Marketing Minute: Avoiding “No Comment” Media Responses

  November 7, 2022

  Marketing Minute with Heather Hoopes-Matthews, NP Strategy Have you ever wanted to say, “No comment,” to an unwanted media inquiry? This week’s video offers advice on how to respond…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Flock and Rally announces Tracy Bender as new Managing Director

  October 27, 2022

Flock and Rally, the full-service, women-owned and led integrated marketing agency based in Columbia, South Carolina, is pleased to announce that Tracy Bender has been hired to serve as the…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Marketing Minute: Owned Media

  October 24, 2022

  Marketing Minute with Mary Cullen, NP Strategy Everyone wants media coverage, but getting traction is no simple feat. This week’s video breaks down what to do before you can…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, media, on-the-move

Marketing Minute: Speak Up

  October 10, 2022

  Marketing Minute with Erin Smith, NP Strategy How often do you share your thoughts on issues relevant to your business? This week’s video discusses the importance of speaking up.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

NP Strategy expands presence in the Carolinas

  September 28, 2022

NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes Denada Jackson to the growing team. Jackson, an award winning public relations expert with established…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: business-services, marketing-and-communications, media, on-the-move

Director of Communications

  September 22, 2022

The South Carolina Association of Counties is seeking to fill a newly established position of Director of Communications that will play a senior-level strategic leadership role to create a long-range…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications

Flock and Rally names Merritt McNeely as Chief Executive Officer

  September 21, 2022

Long-time regional business leader to serve as agency’s CEO Longtime regional business leader Merritt McNeely has been named chief executive officer (CEO) of Flock and Rally, the woman-owned integrated communications…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: headlines, marketing-and-communications, on-the-move

Charleston & Foothills Amish Furniture select Brandon as agency of record

  September 20, 2022

Charleston Amish Furniture and Foothills Amish Furniture, the largest Amish furniture retailer in South Carolina, has named Brandon as its agency of record. The data-driven agency will lead the company’s…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: business-services, marketing-and-communications, media, on-the-move, retail

Daniel Fowler joins professional recruiting firm Forge Search as recruiter

  September 15, 2022

Daniel Fowler has joined Greenville-based Forge Search + Consulting as a recruiter after a four-year stint with Furman University as men’s basketball Director of Recruiting and Special Assistant to the…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: accounting, banking-and-finance, business-services, employment, employment-agencies, marketing-and-communications, on-the-move

Marketing Minute: Making Better Videos

  September 12, 2022

  Marketing Minute with Evan Barbare, NP Strategy Are your videos lacking the engagement you want? This week’s video shares tips on how to make your videos stand out. Watch…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Columbia College announces new executive leadership

  September 8, 2022

President Tom Bogart announced the appointment of alumna Dr. Ruby Fielding as the next Vice President for Finance and Administration at Columbia College. Dr. Fielding has over 20 years of…

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Posted in: midlandsbiz   Category: education, employment, marketing-and-communications, on-the-move

Marketing Minute: Social Media, Your Virtual Front Porch

  August 29, 2022

  Marketing Minute with Kait Park, NP Strategy How does your business or brand look from the outside looking in? This week’s video discusses the importance of keeping up with…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

NP Strategy expands (again!)

  August 15, 2022

Two South Carolina Hires follow North Carolina Addition NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes two dynamic members to its South Carolina offices. John…

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Posted in: lowcountrybizsc, midlandsbiz   Category: marketing-and-communications, on-the-move

Marketing Minute: Video Strategy

  August 15, 2022

  Marketing Minute with Taylor Kearns, NP Strategy Everyone wants to get in on the popularity of visual content. This week’s video shares insight into when is the best time…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications

Trinity Partners names new Director of Marketing

  August 15, 2022

Trinity Partners has named Kristina Leaphart as its new Director of Marketing in its Columbia, South Carolina office. Kristina has been serving as a Marketing Associate for the firm for…

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Posted in: midlandsbiz   Category: commercial-real-estate, marketing-and-communications, on-the-move

GSSM hires Hunter Thomas to spearhead marketing and communications

  August 3, 2022

The South Carolina Governor’s School for Science and Mathematics (GSSM) has hired Darlington native, Hunter Thomas to serve as the Marketing and Communications Manager. Thomas brings more than 12 years…

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Posted in: midlandsbiz   Category: education, marketing-and-communications, on-the-move

Marketing Minute: TikTok

  August 1, 2022

  Marketing Minute with Meghan Durant, NP Strategy It’s not always easy to stay up to date on social media trends. This week’s video shares insight into the fastest growing…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

How to out fox an embezzler

  July 26, 2022

By Jerry Bellune   Business owners need to recognize the importance of their bookkeeping. A business owner hired a bookkeeper who knew what she was doing, was smart and wanted…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Make your business go bananas

  July 26, 2022

By Jerry Bellune Here’s a challenge for you owners and managers: Consider how you can make your business more entertaining for your customers. Why? Because it will build your fan…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Marketing Minute: Making Connections

  July 18, 2022

  Marketing Minute with Robert Andrews, NP Strategy When was the last time you took a deep dive into your contacts? This week’s video discusses the value of utilizing your…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

National Marketing Council honors Midlands Technical College

  June 15, 2022

MTC only S.C. technical college to win top award for design and communication The National Council for Marketing & Public Relations (NCMPR) has recognized Midlands Technical College with its highest…

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Posted in: midlandsbiz   Category: education, local-industry, marketing-and-communications, on-the-move

Infinity Marketing wins five Telly Awards

  June 14, 2022

Infinity Marketing, an integrated marketing agency in the Upstate, won five awards in the 2022 Telly Awards competition for video production projects. “We are thrilled to be recognized by the…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

The Unumb Center for Neurodevelopment appointed five new board members

  June 13, 2022

The Unumb Center for Neurodevelopment appointed five new board members in fiscal year 2022. The five new board members include: Charles “Chaz” Ellis is a realtor at The Moore Company…

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Posted in: midlandsbiz   Category: economic-development, marketing-and-communications, non-profit, on-the-move, philanthropy

Garvin Design Group welcomes six new teammates

  June 6, 2022

Garvin Design Group recently welcomed five summer interns and one new full-time architectural staff member. Clemson University School of Architecture graduate students Alexandra Masters, Nicole Coker, Edgar Alatorre, and Michael…

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Posted in: midlandsbiz   Category: architecture, business-services, commercial-real-estate, local-industry, marketing-and-communications, on-the-move

Marketing Minute: Grassroots and Grasstops Advocacy

  June 6, 2022

  Marketing Minute with Seth Palmer, NP Strategy Who do you need in your advocacy corner? This week’s video shares how to get started when identifying your unique grasstops and…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, non-profit, on-the-move

Director of Communications

  May 19, 2022

Email resume to Sue Maner at [email protected].  NO PHONE CALLS Reports To: Executive Vice President FLSA Status: Exempt Summary: Oversee internal and external public education, public relations, communications, day-to-day digital…

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Posted in: midlandsbiz   Category: marketing-and-communications, non-profit

ECSC launches new website for locals, stakeholders

  May 11, 2022

Experience Columbia SC launched its new industry website today – columbiasctourism.com – showcasing how the organization promotes the Columbia region as a tourist destination. The website expounds upon the sister organizations that…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

DC BLOX growing S.C. footprint with new data center in Horry County

  May 10, 2022

$31.5 million investment to create three new jobs DC BLOX, a multi-tenant data center in the Southeast, today announced plans to expand its South Carolina presence with a new operation…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: economic-development, marketing-and-communications

Flock and Rally earns five marketing and communications industry awards

  May 9, 2022

Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, recently earned a Mercury Award and two Silver Wing Awards from the S.C. Public Relations…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, media, on-the-move

Marketing Minute Video: Marketing Strategies

  May 9, 2022

  Marketing Minute with Celesia Patterson, NP Strategy We’re starting to return to pre-pandemic normalcy. This week’s video shares best practices for revamping your marketing strategy. Watch more.   

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

IABC/SC announces 2022 board of directors

  April 30, 2022

The South Carolina chapter of the International Association of Business Communicators (IABC/SC) announces its new board of directors for 2022. Eight communications professionals from around the Midlands will lead the…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Chernoff Newman hires veteran leader to build public affairs practice

  April 21, 2022

Move further integrates public affairs into service offerings and expands footprint globally Chernoff Newman, acclaimed integrated communications agency in the Southeast, has hired Mark Duffy to formally establish its public…

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Posted in: midlandsbiz   Category: business-services, employment, local-industry, marketing-and-communications, media, on-the-move

Chernoff Newman hires five new associates

  April 18, 2022

Chernoff Newman, a long-standing and leading integrated communications agency based in the Southeast, has hired a group of new team members as it prepares for unprecedented growth throughout 2022. The…

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Posted in: lowcountrybizsc, midlandsbiz   Category: marketing-and-communications, on-the-move

Marketing Minute Video: Brand Refresh

  April 11, 2022

  Marketing Minute with Emily Almasy, NP Strategy Emily Almasy, NP Strategy: Are you seeking a way to breathe new life into your brand? Consider a brand refresh. This week’s…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: Being Present

  March 28, 2022

  Marketing Minute with Beverly Bowers, NP Strategy Re-entering the in-person world can be intimidating after so many months in virtual spaces. This week’s video shares tips for success in…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move