Marketing Minute: Crisis Communication

  April 12, 2021

Marketing Minute with Jean Cecil Frick, NP Strategy Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Outplacement and Career Transition Benefits Promote the Bottom Line

  April 12, 2021

By Gene Mills Gallivan, MS Whether you call it reorganization, right-sizing, termination, downsizing, layoff, reorganization or restructuring, turnover is daunting for both the organization and the individuals involved. In today’s…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

Ads that ring your cash register

  April 8, 2021

By Jerry Bellune Bob Bly and I are direct response apostles. It’s the best way to advertise. Bob says if we embrace direct response ads in print and online, the…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Outplacement and Career Transition Benefits Promote the Bottom Line

  April 7, 2021

By Gene Mills Gallivan, MS Whether you call it reorganization, right-sizing, termination, downsizing, layoff, reorganization or restructuring, turnover is daunting for both the organization and the individuals involved. In today’s…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, employment, on-the-move

Reading, Writing… and Financial Literacy

  April 5, 2021

By South Carolina Treasurer Curtis Loftis Where did you learn about personal finance? Did a patient parent explain the difference between spending for what you need versus what you want?…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, education, on-the-move

Why ads should appeal to our emotions

  March 31, 2021

By Jerry Bellune   Consumers rarely buy on the facts. Even the most analytically minded. They buy with emotion and justify it with logic. Think about your last purchase, why…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

How to Think About Insuring that Second Home

  March 30, 2021

By Molly A. Thomas, FPQP™ Many people dream of a second home—a place to go for some rest and relaxation, a place to call your own, a place for family…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, banking-and-finance, financial-advisors, insurance, on-the-move, residential-real-estate

Marketing Minute: Responding to Controversy in the Media

  March 30, 2021

  When damaging information about your organization is publicized, your credibility matters. NP Strategy’s Vice President Jean Cecil Frick shares tips on responding to controversy in the media.   

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

How to deal with difficult decisions

  March 24, 2021

By Jerry Bellune All of us must make many decisions each day in business and in life. Most of them are relatively easy and we make them. Even if they…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Suffering and perspective

  March 18, 2021

By Jeff Becraft Suffering has a way of shifting our perspective. Whether it be an illness, a death of a loved one, a disappointment or whatever it is. Often times,…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

Who can you help today?

  March 17, 2021

By Jerry Bellune   A local banker and his wife were among the most successful couples in our town. Each morning, they prayed for guidance about who they might help…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Be Distinct or Become Extinct

  March 15, 2021

By Ken Gasque Tom Peters said “distinct…or extinct” in his book The Brand You. He was talking about personal branding, but the same tactics apply to businesses. If your product/service…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Become your customers’ best friend

  March 11, 2021

By Jerry Bellune   Tiffany Wright operates a small business bookkeeping service in our county. She believes in building a close, personal relationship with each client to better understand and…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Retain your loyal customers for life

  March 4, 2021

By Jerry Bellune When loyal customers’ friends ask who they use for what you offer, they not only mention your name but tell them about something special you did for…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Effectively Increasing Your Engagement on Social Media

  March 2, 2021

By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…

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Posted in: laurenscountybuzz   Category: advice, business-services, on-the-move

Effectively Increasing Your Engagement on Social Media

  March 2, 2021

By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

What is your most important branding tool?

  March 1, 2021

By Ken Gasque   Your logo, if you do it right. However, your logo is not a brand, but there is no brand without a logo. The Starbucks logo is…

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Posted in: midlandsbiz   Category: advice, business-services, marketing-and-communications, on-the-move

Trouble Sleeping? Wear Socks to Bed  

  February 24, 2021

The struggle is real. Millions of people have trouble falling asleep or staying asleep. Sleep is a vital part of our life and much needed to stay healthy and be…

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Posted in: laurenscountybuzz   Category: advice, health-care, on-the-move

Avoid becoming a public disgrace

  February 24, 2021

By Jerry Bellune   Every business owner, manager, entrepreneur or politician should learn a critical lesson from NY Gov. Andrew Cuomo’s cover-up of his fatal nursing home blunder. By sending…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Whom Should I Select to Serve as Trustee?

  February 24, 2021

By Jonathan J. Robertson, CFP® When people are updating their estate documents, they frequently leave assets in trust for someone else. The key concept behind the idea of a trust…

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Posted in: laurenscountybuzz   Category: accounting, advice, financial-advisors, law, on-the-move

Whom Should I Select to Serve as Trustee?

  February 22, 2021

By Jonathan J. Robertson, CFP® When people are updating their estate documents, they frequently leave assets in trust for someone else. The key concept behind the idea of a trust…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, banking-and-finance, law, on-the-move

Your abominable No-Man

  February 17, 2021

By Jerry Bellune   When it comes big bucks CEOs, you could not pick a pair more different than Angelo Mozilo and Warren Buffett. Angelo founded Countrywide Financial, a giant…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Periodontal Disease and COVID-19?

  February 17, 2021

What is Periodontal Disease? You may have heard the term “periodontal disease” or “gum disease” at your dental office before. Periodontal disease is defined as serious infection and inflammation of…

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Posted in: laurenscountybuzz   Category: advice, health-care, on-the-move

A lifetime of lessons in stakeholder management

  February 15, 2021

By Amanda Loveday NP Strategy   I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

A lifetime of lessons in stakeholder management

  February 15, 2021

By Amanda Loveday NP Strategy   I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

The Value of Going the Extra Mile

  February 4, 2021

By Michelle Legaspi NP Strategy   For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…

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Posted in: laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

How to attract your Ideal Customers

  February 4, 2021

By Jerry Bellune   Knowing your Ideal Customer is critical to attracting and retaining them. Our friend Bill Edmonds advises you to narrow your research to better understanding of your…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications, on-the-move

The Value of Going the Extra Mile

  February 2, 2021

By Michelle Legaspi NP Strategy   For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Gain new customers without costs

  January 28, 2021

By Jerry Bellune   Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…

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Posted in: laurenscountybuzz   Category: advice, business-services, marketing-and-communications, on-the-move

Gain new customers without costs

  January 27, 2021
Jerry Bellune

By Jerry Bellune   Russell Brunson started his 1st business while in college. Now he owns 3 online businesses and probably will start several more. That’s what entrepreneurs do. Russell…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

What we can learn from Walt Disney

  January 20, 2021
Jerry Bellune

By Jerry Bellune   When you think of being visionary, compare your vision with Walt Disney’s vision for Disneyland 65 years ago: “Physically, Disneyland is to be a small world…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Using SEO to Improve your Website Strategy

  January 19, 2021

By Jill Baker NP Strategy   Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

Holy Halitosis, BATMAN!!!! Got mask breath???

  January 14, 2021

As we continue to wear masks as part of the COVID-19 safety protocols, you may have had some moments of “mask breath.”  Yeah, be honest, you know you have had…

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Posted in: laurenscountybuzz   Category: advice, health-care, on-the-move

Leave no money on the table

  January 13, 2021
Jerry Bellune

By Jerry Bellune   Whatever happened to Joyce who used to do business with us? No, she didn’t die. She just quit doing business with us. Why? Did we do…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

3 Success Strategies for 2021

  January 12, 2021

By Jerry Bellune   Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

3 success strategies for 2021

  January 6, 2021

By Jerry Bellune   Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies: 1. They paid close attention to…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Take Care of Your Dollars in 2021

  January 4, 2021

By Jerry Bellune A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many other…

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Posted in: laurenscountybuzz   Category: advice, banking-and-finance, on-the-move

Take care of your dollars in 2021

  January 4, 2021

By Jerry Bellune   A business broker friend congratulated us on our financial management during the 2020 pandemic. He said we did not lose near as much money as many…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Early Christmas gift – make it their idea

  December 23, 2020

By Jerry Bellune   When our friend Mac Toole was serving as a SC lawmaker, he had a wise strategy. He would set out to convince one of the top…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Looking Back to Plan Ahead: Preparing for Success in 2021

  December 22, 2020

By Jesica Johnson Mackey NP Strategy   Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications

An early Christmas gift parable

  December 16, 2020

By Jerry Bellune   Here’s another early Christmas gift to help you end a dark year on a bright note. The great physicist Albert Einstein spent most of his life…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Planning for Public Affairs Success

  December 8, 2020

By Seth Palmer NP Strategy   A well-organized public affairs plan is a powerful tool that all organizations need to drive focus to important issues that affect their key audiences.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice

How to get high email open rates

  December 3, 2020
Jerry Bellune

By Jerry Bellune   Have you heard marketers or bloggers brag about the high number of addresses on their email lists? A blogger said he had more than 5 million.…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications

Become a Master of Gratitude

  November 29, 2020
Jerry Bellune

By Jerry Bellune   Can you attract more business without it costing you a dime? Absurd, you say. No, it’s simple, says our friend Ruth King. Show gratitude. Say thank…

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Posted in: midlandsbiz   Category: advice, marketing-and-communications