Studio Displays, Inc. establishing operations in Lancaster County
March 16, 2021
More than $7.1 million investment will create 43 new jobs Studio Displays, Inc., a custom exhibit manufacturer, today announced plans to establish operations in Lancaster County. The more than $7.1…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: economic-development, marketing-and-communications, on-the-move
Be Distinct or Become Extinct
March 15, 2021
By Ken Gasque Tom Peters said “distinct…or extinct” in his book The Brand You. He was talking about personal branding, but the same tactics apply to businesses. If your product/service…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
BRIGHT+CO scores big with Addy Awards for creative excellence, diversity marketing from American Advertising Federation
March 12, 2021
BRIGHT+CO Marketing was honored with nine American Advertising Awards for creative excellence within the Greenville advertising market. Called “Addys” and presented by the American Advertising Federation, these prestigious annual awards…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Become your customers’ best friend
March 11, 2021
By Jerry Bellune Tiffany Wright operates a small business bookkeeping service in our county. She believes in building a close, personal relationship with each client to better understand and…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
FUEL offering portfolio reviews for local college students
March 10, 2021
FUEL, a Greenville-based agency specializing in digital and traditional marketing, advertising, and PR services, offers qualifying juniors and seniors attending an accredited college in the Upstate a portfolio review session.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Nexton named Best Master-Planned Community in the U.S. by NAHB
March 9, 2021
Nexton, South Carolina’s most innovative and walkable community, was recognized as the top master-planned community in the U.S. by the National Association of Home Builders (NAHB). During NAHB’s 2021 Nationals…
Read MorePosted in: lowcountrybizsc Category: commercial-real-estate, local-industry, marketing-and-communications, on-the-move, residential-real-estate
Flock and Rally wins Gold ADDY for The COMET’s Sarah Mae Flemming campaign
March 9, 2021
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, earned two ADDY Awards from the American Advertising Federation (AAF) of the Midlands, including one…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, transportation
Infinity Marketing welcomes Beth McClintock and Victoria Corriston
March 9, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, recently added two new professionals to its growing team. Beth McClintock joins the team as Senior Media Buyer along with…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Rickie Good named Director for the new Revolutionary War Visitor Center at Camden
March 8, 2021
Camden Archives and Museum Curator of Collections Rickie Good has been hired to serve as Director for one of the newest tourism attractions in the state – The Revolutionary War…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, on-the-move
Jeff Herrera announced as Vice President of Marketing and Partnerships at Visiture
March 4, 2021
CHARLESTON, SC – Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Retain your loyal customers for life
March 4, 2021
By Jerry Bellune When loyal customers’ friends ask who they use for what you offer, they not only mention your name but tell them about something special you did for…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing wins Four Silver AAF Awards
March 3, 2021
Infinity Marketing, an integrated marketing agency in the Upstate, won four silver awards in the 2021 American Advertising Federation (AAF) Awards competition for projects in social media, video production and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Effectively Increasing Your Engagement on Social Media
March 2, 2021
By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
What is your most important branding tool?
March 1, 2021
By Ken Gasque Your logo, if you do it right. However, your logo is not a brand, but there is no brand without a logo. The Starbucks logo is…
Read MorePosted in: midlandsbiz Category: advice, business-services, marketing-and-communications, on-the-move
FishBait Solutions LLC and Touchpoint Communications join forces
March 1, 2021
Public Relations, MarComm Skills Amp Sponsorship Firm’s Fire Power FishBait Solutions LLC, a multi-tiered sponsorship creation and activation company focused on lifestyle activities including athletics, entertainment and experiential events, has…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Just Say Something 2021 Board of Directors announced
February 26, 2021
In 2021, Just Say Something (JSS) announces two new members to its Board of Directors. With its new and returning board members, JSS looks forward to continuing its mission of…
Read MorePosted in: upstatebizsc Category: education, marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing expands partnership with 21st Mortgage
February 25, 2021
Infinity Marketing, a fully integrated marketing firm, announced its expanded relationship with 21st Mortgage, the nation’s number one manufactured and mobile home lender. Infinity will be building upon the company’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Avoid becoming a public disgrace
February 24, 2021
By Jerry Bellune Every business owner, manager, entrepreneur or politician should learn a critical lesson from NY Gov. Andrew Cuomo’s cover-up of his fatal nursing home blunder. By sending…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing welcomes Robin Cole as Senior Director of Integrated Services
February 23, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, recently welcomed Robin Cole as Senior Director of Integrated Services. With more than 30 years of business experience, she is…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Kiawah River announces new hospitality manager
February 19, 2021
Kiawah River, a new waterfront community on Johns Island and the region’s first agrihood, announced that Brittany Nelson has been hired as the community’s hospitality manager. In her role, Nelson…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move, residential-real-estate
FUEL announces leadership promotions
February 18, 2021FUEL, a Greenville-based marketing agency specializing in branding and marketing solutions, recently announced the promotion of two of its leaders. Mary Church Cornette has been promoted to vice president/creative director,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your abominable No-Man
February 17, 2021
By Jerry Bellune When it comes big bucks CEOs, you could not pick a pair more different than Angelo Mozilo and Warren Buffett. Angelo founded Countrywide Financial, a giant…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Nancye Bailey earns Certified Association Executive credential
February 16, 2021
ASAE has announced that Nancye Bailey, President of NDB Association & Event Management, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: banking-and-finance, business-services, chamber, financial-advisors, hospitality, marketing-and-communications, media, non-profit, on-the-move, philanthropy
Infinity Marketing adds Two Way Radio Center to client roster
February 16, 2021
Infinity Marketing, a fully integrated marketing firm, recently welcomed Two Way Radio Center as a new client. The agency is providing the radio supplier with media campaigns focusing on lead…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
A lifetime of lessons in stakeholder management
February 15, 2021
By Amanda Loveday NP Strategy I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
AFP Central Carolina Chapter welcomes 2021 Board Members
February 14, 2021
The Association of Fundraising Professionals of Central Carolina recently announced the 2021 Board Member slate as well as three new members Elizabeth Blake Dudek, Latasha Taste, and Mimi Slade. The…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, philanthropy
Beth Thomason joins FUEL as public relations director
February 11, 2021
FUEL, a marketing agency in Greenville specializing in branding and marketing solutions, is pleased to announce that Beth Thomason, APR, has joined its team as public relations director. In this…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford welcomes Katie Disper as senior account supervisor
February 10, 2021
Crawford, a full-service strategic marketing agency based in Greenville, recently welcomed Katie Disper as senior account supervisor. In this role, Disper will lead the development of strategic marketing plans for…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Maddie Hilliard joins Flock and Rally as project coordinator
February 10, 2021
Maddie Hilliard has been hired as a project coordinator at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Since joining the firm as…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, on-the-move
Mission Lexington announces LRAH #Eracehunger event – April 15-18
February 10, 2021
Mission Lexington announced information for this year’s Race Against Hunger Event. Due to Covid restrictions, this year’s event will be a self-paced race event. It will take place from April…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Colliers unveils new visual identity
February 9, 2021
Colliers launches brand refresh built to “own the blue” for years to come Charleston/Columbia/Greenville/Spartanburg, SC – Colliers (NASDAQ and TSX: CIGI) announces the launch of a new visual identity as…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: commercial-real-estate, marketing-and-communications, on-the-move
Infinity Marketing honored with six SIA Awards
February 9, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, won six awards in the 2021 Service Industry Advertising (SIA) Awards competition for projects in influencer marketing, community relations and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
A Conversation with Teresa Coles, The Responsible Brand Toolkit
February 9, 2021
One thing we know from 2020 is that there is a rising tide of consciousness in our society today, resulting in the very real need for businesses to lead with…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, podcast
The Value of Going the Extra Mile
February 4, 2021
By Michelle Legaspi NP Strategy For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…
Read MorePosted in: laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
FUEL promotes Meredith Kinsey to president and COO
February 4, 2021
FUEL, a Greenville-based marketing agency specializing in branding and marketing solutions, recently announced the promotion of Meredith Kinsey to president and COO effective immediately. Warren Griffith will continue as CEO.…
Read MorePosted in: upstatebizsc Category: headlines, marketing-and-communications, on-the-move
Infinity Marketing promotes Shannon Nissen and Katie Beliles
February 4, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, named Shannon Nissen as Integrated Marketing Manager and Katie Beliles as Integrated Marketing Supervisor. These promotions will further the agency’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to attract your Ideal Customers
February 4, 2021
By Jerry Bellune Knowing your Ideal Customer is critical to attracting and retaining them. Our friend Bill Edmonds advises you to narrow your research to better understanding of your…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
The Value of Going the Extra Mile
February 2, 2021
By Michelle Legaspi NP Strategy For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing welcomes six spring interns
February 2, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, has six interns for the spring semester across several departments throughout the agency. Alex King comes to Infinity as a…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing expands partnership with Cancer Survivors Park Alliance
January 29, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, is excited to strengthen its partnership with Cancer Survivors Park Alliance (CPSA) through campaign support and the addition of Cassie…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Gain new customers without costs
January 28, 2021
By Jerry Bellune Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…
Read MorePosted in: laurenscountybuzz Category: advice, business-services, marketing-and-communications, on-the-move
Gain new customers without costs
January 27, 2021
By Jerry Bellune Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Hughes Agency expands with four new team members
January 26, 2021Hughes Agency, a full-service public relations, marketing, advertising and event management firm, is pleased to announce the addition of Morgan Fields, Natalyn Klump, and Lauren Knight as senior account executives…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Push Digital announces launch of new strategy agency Laurens Group
January 26, 2021
Push Digital pivots to media and advertising; Announces new hires, staff promotions Charleston, SC — Wesley Donehue, founder and CEO of Push Digital, announces the launch of Laurens Group—a strategic…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Statewide public relations firm relocates to the City of Cayce
January 26, 2021
MPA Strategies, a statewide public relations firm, has opened a new office at 2025 State Street in the City of Cayce. The firm, founded in 2011, offers clients a wide…
Read MorePosted in: midlandsbiz Category: business-services, conversations, economic-development, local-industry, marketing-and-communications, media, on-the-move
Infinity Marketing welcomes two new team members
January 26, 2021
Infinity Marketing, a fully integrated marketing agency in the Upstate, recently expanded its Web and Media Departments with the addition of Chase Martin, Lead Front End Developer and Jonathan Bolton,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford welcomes Samantha Ferland as office manager
January 26, 2021
Crawford, a full-service marketing and branding agency, recently welcomed Samantha Ferland as office manager. In this role, she is responsible for being the primary resource for a number of activities…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jeff Dezen Public Relations (JDPR) promotes Zach Allen to Account Executive
January 21, 2021
Jeff Dezen Public Relations (JDPR) announced that Zach Allen has been promoted to Account Executive. He will support strategic planning, media relations initiatives and day-to-day operations for clients in the company’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
What we can learn from Walt Disney
January 20, 2021
By Jerry Bellune When you think of being visionary, compare your vision with Walt Disney’s vision for Disneyland 65 years ago: “Physically, Disneyland is to be a small world…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Using SEO to Improve your Website Strategy
January 19, 2021
By Jill Baker NP Strategy Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
