Endeavor promotes Lindsay Odom to Communications Manager
July 10, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Lindsay Odom has been promoted to communications manager. Odom joined the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford Strategy named among 2019 SC best places to work
July 9, 2019
Crawford Strategy, a full-service marketing and branding agency, is honored to once again be named one of the Best Places to Work in South Carolina. The company is the only marketing…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
It’s a Match: Pairing Your Passions and Career Goals
July 8, 2019
By Amanda Loveday The perfect job can be described as the combination of your passion with your potential. Throughout my career, I’ve been fortunate enough to work with interesting and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Maverick entrepreneurs’ independent lives
July 7, 2019
By Jerry Bellune When anyone asks what’s so special about maverick entrepreneurs, we laugh. It’s like asking why your faith is important to you or why it is that…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Stevens & Wilkinson welcomes interns from Clemson University and the University of South Carolina
July 3, 2019At Stevens & Wilkinson, an architecture, engineering, and interior design firm, our team approaches every design as a chance to learn and better their craft. As a firm, we aim…
Read MorePosted in: midlandsbiz Category: architecture, education, engineering, marketing-and-communications, on-the-move
Local marketing agency hosts 13th annual CreateAthon offering free services to Lowcountry nonprofits
July 2, 2019
Trio Solutions Inc. (TRIO), a Mount Pleasant-based marketing communications agency, will work nonstop for 24 hours to provide free advertising and marketing services to Lowcountry nonprofits during its 13th annual…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, non-profit, on-the-move
Jean Cecil Frick joins the ranks of Riley Fellows
June 28, 2019
Jean Cecil Frick, a senior strategic advisor with NP Strategy, successfully completed the Spring 2019 Midlands Class of the Riley Institute at Furman’s Diversity Leaders Initiative (DLI), becoming a Riley Fellow.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Your local advertising drives higher sales
June 27, 2019
By Jerry Bellune Local advertising is a small business’s best bet to attract customers, say advertising experts Brian and Michelle Mattingly. A simple, targeted approach to advertising will almost…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing welcomes three summer interns, furthering team capabilities
June 27, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, is pleased to have Sam Jacobus, Rachel Seay and Zach Fahnle as interns for the summer, reinforcing the team’s productivity and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
10x digital named a top niche content marketing agency, awards student scholarship
June 20, 2019
10x digital, a full-service content marketing, public relations, link-building and digital agency based in Greenville (with offices in Charlotte, N.C. and London, UK) was recently named in the upper tier…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
8 questions, millions of answers
June 19, 2019
By Jerry Bellune Ken Blanchard, co-author of “The One-Minute Manager,” “Raving Fans” and other books, has a challenge for us. As business owners and community leaders, we need to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing welcomes three new hires
June 18, 2019Infinity Marketing, a full-service marketing agency in the Upstate, announced three new team members that will further the firm’s cross-department capabilities: Eric Potts, Web Team Lead; Jessica Griffin, Accounting Coordinator;…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford Strategy earns recognition from international creative award competitions
June 17, 2019
Crawford Strategy recently received honors from Hermes Creative Awards, Communicator Awards and The Telly Awards in recognition for strategic campaigns and creative tactics. Each of the international award competitions highlight…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Four Common Mistakes When Engaging The Media
June 17, 2019
By Heather Matthews NP Strategy In all my years as a journalist, it never failed: 5:50 p.m. and my work phone would ring. Did the caller not know we…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Can Absolut vodka teach us anything?
June 12, 2019
By Jerry Bellune Have your products and services become commodities? Are you forced to compete on price, discounts and other concessions? Take a lesson from a former dish washer…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
NP Strategy welcomes new project coordinator, Columbia native to team
June 12, 2019
NP Strategy recently welcomed Myles Taste as the newest addition to the rapidly growing strategy consulting and communications firm. A South Carolina native, Taste is familiar with the quickly expanding…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Greenville native Annie Clyborne joins Complete Public Relations
June 12, 2019Complete Public Relations has added Annie Clyborne as an intern for the summer of 2019. Clyborne plans to graduate from Lander University in the spring of 2021 with a bachelor’s…
Read MorePosted in: upstatebizsc Category: business-services, employment, marketing-and-communications, on-the-move
P3 selects Endeavor for U.S. headquarters
June 12, 2019
Endeavor, a coworking space for creatives, corporate marketers and other professionals announces that P3, an independent and international management consultancy based in Germany that specializes in high-end technical strategy and…
Read MorePosted in: upstatebizsc Category: economic-development, marketing-and-communications, on-the-move
SC Restaurant and Lodging Association welcomes new communications manager
June 11, 2019
The South Carolina Restaurant and Lodging Association (SCRLA) recently welcomed Lenza Jolley as their new Communications Manager. Jolley will be responsible for developing and implementing strategic communications campaigns to increase…
Read MorePosted in: lowcountrybizsc Category: hospitality, marketing-and-communications, non-profit, on-the-move
SC Restaurant and Lodging Association welcomes new communications manager
June 11, 2019
The South Carolina Restaurant and Lodging Association (SCRLA) recently welcomed Lenza Jolley as their new Communications Manager. Jolley will be responsible for developing and implementing strategic communications campaigns to increase…
Read MorePosted in: upstatebizsc Category: hospitality, marketing-and-communications, non-profit, on-the-move
SC Restaurant and Lodging Association welcomes new communications manager
June 11, 2019
The South Carolina Restaurant and Lodging Association (SCRLA) recently welcomed Lenza Jolley as their new Communications Manager. Jolley will be responsible for developing and implementing strategic communications campaigns to increase…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, non-profit, on-the-move
Columbia Metropolitan Airport names advertising agency of record
June 11, 2019
Columbia Metropolitan Airport (CAE) announced that Sparkloft Media has been named the airport’s advertising agency of record. Sparkloft Media, in partnership with Columbia-based Period Three, will assist the CAE team…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, transportation
How to win the war with your rivals
June 5, 2019
By Jerry Bellune Remember what Sun Tzu taught us in his “Art of War” – know your strengths and weaknesses and your competitors’, too. Our competitors are in print,…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Infinity Marketing honored with four Telly Awards for videography projects
June 4, 2019Infinity Marketing, a full-service marketing agency in the Upstate, won four awards in the 2019 Telly Awards competition for outstanding internal and client video projects. This is the largest number…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FUEL hosts 2019 summer interns
June 4, 2019
FUEL has added Brianna Stephens and Anna Dance as interns for summer of 2019. Stephens, a rising senior at Anderson University studying graphic design, is working alongside the creative team.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Are you neglecting your best branding tool?
June 3, 2019
By Marcia Purday, APR NP Strategy Companies throughout the nation invest millions (or billions!) in their brands – from research and communication strategies, to analytics and more. But ultimately,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Infinity Marketing welcomes Ted Rooke as Senior Director of Media Services
May 30, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, announced Ted Rooke as the new Senior Director of Media Services to lead departmental growth, training and cross-channel strategic best practices…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Make it fun to do business with you
May 29, 2019
By Jerry Bellune Dian and Gerald Harmon worked hard to make their concrete business successful and sold it for a bundle long before they were ready to retire. They…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Jackson Marketing Group
May 24, 2019
Jackson Marketing, Motorsports & Events is a fully integrated marketing communication and events agency offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications
Social Media and the Need for Brand Standards
May 23, 2019
By J. Bradley Studemeyer NP Strategy Small businesses often find themselves in a difficult position with social media marketing: on one hand, many feel like their current revenue streams…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Infinity Marketing unveils revamped agency website
May 21, 2019
Infinity Marketing has unveiled its new website, displaying its capabilities and expertise as an integrated marketing agency. The website takes on a new visual direction for an updated look and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Endeavor welcomes Caroline Trembly
May 21, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announced it has hired a summer intern. Caroline Trembly, who will graduate this…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Lou Hammond Group announces two internal promotions
May 16, 2019
Lou Hammond Group announced that Lauren Van Liew and Kelsey Donnelly have been promoted to Account Supervisors. Lauren Van Liew and Kelsey Donnelly Lauren Van Liew specializes in public…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
SAFE Federal Credit Union names Bruce Copeland VP of Marketing
May 15, 2019
SAFE Federal Credit Union has named Bruce Copeland their new Vice President of Marketing. Copeland joins SAFE Federal Credit Union from the Charleston, SC area where he most recently operated his…
Read MorePosted in: lowcountrybizsc Category: banking-and-finance, marketing-and-communications, on-the-move
Infinity Marketing presents analytics forum
May 15, 2019
Infinity Marketing hosted its Let’s Talk Analytics event on Tuesday, May 14, in association with Matt Hertig, Alight Analytics CEO and Co-Founder, focusing on the marketing data landscape, marketing analytics’…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to get prospects to open your emails
May 15, 2019
by Jerry Bellune Want to write subject lines that work? Subject lines that prospects will open? You are competing with the 121 other emails most of us receive each…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Patrick Garcia joins FUEL as Video and Motion Graphics Producer
May 15, 2019
FUEL has hired Patrick Garcia as Video and Motion Graphics Producer. Hailing from the studios in Los Angeles, Garcia offers a broad range of high-level talent in videography, animation, and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Riggs Partners announces 2019 pro bono marketing marathon for nonprofits
May 15, 2019
Riggs Partners will hold its 22nd annual CreateAthon event to benefit Midlands- and Upstate-area nonprofits on October 17-18, 2019. CreateAthon is a 24-hour creative marathon during which professionals provide marketing…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
The Toughest Crisis May Be the One You Don’t Know You’re In
May 8, 2019
By Erin Sanders Senior Communications Advisor with NP Strategy The shooting at the UNC Charlotte (UNCC) college campus on April 30th resulted in the death of two students and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
How to double your productivity
May 8, 2019
By Jerry Bellune Our friend Andrea Nierenberg shared with us these ways she makes her 24 hours each day more productive: Awaken 10 minutes early and you’ll be surprised…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Denny’s Chief brand officer to speak at Endeavor’s Collaborators & Cocktails on May 21
May 8, 2019
Highly-lauded marketing executive will discuss brand turnaround Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Denny’s senior vice president…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
CyberSC to present Annual Awards for Cyber Excellence at 3rd Annual Cybersecurity Summit in Greenville on May 16th
May 6, 2019CyberSC announced the recipients of the 2019 CyberSC Awards for Cyber Excellence. Award recipients in three categories – Industry, Government, and Academia – will be recognized at the SC Chamber…
Read MorePosted in: midlandsbiz, upstatebizsc Category: banking-and-finance, business-services, economic-development, education, employment-agencies, government, hi-tech-information-tech, insurance, it-services, manufacturing, marketing-and-communications, non-profit, on-the-move, philanthropy, technology, telecommunications
Infinity Marketing hires two media professionals
May 6, 2019
Infinity Marketing hired Claire Rogers as a Media Buyer and Madi Kwiatkowski as a Media Assistant. Within these roles, Rogers and Kwiatkowski will further enhance Infinity’s media services department through…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Infinity Marketing recognized with Three SCPRSA Mercury Awards
May 2, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, recently won three South Carolina Public Relations Society of America (SCPRSA) Mercury Awards for projects that range across web development, event…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Why is your customer buying from you? It may not be why you think.
May 1, 2019
By Ken Gasque This is the first question I ask CEOs, Presidents and owners when they want to talk about branding or rebranding. The truth is it is a…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
FUEL adds Mary Church Cornette as Creative Director
April 30, 2019FUEL, a marketing agency in downtown Greenville, SC, specializing in both digital and traditional services, has hired Mary Church Cornette as Creative Director. With a rich history that includes agency…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Complete PR earns Platinum and Two Gold Awards in Hermes competition
April 25, 2019
Complete PR took home its third-consecutive Gold Hermes Award for its Buzz blog as part of an overall haul of five honors in the international competition. Complete PR took home…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Max Metcalf elected Chairman of the South Carolina Manufacturers Alliance
April 24, 2019
The South Carolina Manufacturers Alliance (SCMA) has elected Max Metcalf, Manager of Government and Community Relations at BMW Manufacturing Company, LLC, as the next Chairman of the organization’s Board of Directors. The…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engaging Your Employees with Your Social Media
April 24, 2019
By Angela Rogers In the last 20 years, a horde of social media platforms have emerged. Odds are you’re an active user of at least one platform; between Facebook,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
How to drive more profit to your bottom line
April 24, 2019
By Jerry Bellune Are you happy with your business’s bottom line? We never are. I mean NEVER! If you are happy with yours, take another look. Over time your…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
