Understand Your Problem

  January 21, 2015

By Ken Gasque   Understand your problem before you fix it.  This sounds simple enough.  But that is not the way problem solving takes place when there is a brainstorming…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, on-the-move

South Carolina Based Public Relations Firm Launches New Initiative

  January 14, 2015

COLUMBIA, SC – South Carolina PR Firm, McKay Public Affairs (MPA), will launch its latest creative initiative, Peplum & Politics, on January 14, 2015.  The new blog will be another venue to promote…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

15 MORE valid reasons to issue a news release

  January 12, 2015

By Holly Rollins   Part two of two-part series.   Standing out these days from the barrage of content and media messages is becoming more and more difficult. According to…

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Posted in: midlandsbiz, upstatebizsc   Category: advice, headlines, marketing-and-communications

Silver Lake and Red Ventures Announce $250 Million Strategic Investment

  January 7, 2015

INDIAN LAND, SC – Red Ventures, a leading marketing technology and services company, and Silver Lake Partners, the global leader in technology investing, announced that Silver Lake has made a $250 million strategic investment…

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Posted in: midlandsbiz   Category: hi-tech-information-tech, marketing-and-communications, on-the-move

Spirit Communications Park Groundbreaking

  January 7, 2015

Spirit Communications Park Coming to Downtown Columbia   COLUMBIA, SC – Professional baseball’s return to Columbia took another major step forward this morning.Mayor Steve Benjamin, along with Jason Freier (CEO, Hardball Capital), Bob Hughes (President, Hughes…

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Posted in: midlandsbiz   Category: commercial-real-estate, marketing-and-communications, on-the-move

Hughes Agency Hires Two

  January 5, 2015

GREENVILLE, SC – Hughes Agency, a full-service public relations, marketing, advertising and event management firm, is pleased to announce the addition of Ashley Shelley as Account Executive and Jordan Bell…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Complete’s Moore named to SC PRSA board

  December 22, 2014

GREENVILLE, S.C. –Complete Public Relations Associate Sarah Moore has been named to the board of the Public Relations Society of America (PRSA)’s South Carolina chapter. Moore will serve in a…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Engenius donated more than $50,000 in 2014

  December 18, 2014

GREENVILLE, SC – Web marketing and design firm, Engenius, donated more than $50,000 in services to Upstate nonprofits in 2014. “As a firm, we have been very fortunate,” said Chris…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

SCPRSA names 2015 board of directors

  December 17, 2014

GREENVILLE, SC – The South Carolina Chapter of the Public Relations Society of America (SCPRSA) announced its 2015 board of directors and assembly delegates. The board oversees the chapter’s professional…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, non-profit, on-the-move

Creating a media crisis in five easy steps

  December 15, 2014

By John Boyanoski     A lot of public relations firms will tell you how to manage a media crisis situation. That is the easy part. But as a business…

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Posted in: midlandsbiz, upstatebizsc   Category: advice, headlines, marketing-and-communications

Columbia PR Firm Adds Legislative Associate; New Service

  December 4, 2014

COLUMBIA, SC – McKay Public Affairs, LLC (MPA) is pleased to announce the addition of the team’s newest Legislative Associate, Kasey O’Haren. O’Haren, from Atlanta, Georgia, will spend her time monitoring and reporting on…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Teresa Coles to Chair CreateAthon National Board of Directors

  November 24, 2014

24-Hour Pro Bono Marathon Transitions Into Nonprofit Organization   COLUMBIA, SC – CreateAthon, one of the marketing industry’s leading pro bono programs, announces that the organization’s founder, Teresa Coles of Riggs…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move, op-ed

Small Business Digital Usage on the Rise

  November 11, 2014

Want to know what U.S. small business owners are most apt to purchase for their business over the next 12 months? A study conducted this month by business-to-small business (B2SB)…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

E. Boineau & Company promotes Parker, adds Metcalfe to the team

  November 7, 2014

CHARLESTON, SC – E. Boineau & Company, a marketing communications and public relations firm, based in Charleston, S.C., has named Melissa Pluta Parker as senior account director and added Haley Marie…

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Posted in: lowcountrybizsc, midlandsbiz   Category: marketing-and-communications, on-the-move

South Carolina Department of Agriculture Unveils New Website & New Logo

  October 21, 2014

COLUMBIA, SC – The South Carolina Department of Agriculture (SCDA) announced the unveil of its newly redesigned website, agriculture.sc.gov. The new site is easy-to-navigate and users will have quicker access to pages,…

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Posted in: midlandsbiz   Category: government, marketing-and-communications, on-the-move

Engenius adds new account executive

  October 17, 2014

GREENVILLE, SC – Engenius, a local web development and marketing firm, has added Tyler Batts as the firm’s newest account executive. A native of Easley, Batts is a graduate of…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Collins & Lacy Welcomes Paula Williamson as Multimedia Strategist

  September 29, 2014

COLUMBIA, SC – Collins & Lacy, P.C. announced Paula Williamson has joined the firm as its Multimedia Strategist. In this position, she will manage content for all external publications, social media and…

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Posted in: midlandsbiz   Category: law, marketing-and-communications, on-the-move

But will it sell cheese?

  September 22, 2014

By Ken Gasque   Have you seen the ABC program Shark Tank?  If you are interested in business, marketing and branding you will enjoy the Shark Tank.  Each program has…

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Posted in: midlandsbiz   Category: advice, headlines, marketing-and-communications

Riggs Partners Selects Eight Nonprofits for 17th Annual CreateAthon

  September 10, 2014

24-Hour Pro Bono Marathon Scheduled for October 23-24   COLUMBIA, SC – Eight Midlands-area nonprofit organizations will be the beneficiaries of free marketing and creative services provided by Riggs Partners…

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Posted in: midlandsbiz   Category: marketing-and-communications, non-profit, on-the-move

Saverance Named Vice President for Marketing and Communications

  September 10, 2014

HARTSVILLE, SC – Coker College has appointed Kyle Saverance to the position of Vice President for Marketing and Communications.Previously the Executive Director of Marketing and Communications, Saverance has been a…

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Posted in: midlandsbiz   Category: education, marketing-and-communications, on-the-move

Riggs Partners Selects Eight Nonprofits for 17th Annual CreateAthon

  September 10, 2014

24-Hour Pro Bono Marathon Scheduled for October 23-24   COLUMBIA, SC – Eight Midlands-area nonprofit organizations will be the beneficiaries of free marketing and creative services provided by Riggs Partners…

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Posted in: midlandsbiz   Category: marketing-and-communications, non-profit, on-the-move

Mobile Visual Communications Makes Marketing Sense

  September 9, 2014

COLUMBIA, SC – Clutter. That’s the marketing term for the cacophony of promotional messages that assail consumer’s senses through a variety of portals each day. And unfortunately for businesses, consumers are…

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Posted in: midlandsbiz   Category: business-services, marketing-and-communications, on-the-move, retail

Collins & Lacy, P.C. Names New Director of Marketing

  August 27, 2014

COLUMBIA, SC – Collins & Lacy, P.C. announced Janie Langdale as the new Director of Marketing. In this role, Langdale will help develop and implement strategic public relations and marketing…

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Posted in: midlandsbiz   Category: law, marketing-and-communications, on-the-move

Perfect times to post on social channels-REALLY?

  August 25, 2014

By Holly Rollins   There are several studies, theories and articles floating around about the best times to post on different social media channels. While I don’t dispute the studies…

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Posted in: midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Hispanic Advertising Agency Hires Graphic Designer

  August 21, 2014

GREENVILLE, SC – Unicomm Media Group, South Carolina’s first full-service, Hispanic advertising agency is excited to announce the hire of Emma Klak to serve on the agency’s creative team. Klak recently…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

IDX Broker Approves Charleston PR & Design, LLC as Developers

  August 18, 2014

CHARLESTON, SC – Realtors® and brokerages wanting to present custom real estate search within their websites have a new choice in South Carolina as Charleston PR & Design, LLC (CPR&D)…

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Posted in: lowcountrybizsc, midlandsbiz   Category: marketing-and-communications, on-the-move, residential-real-estate

Engenius chooses website to makeover for free

  August 14, 2014

GREENVILLE, SC – The people have voted, and one Upstate business is getting a new website via Engenius. Outman Cigars has won the 2014 Upstate’s Worst Website Competition. Engenius’ web and…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move