What are your values and your mission?
September 9, 2021
By Jerry Bellune Author and entrepreneur Jennifer Allwood says something amazing happens when you decide you want to be an entrepreneur. You get to call the shots. She’s half right.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, telecommunications
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
August 30, 2021
Integrated marketing agency earns three awards for media relations, marketing, advertising and brand communication Flock and Rally, a women-owned integrated communications and marketing agency headquartered in Columbia, S.C., was honored…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media, non-profit, on-the-move
Marketing Minute: Stakeholder Engagement
August 30, 2021
Marketing Minute with Seth Palmer, NP Strategy Stakeholders are everyone from industry partners, government leaders, education leaders, and community members. They have the potential to be your greatest champions or key…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Charleston-based FishBait Solutions marries country music, SEC football
August 26, 2021
When Luke Combs’ new single, South On Ya (https://lc.lnk.to/SOY), debuted as the SEC Network’s college football season anthem earlier this summer, it generated plenty of excitement for college football fans,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Maverick strategists think differently
August 25, 2021
By Jerry Bellune Had Jeff Bezos been around early in the last century when the auto industry was in its infancy – and the buggy business going out – he…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
City of Columbia Public Relations, Media and Marketing team wins award of excellence in the 2020 Palmetto Awards
August 25, 2021The City of Columbia Public Relations, Media and Marketing Department has won an award of excellence in the 2020 Palmetto Awards. The team was recognized in the category of “communication…
Read MorePosted in: midlandsbiz Category: government, marketing-and-communications, on-the-move
Colliers | South Carolina hires Caroline Bond as a Marketing Coordinator in Columbia
August 24, 2021
Colliers | South Carolina is pleased to announce that Caroline Bond has joined the company as a Marketing Coordinator in the Columbia office. “We are excited to welcome Caroline into…
Read MorePosted in: midlandsbiz Category: commercial-real-estate, marketing-and-communications, on-the-move
Aristotle’s art of persuasion
August 19, 2021
By Jerry Bellune Do you want a prime prospect to go for your latest offer? Aristotle taught that there were 3 keys to persuade yourself or someone else to do…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
The ART of Real Estate welcomes Skylar Smith to Marketing Division
August 17, 2021
The ART of Real Estate announced Skylar Smith has joined the company’s Marketing Division as a Marketing Coordinator. As a Marketing Coordinator, Smith will be working with the company’s Marketing…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move, residential-real-estate
AllSouth Federal Credit Union to open new branch in Orangeburg County in fall 2021
August 17, 2021
AllSouth Federal Credit Union will open a new full-service branch located at 1588 St. Matthews Road in Orangeburg County in fall 2021. The new location was designed by Design Initiative…
Read MorePosted in: midlandsbiz Category: architecture, banking-and-finance, business-services, economic-development, local-industry, marketing-and-communications, non-profit, on-the-move, retail
Riggs Partners expands account management team
August 12, 2021Riggs Partners, a creative marketing consultancy headquartered in Columbia, SC, announces the addition of two team members: Courtney Melendez and Parker Robinson. Courtney Melendez has re-joined the company as an…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Amy Coward launches new public relations firm
August 10, 2021
Amy Coward, APR, Fellow PRSA, has launched a new boutique public relations firm, AC Public Relations, LLC, to provide communications strategies and event planning for local businesses. “I’ve been in…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
AllSouth hosts food drive to benefit Harvest Hope
August 4, 2021
As the world slowly starts to open up and the economy begins to recover, food insecurity continues to be a major issue facing our community. To help meet this growing…
Read MorePosted in: midlandsbiz Category: banking-and-finance, marketing-and-communications, non-profit, on-the-move, philanthropy
Marketing Minute: Changing Careers
August 3, 2021
Marketing Minute with Beverly Bowers, NP Strategy Gone are the days where you picked one job straight out of college, clocked in, clocked out, and continue the routine until you…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
AllSouth hosts the Soldiers and Vets Charity Golf Tournament to benefit The Big Red Barn Retreat
July 27, 2021
AllSouth Federal Credit Union will host its annual Soldiers and Vets Charity Golf Tournament on Thursday, October 21, 2021, at Golden Hills Golf & Country Club in Lexington, South Carolina.…
Read MorePosted in: midlandsbiz Category: banking-and-finance, marketing-and-communications, non-profit, on-the-move, philanthropy
“I like beer.” Tom T. Hall
July 26, 2021
By Ken Gasque Beer brings out the humor in us and some deep and some not so deep philosophical thoughts and sentiments. We hope you will enjoy a few quotes…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
Overcome and learn from setbacks
July 23, 2021
By Jerry Bellune What’s your story? Is it positive or negative? Is it about what you excel at? Or where you are frustrated and failing? Author and motivational speaker…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Cyberwoven wins 2021 National American Advertising award for PBS “She Resisted: Strategies of Suffrage”
July 20, 2021Cyberwoven was awarded a Gold American Advertising Award on Friday, June 11, during the American Advertising Federation’s 2021 National Awards Gala, for “She Resisted: Strategies of Suffrage,” an interactive website…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, technology
Marketing Minute: Revamping Your Video Marketing Strategy
July 19, 2021
Marketing Minute with Jasmine Spencer, NP Strategy In the last two years, the amount of hours people spend viewing online videos has doubled to 16 hours a week. It’s likely…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Don’t let contractors let you down
July 16, 2021
By Jerry Bellune Many of us read The Wall Street Journal for the latest business news, trends and ideas to grow our businesses. It is an excellent newspaper but its…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Rhodes Branding to expand leadership team
July 14, 2021
Well-established educator joins team to broaden impact Adding to its diverse team of education, marketing, and creative experts, Rhodes Branding announced that John Loveday is joining the organization as the…
Read MorePosted in: midlandsbiz Category: education, employment, marketing-and-communications, on-the-move
AFP Central Carolina chapter to host program featuring Able South Carolina, July 15th
July 9, 2021
Do you know how to caption your social media posts or what tweaks you should make to ensure a person with a disability can access your website? Making a few…
Read MorePosted in: midlandsbiz Category: covid-19, employment-agencies, law, marketing-and-communications, non-profit, on-the-move, philanthropy
Tell stories to attract prospects
July 9, 2021
By Jerry Bellune Celebrity lawyer Howard Weitzman’s dream was to play professional baseball. Like many kids, he lacked the talent needed. But he had other talents. A coach recommended he…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Marketing Minute: Advocacy
July 6, 2021
Marketing Minute with Seth Palmer, NP Strategy While advocacy is usually reserved for discussions involving lobbyists and elected officials, many of the same principles can be applied to any marketing campaign.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, business-services, marketing-and-communications, on-the-move
NP Strategy grows team, expanding 3 offices
July 1, 2021
NP Strategy Grows Team, Expanding 3 Offices; New hires to support growing client base in North & South Carolina NP Strategy (NPS+), a strategic communications firm providing crisis, media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
South Carolina Public Radio celebrates launch of redesigned website
June 28, 2021
South Carolina Public Radio (SC Public Radio) today announced the launch of its revamped website — southcarolinapublicradio.org. Redesigned to better meet the needs of all South Carolinians, the new site builds on…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
How to write letters to your prospects
June 25, 2021
By Jerry Bellune Jane Ellen Murray bubbled over with advertising ideas. After she was graduated from college, she landed a menial job at an ad agency where she loved working.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Anna Kate Twitty joins Flock and Rally as director of communications
June 24, 2021
Flock and Rally, a full-service, women-owned communications and marketing agency based in Columbia, South Carolina, has hired Anna Kate Twitty to serve as its new director of communications. In this…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Communicating Effectively to Diverse Audiences
June 21, 2021
Marketing Minute with Valentina Rojas, NP Strategy With an increasingly diverse nation, your audience is likely to speak various languages or have differing backgrounds. This week’s video shares tips on…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Is there a perfect logo?
June 19, 2021
By Ken Gasque Yes, there is a perfect logo. It’s my favorite logo, and it’s most commonly found in the South.* It’s abstract. It’s simple. It’s bold. It’s symmetrical.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
The #1 secret of sale success
June 17, 2021
By Jerry Bellune Our friend John Carlton has noticed something disturbing about people lately. What is it? Nobody asks good questions when they meet new people. Most folks don’t…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Riggs Partners names new partner
June 16, 2021
Riggs Partners, a creative marketing consultancy headquartered in Columbia, SC, announces the addition of Michael Powelson as a partner in the firm. He becomes the sixth partner in the firm’s…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
NP Strategy wins Palmetto Communications Awards
June 14, 2021
The Buzz Podcast & Diversity Efforts with the Charleston Forum are Honored NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance across the Carolinas, won…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Savvy sellers build strong networks
June 10, 2021
By Jerry Bellune Many of us learned the hard lessons about selling door to door. Beauty aids, Girl Scout cookies, garden seeds, household products, magazines, you name it. It…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Chernoff Newman’s Catherine Ramirez graduates from Leadership Columbia
June 9, 2021
Chernoff Newman, an integrated marketing communications agency, announced Catherine Ramirez’s recent graduation from the Columbia Chamber of Commerce’s Leadership Columbia program. Catherine Ramirez is a social media and public relations…
Read MorePosted in: midlandsbiz Category: chamber, marketing-and-communications, on-the-move
What Makes Good Storytelling in a Video?
June 7, 2021
By Michelle Legaspi NP Strategy Since the invention of cameras, communicating through video remains a go-to method to tell stories, entertain or share a message. Now, with short attention…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Chumps – not champs – cold call
June 6, 2021
By Jerry Bellune Merrill Lynch has finally come to its senses. Since 1945, the giant wealth management company made its new hires cold call. It’s like Navy SEAL training…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
The secret is in your smile
June 6, 2021
By Jerry Bellune Greg Wych named his successful dental practice “The Art of Dentistry.” You may not think of dentistry as an art. Isn’t it about straightening, drilling and…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Flock and Rally selected by NSF’s new Engineering Research Visioning Alliance for communications services
June 5, 2021
The women-owned creative agency Flock and Rally was selected to serve as the communications partner for the National Science Foundation (NSF) Directorate for Engineering’s new organization, the Engineering Research Visioning…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Quackenbush Architects + Planners announces new intern architect
June 1, 2021
Quackenbush Architects + Planners announced and welcomes Juan Contreras to the Q+ team as a new intern architect. Contreras, who grew up in St. Matthews and recently graduated with a…
Read MorePosted in: midlandsbiz Category: architecture, business-services, construction, education, employment, marketing-and-communications, on-the-move, social-scene
Chernoff Newman adds to media and finance teams
June 1, 2021
Chernoff Newman, a Columbia-based integrated communications company, has recently expanded its core team to include new hires Becky Elam and Santana McIntosh. “We are delighted to welcome Becky and Santana…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
AFP Central Carolina Chapter program topics support nonprofits through the pandemic
May 26, 2021
The Association of Fundraising Professionals of Central Carolina is halfway through their program year offering nonprofits professional support and resources amid the pandemic. These programs add tremendous value to the…
Read MorePosted in: midlandsbiz Category: business-services, chamber, conversations, marketing-and-communications, non-profit, on-the-move, philanthropy
Marketing Minute Video: Thought Leadership
May 24, 2021
Marketing Minute with Tina Emerson, NP Strategy If speaking engagements are important to your business development strategy, you may be more successful if you share the spotlight with other…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
They won’t tell you about your brand.
May 24, 2021
By Ken Gasque Your brand is their experience. It exists in the mind of your customer. When the experience is good, they may tell a friend, but they won’t tell…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, on-the-move
Ashley Hunter launches second SC business venture; Grand opening of State & Frink – June 3rd
May 20, 2021
The owner of South Carolina public relations and digital consulting firm, MPA Strategies, is launching her second business venture in the Midlands. Ashley Hunter, a former lobbyist and political strategist,…
Read MorePosted in: midlandsbiz Category: business-services, hospitality, local-industry, marketing-and-communications, media, non-profit, on-the-move, the-arts
Flock and Rally earns five Mercury Awards of Excellence
May 16, 2021
Creative agency earns awards for integrated communications, community relations, etc. Flock and Rally, the women-owned integrated communications and marketing firm, was honored with five 2020 Mercury Awards of Excellence for…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Flock and Rally earns five Mercury Awards of Excellence
May 13, 2021
Creative agency earns awards for integrated communications, community relations, etc. Flock and Rally, the women-owned integrated communications and marketing firm, was honored with five 2020 Mercury Awards of Excellence for…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Asking for Feedback
May 10, 2021
Marketing Minute with Matthew Gallagher, NP Strategy Asking clients for feedback can be scary if you’re not sure how they will respond. As business professionals, we may assume if a client…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Find their needs and fill them
May 5, 2021
By Jerry Bellune One of our favorite cities, Charleston, SC, has an inaffordable housing problem. The average cost of a 1-bedroom apartment is $1,223 a month. That may compare…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Sara Anders joins Flock and Rally as director of advertising
May 5, 2021
Sara Anders has been hired as the director of advertising at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Anders will create strategic…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
