CEO of ZWO launches new company, skillsgapp, to address skills-based talent shortages
September 13, 2020
Tina Zwolinski, CEO and founder of ZWO, a South Carolina-based branding and marketing firm, and Cynthia Jenkins, partner and CCO of ZWO, have launched skillsgapp, a company designed to address…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
VentureSouth surpasses $50 million invested
September 9, 2020
VentureSouth announced a major milestone, as the early-stage investment group has now invested more than $50 million in early-stage companies in the Southeast. Recently announced investments in Threatswitch and Altis…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, economic-development, marketing-and-communications, on-the-move
South Carolina Public Radio announces schedule updates
September 2, 2020
Three programs leaving lineup; two new programs to be introduced SC Public Radio (SCPR) has announced plans to update its schedule. Due to limitations caused by the ongoing COVID-19 pandemic,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: marketing-and-communications, non-profit, on-the-move
Rawle Murdy partners with Turning Leaf to keep men out of prison
September 1, 2020
Rawle Murdy is thrilled to announce its new partnership with Turning Leaf, a 501(c)(3) organization that exists to keep men out of prison. Each year more than $80 billion in…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, non-profit, on-the-move
Crisis Management in The Year of the Crisis
September 1, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy As a professional crisis manager, I help organizations prepare for and avoid a variety of crisis situations. Despite all of…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Lowcountry agencies aim to advance racial equity
August 20, 2020
Trio Solutions Inc. (TRIO) founder Jessica Munday and Obviouslee Marketing founder Lee Deas will discuss ways leaders within the creative field can work together to address the lack of diversity and inclusion within…
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“I’ve Been Looking for You!” Social Media Privacy – and Other Things to Know
August 18, 2020
By Emily Eckert NP Strategy When’s the last time you thought about your social media privacy settings? If you’re like most people, it probably hasn’t crossed your mind since…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
InnoVision Awards Forum “Leading Beyond the Crisis” webinar series features Van Robotics – August 20
August 17, 2020Webinar Series – August 20 InnoVision Awards, a South Carolina-based organization that has focused on recognizing innovative SC companies for more than 20 years, is continuing its summer webinar series…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, on-the-move
South Carolina Center for Fathers and Families launches The Dad Facts Campaign
August 13, 2020
The Dad Facts campaign brings attention to a seldom-discussed subject which directly impacts the health, safety and well-being of children, families and communities. Research has shown that father absence can…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Merritt McNeely advances to EVP at Flock and Rally
August 10, 2020
Flock and Rally, the full-service, women-owned creative agency based in Columbia, South Carolina, has promoted Merritt McNeely from VP of marketing to the role of executive vice president (EVP). In…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Pete Harper, CCIM, Reid Davis, CCIM, SIOR, and Cameron Yost leased 2,510 SF in North Charleston
August 4, 2020
Charleston Office Advisors of Lee & Associates Charleston, LLC and the owners of the Atrium want to congratulate COACT, Inc. on their recent lease renewal at the Atrium located at…
Read MorePosted in: lowcountrybizsc Category: commercial-real-estate, marketing-and-communications, on-the-move
Scribble Season 2 Launch Party
August 4, 2020
Mark your calendars: Scribble is celebrating a second season of innovators on August 19th! When: August 19, 2020, 5:30P-7:00P What: Scribble Season 2 Launch Party The concept for Scribble started…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, economic-development, government, marketing-and-communications, on-the-move, technology
Internal Communication Tips during COVID-19
August 4, 2020
By Jesica Johnson Mackey NP Strategy Effective and regular communication during COVID-19 is a must for any organization. As COVID-19 changes the daily operations of organizations, so should your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Stewart Marketing & Consulting LLC ~ Featured Listing
July 28, 2020
Brenda Stewart is an in-demand consultant, author and speaker whose passion is creating success for her clients and teaching them to do the same. She founded Stewart Marketing & Consulting…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: marketing-and-communications
Why Stakeholder Engagement Matters
July 22, 2020
By Jean Cecil Frick NP Strategy I’ve long been a fan of the insights of author Seth Godin. Last week, one of his blog posts spoke to me: I…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
BDi Broadcast Digital Integrated
July 22, 2020
Create a unified and seamless message that reaches your customer. This is marketing’s biggest challenge. BDi enables your business to target your customer in a consistent manner over all media…
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Finding a New Way to Connect with Your Audience During a Pandemic: A Case Study
July 7, 2020
By Kara Gormley Meador NP Strategy When COVID-19 hit in full force, the NPS+ team started brainstorming on our weekly call. As schools, businesses and people became paralyzed by…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
COVID Positive Employees: How to communicate with stakeholders
June 23, 2020
By Heather Matthews NP Strategy If you are a business serving the public you know this all too well: there is no playbook for navigating COVID-19. You are making…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Kingfish Communications
June 11, 2020
Kingfish Communications will improve your bottom line by enhancing the creativity and efficiency of your marketing efforts. An innovative, well connected marketing partner, Kingfish Communications has the expertise and proven…
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South Carolina’s Hammock Coast launches new website that showcases Georgetown County’s natural beauty, eco activities
June 11, 2020
South Carolina’s Hammock Coast, one of the Palmetto State’s most popular vacation destinations, has launched a new website that showcases the area’s abundant natural beauty and makes planning a trip…
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Post COVID-19, What’s Your Social Media Plan?
June 9, 2020
By Sarah Robinson NP Strategy After three full months of navigating the coronavirus in the United States, let’s check in on how it has impacted the marketing landscape, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit
Four Tips for Webinar Success: How to master your next online meeting or interview
May 26, 2020
By Casey Watson NP Strategy Undoubtedly, COVID-19 has taught us a major lesson in adaptability. Part of my adjustment was dusting off my computer’s webcam and becoming Zoom-savvy…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
The Brandon Agency recognized as a top workplace in South Carolina for fourth consecutive year
May 17, 2020
The Brandon Agency, the only certified brand-planning agency in the Carolinas, has been honored by Integrated Media Publishing as a South Carolina Top Workplace in 2020. This is the fourth consecutive…
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Flock and Rally earns SCPRSA “Best in Show” Silver Wing Award
May 12, 2020
Flock and Rally, a full-service, women-owned strategy, marketing and communications agency based in Columbia, South Carolina, was honored with 11 awards — including the 2019 Best in Show Silver Wing…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Video as an ongoing investment
May 12, 2020
By Taylor Kearns NP Strategy The Hollywood film industry runs on a system of expectations, standards and edicts that are probably pretty dissimilar from the work you or your…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
SCRA announces new Marketing & Communications Director
May 5, 2020
The South Carolina Research Authority (SCRA) has announced that Adrian Grimes was named Director of Marketing & Communications on April 6. “We’re extremely pleased to have Adrian join our team.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, on-the-move
Fisher Creative
May 4, 2020
Many people struggle to write clear, compelling marketing copy. I take that burden off business owners by crafting copy that cuts through the noise and helps them reach more potential…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
S.C. public relations pros recognized for excellence
May 1, 2020
Communication professionals from across the state were recognized Thursday for outstanding work in public relations programs, campaigns, tactics and career accomplishments. The South Carolina chapter of the Public Relations Society…
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TRIO
April 30, 2020
We are a marketing agency located right across the bridge from Charleston in Mount Pleasant, SC. We follow the Golden Rule and put our clients first above everything else. “Customer…
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Put Empathy Into Action
April 28, 2020
Leighton Lord Board Chair, Nexsen Pruet Founder and Managing Director, NP Strategy, LLC Empathy is a key element of emotional intelligence – the connection between self and others. We’re…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Free, weekly virtual marketing round table helps businesses suffering from coronavirus impact
April 25, 2020
Cheryl Smithem, Founder and CEO of Charleston PR & Design, LLC announces the firm’s launch of a weekly, virtual marketing round table. The event debuts at noon on Wednesday, April…
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What’s ‘the Buzz’ with SC Business?
April 14, 2020
By Burnie Maybank Nexsen Pruet Today’s dominating business buzzwords are a little different than what we might have thought they’d be a few months ago. “Uncertain times;” “a new…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, media
E. Boineau & Company
April 1, 2020
E. Boineau & Company is a marketing communications and public relations firm, based in Charleston, S.C., offering extensive experience in helping companies build brands and effectively manage corporate reputation and…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
Watching Working Parents – and Learning A Lot
March 30, 2020
By Sarah Robinson NP Strategy This ‘new normal’ is unlike anything any of us have ever experienced – forcing us to adjust and evolve our day-to-day routines. As our…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
South Carolina ETV utilizes TVU Grid service to streamline emergency communications for S.C. broadcasters
March 25, 2020
New Service will help expedite the dissemination of vital information to South Carolinians South Carolina ETV (SCETV) today announced that, in addition to its existing live stream, the network will…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, non-profit, on-the-move, telecommunications
You know what the good news is?
March 23, 2020
By Taylor Kearns NP Strategy When I was a kid, my mom would ask us that question immediately following what – at the time – seemed like a soul-crushing…
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South Carolina ETV reimagines mission-driven partnership with S.C. Department of Education in response to COVID-19
March 17, 2020
Network to modify programming three days each week beginning March 24 South Carolina ETV (SCETV) today announced a plan in partnership with the S.C. Department of Education (SCDE) to broadcast…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, government, health-care, marketing-and-communications, on-the-move, technology, the-arts
Effectively Communicating in Uncertain Times
March 17, 2020
By Heather Matthews NP Strategy Silence fuels fear in a crisis, especially when the crisis is changing by the day and is something few people have experienced before. Over…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, headlines, health-care, marketing-and-communications, on-the-move
The Beach Company receives multiple AAAwards in recognition of Advertising Initiatives
March 10, 2020
The Beach Company announced its recent recognition in the 2020 American Advertising Awards (AAAwards) for advertising excellency for its new waterfront community development, Kiawah River, located near Charleston. Conducted annually…
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Avoid Being the Cobbler with Bad Shoes
March 3, 2020
By Amanda Loveday NP Strategy For many of us, our day-to-day activities are dictated by the services we provide to our customers – so much so, that we too…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
The Brandon Agency honored with eight awards in American Advertising Awards Competition
February 17, 2020
The Brandon Agency, the only certified brand-planning agency in the Carolinas, took home eight awards in the American Advertising Awards Competition conducted annually by the American Advertising Federation – Coastal…
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Shawn Skillman joins communications team at Flock and Rally
February 12, 2020
Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, South Carolina, celebrates the addition of accomplished public relations professional Shawn Skillman to its team as a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, media, on-the-move
Cutting-Edge Direct Primary Care and On-Site Clinics Can Save You Money
February 11, 2020
By Brian Morris President, Fulcrum Risk Solutions Whether you are an employer trying to manage healthcare costs, or an employee trying to stay healthy, it’s important to stay…
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E. Boineau & Company adds Metcalfe as senior account manager
February 10, 2020
E. Boineau & Company, a marketing communications and public relations firm, based in Charleston, S.C., has added Haley Marie Metcalfe as senior account manager. Metcalfe was with the firm from…
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Going the extra mile for clients: A guide
January 28, 2020
By Jean Cecil Frick NP Strategy For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Linnerud promoted to director of client services
January 28, 2020
Trio Solutions Inc. (TRIO), a marketing communications agency, located in Mount Pleasant, SC, has promoted Abbie Linnerud to the agency’s director of client services. Linnerud worked as an account manager…
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Helen Hill, CEO of the Charleston Area CVB, speaking at Small Business Lunch at Halls – February 6th
January 24, 2020
The King Street Marketing Group and the Hall Family presents Helen Hill, CEO of the Charleston Area Convention and Visitors Bureau, as our guest speaker for Small Business Lunch at Halls Thursday, February…
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Two former journalists join NP Strategy
January 24, 2020
Kara Gormley Meador and Casey Watson Expand NPS+ Client Services NP Strategy adds more than two decades of journalism experience to the strategic communication firm’s bench with the addition…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
The Importance of Brand Reputation in a Crisis
January 13, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
3 Steps to Improve your Public Engagement In 2020
January 6, 2020
By Jesica Johnson Mackey NP Strategy 2020 is here, and if you haven’t already, now is the time to identify some New Year’s resolutions for your company or organization.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
