New tech may prevent hot car deaths
By Katie Ritchie Each year infants, children, and pets are in danger during the summer months. The National Safety Council reports that 32 children have died so far in 2019 from being left in a hot vehicle. It claims that on average, 38 children per year succumb to heat stroke after being left in…
Read MorePosted in: midlandsbiz Category: advice, technology
How Engaging with Stakeholders Supports a Company’s Bottom Line
By Peter LaMotte Senior Vice President, Chernoff Newman Far too often companies forget that a strong reputation is more than just keeping your nose clean in the media. The truth is that building your reputation can support all kinds of bottom-line activities such as sales, employee morale, stock value, and other important business goals. Traditionally,…
Read MorePosted in: lowcountrybizsc Category: advice, marketing-and-communications
Don’t underestimate the power of a sticker
By Ken Gasque “The human race built most nobly when limitations were greatest.” – Frank Lloyd Wright. I think this applies equally to marketing and advertising. Any fool can take a budget of $2,000,000 and create a great campaign…well maybe not, because I see some very stupid and annoying advertising being produced by some…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
How to get free business publicity
By Jerry Bellune Savvy business owners seek relations with local newspaper, magazine and broadcast reporters, editors and news directors. When they have something about their business the community should know about, they know who to call and how to pitch the news to appeal to journalists. In other words, advertising is what you pay…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Facebook, Youtube address ‘miracle cures’
By Katie Ritchie Have you ever been duped by a “miracle cure”? You wouldn’t be the only one. Phony physicians have promised cure-alls for health problems for hundreds of years. We’ve all seen a Western where a “medicine man” rides into town with dubious elixirs. He is driven out of town when the citizens…
Read MorePosted in: midlandsbiz Category: advice, technology
Six Benefits of Stakeholder Engagement
By Jean Cecil Frick Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who will hold the organization back. Creating a stakeholder map that outlines who will be an ally or foe can be one of the most effective…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Forget Your Job Title. Here Are 4 Reasons You Are in Sales and it’s a Good Thing!
By Dr. Cindy McGovern A firefighter, a professor, a computer repair technician and a lawyer are having dinner together. Which one is the salesperson? None, right? One is in the business of saving lives; another teaches; one fixes stuff; and the last one keeps people out of jail. They’re not in sales. Or are they?…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice
Can you stand and deliver real value?
By Jerry Bellune What value do your products and services deliver to your customers? You know you will have to show that to your prospects. Your ‘value proposition’ is a clear statement of the results a customer gets from using your products or services, advises our friend Jill Konrath. It reveals the critical issues…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Are generic cell phone chargers safe?
By Katie Ritchie Who made your cell phone charger? If it’s not your phone manufacturer, you may be at risk. Electrical Safety First, an electricity safety organization in the UK, did safety testing of 64 generic iPhone chargers. They found 58% of the generic chargers failed electric strength tests. That indicates a breakdown of…
Read MorePosted in: midlandsbiz Category: advice, technology
Guarantee your advertising will work
By Jerry Bellune Highly successful retailer R.H. Macy said he suspected half of his advertising didn’t work. He just didn’t know which half. Macy was smarter than that. You don’t spend millions of dollars a year without knowing what works and what doesn’t. Here are 5 ways to make your ads work. You can…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
