Differentiation is your key to happiness

  April 8, 2015

By Ken Gasque   “Think Different” was an Apple advertising campaign. It was celebrating many people who thought different and changed the world. “To the crazy ones. Here’s to the…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

AAF of the Midlands Announces Call for Public Service Applications

  March 29, 2015

Local Advertising Organization Seeks Nonprofit Client for 2015-2016 Public Service Campaign  . COLUMBIA, SC – The American Advertising Federation (AAF) of The Midlands has announced they are accepting applications from…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Cyberwoven Welcomes Six to Team

  March 26, 2015

COLUMBIA, SC – Cyberwoven is pleased to announce its team is growing, welcoming six new members in 2015: Jean Cecil Frick, Ben Kiehl, Kylee Perez, Anne Postic, Lauren Tatalias, and…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Complete Public Relations named Chamber Small Business of the Month

  March 19, 2015

GREENVILLE, SC – Complete Public Relations was named the Greenville Chamber of Commerce’s Small Business of the Month. Founded in 2012, Complete Public Relations strives to provide its clients with…

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Posted in: midlandsbiz, upstatebizsc   Category: chamber, marketing-and-communications, on-the-move

Beam & Hinge Establishes Operations in the Midlands

  March 17, 2015

COLUMBIA, SC – A new website firm, Beam & Hinge, recently launched operations in the Midlands. Beam & Hinge is located in the heart of Columbia’s Vista and specializes in custom-building…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Chernoff Newman Dominates Digital Advertising Awards at 2015 ADDYs

  March 2, 2015

COLUMBIA, SC – Chernoff Newman dominated the digital advertising categories – including Best of Interactive – at the 2015 ADDY Awards. The American Advertising Federation of the Midlands (AAF) sponsors…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Chernoff Newman Dominates Digital Advertising Awards at 2015 ADDYs

  March 2, 2015

COLUMBIA, SC – Chernoff Newman dominated the digital advertising categories – including Best of Interactive – at the 2015 ADDY Awards. The American Advertising Federation of the Midlands (AAF) sponsors…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Engenius welcomes Beam as premium services coordinator

  February 13, 2015

GREENVILLE, SC – Engenius has hired Anna Beam as the web marketing firm’s first premium services coordinator. Beam is a 2009 graduate of Anderson University with a degree in psychology.…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Alexandra Frazier Joins Riggs Partners as Copywriter

  February 12, 2015

COLUMBIA, SC – Alexandra Frazier has joined Riggs Partners as a copywriter. Before joining the agency, she held internships in the strategic planning department of SelectNY, a Manhattan ad agency…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Marcus Williamson joins Riggs Partners as Design Apprentice

  February 12, 2015

COLUMBIA, SC – Marcus Williamson has joined Riggs Partners as a design apprentice, working under the tutelage of Partner and Design Director, Ryon Edwards. Williamson is a self-taught designer with…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Marcus Williamson joins Riggs Partners as Design Apprentice

  February 12, 2015

COLUMBIA, SC – Marcus Williamson has joined Riggs Partners as a design apprentice, working under the tutelage of Partner and Design Director, Ryon Edwards. Williamson is a self-taught designer with…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Alexandra Frazier Joins Riggs Partners as Copywriter

  February 12, 2015

COLUMBIA, SC – Alexandra Frazier has joined Riggs Partners as a copywriter. Before joining the agency, she held internships in the strategic planning department of SelectNY, a Manhattan ad agency…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

New Leadership at Legal Marketing Association in Columbia

  February 11, 2015

COLUMBIA, SC – The Legal Marketing Association’s (LMA) Southeastern Chapter has announced a new leadership team for its Columbia City Group in 2015.   The Chair of the Columbia City…

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Posted in: midlandsbiz   Category: law, marketing-and-communications, on-the-move

New Leadership at Legal Marketing Association in Columbia

  February 11, 2015

COLUMBIA, SC – The Legal Marketing Association’s (LMA) Southeastern Chapter has announced a new leadership team for its Columbia City Group in 2015.   The Chair of the Columbia City…

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Posted in: midlandsbiz   Category: law, marketing-and-communications, on-the-move

Crawford Strategy adds three undergraduate interns  

  February 4, 2015

GREENVILLE, S.C. – February 4, 2015 – Crawford Strategy, a full-service marketing, brand development, public relations, and digital media company, continues to provide a year-round internship program for current students and recent graduates…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Understand Your Problem

  January 21, 2015

By Ken Gasque   Understand your problem before you fix it.  This sounds simple enough.  But that is not the way problem solving takes place when there is a brainstorming…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, on-the-move

South Carolina Based Public Relations Firm Launches New Initiative

  January 14, 2015

COLUMBIA, SC – South Carolina PR Firm, McKay Public Affairs (MPA), will launch its latest creative initiative, Peplum & Politics, on January 14, 2015.  The new blog will be another venue to promote…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

15 MORE valid reasons to issue a news release

  January 12, 2015

By Holly Rollins   Part two of two-part series.   Standing out these days from the barrage of content and media messages is becoming more and more difficult. According to…

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Posted in: midlandsbiz, upstatebizsc   Category: advice, headlines, marketing-and-communications

Silver Lake and Red Ventures Announce $250 Million Strategic Investment

  January 7, 2015

INDIAN LAND, SC – Red Ventures, a leading marketing technology and services company, and Silver Lake Partners, the global leader in technology investing, announced that Silver Lake has made a $250 million strategic investment…

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Posted in: midlandsbiz   Category: hi-tech-information-tech, marketing-and-communications, on-the-move

Spirit Communications Park Groundbreaking

  January 7, 2015

Spirit Communications Park Coming to Downtown Columbia   COLUMBIA, SC – Professional baseball’s return to Columbia took another major step forward this morning.Mayor Steve Benjamin, along with Jason Freier (CEO, Hardball Capital), Bob Hughes (President, Hughes…

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Posted in: midlandsbiz   Category: commercial-real-estate, marketing-and-communications, on-the-move

Hughes Agency Hires Two

  January 5, 2015

GREENVILLE, SC – Hughes Agency, a full-service public relations, marketing, advertising and event management firm, is pleased to announce the addition of Ashley Shelley as Account Executive and Jordan Bell…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Complete’s Moore named to SC PRSA board

  December 22, 2014

GREENVILLE, S.C. –Complete Public Relations Associate Sarah Moore has been named to the board of the Public Relations Society of America (PRSA)’s South Carolina chapter. Moore will serve in a…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Engenius donated more than $50,000 in 2014

  December 18, 2014

GREENVILLE, SC – Web marketing and design firm, Engenius, donated more than $50,000 in services to Upstate nonprofits in 2014. “As a firm, we have been very fortunate,” said Chris…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

SCPRSA names 2015 board of directors

  December 17, 2014

GREENVILLE, SC – The South Carolina Chapter of the Public Relations Society of America (SCPRSA) announced its 2015 board of directors and assembly delegates. The board oversees the chapter’s professional…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, non-profit, on-the-move

Creating a media crisis in five easy steps

  December 15, 2014

By John Boyanoski     A lot of public relations firms will tell you how to manage a media crisis situation. That is the easy part. But as a business…

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Posted in: midlandsbiz, upstatebizsc   Category: advice, headlines, marketing-and-communications

Columbia PR Firm Adds Legislative Associate; New Service

  December 4, 2014

COLUMBIA, SC – McKay Public Affairs, LLC (MPA) is pleased to announce the addition of the team’s newest Legislative Associate, Kasey O’Haren. O’Haren, from Atlanta, Georgia, will spend her time monitoring and reporting on…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Teresa Coles to Chair CreateAthon National Board of Directors

  November 24, 2014

24-Hour Pro Bono Marathon Transitions Into Nonprofit Organization   COLUMBIA, SC – CreateAthon, one of the marketing industry’s leading pro bono programs, announces that the organization’s founder, Teresa Coles of Riggs…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move, op-ed

Small Business Digital Usage on the Rise

  November 11, 2014

Want to know what U.S. small business owners are most apt to purchase for their business over the next 12 months? A study conducted this month by business-to-small business (B2SB)…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

E. Boineau & Company promotes Parker, adds Metcalfe to the team

  November 7, 2014

CHARLESTON, SC – E. Boineau & Company, a marketing communications and public relations firm, based in Charleston, S.C., has named Melissa Pluta Parker as senior account director and added Haley Marie…

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Posted in: lowcountrybizsc, midlandsbiz   Category: marketing-and-communications, on-the-move

South Carolina Department of Agriculture Unveils New Website & New Logo

  October 21, 2014

COLUMBIA, SC – The South Carolina Department of Agriculture (SCDA) announced the unveil of its newly redesigned website, agriculture.sc.gov. The new site is easy-to-navigate and users will have quicker access to pages,…

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Posted in: midlandsbiz   Category: government, marketing-and-communications, on-the-move

Engenius adds new account executive

  October 17, 2014

GREENVILLE, SC – Engenius, a local web development and marketing firm, has added Tyler Batts as the firm’s newest account executive. A native of Easley, Batts is a graduate of…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move