Marketing Minute Video: Planning Your Media Strategy
March 8, 2022
Marketing Minute with Mary Cullen, NP Strategy Before pushing “send” on your next press pitch, consider your overall media strategy. This week’s video shares how to put your best…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Trident United Way volunteers make 5th annual Read Across America Day a success
March 2, 2022
Trident United Way’s 5th Annual Read Across America Day made a difference for students across the Tri-County. More than 40 volunteers read to an estimated 900 elementary school students during…
Read MorePosted in: lowcountrybizsc Category: education, marketing-and-communications, non-profit, on-the-move
Experience Columbia SC wins three Addy awards SC
February 25, 2022
Experience Columbia SC (ECSC) took home three Silver ADDY Awards at The American Advertising Awards held Saturday, Feb. 19. ECSC won awards in the brochure category for its Reconstruction Trail…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hospitality, marketing-and-communications, on-the-move
Marketing Minute Video: Connecting with your Community
February 14, 2022
Marketing Minute with Jill Wilks, NP Strategy The best way to connect with your community is by getting involved. This week’s video shares three simple steps to increase your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally wins four 2021 IABC/SC Palmetto Awards
February 3, 2022
Flock and Rally, an integrated communications and marketing agency headquartered in Columbia, South Carolina, was honored with four 2021 Palmetto Awards for social media, corporate social responsibility, audio/visual work, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Trident United Way & Charleston Metro Chamber team up for Lead United
February 1, 2022
Back for its second successful year, Trident United Way’s pioneering Lead United program is here with a new session. Trident United Way is teaming up with the Charleston Metro Chamber…
Read MorePosted in: lowcountrybizsc Category: chamber, marketing-and-communications, non-profit, on-the-move, philanthropy
NP Strategy recruits award-winning marketing strategists, continuing rapid growth
February 1, 2022
Strategic communications firm adds Shari King and Meredith Dugas The leading strategic communications firm NP Strategy (NPS+) announced today that it has attracted two award-winning marketing strategists – Shari King…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
TRIO announces leadership changes as agency experiences growth
February 1, 2022
Trio Solutions Inc. (TRIO), a marketing communications agency located in Mount Pleasant, announces changes to its leadership team. Jenny Dennis, the agency’s chief operating officer, assumed the role of president…
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Zoom Out
January 26, 2022
By Ben Pettit As we head into 2022, it may be time for you to “zoom out” of your comfort zone. No, this is not a prediction or a command…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Audience Engagement in 2022 – Digital Platforms and Events
January 17, 2022
By Emily Almasy, NP Strategy Rarely does the entire business world go through such significant change as it has since March 2020. Organizations have had to make change in every…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
The D. Michael Wilson and Pam Wilson Foundation and Trident United Way team up to benefit 211 Helpline
November 23, 2021
NORTH CHARLESTON, SC –Trident United Way is proud to announce the D. Michael Wilson and Pam Wilson Trident United Way 211 $100K Challenge, thanks to a generous gift from the…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, non-profit, on-the-move, philanthropy
A Conversation with Lori Moylan, Public Policy Manager, Meta
November 22, 2021
In late October, the CEO of Facebook, Mark Zuckerberg, announced that the company will no longer be called Facebook, but rather, Meta. The goal? Bring together the company’s apps and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, podcast
Flock and Rally promotes Mary Kate Korpita to Director of Brand Strategy
November 8, 2021
Flock and Rally, a full-service, women-owned communications and marketing agency based in Columbia, S.C., has announced the promotion of Mary Kate Korpita to director of brand strategy. Korpita, who transitioned…
Read MorePosted in: lowcountrybizsc, upstatebizsc Category: conversations, employment, marketing-and-communications, media, on-the-move
Marketing Minute: Marketing for Professional Services
November 5, 2021
Marketing Minute with Catherine Dingler, NP Strategy In the recent past, professionals could rely solely on their reputation and a simple handshake to grow their practice. Now, in our highly…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Marketing Minute: Best Practices and Advice
October 25, 2021
Marketing Minute with Krystal Cau, NP Strategy Marketing has always been important for the success of any business. However, since the many changes the world encountered due to the pandemic,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Austin Stukins of Push Digital wins “40 Under 40” award
October 22, 2021
Push Digital is proud to announce that Austin Stukins, Director of Business Development has been honored by the American Association of Political Consultants (AAPC) as one of the 40 best…
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Seasoned sales & marketing exec joins FishBait Solutions
October 20, 2021
Andrew Campagnone named Vice President of Sponsorship Sales On the heels of numerous wins, including the successful re-launch of the ESPN Events Tailgate Tour and the T-Mobile Kick-Off Concert in…
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Public Relations Coordinator
October 19, 2021The public relations coordinator supports the communications and media relations needs for academic units represented by one of several interdisciplinary brand teams and provides multimedia content and planning for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications
Tri-County libraries celebrate Trident United Way’s 1000 Books Before Kindergarten
October 8, 2021
Trident United Way, Berkeley County Library System, Charleston County Public Library and Dorchester County Library are partnering to promote reading to children from birth to age five and improve regional…
Read MorePosted in: lowcountrybizsc Category: government, marketing-and-communications, non-profit, on-the-move, philanthropy
Colliers | South Carolina unveils its 115th anniversary commemorative beer, “The Dealmaker”
October 6, 2021
Colliers | South Carolina partnered with Holy City Brewing to create a custom Carolina Kolsch-style beer called “The Dealmaker” to celebrate its 115 years in the commercial real estate business…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: commercial-real-estate, food, marketing-and-communications, on-the-move
Spartanburg County Public Libraries and marketing partner Neue South receive national PR award for Census campaign and proven community impact
September 30, 2021
The Spartanburg County Public Libraries was one of eight recipients of the 2021 John Cotton Dana (JCD) Award, recognized for their strategic communications efforts with local marketing firm, Neue South,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Marketing Minute: Building Your Brand After a Crisis
September 27, 2021
Marketing Minute with Erin Smith, NP Strategy Today, consumers and key stakeholders engage with companies and brands that they trust. If your company has recently been faced with a crisis,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Push Digital hires top South Carolina political operatives
September 21, 2021
Push Digital, a political campaign and digital advertising agency built for the integration of mobile and television marketing, has hired South Carolina politicos Steven Wright and CJ Westfall. “As the…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
August 30, 2021
Integrated marketing agency earns three awards for media relations, marketing, advertising and brand communication Flock and Rally, a women-owned integrated communications and marketing agency headquartered in Columbia, S.C., was honored…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media, non-profit, on-the-move
Marketing Minute: Stakeholder Engagement
August 30, 2021
Marketing Minute with Seth Palmer, NP Strategy Stakeholders are everyone from industry partners, government leaders, education leaders, and community members. They have the potential to be your greatest champions or key…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Charleston-based FishBait Solutions marries country music, SEC football
August 26, 2021
When Luke Combs’ new single, South On Ya (https://lc.lnk.to/SOY), debuted as the SEC Network’s college football season anthem earlier this summer, it generated plenty of excitement for college football fans,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Charleston Metro Chamber welcomes Marketing Coordinator
August 12, 2021
The Charleston Metro Chamber is pleased to announce that Jaimee Salone has joined the Chamber team as Marketing Coordinator. In this role, she helps to coordinate the planning and execution of marketing…
Read MorePosted in: lowcountrybizsc Category: chamber, marketing-and-communications, on-the-move
Marketing Minute: Changing Careers
August 3, 2021
Marketing Minute with Beverly Bowers, NP Strategy Gone are the days where you picked one job straight out of college, clocked in, clocked out, and continue the routine until you…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Obviouslee acquires Groundswell PR
July 27, 2021
Combined company now offering comprehensive marketing strategy and services to leading active lifestyle & outdoor brands Obviouslee, a full-service, strategic marketing agency that partners with innovative brands across the nation,…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
National Hammock Day celebration set at Visitors Center in Litchfield
July 19, 2021
The Georgetown County Chamber of Commerce and South Carolina’s Hammock Coast will celebrate National Hammock Day with a four-hour event on Thursday, July 22, from 10 a.m.-2 p.m. To be…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Revamping Your Video Marketing Strategy
July 19, 2021
Marketing Minute with Jasmine Spencer, NP Strategy In the last two years, the amount of hours people spend viewing online videos has doubled to 16 hours a week. It’s likely…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
Business Development Specialist
July 14, 2021
BDi doesn’t sell media advertising, we consult businesses that buy advertising and other marketing services to grow. BDi provides digital and traditional media solutions to our local and regional clients.…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
Push Digital appoints Phil Vangelakos as managing partner
July 13, 2021
Push Digital, a political campaign and digital advertising agency built for the integration of mobile and television marketing, has named Phil Vangelakos its new managing partner. “I’m honored to join…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
NP Strategy expands Charleston office
July 13, 2021
Krystal Cau Joins Growing Strategic Communications Team as Director With a growing client base in the low country, strategic communications firm NP Strategy welcomes Krystal Cau to the NPS+ team.…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Advocacy
July 6, 2021
Marketing Minute with Seth Palmer, NP Strategy While advocacy is usually reserved for discussions involving lobbyists and elected officials, many of the same principles can be applied to any marketing campaign.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, business-services, marketing-and-communications, on-the-move
NP Strategy grows team, expanding 3 offices
July 1, 2021
NP Strategy Grows Team, Expanding 3 Offices; New hires to support growing client base in North & South Carolina NP Strategy (NPS+), a strategic communications firm providing crisis, media…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
South Carolina Public Radio celebrates launch of redesigned website
June 28, 2021
South Carolina Public Radio (SC Public Radio) today announced the launch of its revamped website — southcarolinapublicradio.org. Redesigned to better meet the needs of all South Carolinians, the new site builds on…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Anna Kate Twitty joins Flock and Rally as director of communications
June 24, 2021
Flock and Rally, a full-service, women-owned communications and marketing agency based in Columbia, South Carolina, has hired Anna Kate Twitty to serve as its new director of communications. In this…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Communicating Effectively to Diverse Audiences
June 21, 2021
Marketing Minute with Valentina Rojas, NP Strategy With an increasingly diverse nation, your audience is likely to speak various languages or have differing backgrounds. This week’s video shares tips on…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Lowcountry nonprofits can apply for free services provided by local marketing agency
June 17, 2021
Trio Solutions Inc. (TRIO), a Mount Pleasant-based marketing communications agency, will work nonstop for 24 hours to provide free advertising and marketing services to Lowcountry nonprofits during its 15th annual…
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NP Strategy wins Palmetto Communications Awards
June 14, 2021
The Buzz Podcast & Diversity Efforts with the Charleston Forum are Honored NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance across the Carolinas, won…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
What Makes Good Storytelling in a Video?
June 7, 2021
By Michelle Legaspi NP Strategy Since the invention of cameras, communicating through video remains a go-to method to tell stories, entertain or share a message. Now, with short attention…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Flock and Rally selected by NSF’s new Engineering Research Visioning Alliance for communications services
June 5, 2021
The women-owned creative agency Flock and Rally was selected to serve as the communications partner for the National Science Foundation (NSF) Directorate for Engineering’s new organization, the Engineering Research Visioning…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Chernoff Newman adds to media and finance teams
June 1, 2021
Chernoff Newman, a Columbia-based integrated communications company, has recently expanded its core team to include new hires Becky Elam and Santana McIntosh. “We are delighted to welcome Becky and Santana…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Marketing Minute Video: Thought Leadership
May 24, 2021
Marketing Minute with Tina Emerson, NP Strategy If speaking engagements are important to your business development strategy, you may be more successful if you share the spotlight with other…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally earns five Mercury Awards of Excellence
May 13, 2021
Creative agency earns awards for integrated communications, community relations, etc. Flock and Rally, the women-owned integrated communications and marketing firm, was honored with five 2020 Mercury Awards of Excellence for…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Asking for Feedback
May 10, 2021
Marketing Minute with Matthew Gallagher, NP Strategy Asking clients for feedback can be scary if you’re not sure how they will respond. As business professionals, we may assume if a client…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Sara Anders joins Flock and Rally as director of advertising
May 5, 2021
Sara Anders has been hired as the director of advertising at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Anders will create strategic…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Chernoff Newman honored for public relations work during COVID-19
May 3, 2021
The South Carolina Chapter of Public Relations Society of America (SCPRSA) awarded Chernoff Newman with four Mercury Award of Merits during the 2020 Mercury Awards on Thursday, April 29, 2021.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Communicating Your Expertise
April 26, 2021
Marketing Minute with Catherine Dingler, NP Strategy Whether you’re an entrepreneur working hard to build your brand or a business owner with tough competition, mastering your work won’t help…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, non-profit, on-the-move
