Marketing Minute: Stakeholder Engagement
August 30, 2021
Marketing Minute with Seth Palmer, NP Strategy Stakeholders are everyone from industry partners, government leaders, education leaders, and community members. They have the potential to be your greatest champions or key…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Mask Up, Mask Down: In Reversal, Health Officials Recommend Masks for Fully-Vaccinated Individuals. What is the Potential Impact on Employer Immunity?
August 3, 2021
By Brittany Clark On July 27, 2021, the U.S. Centers for Disease Control and Prevention (CDC) updated its guidance on masking and other health measures in light of the rise in coronavirus…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, law, on-the-move
Marketing Minute: Changing Careers
August 3, 2021
Marketing Minute with Beverly Bowers, NP Strategy Gone are the days where you picked one job straight out of college, clocked in, clocked out, and continue the routine until you…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
How Hard is Your Cash Working?
July 27, 2021
Managing cash in a low interest rate environment by Stephen E. Maggard With current treasury yields hovering slightly above zero, individuals are experiencing angst over the lack of returns from…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, banking-and-finance, financial-advisors, on-the-move
Summer tax tips, from teen jobs to summer camp
July 21, 2021
Summer means warmer temperatures, vacations, and special tax situations. Wait. Tax situations? From teen summer jobs and W-4s to taxes on gig work and using summer camp costs for a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, government, on-the-move
Marketing Minute: Revamping Your Video Marketing Strategy
July 19, 2021
Marketing Minute with Jasmine Spencer, NP Strategy In the last two years, the amount of hours people spend viewing online videos has doubled to 16 hours a week. It’s likely…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
President Biden encourages FTC to consider limiting non-competition agreements with employees
July 12, 2021
By David Dubberly and Brittany Clark On July 9, 2021, President Biden issued an executive order on “Promoting Competition in the American Economy.” The order directs more than a dozen…
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Marketing Minute: Advocacy
July 6, 2021
Marketing Minute with Seth Palmer, NP Strategy While advocacy is usually reserved for discussions involving lobbyists and elected officials, many of the same principles can be applied to any marketing campaign.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, business-services, marketing-and-communications, on-the-move
Marketing Minute: Communicating Effectively to Diverse Audiences
June 21, 2021
Marketing Minute with Valentina Rojas, NP Strategy With an increasingly diverse nation, your audience is likely to speak various languages or have differing backgrounds. This week’s video shares tips on…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Protecting Your Children’s Credit
June 16, 2021
By Brittany M. Midgette As you sort through your mail, you may notice that some mail has arrived that is addressed to your child. For example, your ten-year-old child may…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, banking-and-finance, financial-advisors, on-the-move
OSHA issues emergency rule for healthcare employers and updates guidance for other employers
June 14, 2021
By David Dubberly On January 21, 2021, one day after his inauguration, President Biden signed an executive order directing the Occupational Safety and Health Administration (OSHA) to consider issuing a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, law, on-the-move
What Makes Good Storytelling in a Video?
June 7, 2021
By Michelle Legaspi NP Strategy Since the invention of cameras, communicating through video remains a go-to method to tell stories, entertain or share a message. Now, with short attention…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Glorious yes
May 27, 2021
By Jeff Becraft When I was in middle school (although we called it junior high), my friends and I would have scrounges. If you don’t know what a scrounge…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, life
Marketing Minute Video: Thought Leadership
May 24, 2021
Marketing Minute with Tina Emerson, NP Strategy If speaking engagements are important to your business development strategy, you may be more successful if you share the spotlight with other…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
OSHA Backs New CDC Mask Recommendations … For Now, and Implications for Employer Policies
May 24, 2021
By David Dubberly Nexsen Pruet, LLC The day after his inauguration, President Biden signed an executive order directing the Occupational Safety and Health Administration (OSHA) to “consider whether any emergency temporary standards…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, law, on-the-move
What to do if you can’t afford to pay your taxes, Individual Income Tax returns are due May 17
May 13, 2021
The Individual Income Tax due date is fast approaching on Monday, May 17. If you have a tax bill and are worried you can’t pay, the South Carolina Department of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, government, on-the-move
Learn to spot the signs of elder abuse in South Carolina during Older Americans Month
May 13, 2021
By Justin Hawkins, Wells Fargo Bank The 73-year-old woman put her trust in, and handed over her financial resources to, her two supposed caregivers. In return, they stole all of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, banking-and-finance, on-the-move
Marketing Minute Video: Asking for Feedback
May 10, 2021
Marketing Minute with Matthew Gallagher, NP Strategy Asking clients for feedback can be scary if you’re not sure how they will respond. As business professionals, we may assume if a client…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Colliers Op-Ed: Three Things Hoteliers Should Start Doing Today
May 6, 2021
Some hoteliers hit the pause button in March 2020 with COVID-19’s arrival to wait and see what would happen, but now is the time to set things into motion again.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, commercial-real-estate, on-the-move, op-ed
At Long Last: South Carolina Passes COVID-19 Liability Immunity
May 4, 2021
By Brittany Clark Employment and Labor Law Associate On April 28, 2021, Gov. Henry McMaster signed South Carolina’s COVID-19 Liability Immunity Act into law. The state’s employers will now have…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, law
SCDOR busts 10 common tax myths
May 4, 2021
Taxes can seem confusing and complicated, leaving room for misconceptions and myths to pop up – especially during tax season. The South Carolina Department of Revenue (SCDOR) wants you to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, government, on-the-move
Order of Contributions
April 30, 2021
By Corinne Hanna, CFP® Whether you are an employee deciding about your annual benefits at election time or an employer deciding which benefits to offer, make your workplace benefits work…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: accounting, advice, banking-and-finance, financial-advisors, on-the-move
Keeping an eye on healthcare insurance changes
April 28, 2021
By Guy Furay The last few months have been fairly monumental when it comes to changes in the healthcare industry. As an independent health insurance agency based in the Upstate…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, insurance, on-the-move
Marketing Minute Video: Communicating Your Expertise
April 26, 2021
Marketing Minute with Catherine Dingler, NP Strategy Whether you’re an entrepreneur working hard to build your brand or a business owner with tough competition, mastering your work won’t help…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, non-profit, on-the-move
Marketing Minute: Crisis Communication
April 12, 2021
Marketing Minute with Jean Cecil Frick, NP Strategy Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Outplacement and Career Transition Benefits Promote the Bottom Line
April 7, 2021
By Gene Mills Gallivan, MS Whether you call it reorganization, right-sizing, termination, downsizing, layoff, reorganization or restructuring, turnover is daunting for both the organization and the individuals involved. In today’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, employment, on-the-move
Reading, Writing… and Financial Literacy
April 5, 2021
By South Carolina Treasurer Curtis Loftis Where did you learn about personal finance? Did a patient parent explain the difference between spending for what you need versus what you want?…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, education, on-the-move
How to Think About Insuring that Second Home
March 30, 2021
By Molly A. Thomas, FPQP™ Many people dream of a second home—a place to go for some rest and relaxation, a place to call your own, a place for family…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, banking-and-finance, financial-advisors, insurance, on-the-move, residential-real-estate
Marketing Minute: Responding to Controversy in the Media
March 30, 2021
When damaging information about your organization is publicized, your credibility matters. NP Strategy’s Vice President Jean Cecil Frick shares tips on responding to controversy in the media.
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Effectively Increasing Your Engagement on Social Media
March 2, 2021
By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Whom Should I Select to Serve as Trustee?
February 22, 2021
By Jonathan J. Robertson, CFP® When people are updating their estate documents, they frequently leave assets in trust for someone else. The key concept behind the idea of a trust…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, banking-and-finance, law, on-the-move
A lifetime of lessons in stakeholder management
February 15, 2021
By Amanda Loveday NP Strategy I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…
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The Value of Going the Extra Mile
February 2, 2021
By Michelle Legaspi NP Strategy For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Using SEO to Improve your Website Strategy
January 19, 2021
By Jill Baker NP Strategy Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
New Year New Plan: How to Use Social Media Insights for updated 2021 Content
January 5, 2021
By Jasmine Spencer NP Strategy It’s easy to get complacent when planning your social media content calendar, especially when many events have shifted or been cancelled due to COVID-19.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Looking Back to Plan Ahead: Preparing for Success in 2021
December 22, 2020
By Jesica Johnson Mackey NP Strategy Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Planning for Public Affairs Success
December 8, 2020
By Seth Palmer NP Strategy A well-organized public affairs plan is a powerful tool that all organizations need to drive focus to important issues that affect their key audiences.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice
A Health Insurance Program for Medical Professionals – SCMA’s Members’ Insurance Trust
December 8, 2020
By William Render Executive Director for the SCMA Members’ Insurance Trust For nearly 40 years, the South Carolina Medical Association Members’ Insurance Trust (SCMA MIT) has been committed to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, health-care, insurance, on-the-move
Can, and should, employers require that employees be vaccinated for Covid-19?
December 7, 2020
By David Dubberly As the U.S. Food and Drug Administration (FDA) finalizes its review of two COVID-19 vaccines and prepares to authorize them for use, employers are asking if they…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, covid-19, employment, law, on-the-move
COVID-19 is a Wake-Up Call to the Need for Better Long-Term Planning
November 11, 2020
The coronavirus pandemic has put a spotlight on long-term care facilities. Thousands of residents have died from the virus. Families haven’t been able to visit loved ones for months. As…
Read MorePosted in: lowcountrybizsc Category: advice, covid-19, health-care, on-the-move
‘Tis the Season (for relevant content)
November 10, 2020
By Emily Eckert NP Strategy For my communications and marketing friends: anyone else struggling to get excited by content lately? This year has felt like a never-ending slog of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Compassionate Communication
October 27, 2020
By Kara Gormley Meador NP Strategy While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Are you prepared for open enrollment in a digital world?
October 15, 2020
By Andrew Monk, Manager Benefits Education The Cason Group With a global pandemic continuing to affect the workplace, many businesses will be conducting open enrollment for 2021 with a remote…
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Do you react or respond?
October 13, 2020
By Heather Matthews NP Strategy Do you react or respond? That question felt like a stab to my heart and almost made me fall off the treadmill one evening. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Show off your Stats! Using your organization’s data to create visual content
September 29, 2020
By Stephanie Heikkila Holman NP Strategy There’s something comforting about numbers, whether it’s the way they gently guide us to sleep as children counting sheep in our beds or…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move, the-arts
School, work, COVID, oh my
September 15, 2020
By Amanda Loveday NP Strategy I continue to read stories about the demise of the working mother. Every night I scan my Facebook and Twitter feeds before going to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Crisis Management in The Year of the Crisis
September 1, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy As a professional crisis manager, I help organizations prepare for and avoid a variety of crisis situations. Despite all of…
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Leaving a Legacy – Using a Retirement Account Beneficiary Designation to Gift to Charity
August 31, 2020
By J. Abigail Mason, CFP® Designating a charity through a retirement account beneficiary designation is a great option for those who are philanthropic and who also want to ensure money…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: accounting, advice, banking-and-finance, law, on-the-move
Tax tips for emergency preparedness: securing your tax records
August 18, 2020
With the height of South Carolina’s hurricane season approaching, the South Carolina Department of Revenue (SCDOR) offers tips to help you keep your tax records safe in the event of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, government, on-the-move
“I’ve Been Looking for You!” Social Media Privacy – and Other Things to Know
August 18, 2020
By Emily Eckert NP Strategy When’s the last time you thought about your social media privacy settings? If you’re like most people, it probably hasn’t crossed your mind since…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
