Using SEO to Improve your Website Strategy
January 19, 2021
By Jill Baker NP Strategy Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
New Year New Plan: How to Use Social Media Insights for updated 2021 Content
January 5, 2021
By Jasmine Spencer NP Strategy It’s easy to get complacent when planning your social media content calendar, especially when many events have shifted or been cancelled due to COVID-19.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Looking Back to Plan Ahead: Preparing for Success in 2021
December 22, 2020
By Jesica Johnson Mackey NP Strategy Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…
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Planning for Public Affairs Success
December 8, 2020
By Seth Palmer NP Strategy A well-organized public affairs plan is a powerful tool that all organizations need to drive focus to important issues that affect their key audiences.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice
A Health Insurance Program for Medical Professionals – SCMA’s Members’ Insurance Trust
December 8, 2020
By William Render Executive Director for the SCMA Members’ Insurance Trust For nearly 40 years, the South Carolina Medical Association Members’ Insurance Trust (SCMA MIT) has been committed to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, health-care, insurance, on-the-move
Can, and should, employers require that employees be vaccinated for Covid-19?
December 7, 2020
By David Dubberly As the U.S. Food and Drug Administration (FDA) finalizes its review of two COVID-19 vaccines and prepares to authorize them for use, employers are asking if they…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, employment, law, on-the-move
‘Tis the Season (for relevant content)
November 10, 2020
By Emily Eckert NP Strategy For my communications and marketing friends: anyone else struggling to get excited by content lately? This year has felt like a never-ending slog of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Compassionate Communication
October 27, 2020
By Kara Gormley Meador NP Strategy While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major…
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Are you prepared for open enrollment in a digital world?
October 15, 2020
By Andrew Monk, Manager Benefits Education The Cason Group With a global pandemic continuing to affect the workplace, many businesses will be conducting open enrollment for 2021 with a remote…
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Do you react or respond?
October 13, 2020
By Heather Matthews NP Strategy Do you react or respond? That question felt like a stab to my heart and almost made me fall off the treadmill one evening. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Responsibilities of Leadership: Navigating Business During Times of Societal Upheaval
October 12, 2020
By Brian T. King President and Owner of Carolinas-based A M King Today, we find ourselves in a period of societal crisis. Albeit this is a unique crisis, quite…
Read MorePosted in: upstatebizsc Category: advice, construction
Show off your Stats! Using your organization’s data to create visual content
September 29, 2020
By Stephanie Heikkila Holman NP Strategy There’s something comforting about numbers, whether it’s the way they gently guide us to sleep as children counting sheep in our beds or…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move, the-arts
School, work, COVID, oh my
September 15, 2020
By Amanda Loveday NP Strategy I continue to read stories about the demise of the working mother. Every night I scan my Facebook and Twitter feeds before going to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Crisis Management in The Year of the Crisis
September 1, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy As a professional crisis manager, I help organizations prepare for and avoid a variety of crisis situations. Despite all of…
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Leaving a Legacy – Using a Retirement Account Beneficiary Designation to Gift to Charity
August 31, 2020
By J. Abigail Mason, CFP® Designating a charity through a retirement account beneficiary designation is a great option for those who are philanthropic and who also want to ensure money…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: accounting, advice, banking-and-finance, law, on-the-move
Tax tips for emergency preparedness: securing your tax records
August 18, 2020
With the height of South Carolina’s hurricane season approaching, the South Carolina Department of Revenue (SCDOR) offers tips to help you keep your tax records safe in the event of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, government, on-the-move
“I’ve Been Looking for You!” Social Media Privacy – and Other Things to Know
August 18, 2020
By Emily Eckert NP Strategy When’s the last time you thought about your social media privacy settings? If you’re like most people, it probably hasn’t crossed your mind since…
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Internal Communication Tips during COVID-19
August 4, 2020
By Jesica Johnson Mackey NP Strategy Effective and regular communication during COVID-19 is a must for any organization. As COVID-19 changes the daily operations of organizations, so should your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Charitable Considerations When Selling a Business
July 30, 2020
By Bethany M. Griffith, CFP®, EA Running a business is full of decision points, strategy planning, and opportunities. All of these factors remain when it is time to sell…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: accounting, advice, banking-and-finance, on-the-move, philanthropy
Why Stakeholder Engagement Matters
July 22, 2020
By Jean Cecil Frick NP Strategy I’ve long been a fan of the insights of author Seth Godin. Last week, one of his blog posts spoke to me: I…
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Has COVID-19 Opened the Door to Business Fraud?
July 13, 2020
Bauknight, Pietras & Stormer CPA Jessica Kaczor Says “Yes!” Editor’s Note: I recently sat down, virtually of course, with Jessica Kaczor, a business fraud super sleuth and Certified Fraud…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: accounting, advice, on-the-move
Finding a New Way to Connect with Your Audience During a Pandemic: A Case Study
July 7, 2020
By Kara Gormley Meador NP Strategy When COVID-19 hit in full force, the NPS+ team started brainstorming on our weekly call. As schools, businesses and people became paralyzed by…
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What to Consider in a Buy-Sell Agreement
June 30, 2020
By Jonathan J. Robertson, CFP® If your business has more than one owner, having a buy-sell agreement in place is vital. A buy-sell agreement is used to determine in advance…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: accounting, advice, banking-and-finance, on-the-move
COVID Positive Employees: How to communicate with stakeholders
June 23, 2020
By Heather Matthews NP Strategy If you are a business serving the public you know this all too well: there is no playbook for navigating COVID-19. You are making…
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Tax tips for newlyweds in South Carolina
June 16, 2020
While your wedding plans may have changed this year because of the COVID-19 pandemic, however you get married carries tax changes you should consider before walking down the aisle. The…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, government, on-the-move
The protests have exposed the flaws that we Americans must keep working to repair
June 9, 2020
By U.S. Rep. James Clyburn In my memoir “Blessed Experiences: Genuinely Southern, Proudly Black,” I share a philosophy I developed as a student protester on the campus of South…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, government, on-the-move, op-ed
Post COVID-19, What’s Your Social Media Plan?
June 9, 2020
By Sarah Robinson NP Strategy After three full months of navigating the coronavirus in the United States, let’s check in on how it has impacted the marketing landscape, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
Four Tips for Webinar Success: How to master your next online meeting or interview
May 26, 2020
By Casey Watson NP Strategy Undoubtedly, COVID-19 has taught us a major lesson in adaptability. Part of my adjustment was dusting off my computer’s webcam and becoming Zoom-savvy…
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Transferring the Ownership of Your Business as You Approach Retirement: an ESOP may be the answer
May 14, 2020
By Ann J. Beckwith, CFP® As the owner of a business, you have worked tirelessly to build a profitable company in which you take pride. Now, as you approach…
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Video as an ongoing investment
May 12, 2020
By Taylor Kearns NP Strategy The Hollywood film industry runs on a system of expectations, standards and edicts that are probably pretty dissimilar from the work you or your…
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Unemployment Benefits for Furloughed Employees in South Carolina
May 4, 2020By Reggie Belcher and Hannah Stetson The COVID-19 pandemic continues to affect all aspects of society. For many businesses and employers in South Carolina, the pandemic’s effects have necessitated tough…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, law, on-the-move
Put Empathy Into Action
April 28, 2020
Leighton Lord Board Chair, Nexsen Pruet Founder and Managing Director, NP Strategy, LLC Empathy is a key element of emotional intelligence – the connection between self and others. We’re…
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What’s ‘the Buzz’ with SC Business?
April 14, 2020
By Burnie Maybank Nexsen Pruet Today’s dominating business buzzwords are a little different than what we might have thought they’d be a few months ago. “Uncertain times;” “a new…
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Watching Working Parents – and Learning A Lot
March 30, 2020
By Sarah Robinson NP Strategy This ‘new normal’ is unlike anything any of us have ever experienced – forcing us to adjust and evolve our day-to-day routines. As our…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Aging and Eldercare – What’s Your Plan?
March 27, 2020
By Molly Thomas FPQP® at Abacus Planning Group Benjamin Franklin wisely said, “When you fail to plan you are planning to fail”. Many of us and most of our parents…
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After Uncertainty Comes Opportunity
March 24, 2020
By Bryan Stange Director of Business Development, Mashburn Construction If you’ve spoken with a real estate developer over this past year, just about every one of them will have…
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You know what the good news is?
March 23, 2020
By Taylor Kearns NP Strategy When I was a kid, my mom would ask us that question immediately following what – at the time – seemed like a soul-crushing…
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Effectively Communicating in Uncertain Times
March 17, 2020
By Heather Matthews NP Strategy Silence fuels fear in a crisis, especially when the crisis is changing by the day and is something few people have experienced before. Over…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, headlines, health-care, marketing-and-communications, on-the-move
The Ultimate Gift: A Road Map for Funeral Wishes
March 9, 2020
By Laird W. Green CFP® from Abacus Planning Group “Facing death with a sense of practicality, equanimity, and clarity is the ultimate gift you can leave your children, friends, and…
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Avoid Being the Cobbler with Bad Shoes
March 3, 2020
By Amanda Loveday NP Strategy For many of us, our day-to-day activities are dictated by the services we provide to our customers – so much so, that we too…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
A Roadmap to Your Savings Journey
February 24, 2020
By Curtis Loftis South Carolina State Treasurer Saving money can be like driving a car. Your desired destination may be near or far, the direction you choose might change,…
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Cutting-Edge Direct Primary Care and On-Site Clinics Can Save You Money
February 11, 2020
By Brian Morris President, Fulcrum Risk Solutions Whether you are an employer trying to manage healthcare costs, or an employee trying to stay healthy, it’s important to stay…
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Going the extra mile for clients: A guide
January 28, 2020
By Jean Cecil Frick NP Strategy For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
The Importance of Brand Reputation in a Crisis
January 13, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
3 Steps to Improve your Public Engagement In 2020
January 6, 2020
By Jesica Johnson Mackey NP Strategy 2020 is here, and if you haven’t already, now is the time to identify some New Year’s resolutions for your company or organization.…
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5 Tips to Plan your 2020 Social Media Strategy
December 16, 2019
By Sarah Robinson NP Strategy This year has flown by, and as the New Year approaches, so do the deadlines for 2020 planning. If you’re getting started with…
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Business Communications in an Era of Fake News
December 2, 2019
By Alfred Leach NP Strategy No one knows what to believe anymore. Misinformation, disinformation and propaganda are being shared from an ever-increasing breadth of “fake news” sources (from social media…
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State Treasurer’s Office Works to ‘Serve Those Who Serve’
November 20, 2019
By South Carolina Treasurer Curtis Loftis Our nation’s military members know what it means to serve. They are selfless individuals who have committed themselves to safeguarding our country, its…
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Making Your Event Stand Out Through Sponsorships
November 18, 2019
By Emily Eckert NP Strategy Think back to an event that stuck out in your mind. The one you attended where your mouth dropped open when you walked in,…
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Bipartisanship: in Business and in Politics
November 4, 2019
By Sam Johnson NP Strategy Senator John McCain notably stated that “Courage is not the absence of fear, but the capacity to act despite our fears.” He understood that…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
