The Brandon Agency wins at the 2022 National Addys
June 30, 2022
The Brandon Agency, the most creatively awarded marketing agency in the Southeast, took home a National ADDY sponsored by the American Advertising Federation (AAF). Considered one of the toughest awards…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Grassroots and Grasstops Advocacy
June 6, 2022
Marketing Minute with Seth Palmer, NP Strategy Who do you need in your advocacy corner? This week’s video shares how to get started when identifying your unique grasstops and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Seasoned journalist joins NP Strategy
May 31, 2022
Expands Charleston, SC Office and Supports 30-Person Team NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, has grown the dynamic team with the addition of Abigail…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Flock and Rally Marketing & Communications celebrates three staff promotions
May 27, 2022
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, announces the promotion of Rachel Carter to director of administration, Hailey Covell to director of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Colliers promotes Cate Smolinsky to Senior Marketing Coordinator in its Charleston office
May 25, 2022
Colliers | South Carolina announces that Cate Smolinsky has been promoted to Senior Marketing Coordinator in the firm’s Charleston office. Smolinsky joined Colliers in 2019 as a Marketing Coordinator to…
Read MorePosted in: lowcountrybizsc Category: commercial-real-estate, marketing-and-communications, on-the-move
rūmbo advertising agency expands services and team in Charleston
May 24, 2022
rūmbo, veteran-owned advertising agency based in Tampa, FL, announced they have hired Taylor Ion to join co-owner Mike Compton in their satellite office in Charleston as the agency experiences growth…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
TravelBoom promotes Pete DiMaio to Chief Operating Officer
May 11, 2022
TravelBoom Marketing, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies today announces the promotion of Pete DiMaio as its Chief Operating Officer. DiMaio is a…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
SCPRSA celebrates the best in public relations at the 2022 Mercury Awards ceremony
May 11, 2022
On Thursday, April 28, the South Carolina chapter of the Public Relations Society of America (SCPRSA) honored the best and brightest in the state’s public relations industry with the 31st…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
DC BLOX growing S.C. footprint with new data center in Horry County
May 10, 2022
$31.5 million investment to create three new jobs DC BLOX, a multi-tenant data center in the Southeast, today announced plans to expand its South Carolina presence with a new operation…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: economic-development, marketing-and-communications
Flock and Rally earns five marketing and communications industry awards
May 9, 2022
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, recently earned a Mercury Award and two Silver Wing Awards from the S.C. Public Relations…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, media, on-the-move
Marketing Minute Video: Marketing Strategies
May 9, 2022
Marketing Minute with Celesia Patterson, NP Strategy We’re starting to return to pre-pandemic normalcy. This week’s video shares best practices for revamping your marketing strategy. Watch more.
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Marketing Assistant
April 22, 2022
BE authentic. BE influential. BE the expert. Be all that and more at Colliers. At Colliers, we help leaders succeed by helping them build amazing workplaces, businesses and communities around…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
Chernoff Newman hires five new associates
April 18, 2022
Chernoff Newman, a long-standing and leading integrated communications agency based in the Southeast, has hired a group of new team members as it prepares for unprecedented growth throughout 2022. The…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Marketing Minute Video: Brand Refresh
April 11, 2022
Marketing Minute with Emily Almasy, NP Strategy Emily Almasy, NP Strategy: Are you seeking a way to breathe new life into your brand? Consider a brand refresh. This week’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Longtime ESPN executive Rusty Reed to join FishBait as Chief Revenue Officer
March 29, 2022
Longtime ESPN executive and collegiate sponsorship veteran, Rusty Reed is joining FishBait Solutions as their new Chief Revenue Officer and equity partner. He is known in the industry for his…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Being Present
March 28, 2022
Marketing Minute with Beverly Bowers, NP Strategy Re-entering the in-person world can be intimidating after so many months in virtual spaces. This week’s video shares tips for success in…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
S.C.’s largest organization for Public Relations professionals announces 2022 Board of Directors
March 21, 2022
The members of the South Carolina chapter of the Public Relations Society of America (SCPRSA) recently appointed the organization’s Board of Directors for 2022. The Public Relations Society of America…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute Video: Branding
March 14, 2022
Marketing Minute with Philicia Thompson, NP Strategy In today’s online world, it’s essential to set yourself apart. This week’s video discusses the importance of developing a strong and consistent personal…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Rawle Murdy rebrand builds on agency’s 47-year history
March 8, 2022
Buffalo Groupe, LLC Migrates South Bringing Headquarters to Charleston Buffalo Groupe, LLC and Rawle Murdy today announced its rebranding to BGRM, signifying Rawle Murdy’s evolution as part of the Buffalo…
Read MorePosted in: lowcountrybizsc Category: business-services, marketing-and-communications, on-the-move
Marketing Minute Video: Planning Your Media Strategy
March 8, 2022
Marketing Minute with Mary Cullen, NP Strategy Before pushing “send” on your next press pitch, consider your overall media strategy. This week’s video shares how to put your best…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Trident United Way volunteers make 5th annual Read Across America Day a success
March 2, 2022
Trident United Way’s 5th Annual Read Across America Day made a difference for students across the Tri-County. More than 40 volunteers read to an estimated 900 elementary school students during…
Read MorePosted in: lowcountrybizsc Category: education, marketing-and-communications, non-profit, on-the-move
Experience Columbia SC wins three Addy awards SC
February 25, 2022
Experience Columbia SC (ECSC) took home three Silver ADDY Awards at The American Advertising Awards held Saturday, Feb. 19. ECSC won awards in the brochure category for its Reconstruction Trail…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hospitality, marketing-and-communications, on-the-move
Marketing Minute Video: Connecting with your Community
February 14, 2022
Marketing Minute with Jill Wilks, NP Strategy The best way to connect with your community is by getting involved. This week’s video shares three simple steps to increase your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Flock and Rally wins four 2021 IABC/SC Palmetto Awards
February 3, 2022
Flock and Rally, an integrated communications and marketing agency headquartered in Columbia, South Carolina, was honored with four 2021 Palmetto Awards for social media, corporate social responsibility, audio/visual work, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Trident United Way & Charleston Metro Chamber team up for Lead United
February 1, 2022
Back for its second successful year, Trident United Way’s pioneering Lead United program is here with a new session. Trident United Way is teaming up with the Charleston Metro Chamber…
Read MorePosted in: lowcountrybizsc Category: chamber, marketing-and-communications, non-profit, on-the-move, philanthropy
NP Strategy recruits award-winning marketing strategists, continuing rapid growth
February 1, 2022
Strategic communications firm adds Shari King and Meredith Dugas The leading strategic communications firm NP Strategy (NPS+) announced today that it has attracted two award-winning marketing strategists – Shari King…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
TRIO announces leadership changes as agency experiences growth
February 1, 2022
Trio Solutions Inc. (TRIO), a marketing communications agency located in Mount Pleasant, announces changes to its leadership team. Jenny Dennis, the agency’s chief operating officer, assumed the role of president…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Zoom Out
January 26, 2022
By Ben Pettit As we head into 2022, it may be time for you to “zoom out” of your comfort zone. No, this is not a prediction or a command…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Audience Engagement in 2022 – Digital Platforms and Events
January 17, 2022
By Emily Almasy, NP Strategy Rarely does the entire business world go through such significant change as it has since March 2020. Organizations have had to make change in every…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
The D. Michael Wilson and Pam Wilson Foundation and Trident United Way team up to benefit 211 Helpline
November 23, 2021
NORTH CHARLESTON, SC –Trident United Way is proud to announce the D. Michael Wilson and Pam Wilson Trident United Way 211 $100K Challenge, thanks to a generous gift from the…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, non-profit, on-the-move, philanthropy
A Conversation with Lori Moylan, Public Policy Manager, Meta
November 22, 2021
In late October, the CEO of Facebook, Mark Zuckerberg, announced that the company will no longer be called Facebook, but rather, Meta. The goal? Bring together the company’s apps and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, podcast
Flock and Rally promotes Mary Kate Korpita to Director of Brand Strategy
November 8, 2021
Flock and Rally, a full-service, women-owned communications and marketing agency based in Columbia, S.C., has announced the promotion of Mary Kate Korpita to director of brand strategy. Korpita, who transitioned…
Read MorePosted in: lowcountrybizsc, upstatebizsc Category: conversations, employment, marketing-and-communications, media, on-the-move
Marketing Minute: Marketing for Professional Services
November 5, 2021
Marketing Minute with Catherine Dingler, NP Strategy In the recent past, professionals could rely solely on their reputation and a simple handshake to grow their practice. Now, in our highly…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Marketing Minute: Best Practices and Advice
October 25, 2021
Marketing Minute with Krystal Cau, NP Strategy Marketing has always been important for the success of any business. However, since the many changes the world encountered due to the pandemic,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Austin Stukins of Push Digital wins “40 Under 40” award
October 22, 2021
Push Digital is proud to announce that Austin Stukins, Director of Business Development has been honored by the American Association of Political Consultants (AAPC) as one of the 40 best…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Seasoned sales & marketing exec joins FishBait Solutions
October 20, 2021
Andrew Campagnone named Vice President of Sponsorship Sales On the heels of numerous wins, including the successful re-launch of the ESPN Events Tailgate Tour and the T-Mobile Kick-Off Concert in…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Public Relations Coordinator
October 19, 2021
The public relations coordinator supports the communications and media relations needs for academic units represented by one of several interdisciplinary brand teams and provides multimedia content and planning for the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications
Tri-County libraries celebrate Trident United Way’s 1000 Books Before Kindergarten
October 8, 2021
Trident United Way, Berkeley County Library System, Charleston County Public Library and Dorchester County Library are partnering to promote reading to children from birth to age five and improve regional…
Read MorePosted in: lowcountrybizsc Category: government, marketing-and-communications, non-profit, on-the-move, philanthropy
Colliers | South Carolina unveils its 115th anniversary commemorative beer, “The Dealmaker”
October 6, 2021
Colliers | South Carolina partnered with Holy City Brewing to create a custom Carolina Kolsch-style beer called “The Dealmaker” to celebrate its 115 years in the commercial real estate business…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: commercial-real-estate, food, marketing-and-communications, on-the-move
Spartanburg County Public Libraries and marketing partner Neue South receive national PR award for Census campaign and proven community impact
September 30, 2021
The Spartanburg County Public Libraries was one of eight recipients of the 2021 John Cotton Dana (JCD) Award, recognized for their strategic communications efforts with local marketing firm, Neue South,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Marketing Minute: Building Your Brand After a Crisis
September 27, 2021
Marketing Minute with Erin Smith, NP Strategy Today, consumers and key stakeholders engage with companies and brands that they trust. If your company has recently been faced with a crisis,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Push Digital hires top South Carolina political operatives
September 21, 2021
Push Digital, a political campaign and digital advertising agency built for the integration of mobile and television marketing, has hired South Carolina politicos Steven Wright and CJ Westfall. “As the…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Flock and Rally earns three IABC/SC Palmetto Awards of Excellence
August 30, 2021
Integrated marketing agency earns three awards for media relations, marketing, advertising and brand communication Flock and Rally, a women-owned integrated communications and marketing agency headquartered in Columbia, S.C., was honored…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media, non-profit, on-the-move
Marketing Minute: Stakeholder Engagement
August 30, 2021
Marketing Minute with Seth Palmer, NP Strategy Stakeholders are everyone from industry partners, government leaders, education leaders, and community members. They have the potential to be your greatest champions or key…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Charleston-based FishBait Solutions marries country music, SEC football
August 26, 2021
When Luke Combs’ new single, South On Ya (https://lc.lnk.to/SOY), debuted as the SEC Network’s college football season anthem earlier this summer, it generated plenty of excitement for college football fans,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Charleston Metro Chamber welcomes Marketing Coordinator
August 12, 2021
The Charleston Metro Chamber is pleased to announce that Jaimee Salone has joined the Chamber team as Marketing Coordinator. In this role, she helps to coordinate the planning and execution of marketing…
Read MorePosted in: lowcountrybizsc Category: chamber, marketing-and-communications, on-the-move
Marketing Minute: Changing Careers
August 3, 2021
Marketing Minute with Beverly Bowers, NP Strategy Gone are the days where you picked one job straight out of college, clocked in, clocked out, and continue the routine until you…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Obviouslee acquires Groundswell PR
July 27, 2021
Combined company now offering comprehensive marketing strategy and services to leading active lifestyle & outdoor brands Obviouslee, a full-service, strategic marketing agency that partners with innovative brands across the nation,…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
National Hammock Day celebration set at Visitors Center in Litchfield
July 19, 2021
The Georgetown County Chamber of Commerce and South Carolina’s Hammock Coast will celebrate National Hammock Day with a four-hour event on Thursday, July 22, from 10 a.m.-2 p.m. To be…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Revamping Your Video Marketing Strategy
July 19, 2021
Marketing Minute with Jasmine Spencer, NP Strategy In the last two years, the amount of hours people spend viewing online videos has doubled to 16 hours a week. It’s likely…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
