Infinity Marketing’s Katie Beliles named SCPRSA Rookie of the Year
May 5, 2020
Katie Beliles, an Integrated Marketing Coordinator at Infinity Marketing, recently received the South Carolina Public Relations Society of America (SCPRSA) Rookie of the Year award. The SCPRSA Rookie of the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
What can you control in trying times?
May 4, 2020
By Jerry Bellune Our friend Jill Konrath admits it’s tempting to slip into “poor me” thinking. But we have a single option right now. We need to focus on…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Fisher Creative
May 4, 2020
Many people struggle to write clear, compelling marketing copy. I take that burden off business owners by crafting copy that cuts through the noise and helps them reach more potential…
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S.C. public relations pros recognized for excellence
May 1, 2020
Communication professionals from across the state were recognized Thursday for outstanding work in public relations programs, campaigns, tactics and career accomplishments. The South Carolina chapter of the Public Relations Society…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
TRIO
April 30, 2020
We are a marketing agency located right across the bridge from Charleston in Mount Pleasant, SC. We follow the Golden Rule and put our clients first above everything else. “Customer…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
Put Empathy Into Action
April 28, 2020
Leighton Lord Board Chair, Nexsen Pruet Founder and Managing Director, NP Strategy, LLC Empathy is a key element of emotional intelligence – the connection between self and others. We’re…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Free, weekly virtual marketing round table helps businesses suffering from coronavirus impact
April 25, 2020
Cheryl Smithem, Founder and CEO of Charleston PR & Design, LLC announces the firm’s launch of a weekly, virtual marketing round table. The event debuts at noon on Wednesday, April…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
What to do if you’re forced to close
April 22, 2020
By Jerry Bellune Manufacturers are switching from their prime products to making health care products such as masks and gowns. Some have even designed ventilators and are selling to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing Expands Services for Horry-Georgetown Technical College
April 21, 2020
Infinity Marketing, a fully integrated marketing firm, is delighted to expand its offerings with Horry-Georgetown Technical College. The agency is now providing creative services to the school, including photography and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius
April 20, 2020
Engenius is a web design and digital marketing company dedicated to helping small and local businesses grow.
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Hard times challenge us to innovate
April 16, 2020
By Jerry Bellune A friend of ours was looking for a birthday gift for her teenage daughter. Amazon was backed up in deliveries. She found what she was looking…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, technology
Complete PR ~ Featured Listing
April 14, 2020
Complete PR has developed and generated results for situations that call for every public relations tactic from planning a successful event to creating and implementing detailed communications plans to strategic…
Read MorePosted in: upstatebizsc Category: marketing-and-communications
What’s ‘the Buzz’ with SC Business?
April 14, 2020
By Burnie Maybank Nexsen Pruet Today’s dominating business buzzwords are a little different than what we might have thought they’d be a few months ago. “Uncertain times;” “a new…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, media
Infinity Marketing promotes Ashley Kendall to Senior Marketing Coordinator
April 14, 2020
Infinity Marketing, a fully integrated marketing agency in the Upstate, promoted Ashley Kendall to Senior Marketing Coordinator. “During her time at Infinity, Ashley has consistently demonstrated her ability to handle…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to survive in trying times
April 8, 2020
By Jerry Bellune Sure, covid-19 is a challenge. Most of us have been through this before. Our friend Scott Channell reminds us that when the economy contracts, we get…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Naturaland Trust selected as Q2 recipient of FUEL for Good Grant
April 7, 2020FUEL, a marketing agency in downtown Greenville, SC, specializing in branding and marketing solutions, has selected Naturaland Trust as the second quarter FUEL for Good grant recipient. The $10,000 quarterly…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move, philanthropy
Infinity Marketing welcomes Rachel Andrews and Chad Boltz as Media Coordinators
April 7, 2020Infinity Marketing, a fully integrated marketing agency in the Upstate, is excited to welcome its newest Media Coordinators, Rachel Andrews and Chad Boltz. The Media Department continues to grow in…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Local news and covid-19
April 6, 2020
By Jerry Bellune An urgent note to our readers and visitors: In trying times, truth matters more than ever. The more accurate local news gets out to our community,…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
E. Boineau & Company
April 1, 2020
E. Boineau & Company is a marketing communications and public relations firm, based in Charleston, S.C., offering extensive experience in helping companies build brands and effectively manage corporate reputation and…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
Watching Working Parents – and Learning A Lot
March 30, 2020
By Sarah Robinson NP Strategy This ‘new normal’ is unlike anything any of us have ever experienced – forcing us to adjust and evolve our day-to-day routines. As our…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
23 Ways to Promote Your Business During Covid-19
March 26, 2020
Use the time to update your website. Check in with your employees; make a personal call to each employee asking how they are doing and if there are any resources…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
South Carolina ETV utilizes TVU Grid service to streamline emergency communications for S.C. broadcasters
March 25, 2020
New Service will help expedite the dissemination of vital information to South Carolinians South Carolina ETV (SCETV) today announced that, in addition to its existing live stream, the network will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, non-profit, on-the-move, telecommunications
Never let a crisis go to waste
March 25, 2020
By Jerry Bellune President Obama’s chief of staff Rahm Emanuel famously said in 2008, “You never want a serious crisis to go to waste. I mean, it’s an opportunity…
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You know what the good news is?
March 23, 2020
By Taylor Kearns NP Strategy When I was a kid, my mom would ask us that question immediately following what – at the time – seemed like a soul-crushing…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Don’t eat your seed corn
March 18, 2020
By Jerry Bellune Country folks know about seed corn. That’s the part of the crop you save to plant the following year. Without it, you won’t have anything to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Mind’s i Creative
March 18, 2020
Social Media. Radio. Television. Billboards. In a world of non-stop messaging how do people find out who you are? What your business does? You may have only seconds to make…
Read MorePosted in: midlandsbiz Category: marketing-and-communications
South Carolina ETV reimagines mission-driven partnership with S.C. Department of Education in response to COVID-19
March 17, 2020
Network to modify programming three days each week beginning March 24 South Carolina ETV (SCETV) today announced a plan in partnership with the S.C. Department of Education (SCDE) to broadcast…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, government, health-care, marketing-and-communications, on-the-move, technology, the-arts
Infinity Marketing welcomes Telular as new client
March 17, 2020
Infinity Marketing, a fully integrated marketing firm, recently added Telular to its growing client roster. The agency is providing a variety of services to the technology company, including direct and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Effectively Communicating in Uncertain Times
March 17, 2020
By Heather Matthews NP Strategy Silence fuels fear in a crisis, especially when the crisis is changing by the day and is something few people have experienced before. Over…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, headlines, health-care, marketing-and-communications, on-the-move
American Advertising Federation recognizes UniComm Media Group for excellence in Print Advertising during awards gala
March 12, 2020
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities, was recognized with a Silver Addy by the American Advertising Federation of Greenville (AAF Greenville) for outstanding…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Steel Hands Brewing announces official partnership with Soda City FC
March 11, 2020Steel Hands Brewing is an official partner of the Soda City FC, Columbia’s Semi-Professional Soccer Team. Steel Hands Brewing announces official multi-year partnership with the Soda City FC semi-professional soccer…
Read MorePosted in: midlandsbiz Category: economic-development, hospitality, marketing-and-communications, media, on-the-move, sports
Flock and Rally celebrates two ADDY Awards for S.C. State Fair ad campaign
March 11, 2020
Flock and Rally, a women-owned integrated communications and marketing firm based in Columbia, South Carolina, has earned two 2020 ADDY Awards for its advertising and creative work for the 2019…
Read MorePosted in: midlandsbiz Category: business-services, hospitality, life, marketing-and-communications, on-the-move
Reward your winners, ditch your losers
March 11, 2020
By Jerry Bellune Which unprofitable products, services and procedures do you and your people put up with? Who are your least productive people and what do they do to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
The Beach Company receives multiple AAAwards in recognition of Advertising Initiatives
March 10, 2020
The Beach Company announced its recent recognition in the 2020 American Advertising Awards (AAAwards) for advertising excellency for its new waterfront community development, Kiawah River, located near Charleston. Conducted annually…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Engenius relocates to new E. Washington Street location
March 10, 2020
Upstate web design and digital marketing company Engenius has relocated from its former Vardry Street location to a standalone office building at 1012 E. Washington Street. “This move symbolizes a…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Greenville landmark recognized with award
March 10, 2020Cancer Survivors Park Logo Featuring the Celebration Hope Pavilion Wins American Advertising Federation Award The new logo for Cancer Survivors Park was recognized with a silver award in the 2020…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your advertising can change your results
March 4, 2020
By Jerry Bellune 40 years ago, ace copywriter Denny Hatch heard Dorothy Kerr of US News & World Report say, “If you want to be successful in direct mail,…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Roxy Bartz promoted to Senior Graphic Designer at FUEL
March 3, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the promotion of Roxy Bartz to Senior Graphic Designer. Bartz has excelled in her…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
AllSouth Federal Credit Union to host Soldiers and Vets Charity Golf Tournament to benefit The Big Red Barn Retreat
March 3, 2020
AllSouth Federal Credit Union will host its 24th Annual Soldiers and Vets Charity Golf Tournament on Thursday, May 14, 2020, at Golden Hills Golf & Country Club in Lexington, South…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, philanthropy
Infinity Marketing adds Clemson University to growing client roster
March 3, 2020
Infinity Marketing, a fully integrated marketing firm, is delighted to welcome Clemson University as a new client. The agency is providing a variety of analytics services for digital performance tracking…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Avoid Being the Cobbler with Bad Shoes
March 3, 2020
By Amanda Loveday NP Strategy For many of us, our day-to-day activities are dictated by the services we provide to our customers – so much so, that we too…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Infinity Marketing named SIA Award winner
February 27, 2020
Infinity Marketing, a full-service integrated marketing agency in the Upstate, won 17 awards in the 2020 SIA Awards competition for projects in web development, social media and influencer categories. “The…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FUEL adds Leslie Pace as Traffic Manager
February 26, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the addition of Leslie Pace as Traffic Manager. Pace will be responsible for handling…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to cut your customer acquisition cost
February 26, 2020
By Jerry Bellune Why don’t your customers refer? Here are 7 reasons from our friend Ruth King: 1. You have no active, non-pressure program so they don’t think about…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing promotes four media team members
February 25, 2020Infinity Marketing, a fully integrated marketing firm, is delighted to promote four team members within the Media Department: Carly Saul, Media Supervisor; Amber Paul, Senior Media Strategist; Jeanne Morrison, Senior…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Grow! By ERG
February 24, 2020
Grow! by ERG has brought together a team of marketing mavens from across the U.S. with 20+ years of experience. This team is fueled by providing small businesses with the…
Read MorePosted in: midlandsbiz Category: marketing-and-communications
New digital marketing agency in Columbia
February 24, 2020
Grow! By ERG is now open and providing clients with digital marketing services. Grow! by ERG has brought together a team of marketing mavens from across the U.S. with 20+…
Read MorePosted in: midlandsbiz Category: headlines, marketing-and-communications, on-the-move
Virginia Department of Game and Inland Fisheries selects UniComm Media Group to reach the Hispanic community
February 24, 2020
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities, was contracted to create a state-wide digital awareness campaign for the Virginia Department of Game and Inland…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
BRIGHT+CO CEO Jennifer Sutton honored as 2020 Woman of Influence
February 20, 2020
BRIGHT+CO Marketing Founder and Chief Executive Officer Jennifer Sutton has been recognized as one of the Upstate South Carolina region’s Women of Influence by GSA Business Report. Nominated by readers…
Read MorePosted in: upstatebizsc Category: business-services, conversations, life, marketing-and-communications, on-the-move, philanthropy
Local FASTSIGNS recognized among top-performing centers nationwide
February 19, 2020
FASTSIGNS® of Columbia-Harbison Blvd., a local sign and visual graphics provider, was recognized as a top-performing center at the 2020 FASTSIGNS International Convention held in Phoenix, Arizona. Owned by Gerry…
Read MorePosted in: midlandsbiz Category: manufacturing, marketing-and-communications, on-the-move
