Flock and Rally Marketing & Communications celebrates multiple staff promotions
April 13, 2021
Flock and Rally, the women-owned integrated communications and marketing agency based in Columbia, South Carolina, has announced the promotion of multiple team members — Ashley Cady Elsey, Hailey Covell, Mary…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Marketing Minute: Crisis Communication
April 12, 2021
Marketing Minute with Jean Cecil Frick, NP Strategy Communication isn’t always as simple as it sounds, especially if the information you’re sharing is sensitive, or even controversial. Knowing your audience…
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Monique Holland and Tia Ternberg join Chernoff Newman’s growing media team
March 31, 2021
Chernoff Newman, a Columbia-based marketing and advertising agency, continues to expand its media and analytics team with the most recent hires Monique Holland and Tia Ternberg. “We are thrilled to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, on-the-move
Marketing Minute: Responding to Controversy in the Media
March 30, 2021
When damaging information about your organization is publicized, your credibility matters. NP Strategy’s Vice President Jean Cecil Frick shares tips on responding to controversy in the media.
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SEO Charleston
March 29, 2021Providing internet marketing services and search engine optimization for law firms, dental offices, and medical practices. Dominate your space, call today.
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Pawleys Island in running for Garden & Gun Magazine’s Best Southern Beach Town
March 18, 2021
Many have prepared their college basketball elimination brackets, but the real fun this March lies with a Garden & Gun magazine contest to name the “Favorite Southern Beach Town.” And…
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Studio Displays, Inc. establishing operations in Lancaster County
March 16, 2021
More than $7.1 million investment will create 43 new jobs Studio Displays, Inc., a custom exhibit manufacturer, today announced plans to establish operations in Lancaster County. The more than $7.1…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: economic-development, marketing-and-communications, on-the-move
Nexton named Best Master-Planned Community in the U.S. by NAHB
March 9, 2021
Nexton, South Carolina’s most innovative and walkable community, was recognized as the top master-planned community in the U.S. by the National Association of Home Builders (NAHB). During NAHB’s 2021 Nationals…
Read MorePosted in: lowcountrybizsc Category: commercial-real-estate, local-industry, marketing-and-communications, on-the-move, residential-real-estate
Jeff Herrera announced as Vice President of Marketing and Partnerships at Visiture
March 4, 2021
CHARLESTON, SC – Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today…
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Effectively Increasing Your Engagement on Social Media
March 2, 2021
By Joshua Simelton Strategic Communications Specialist, NP Strategy For companies with an online presence, there are several ways of executing a successful social media strategy. In this article, we’re going…
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FishBait Solutions LLC and Touchpoint Communications join forces
March 1, 2021
Public Relations, MarComm Skills Amp Sponsorship Firm’s Fire Power FishBait Solutions LLC, a multi-tiered sponsorship creation and activation company focused on lifestyle activities including athletics, entertainment and experiential events, has…
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Kiawah River announces new hospitality manager
February 19, 2021
Kiawah River, a new waterfront community on Johns Island and the region’s first agrihood, announced that Brittany Nelson has been hired as the community’s hospitality manager. In her role, Nelson…
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Nancye Bailey earns Certified Association Executive credential
February 16, 2021
ASAE has announced that Nancye Bailey, President of NDB Association & Event Management, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: banking-and-finance, business-services, chamber, financial-advisors, hospitality, marketing-and-communications, media, non-profit, on-the-move, philanthropy
A lifetime of lessons in stakeholder management
February 15, 2021
By Amanda Loveday NP Strategy I recently celebrated five years at NP Strategy. Since I began as the first full-time employee, we’ve built an incredible group of 25 individuals…
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Maddie Hilliard joins Flock and Rally as project coordinator
February 10, 2021
Maddie Hilliard has been hired as a project coordinator at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Since joining the firm as…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, on-the-move
Colliers unveils new visual identity
February 9, 2021
Colliers launches brand refresh built to “own the blue” for years to come Charleston/Columbia/Greenville/Spartanburg, SC – Colliers (NASDAQ and TSX: CIGI) announces the launch of a new visual identity as…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: commercial-real-estate, marketing-and-communications, on-the-move
The Value of Going the Extra Mile
February 2, 2021
By Michelle Legaspi NP Strategy For businesses, success can look like many things: bottom-line revenue; year-over-year growth, etc. Though, not all success is as easily defined as a metric…
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Push Digital announces launch of new strategy agency Laurens Group
January 26, 2021
Push Digital pivots to media and advertising; Announces new hires, staff promotions Charleston, SC — Wesley Donehue, founder and CEO of Push Digital, announces the launch of Laurens Group—a strategic…
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Using SEO to Improve your Website Strategy
January 19, 2021
By Jill Baker NP Strategy Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through search engines. SEO impacts…
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Longtime ESPN executive Rob Temple to join FishBait as CEO of combined agencies
January 18, 2021
Robert B. (Rob) Temple, a longtime senior executive at ESPN, is joining FishBait Marketing as their new Chief Executive Officer and equity partner. As part of this deal, FishBait Marketing…
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New Year New Plan: How to Use Social Media Insights for updated 2021 Content
January 5, 2021
By Jasmine Spencer NP Strategy It’s easy to get complacent when planning your social media content calendar, especially when many events have shifted or been cancelled due to COVID-19.…
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Looking Back to Plan Ahead: Preparing for Success in 2021
December 22, 2020
By Jesica Johnson Mackey NP Strategy Like most people, I’m looking forward to closing the book on 2020. While this year has been full of challenges, disappoints, and fear,…
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Chernoff Newman promotes three long-term senior leaders
December 21, 2020
To mark the closing of an unprecedented year, Chernoff Newman is announcing the promotion of three long-term employees on its senior leadership team. The integrated marketing communications agency has offices…
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Flock and Rally Communications & Marketing celebrates 10 years
December 9, 2020
As a consequential year comes to a close, communications and marketing firm Flock and Rally is pausing to celebrate its tenth anniversary. Founded in 2010, Flock and Rally marks one…
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‘Tis the Season (for relevant content)
November 10, 2020
By Emily Eckert NP Strategy For my communications and marketing friends: anyone else struggling to get excited by content lately? This year has felt like a never-ending slog of…
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Compassionate Communication
October 27, 2020
By Kara Gormley Meador NP Strategy While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Do you react or respond?
October 13, 2020
By Heather Matthews NP Strategy Do you react or respond? That question felt like a stab to my heart and almost made me fall off the treadmill one evening. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Show off your Stats! Using your organization’s data to create visual content
September 29, 2020
By Stephanie Heikkila Holman NP Strategy There’s something comforting about numbers, whether it’s the way they gently guide us to sleep as children counting sheep in our beds or…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move, the-arts
Obviouslee Marketing
September 22, 2020
Obviouslee Marketing makes things that make the things you make sound, look, taste and feel amazing: as in, people will want to buy, hug and share the thing you make.…
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TRIO launches new marketing solution for nonprofit organizations
September 17, 2020
Trio Solutions Inc. (TRIO), a Mount Pleasant-based marketing communications agency, has launched a new marketing solution designed specifically for nonprofit organizations. TRIO used its 20 years of experience working with…
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School, work, COVID, oh my
September 15, 2020
By Amanda Loveday NP Strategy I continue to read stories about the demise of the working mother. Every night I scan my Facebook and Twitter feeds before going to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
CEO of ZWO launches new company, skillsgapp, to address skills-based talent shortages
September 13, 2020
Tina Zwolinski, CEO and founder of ZWO, a South Carolina-based branding and marketing firm, and Cynthia Jenkins, partner and CCO of ZWO, have launched skillsgapp, a company designed to address…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: manufacturing, marketing-and-communications, on-the-move
VentureSouth surpasses $50 million invested
September 9, 2020
VentureSouth announced a major milestone, as the early-stage investment group has now invested more than $50 million in early-stage companies in the Southeast. Recently announced investments in Threatswitch and Altis…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, economic-development, marketing-and-communications, on-the-move
South Carolina Public Radio announces schedule updates
September 2, 2020
Three programs leaving lineup; two new programs to be introduced SC Public Radio (SCPR) has announced plans to update its schedule. Due to limitations caused by the ongoing COVID-19 pandemic,…
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Rawle Murdy partners with Turning Leaf to keep men out of prison
September 1, 2020
Rawle Murdy is thrilled to announce its new partnership with Turning Leaf, a 501(c)(3) organization that exists to keep men out of prison. Each year more than $80 billion in…
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Crisis Management in The Year of the Crisis
September 1, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy As a professional crisis manager, I help organizations prepare for and avoid a variety of crisis situations. Despite all of…
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Lowcountry agencies aim to advance racial equity
August 20, 2020
Trio Solutions Inc. (TRIO) founder Jessica Munday and Obviouslee Marketing founder Lee Deas will discuss ways leaders within the creative field can work together to address the lack of diversity and inclusion within…
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“I’ve Been Looking for You!” Social Media Privacy – and Other Things to Know
August 18, 2020
By Emily Eckert NP Strategy When’s the last time you thought about your social media privacy settings? If you’re like most people, it probably hasn’t crossed your mind since…
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InnoVision Awards Forum “Leading Beyond the Crisis” webinar series features Van Robotics – August 20
August 17, 2020Webinar Series – August 20 InnoVision Awards, a South Carolina-based organization that has focused on recognizing innovative SC companies for more than 20 years, is continuing its summer webinar series…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, marketing-and-communications, on-the-move
South Carolina Center for Fathers and Families launches The Dad Facts Campaign
August 13, 2020
The Dad Facts campaign brings attention to a seldom-discussed subject which directly impacts the health, safety and well-being of children, families and communities. Research has shown that father absence can…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Merritt McNeely advances to EVP at Flock and Rally
August 10, 2020
Flock and Rally, the full-service, women-owned creative agency based in Columbia, South Carolina, has promoted Merritt McNeely from VP of marketing to the role of executive vice president (EVP). In…
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Pete Harper, CCIM, Reid Davis, CCIM, SIOR, and Cameron Yost leased 2,510 SF in North Charleston
August 4, 2020
Charleston Office Advisors of Lee & Associates Charleston, LLC and the owners of the Atrium want to congratulate COACT, Inc. on their recent lease renewal at the Atrium located at…
Read MorePosted in: lowcountrybizsc Category: commercial-real-estate, marketing-and-communications, on-the-move
Scribble Season 2 Launch Party
August 4, 2020
Mark your calendars: Scribble is celebrating a second season of innovators on August 19th! When: August 19, 2020, 5:30P-7:00P What: Scribble Season 2 Launch Party The concept for Scribble started…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: business-services, economic-development, government, marketing-and-communications, on-the-move, technology
Internal Communication Tips during COVID-19
August 4, 2020
By Jesica Johnson Mackey NP Strategy Effective and regular communication during COVID-19 is a must for any organization. As COVID-19 changes the daily operations of organizations, so should your…
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Stewart Marketing & Consulting LLC ~ Featured Listing
July 28, 2020
Brenda Stewart is an in-demand consultant, author and speaker whose passion is creating success for her clients and teaching them to do the same. She founded Stewart Marketing & Consulting…
Read MorePosted in: lowcountrybizsc, midlandsbiz, golden-strip-news, upstatebizsc, laurenscountybuzz Category: marketing-and-communications
Why Stakeholder Engagement Matters
July 22, 2020
By Jean Cecil Frick NP Strategy I’ve long been a fan of the insights of author Seth Godin. Last week, one of his blog posts spoke to me: I…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
BDi Broadcast Digital Integrated
July 22, 2020
Create a unified and seamless message that reaches your customer. This is marketing’s biggest challenge. BDi enables your business to target your customer in a consistent manner over all media…
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Finding a New Way to Connect with Your Audience During a Pandemic: A Case Study
July 7, 2020
By Kara Gormley Meador NP Strategy When COVID-19 hit in full force, the NPS+ team started brainstorming on our weekly call. As schools, businesses and people became paralyzed by…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
COVID Positive Employees: How to communicate with stakeholders
June 23, 2020
By Heather Matthews NP Strategy If you are a business serving the public you know this all too well: there is no playbook for navigating COVID-19. You are making…
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Kingfish Communications
June 11, 2020
Kingfish Communications will improve your bottom line by enhancing the creativity and efficiency of your marketing efforts. An innovative, well connected marketing partner, Kingfish Communications has the expertise and proven…
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