Small Business Digital Usage on the Rise
November 11, 2014
Want to know what U.S. small business owners are most apt to purchase for their business over the next 12 months? A study conducted this month by business-to-small business (B2SB)…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Mining Existing Leads from Your CRM
November 10, 2014By William Russell Lead generation efforts are the heart and soul of a company’s sales and marketing team. Initiatives and programs of all kinds are implemented to consistently produce…
Read MorePosted in: upstatebizsc Category: advice, headlines, marketing-and-communications
Engenius Grants’ winners launch sites
November 5, 2014GREENVILLE, SC – One of the region’s most popular theater groups and a non-profit dedicated to supporting community growth have new websites for free thanks to Engenius. This Greenville-based web…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Flourish Hires Lauren Newton as Firm’s Client Services Director
October 30, 2014
GREENVILLE, SC – Flourish has hired Lauren Harper Newton as the firm’s first Client Services Director. Newton, who most recently served as the Marketing and Communications Manager at The Reserve…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How email impacts your brain
October 30, 2014By Holly Rollins There are some interesting facts and best practices about email usage that many don’t know, have forgotten or often ignore. The following facts and tips…
Read MorePosted in: upstatebizsc Category: advice, headlines, marketing-and-communications
Engenius adds new account executive
October 17, 2014
GREENVILLE, SC – Engenius, a local web development and marketing firm, has added Tyler Batts as the firm’s newest account executive. A native of Easley, Batts is a graduate of…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engenius adds new account executive
October 17, 2014
GREENVILLE, SC – Engenius, a local web development and marketing firm, has added Tyler Batts as the firm’s newest account executive. A native of Easley, Batts is a graduate of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
AAF Greenville Public Service Beneficiary Application Now
October 15, 2014
GREENVILLE, SC – Each year, American Advertising Federation of Greenville (AAF Greenville) selects a local non-profit as beneficiary of our annual public service initiative. We are now accepting applications for selection…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Making Buyer Connections
October 14, 2014By William Russell You have a product, service or solution that people want, need or desire. The buyers are out in the market, but how do you reach them?…
Read MorePosted in: upstatebizsc Category: advice, headlines, marketing-and-communications
JDPR Announces Fall 2014 Interns
October 3, 2014
GREENVILLE, SC – Jeff Dezen Public Relations (JDPR) has hired three interns—Alex Buchart, Jack Evans and Cary Lynn Nabors—for the company’s fall Executive Management Assistance Program (EMAP) positions. During the three-month program, they will…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford Strategy Hires Public Relations Account Manager
October 2, 2014
GREENVILLE, SC – Crawford Strategy welcomes Emily Moseley to the team as an Account Manager. Moseley brings more than seven years of experience to Crawford Strategy, a full-service marketing, brand…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
ZWO Promotes Chris Bradley to Associate Creative Director
September 26, 2014
GREENVILLE, SC – ZWO [formerly Woodward & Zwolinski] has promoted Chris Bradley from art director to associate creative director. Hired initially as a designer, Bradley has been with ZWO since…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
ZWO Partner John Zwolinski Elected to CLEAR Board
September 22, 2014
GREENVILLE, SC – John Zwolinski, COO and founding partner at ZWO [formerly Woodward & Zwolinski], has been elected to the board of the Center for Living Environments and Regeneration [CLEAR], headquartered…
Read MorePosted in: upstatebizsc Category: environmental, marketing-and-communications, non-profit, on-the-move
Youth Demographics & Brands: Saying Hello to Your Next Customers
September 15, 2014By Tina Zwolinski Over the past several decades businesses have focused on the stable, generally-successful, and large demographic known as “Baby Boomers,” in large part because that is where…
Read MorePosted in: upstatebizsc Category: advice, marketing-and-communications
FinTrust Hires Caitlin Lacey
September 3, 2014
GREENVILLE, SC – FinTrust Investment Advisors is pleased to announce the addition of Caitlin Lacey as Marketing and Office Coordinator. Lacey will be responsible for managing the social media and marketing…
Read MorePosted in: upstatebizsc Category: banking-and-finance, marketing-and-communications, on-the-move
DNA Creative Communications Recognized at SCIABC Palmetto Awards
August 28, 2014
GREENVILLE, SC – DNA Creative Communications (DNA) received four awards from the South Carolina chapter of International Association of Business Communicators (SCIABC) on August 26, in Columbia, S.C. DNA was…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Perfect times to post on social channels-REALLY?
August 25, 2014By Holly Rollins There are several studies, theories and articles floating around about the best times to post on different social media channels. While I don’t dispute the studies…
Read MorePosted in: midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
ZWO Adds Designer Sarah Leugemors To Staff
August 25, 2014
GREENVILLE, SC – ZWO [formerly Woodward & Zwolinski] has hired Sarah Leugemors as a graphic designer. Leugemors, who graduated from Anderson University with a BA in art and a concentrate…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Hispanic Advertising Agency Hires Graphic Designer
August 21, 2014
GREENVILLE, SC – Unicomm Media Group, South Carolina’s first full-service, Hispanic advertising agency is excited to announce the hire of Emma Klak to serve on the agency’s creative team. Klak recently…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Hispanic Advertising Agency Hires Graphic Designer
August 21, 2014
GREENVILLE, SC – Unicomm Media Group, South Carolina’s first full-service, Hispanic advertising agency is excited to announce the hire of Emma Klak to serve on the agency’s creative team. Klak recently…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Engenius chooses website to makeover for free
August 14, 2014
GREENVILLE, SC – The people have voted, and one Upstate business is getting a new website via Engenius. Outman Cigars has won the 2014 Upstate’s Worst Website Competition. Engenius’ web and…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Engenius chooses website to makeover for free
August 14, 2014
GREENVILLE, SC – The people have voted, and one Upstate business is getting a new website via Engenius. Outman Cigars has won the 2014 Upstate’s Worst Website Competition. Engenius’ web and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Crawford Strategy internationally recognized for excellence in communications
July 29, 2014Agency receives two Communicator Awards GREENVILLE, SC – Crawford Strategy, a full-service marketing, branding, public relations, and digital media company, recently received two honors for excellence in communications…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Finalists named to get new, free web makeover
July 28, 2014GREENVILLE, SC – And then were two. After receiving hundreds of nominations, Greenville-based web design and marketing firm Engenius has narrowed it down to two finalists who will receive…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Aprons, Etc. Wins Award
July 28, 2014
Leading Supplier of Aprons, Chefs Apparel and Event Display Products, Wins Bronze in the 2014 Promo Marketing Supplier Excellence Award in the Uniforms Category GREENVILLE, SC – July 28, 2014…
Read MorePosted in: upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
Crawford Strategy welcomes four undergraduate interns
July 23, 2014GREENVILLE, SC – Crawford Strategy, a full-service marketing, brand development, public relations, and digital media company, welcomes four undergraduate interns for the summer of 2014. Crawford operates a year-round internship…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Complete Public Relations Welcomes Turner as New Summer Intern
July 21, 2014
GREENVILLE, SC – Complete Public Relations announced today that Krandal Turner will be joining the firm as a summer intern. Turner grew up in Clemson, and graduated from D.W. Daniel…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Call for 2014 Upstate CreateAthon Applications
July 15, 2014GREENVILLE, SC – DNA Creative Communications (DNA), a Greenville-based public relations and marketing firm, announces its launch of the 2014 CreateAthon as the exclusive partner agency in Upstate, S.C. The event…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Summer Membership Discounts for SC Public Relations Society of America
July 14, 2014
GREENVILLE, SC – The South Carolina Public Relations Society of America (SCPRSA)announces a discount in membership rates this summer. New members will receive a free Chapter membership when paying for a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Summer Membership Discounts for SC Public Relations Society of America
July 14, 2014
GREENVILLE, SC – The South Carolina Public Relations Society of America (SCPRSA)announces a discount in membership rates this summer. New members will receive a free Chapter membership when paying for a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Clemson Downs Hires Clemson Chamber Official as New Marketing Director
July 1, 2014CLEMSON, SC — Clemson Downs Retirement Community has announced that Ruthie Millar has joined its team in a newly created marketing role. Millar will work to heighten external engagement by working with members of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
The Value of Outsourcing Your Marketing
June 30, 2014By William Russell The concept isn’t new, but the trend continues to gain momentum – outsourcing. While the definition of the word can vary from market to market, in…
Read MorePosted in: midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
ZWO Selects Three for “Fivers” 2014 Summer Internship Program
June 30, 2014
GREENVILLE, SC – ZWO [formerly Woodward & Zwolinski] has selected three students, two graphic design interns and one account management intern, from more than fifty applications for its annual summer intern…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
DNA Recognized at SCPRSA Mercury Awards Ceremony
June 27, 2014
GREENVILLE, SC – DNA Creative Communications (DNA) received four awards at the 2013 South Carolina Public Relations Society of America (SCPRSA) Mercury awards ceremony that was recently held in Charleston.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Kelowitz Promoted to Sports Group Manager at JDPR
June 26, 2014
GREENVILLE, SC – Jeff Dezen Public Relations (JDPR) has promoted Jared Kelowitz to Sports Group Manager. The firm’s Sports Group includes clients such as Bobby Jones, Bridgestone Golf, Golf Pride Grips, Diamond Brand…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
JDPR Adds Fourth Intern for Summer 2014
June 25, 2014
GREENVILLE, SC – Jeff Dezen Public Relations (JDPR) has engaged an additional intern for the company’s Executive Management Assistance Program (EMAP), rounding out the program’s four positions for Summer 2014.Jack Evans joins the…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
The Value of Outsourcing Your Marketing
June 25, 2014By William Russell The concept isn’t new, but the trend continues to gain momentum – outsourcing. While the definition of the word can vary from market to market, in…
Read MorePosted in: upstatebizsc Category: advice, marketing-and-communications
DNA Hires Graduate Intern
June 24, 2014GREENVILLE, SC – DNA Creative Communications (DNA) welcomed Elissa Visotski to their team as a graduate intern. Visotski graduated from the University of South Carolina (USC) in December with a…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
DNA Hires Graduate Intern
June 24, 2014
GREENVILLE, SC – DNA Creative Communications (DNA) welcomed Elissa Visotski to their team as a graduate intern. Visotski graduated from the University of South Carolina (USC) in December with a…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Chris Manley, Co-founder and Managing Partner of Engenius
June 23, 2014
MidlandsBiz Podcast Series’ mission is to support leadership in Giving Back, Diversity, Entrepreneurship, Continuous Education, the Knowledge Economy and the Arts. Thanks to our Sponsors: Chris Manley is a native of the Upstate,…
Read MorePosted in: midlandsbiz, upstatebizsc Category: marketing-and-communications, podcast
Why you need content marketing & what it costs
June 19, 2014By Holly Rollins If you’ve realized, like many B2B and B2C companies have, that content marketing generates leads: congratulations! According to the Content Marketing Institute, 66 percent of even…
Read MorePosted in: upstatebizsc Category: advice, marketing-and-communications
Murray Participates in AAF Minority High School Internship Program at DNA Creative Communications
June 18, 2014GREENVILLE, SC – Stephanie Murray, a rising senior at Wren High School, was selected to participate in the American Advertising Federation (AAF) Minority Internship Program. Murray shadowed the employees of…
Read MorePosted in: midlandsbiz, upstatebizsc Category: education, marketing-and-communications, on-the-move
Murray Participates in AAF Minority High School Internship Program at DNA Creative Communications
June 18, 2014GREENVILLE, SC – Stephanie Murray, a rising senior at Wren High School, was selected to participate in the American Advertising Federation (AAF) Minority Internship Program. Murray shadowed the employees of…
Read MorePosted in: upstatebizsc Category: education, marketing-and-communications, on-the-move
AAF Greenville Accepts National Club & President of the Year Awards at AAF National Convention in Boca Raton
June 16, 2014GREENVILLE, SC — The American Advertising Federation of Greenville (AAF Greenville) outgoing President Whitney Hanna, incoming President Julia Boisvert and incoming President-Elect Allyson Seitzer traveled to Boca Raton, Fla., to accept awards at the…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Jeff Dezen Public Relations (JDPR) Welcomes New Team Member
June 16, 2014
GREENVILLE, S.C. — Jeff Dezen Public Relations (JDPR) today announced the addition of Megan Grubbs as the company’s newest team member. As an Assistant Account Executive, Grubbs will support digital content strategy,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Lima One Capital Selects JDPR as PR Agency of Record
June 16, 2014
GREENVILLE, SC — Lima One Capital, which specializes in hard money lending for residential real estate investors, has announced that Greenville-based Jeff Dezen Public Relations (JDPR) will serve as its PR agency of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
CreateAthon Co-Founders Cathy Monetti and Teresa Coles Receive Community Spirit Award from Statewide Public Relations Society
June 11, 2014COLUMBIA, SC – Cathy Monetti and Teresa Coles, the co-founders of CreateAthon, have received the George L. Johnson Community Spirit Award from the South Carolina Chapter of the Public Relations Society…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
CreateAthon Co-Founders Cathy Monetti and Teresa Coles Receive Community Spirit Award from Statewide Public Relations Society
June 11, 2014COLUMBIA, SC – Cathy Monetti and Teresa Coles, the co-founders of CreateAthon, have received the George L. Johnson Community Spirit Award from the South Carolina Chapter of the Public Relations Society…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
SCPRT Hires Communications Professional to Boost Statewide Tourism Marketing
June 9, 2014
COLUMBIA, SC – A new public relations professional was added to the team at the South Carolina Department of Parks, Recreation & Tourism (SCPRT) to enhance its efforts in marketing the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hospitality, marketing-and-communications, on-the-move
SCPRT Hires Communications Professional to Boost Statewide Tourism Marketing
June 9, 2014
COLUMBIA, SC – A new public relations professional was added to the team at the South Carolina Department of Parks, Recreation & Tourism (SCPRT) to enhance its efforts in marketing the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hospitality, marketing-and-communications, on-the-move
