Top Proven Strategies to master Content Marketing for Professional Marketers
April 8, 2023
By Eric Elliott Founder of VIP Marketing, North Charleston, SC Are you a professional marketer who wants to master content marketing? If so, this blog post is for you! In…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Geneverse Energy, Inc. selects Brandon as agency of record
March 26, 2023
Geneverse Energy, the maker of the most reliable, affordable, and safe compact solar generators designed for homes, has named Brandon its agency of record. The agency will manage the brand,…
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Marketing Minute: Developing a Winning Communications Strategy
March 13, 2023
Marketing Minute Jean Cecil Frick, NP Strategy Identifying a target audience is crucial to any communications plan. This week’s video breaks down the key to developing a winning communications strategy. Watch…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Entrepreneur Minute – Lee Deas, Obviouslee Marketing
March 6, 2023
The Who’s on the Move, Entrepreneur Minute is an interview in support of the undeniable impact that entrepreneurs have on our communities. We will be highlighting 20 entrepreneurs in each of…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move, podcast
Chernoff Newman recruits esteemed global media executive to senior leadership
March 6, 2023
Matt Rayner joins agency as Executive Media Director Chernoff Newman, a long-standing and leading integrated communications agency based in the Southeast, has appointed Matt Rayner as its new executive media…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: business-services, economic-development, employment, employment-agencies, local-industry, marketing-and-communications, media, on-the-move
Cyberwoven wins three ADDYs at the 2023 AAF Midlands Awards Gala
March 6, 2023
Cyberwoven, a full-service brand, marketing, and web agency, announces its win of three American Advertising Federation (AAF) Awards (ADDYs) at this year’s AAF Midlands Awards Gala. The agency won for…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, on-the-move, the-arts
Brandon’s media department promotes team members
February 28, 2023Sherry Moats, Kristi Shea, and Caroline Schmidt earn new roles Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt…
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Marketing Minute: OpEd Placement
February 27, 2023
Marketing Minute with Jamie Lovegrove, NP Strategy Crafting an OpEd is an effective way to push out an organization’s perspective, but getting placement can be a tricky task. This week’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
MUSC names new chief communications and marketing officer
February 21, 2023
After a national search process, Catherine (Cathie) Cannon, MBA, accepted the role of enterprise wide chief communications and marketing officer and joined the organization on Feb. 10. Cathie comes to…
Read MorePosted in: lowcountrybizsc Category: headlines, health-care, marketing-and-communications, on-the-move
Brandon’s creative team welcomes new senior producer
February 15, 2023
Brandon, the most creatively awarded agency in the Carolinas, has added new talent to its video production team with the hiring of Taggert Vin Zant as a senior producer. With…
Read MorePosted in: lowcountrybizsc Category: business-services, marketing-and-communications, media, on-the-move
VIP Marketing
February 14, 2023VIP Marketing is a digital marketing agency headquartered in Charleston, SC. Our digital marketing agency provides SEO – Search Engine Optimization, SEM – Search Engine Marketing, SMM – Social Media…
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Swift Rankings
February 14, 2023
Our team offers a number of local SEO services including website optimization, content writing, link building, competitive/keyword research, and more. We primarily do SEO for businesses in Charleston, SC, but…
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The Charleston Metro Chamber welcomes Justin Allen and Diamond Curry to their team
February 10, 2023
The Charleston Metro Chamber announced Justin Allen has joined the Chamber team as Marketing Coordinator. In this role, he will coordinate marketing projects and lead the project management for the…
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College of Charleston establishes the Martin Center for Mentorship in Communication
February 2, 2023
The College of Charleston announces the establishment of the Martin Center for Mentorship in Communication. The center will be housed within the Department of Communication in the School of Humanities and Social Sciences.…
Read MorePosted in: lowcountrybizsc Category: education, marketing-and-communications, on-the-move
TravelBoom hires new talent for surging growth
January 21, 2023
TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, announces the hiring of new talent amid a period of growth for the agency. Pam Doute…
Read MorePosted in: lowcountrybizsc Category: hotels, marketing-and-communications, on-the-move
Brandon’s media department expands with three new hires
January 18, 2023
Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Talia Patterson, Rawan Elbadawy, and Alyssa Baumbick to its media team. The new hires are joining an agency regularly recognized as…
Read MorePosted in: lowcountrybizsc Category: business-services, marketing-and-communications, on-the-move
Legal Marketing Association’s Southeast Region announces 2023 South Carolina Local Steering Committee
January 11, 2023
The Legal Marketing Association’s (LMA) Southeast Region announced its South Carolina Local Steering Committee (LSC) for 2022. The Southeast Region is one of the largest in the international organization of…
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Brandon adds new talent to in-house video and photography team
December 16, 2022
Brandon, the most creatively awarded agency in the Carolinas, has enhanced its content production team with two new trailblazers: Alex Childress and David Thompson. Joining the agency as an Editor…
Read MorePosted in: lowcountrybizsc Category: business-services, marketing-and-communications, media, on-the-move
TravelBoom case study shows power of metasearch
November 15, 2022
TravelBoom has developed a highly effective new strategy using AI-based platforms. TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, has released a new case…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move, technology
Brandon promotes Courtney Olbrich to Media Director
November 15, 2022
Olbrich will lead the media & digital strategy department for the agency. Brandon, named a 2022 Best and Brightest winner, has promoted Courtney Olbrich to Media Director. Before the promotion,…
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The Rock It! Co. names Katherine Underwood Director of Marketing
November 9, 2022
The Rock It! Co., an immersive marketing and event production company for tech and software organizations, is pleased to announce and welcome Katherine K. Underwood as Director of Marketing. Underwood…
Read MorePosted in: lowcountrybizsc, upstatebizsc Category: business-services, entrepreneurship, life, local-industry, marketing-and-communications, media, on-the-move
Marketing Minute: Avoiding “No Comment” Media Responses
November 7, 2022
Marketing Minute with Heather Hoopes-Matthews, NP Strategy Have you ever wanted to say, “No comment,” to an unwanted media inquiry? This week’s video offers advice on how to respond…
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Inspire Agency CEO joins SCBIO Board of Directors
November 1, 2022
Inspire Agency announced that its President and CEO, Juliette Bogus, has joined the SCBIO Board of Directors, bringing her two-plus decades of healthcare, life sciences and medtech experience to South…
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Entrepreneur Minute – Jessica Munday, Trio Solutions
October 27, 2022
The Who’s on the Move, Entrepreneur Minute is an interview in support of the undeniable impact that entrepreneurs have on our communities. We will be highlighting 20 entrepreneurs in each of…
Read MorePosted in: lowcountrybizsc Category: entrepreneurship, marketing-and-communications, on-the-move, podcast
Flock and Rally announces Tracy Bender as new Managing Director
October 27, 2022
Flock and Rally, the full-service, women-owned and led integrated marketing agency based in Columbia, South Carolina, is pleased to announce that Tracy Bender has been hired to serve as the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Idahoan Foods selects Brandon as social media and content creation agency partner
October 25, 2022Brandon expands its presence in the consumer packaged goods (CPG) category Idahoan® Foods, a nationally recognized manufacturer of potato products, has named Brandon as its content creation and social media…
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Marketing Minute: Owned Media
October 24, 2022
Marketing Minute with Mary Cullen, NP Strategy Everyone wants media coverage, but getting traction is no simple feat. This week’s video breaks down what to do before you can…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, media, on-the-move
Brandon named one of Charlotte’s Best & Brightest Companies to Work For
October 11, 2022
Brandon, the most creatively awarded marketing agency in the southeast, was named one of Charlotte’s Best and Brightest Companies to Work For © by the National Association for Business Resources…
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Marketing Minute: Speak Up
October 10, 2022
Marketing Minute with Erin Smith, NP Strategy How often do you share your thoughts on issues relevant to your business? This week’s video discusses the importance of speaking up.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Buffalo Groupe, LLC expands research offerings with acquisition of Sports Marketing Surveys USA
October 5, 2022
Buffalo Groupe, LLC, a collection of agencies, events and media properties, expands its research capabilities with the acquisition of Sports Marketing Surveys USA, the industry leader in sports research. Together…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
TravelBoom welcomes Dyllon Snavely as Account Coordinator
October 5, 2022
TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, announced Dyllon Snavely as an Account Coordinator. Snavely is adding a broad range of marketing skills…
Read MorePosted in: lowcountrybizsc Category: business-services, local-industry, marketing-and-communications, media, on-the-move
NP Strategy expands presence in the Carolinas
September 28, 2022
NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes Denada Jackson to the growing team. Jackson, an award winning public relations expert with established…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media, on-the-move
Brandon expands client services team with two new hires
September 27, 2022
Brandon, an integrated data-driven, digitally-centric marketing firm specializing in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness categories,…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Director of Communications
September 22, 2022
The South Carolina Association of Counties is seeking to fill a newly established position of Director of Communications that will play a senior-level strategic leadership role to create a long-range…
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Flock and Rally names Merritt McNeely as Chief Executive Officer
September 21, 2022
Long-time regional business leader to serve as agency’s CEO Longtime regional business leader Merritt McNeely has been named chief executive officer (CEO) of Flock and Rally, the woman-owned integrated communications…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: headlines, marketing-and-communications, on-the-move
Charleston & Foothills Amish Furniture select Brandon as agency of record
September 20, 2022
Charleston Amish Furniture and Foothills Amish Furniture, the largest Amish furniture retailer in South Carolina, has named Brandon as its agency of record. The data-driven agency will lead the company’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, marketing-and-communications, media, on-the-move, retail
Daniel Fowler joins professional recruiting firm Forge Search as recruiter
September 15, 2022
Daniel Fowler has joined Greenville-based Forge Search + Consulting as a recruiter after a four-year stint with Furman University as men’s basketball Director of Recruiting and Special Assistant to the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: accounting, banking-and-finance, business-services, employment, employment-agencies, marketing-and-communications, on-the-move
Marketing Minute: Making Better Videos
September 12, 2022
Marketing Minute with Evan Barbare, NP Strategy Are your videos lacking the engagement you want? This week’s video shares tips on how to make your videos stand out. Watch…
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South Carolina State Fair discount tickets are now available
September 7, 2022
Discount admission and ride tickets for the 153rd annual South Carolina State Fair are on sale now through Tuesday, Oct. 11. Patrons can save up to 50% by purchasing S.C.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: agriculture, education, entertainment, food, local-industry, marketing-and-communications, on-the-move, social-scene, the-arts
Marketing Minute: Social Media, Your Virtual Front Porch
August 29, 2022
Marketing Minute with Kait Park, NP Strategy How does your business or brand look from the outside looking in? This week’s video discusses the importance of keeping up with…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Buffalo Groupe and QubicaAMF Worldwide strike branding and marketing partnership
August 22, 2022
Charleston-based Buffalo Groupe announced that QubicaAMF Worldwide, the largest bowling products company in the world, has selected the marketing agency to lead the branding and marketing efforts for HyperBowling. Launched…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
NP Strategy expands (again!)
August 15, 2022
Two South Carolina Hires follow North Carolina Addition NP Strategy (NPS+), a strategic communications firm providing crisis, media and public relations assistance, welcomes two dynamic members to its South Carolina offices. John…
Read MorePosted in: lowcountrybizsc, midlandsbiz Category: marketing-and-communications, on-the-move
Marketing Minute: Video Strategy
August 15, 2022
Marketing Minute with Taylor Kearns, NP Strategy Everyone wants to get in on the popularity of visual content. This week’s video shares insight into when is the best time…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications
The Brandon Agency adds new talent to client services team
August 4, 2022The Brandon Agency, an integrated data-driven, digitally-centric marketing firm specializing in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Marketing Minute: TikTok
August 1, 2022
Marketing Minute with Meghan Durant, NP Strategy It’s not always easy to stay up to date on social media trends. This week’s video shares insight into the fastest growing…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Coastal Community Foundation launches annual Equity Speaker Series
July 28, 2022
Coastal Community Foundation today announced the launch of its annual Equity Speaker Series, which will kick off with an inaugural event featuring Barbara Whye, Vice President of Inclusion and Diversity…
Read MorePosted in: lowcountrybizsc Category: business-services, chamber, conversations, education, government, marketing-and-communications, non-profit, on-the-move, philanthropy
Marketing Minute: Making Connections
July 18, 2022
Marketing Minute with Robert Andrews, NP Strategy When was the last time you took a deep dive into your contacts? This week’s video discusses the value of utilizing your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
FishBait Solutions joins forces with Wright Creative to bolster storytelling, video production efforts
July 15, 2022
Charleston, SC-based FishBait Solutions, LLC – a sponsorship marketing, consulting and activation agency that represents several national brands – has partnered with North Carolina-based Wright Creative to bolster content and…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
South Carolina State Fair Accepting Entries for 2022 Competitive Exhibits
July 6, 2022
The South Carolina State Fair is now accepting entries for this year’s competitive exhibits, which will be on display Oct. 12-23, 2022, at the S.C. State Fair. The annual exhibits will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: agriculture, entertainment, local-industry, marketing-and-communications, media, on-the-move, social-scene, the-arts
Cait Maloney, award-winning graphic designer and artist, joins Flock and Rally as Senior Art Director
June 30, 2022
Flock and Rally announced that award-winning graphic designer and artist Cait Maloney has joined the agency’s team as senior art director. Serving as an agency contractor since 2014, Maloney has…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
