Chernoff Newman promotes three senior leaders
March 18, 2022
Chernoff Newman, a leading integrated marketing communications firm based in the Carolinas, has promoted three senior-level employees after another year of continued growth. The well-established agency, which is celebrating its…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Branding
March 14, 2022
Marketing Minute with Philicia Thompson, NP Strategy In today’s online world, it’s essential to set yourself apart. This week’s video discusses the importance of developing a strong and consistent personal…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Marketing Minute Video: Planning Your Media Strategy
March 8, 2022
Marketing Minute with Mary Cullen, NP Strategy Before pushing “send” on your next press pitch, consider your overall media strategy. This week’s video shares how to put your best…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Flock and Rally announces the hiring of three new communications strategists
March 1, 2022
Flock and Rally, a full-service communications and marketing agency based in Columbia, South Carolina, announces the hiring of three new communication strategists, Judy Shriner, Larkin Belton and Emily Correll, to…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Experience Columbia SC wins three Addy awards SC
February 25, 2022
Experience Columbia SC (ECSC) took home three Silver ADDY Awards at The American Advertising Awards held Saturday, Feb. 19. ECSC won awards in the brochure category for its Reconstruction Trail…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hospitality, marketing-and-communications, on-the-move
Marketing Minute Video: Connecting with your Community
February 14, 2022
Marketing Minute with Jill Wilks, NP Strategy The best way to connect with your community is by getting involved. This week’s video shares three simple steps to increase your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Statewide public relations firm hires Director of Digital Marketing & Public Relations
February 9, 2022
MPA Strategies hires Virginia Jacques as the Director of Digital Marketing and Public Relations. Virginia assists MPA clients with digital media, social media content, traditional media, videography and photography and…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Flock and Rally wins four 2021 IABC/SC Palmetto Awards
February 3, 2022
Flock and Rally, an integrated communications and marketing agency headquartered in Columbia, South Carolina, was honored with four 2021 Palmetto Awards for social media, corporate social responsibility, audio/visual work, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
White space
February 3, 2022
By Jerry Bellune In watching a black and white movie, you want shadow and light. In a color movie, you would want vibrant colors, not all reds or whites. Without…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
Micah Decker joins the Capital City/Lake Murray Country Regional Tourism Board
February 2, 2022
The Capital City/Lake Murray Country Regional Tourism Board is excited to announce that Micah Decker has joined the team as Vice President of Marketing. Decker has worked in the hospitality…
Read MorePosted in: midlandsbiz Category: hospitality, marketing-and-communications, on-the-move
NP Strategy recruits award-winning marketing strategists, continuing rapid growth
February 1, 2022
Strategic communications firm adds Shari King and Meredith Dugas The leading strategic communications firm NP Strategy (NPS+) announced today that it has attracted two award-winning marketing strategists – Shari King…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing book helps multi-location executives know where to start building a digital marketing program and strategy
February 1, 2022
Award-winning digital marketing expert, Mary Cate Spires, is launching her first book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Zoom Out
January 26, 2022
By Ben Pettit As we head into 2022, it may be time for you to “zoom out” of your comfort zone. No, this is not a prediction or a command…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Audience Engagement in 2022 – Digital Platforms and Events
January 17, 2022
By Emily Almasy, NP Strategy Rarely does the entire business world go through such significant change as it has since March 2020. Organizations have had to make change in every…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Riggs Partners announces 2022 CreateAthon® nonprofit clients
January 11, 2022
Three South Carolina nonprofit organizations will be the beneficiaries of pro bono marketing and communication services provided by Riggs Partners during its 24th annual CreateAthon®. The marketing marathon will…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, non-profit, on-the-move
Sunbelt Business Brokers of the Carolinas announces Laura Nell Hudgins as Marketing Coordinator
December 20, 2021
Sunbelt Business Brokers of the Carolinas, the place to go to buy or sell a business, named Laura Nell Hudgins as its newest Marketing Coordinator. Hudgins started at Sunbelt as…
Read MorePosted in: midlandsbiz Category: business-services, employment, marketing-and-communications, on-the-move
Colliers’ Liz McCary named to 2021 Women of Influence
December 9, 2021
Colliers | South Carolina announces that Liz McCary has been named to Columbia Regional Business Report’s 2021 Women of Influence. McCary is among 22 outstanding women from a range of…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
Colliers | South Carolina hires Maryanne Metz as a Marketing Assistant in Columbia
December 1, 2021
Colliers | South Carolina announced that Maryanne Metz has joined the company as a Marketing Assistant in the Columbia office. As a Marketing Assistant for Colliers | South Carolina, Metz…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
A Conversation with Lori Moylan, Public Policy Manager, Meta
November 22, 2021
In late October, the CEO of Facebook, Mark Zuckerberg, announced that the company will no longer be called Facebook, but rather, Meta. The goal? Bring together the company’s apps and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, podcast
AllSouth hosted the Soldiers and Vets Charity Golf Tournament to benefit the Big Red Barn Retreat
November 9, 2021
AllSouth Federal Credit Union proudly hosted its annual Soldiers and Vets Charity Golf Tournament on Thursday, October 21, at Golden Hills Golf and Country Club in Lexington, South Carolina. Thanks…
Read MorePosted in: midlandsbiz Category: banking-and-finance, conversations, marketing-and-communications, military, non-profit, on-the-move, philanthropy, social-scene, sports
Marketing Minute: Marketing for Professional Services
November 5, 2021
Marketing Minute with Catherine Dingler, NP Strategy In the recent past, professionals could rely solely on their reputation and a simple handshake to grow their practice. Now, in our highly…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Marketing Minute: Best Practices and Advice
October 25, 2021
Marketing Minute with Krystal Cau, NP Strategy Marketing has always been important for the success of any business. However, since the many changes the world encountered due to the pandemic,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
AgFirst names new chief administrative and marketing officers
October 20, 2021
AgFirst Farm Credit Bank today announced two executive promotions. Jamie Bumgarner was named chief administrative officer, and Juan Silvera was appointed to the newly created position of chief marketing officer.…
Read MorePosted in: midlandsbiz Category: banking-and-finance, marketing-and-communications, on-the-move
Public Relations Coordinator
October 19, 2021
The public relations coordinator supports the communications and media relations needs for academic units represented by one of several interdisciplinary brand teams and provides multimedia content and planning for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications
Riggs Partners announces 2021 pro bono marketing marathon for nonprofits
October 19, 2021
Riggs Partners will hold its 24th annual CreateAthon event to benefit Midlands- and Upstate-area nonprofits on February 3-4, 2022. CreateAthon is a 24-hour creative marathon during which professionals provide marketing…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Vote to Close the Library Nov. 2nd. Book Burning Party Nov. 5th
October 18, 2021
By Ken Gasque After the 2008 recession Troy, Michigan, made major cuts to its public spending. One victim was the Troy Public Library. It was given just enough money to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
NP Strategy expands (again!) in South Carolina
October 12, 2021
Digital media expert Kaitlyn Park joins the growing NPS team Strategic communications firm NP Strategy marches forward with a trend of rapid growth across the Carolinas adding most recently, Kaitlyn…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, media, on-the-move
Colliers | South Carolina unveils its 115th anniversary commemorative beer, “The Dealmaker”
October 6, 2021
Colliers | South Carolina partnered with Holy City Brewing to create a custom Carolina Kolsch-style beer called “The Dealmaker” to celebrate its 115 years in the commercial real estate business…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: commercial-real-estate, food, marketing-and-communications, on-the-move
Spartanburg County Public Libraries and marketing partner Neue South receive national PR award for Census campaign and proven community impact
September 30, 2021
The Spartanburg County Public Libraries was one of eight recipients of the 2021 John Cotton Dana (JCD) Award, recognized for their strategic communications efforts with local marketing firm, Neue South,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Colliers promotes Gibson Westfall to Marketing Coordinator in its Columbia office
September 30, 2021
Colliers | South Carolina announces that Gibson Westfall has been promoted to Marketing Coordinator in the firm’s Columbia office. Westfall has held the role of Marketing Assistant for two years…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
Entice them with facts, sell with emotion
September 30, 2021
By Jerry Bellune A friend of ours is a super salesman married to a super saleswoman. In national publishing, his customers and prospects were advertising buyers, marketers and their bosses.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Marketing Minute: Building Your Brand After a Crisis
September 27, 2021
Marketing Minute with Erin Smith, NP Strategy Today, consumers and key stakeholders engage with companies and brands that they trust. If your company has recently been faced with a crisis,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Push Digital hires top South Carolina political operatives
September 21, 2021
Push Digital, a political campaign and digital advertising agency built for the integration of mobile and television marketing, has hired South Carolina politicos Steven Wright and CJ Westfall. “As the…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Award-winning journalist Jamie Lovegrove joins NP Strategy
September 13, 2021
Jamie Lovegrove, an award-winning journalist deeply versed in Palmetto State politics and media, will join the rapidly growing team at NP Strategy, a strategic communications firm serving clients across the…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Duke Energy provides $25,000 grant to DESA’s nonprofit organization, Joseph Outreach
September 9, 2021
Joseph Outreach, the nonprofit arm of DESA, Inc., has received a grant from The Duke Energy Foundation to benefit returning citizens in South Carolina. The grant is one of 10…
Read MorePosted in: midlandsbiz Category: business-services, engineering, marketing-and-communications, on-the-move
What are your values and your mission?
September 9, 2021
By Jerry Bellune Author and entrepreneur Jennifer Allwood says something amazing happens when you decide you want to be an entrepreneur. You get to call the shots. She’s half right.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, telecommunications
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
August 30, 2021
Integrated marketing agency earns three awards for media relations, marketing, advertising and brand communication Flock and Rally, a women-owned integrated communications and marketing agency headquartered in Columbia, S.C., was honored…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media, non-profit, on-the-move
Marketing Minute: Stakeholder Engagement
August 30, 2021
Marketing Minute with Seth Palmer, NP Strategy Stakeholders are everyone from industry partners, government leaders, education leaders, and community members. They have the potential to be your greatest champions or key…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Charleston-based FishBait Solutions marries country music, SEC football
August 26, 2021
When Luke Combs’ new single, South On Ya (https://lc.lnk.to/SOY), debuted as the SEC Network’s college football season anthem earlier this summer, it generated plenty of excitement for college football fans,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Maverick strategists think differently
August 25, 2021
By Jerry Bellune Had Jeff Bezos been around early in the last century when the auto industry was in its infancy – and the buggy business going out – he…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
City of Columbia Public Relations, Media and Marketing team wins award of excellence in the 2020 Palmetto Awards
August 25, 2021The City of Columbia Public Relations, Media and Marketing Department has won an award of excellence in the 2020 Palmetto Awards. The team was recognized in the category of “communication…
Read MorePosted in: midlandsbiz Category: government, marketing-and-communications, on-the-move
Colliers | South Carolina hires Caroline Bond as a Marketing Coordinator in Columbia
August 24, 2021
Colliers | South Carolina is pleased to announce that Caroline Bond has joined the company as a Marketing Coordinator in the Columbia office. “We are excited to welcome Caroline into…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
Aristotle’s art of persuasion
August 19, 2021
By Jerry Bellune Do you want a prime prospect to go for your latest offer? Aristotle taught that there were 3 keys to persuade yourself or someone else to do…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
The ART of Real Estate welcomes Skylar Smith to Marketing Division
August 17, 2021
The ART of Real Estate announced Skylar Smith has joined the company’s Marketing Division as a Marketing Coordinator. As a Marketing Coordinator, Smith will be working with the company’s Marketing…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move, residential-real-estate
AllSouth Federal Credit Union to open new branch in Orangeburg County in fall 2021
August 17, 2021
AllSouth Federal Credit Union will open a new full-service branch located at 1588 St. Matthews Road in Orangeburg County in fall 2021. The new location was designed by Design Initiative…
Read MorePosted in: midlandsbiz Category: architecture, banking-and-finance, business-services, economic-development, local-industry, marketing-and-communications, non-profit, on-the-move, retail
Riggs Partners expands account management team
August 12, 2021Riggs Partners, a creative marketing consultancy headquartered in Columbia, SC, announces the addition of two team members: Courtney Melendez and Parker Robinson. Courtney Melendez has re-joined the company as an…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Amy Coward launches new public relations firm
August 10, 2021
Amy Coward, APR, Fellow PRSA, has launched a new boutique public relations firm, AC Public Relations, LLC, to provide communications strategies and event planning for local businesses. “I’ve been in…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
AllSouth hosts food drive to benefit Harvest Hope
August 4, 2021
As the world slowly starts to open up and the economy begins to recover, food insecurity continues to be a major issue facing our community. To help meet this growing…
Read MorePosted in: midlandsbiz Category: banking-and-finance, marketing-and-communications, non-profit, on-the-move, philanthropy
Marketing Minute: Changing Careers
August 3, 2021
Marketing Minute with Beverly Bowers, NP Strategy Gone are the days where you picked one job straight out of college, clocked in, clocked out, and continue the routine until you…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
AllSouth hosts the Soldiers and Vets Charity Golf Tournament to benefit The Big Red Barn Retreat
July 27, 2021
AllSouth Federal Credit Union will host its annual Soldiers and Vets Charity Golf Tournament on Thursday, October 21, 2021, at Golden Hills Golf & Country Club in Lexington, South Carolina.…
Read MorePosted in: midlandsbiz Category: banking-and-finance, marketing-and-communications, non-profit, on-the-move, philanthropy
