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New tech may prevent hot car deaths

 

By Katie Ritchie   Each year infants, children, and pets are in danger during the summer months. The National Safety Council reports that 32 children have died so far in 2019 from being left in a hot vehicle. It claims that on average, 38 children per year succumb to heat stroke after being left in…

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Posted in: midlandsbiz   Category: advice, technology

How Engaging with Stakeholders Supports a Company’s Bottom Line

 

By Peter LaMotte Senior Vice President, Chernoff Newman Far too often companies forget that a strong reputation is more than just keeping your nose clean in the media. The truth is that building your reputation can support all kinds of bottom-line activities such as sales, employee morale, stock value, and other important business goals. Traditionally,…

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Posted in: lowcountrybizsc   Category: advice, marketing-and-communications

Don’t underestimate the power of a sticker

 

By Ken Gasque   “The human race built most nobly when limitations were greatest.” – Frank Lloyd Wright. I think this applies equally to marketing and advertising. Any fool can take a budget of $2,000,000 and create a great campaign…well maybe not, because I see some very stupid and annoying advertising being produced by some…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

How to get free business publicity

 
Jerry Bellune

By Jerry Bellune   Savvy business owners seek relations with local newspaper, magazine and broadcast reporters, editors and news directors. When they have something about their business the community should know about, they know who to call and how to pitch the news to appeal to journalists. In other words, advertising is what you pay…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Facebook, Youtube address ‘miracle cures’

 

By Katie Ritchie   Have you ever been duped by a “miracle cure”? You wouldn’t be the only one. Phony physicians have promised cure-alls for health problems for hundreds of years. We’ve all seen a Western where a “medicine man” rides into town with dubious elixirs. He is driven out of town when the citizens…

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Posted in: midlandsbiz   Category: advice, technology

Six Benefits of Stakeholder Engagement

 
Jean Cecil Frick

By Jean Cecil Frick   Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who will hold the organization back. Creating a stakeholder map that outlines who will be an ally or foe can be one of the most effective…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Forget Your Job Title. Here Are 4 Reasons You Are in Sales and it’s a Good Thing!

 

By Dr. Cindy McGovern A firefighter, a professor, a computer repair technician and a lawyer are having dinner together. Which one is the salesperson? None, right? One is in the business of saving lives; another teaches; one fixes stuff; and the last one keeps people out of jail. They’re not in sales. Or are they?…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice

Can you stand and deliver real value?

 
Jerry Bellune

By Jerry Bellune   What value do your products and services deliver to your customers? You know you will have to show that to your prospects. Your ‘value proposition’ is a clear statement of the results a customer gets from using your products or services, advises our friend Jill Konrath. It reveals the critical issues…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Are generic cell phone chargers safe?

 

By Katie Ritchie   Who made your cell phone charger? If it’s not your phone manufacturer, you may be at risk. Electrical Safety First, an electricity safety organization in the UK, did safety testing of 64 generic iPhone chargers. They found 58% of the generic chargers failed electric strength tests. That indicates a breakdown of…

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Posted in: midlandsbiz   Category: advice, technology

Guarantee your advertising will work

 

By Jerry Bellune   Highly successful retailer R.H. Macy said he suspected half of his advertising didn’t work. He just didn’t know which half. Macy was smarter than that. You don’t spend millions of dollars a year without knowing what works and what doesn’t. Here are 5 ways to make your ads work. You can…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications