrated marketing firm, is delighted to welcome Clemson University as a new client. The agency is providing a variety of analytics services for digital performance tracking…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Avoid Being the Cobbler with Bad Shoes
March 3, 2020
By Amanda Loveday NP Strategy For many of us, our day-to-day activities are dictated by the services we provide to our customers – so much so, that we too…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Infinity Marketing named SIA Award winner
February 27, 2020
Infinity Marketing, a full-service integrated marketing agency in the Upstate, won 17 awards in the 2020 SIA Awards competition for projects in web development, social media and influencer categories. “The…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FUEL adds Leslie Pace as Traffic Manager
February 26, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the addition of Leslie Pace as Traffic Manager. Pace will be responsible for handling…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing promotes four media team members
February 25, 2020Infinity Marketing, a fully integrated marketing firm, is delighted to promote four team members within the Media Department: Carly Saul, Media Supervisor; Amber Paul, Senior Media Strategist; Jeanne Morrison, Senior…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Virginia Department of Game and Inland Fisheries selects UniComm Media Group to reach the Hispanic community
February 24, 2020
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities, was contracted to create a state-wide digital awareness campaign for the Virginia Department of Game and Inland…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
BRIGHT+CO CEO Jennifer Sutton honored as 2020 Woman of Influence
February 20, 2020
BRIGHT+CO Marketing Founder and Chief Executive Officer Jennifer Sutton has been recognized as one of the Upstate South Carolina region’s Women of Influence by GSA Business Report. Nominated by readers…
Read MorePosted in: upstatebizsc Category: business-services, conversations, life, marketing-and-communications, on-the-move, philanthropy
Infinity Marketing promotes four Senior Leadership Team members
February 19, 2020
Infinity Marketing, a fully integrated marketing firm, announced promotions within its Senior Leadership Team: Bo Rogers, Senior Vice President of Client Services; John Fuhler, Vice President of Business Services; Kari…
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Jeff Dezen Public Relations (JDPR) hires industry veteran Matt Lochel as new Head of Strategy and Client Services
February 13, 2020
Jeff Dezen Public Relations has announced that PR veteran Matt Lochel is returning to the agency in the newly created role of Head of Strategy and Client Services. He will…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Shawn Skillman joins communications team at Flock and Rally
February 12, 2020
Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, South Carolina, celebrates the addition of accomplished public relations professional Shawn Skillman to its team as a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, media, on-the-move
Infinity Marketing welcomes talented class of spring interns
February 12, 2020
Infinity Marketing, a fully integrated marketing firm, announced the hire of Alex Marcum, Hope Emerson, Sam Verdeschi and Jackson Norrell as interns for the spring semester. Their addition speaks to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Cutting-Edge Direct Primary Care and On-Site Clinics Can Save You Money
February 11, 2020
By Brian Morris President, Fulcrum Risk Solutions Whether you are an employer trying to manage healthcare costs, or an employee trying to stay healthy, it’s important to stay…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Going the extra mile for clients: A guide
January 28, 2020
By Jean Cecil Frick NP Strategy For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Two former journalists join NP Strategy
January 24, 2020
Kara Gormley Meador and Casey Watson Expand NPS+ Client Services NP Strategy adds more than two decades of journalism experience to the strategic communication firm’s bench with the addition…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Integrated marketing agency, BRIGHT+CO, earns Women’s Business Enterprise Certification
January 21, 2020
WBENC certification recognizes agency as woman-owned minority business BRIGHT+CO Marketing, a leading national integrated marketing firm, has earned national certification as a Women’s Business Enterprise by the Greater Women’s Business Council,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Fellow Countrymen selected as Q1 recipient of FUEL for Good Grant
January 17, 2020
Greenville, SC – FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has awarded Fellow Countrymen the first quarter FUEL for Good grant. The $10,000…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing welcomes Erin Pappas as Media Buyer
January 16, 2020
Infinity Marketing, a full-service marketing agency in the Upstate, welcomed its newest Media Buyer, Erin Pappas. Her addition to the team furthers the department’s growth and capabilities through skilled talent.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
The Importance of Brand Reputation in a Crisis
January 13, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Chick-fil-A’s Kevin Purcer to speak at Endeavor’s Collaborators & Cocktails on January 16, 2020
January 7, 2020
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Chick-fil-A’s director of customer digital experience, Kevin Purcer, will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
